Splash

Name

Splash

Legal name

Cabana

Website

https://splashventures.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Splash, operating under the Cabana brand, is a San Diego-based holding company that acquires and consolidates residential and commercial pool service businesses across California, retaining acquired brands while delivering maintenance, repair, and installation services to 1,042+ customers.

Ownership category

akta.pro rank

Product category

Pool Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool service acquisition
• Pool maintenance services
• Pool repair services
• Pool equipment installation
• Commercial pool services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Maintenance Services: Recurring revenue from weekly pool cleaning, filter cleaning, drain & restart, algae removal, hot tub cleaning, and acid washing services for both residential and commercial pool owners.
2. Pool Repair Services: Revenue from repair services including heater repair, pump repair, filter repair, automation repair, pool light repair, salt water repair, and light replacement for existing customer base.
3. Equipment Installation Services: One-time revenue from installing pool equipment including heaters, pumps, filters, and automation systems for customers upgrading or setting up new pools.
4. Business Acquisitions: Revenue model based on acquiring pool service companies, integrating them into the Cabana platform, and operating them as part of a national brand. Valuations based on monthly service revenue, cash flow, growth rate, and company size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Splash, operating as Cabana, acquires and consolidates pool service companies across the United States to build the first national brand in pool service. The company provides pool maintenance, repair, equipment installation, and commercial pool services to residential and commercial customers, while offering pool service business owners an exit strategy through a streamlined acquisition process with a 48-hour fair value offer and 30-day closing.

Product overview

Cabana operates as an acquisition and management platform for pool service companies. The company acquires exceptional pool service businesses and invests in their teams, providing a unified platform that combines business acquisition services with ongoing pool maintenance, repair, and installation operations. The acquired brands maintain their local identities while benefiting from Cabana's national resources and operational expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Service Acquisition Platform Acquisition service for pool service company owners seeking to exit. Cabana evaluates businesses based on monthly service revenue, cash flow, growth rate, and company size, delivers a fair value offer within 48 hours, and closes in as little as 30 days. Handles valuation, due diligence, contract execution, and transition support.
• Pool Maintenance Services Recurring weekly pool cleaning, filter cleaning, drain and restart, algae removal, hot tub cleaning, and pool acid washing services for residential pool owners, performed to industry standards. Priced on a subscription basis.
• Pool Repair Services Repair services for pool heaters, pumps, filters, automation systems, lights, salt water systems, and light replacement, delivered to existing residential and commercial customers.
• Equipment Installation Services One-time installation of pool heaters, pumps, filters, and automation systems for residential customers upgrading or setting up new pools.
• Commercial Pool Services Commercial-scale pool maintenance, repair, and management services for hotels, apartment complexes, HOAs, and other commercial properties requiring professional pool upkeep and compliance.

Quantifiable outcome

• 94% of customers stay with Cabana after acquisition
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cody's Pool Service (Ron C.)coreStrategic or Co-development Partner · 1 January 2025Cody's Pool Service, founded by 40-year pool industry veteran Ron C., partnered with Cabana in 2025. Ron is now General Manager overseeing the Sacramento region, bringing deep expertise in all aspects of pool care.
• PoolLogic (Kyle Bowman)coreStrategic or Co-development Partner · 1 January 2024PoolLogic, founded by Kyle Bowman, partnered with Cabana in 2024. Kyle brought 7+ years of pool industry experience spanning operations, team building, and company growth. He now serves as Head of Operations at Cabana, overseeing operations across the company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leslie's: Largest U.S. specialty retailer of pool supplies and equipment with 1,000+ locations. Comparable as a national pool-services incumbent with overlapping customer base, though primarily retail/chemicals rather than field service—Cabana's expansion into equipment installation could put them in adjacent competition.
• Neighborly (Brookfield-owned home services portfolio): Roll-up holding company for home services franchises (Molly Maid, Mr. Rooter, etc.). Comparable as a multi-brand home services consolidator with M&A capabilities; represents the type of strategic acquirer that could acquire Cabana or compete for the same SMB pool service targets.
• Pinch A Penny: Publicly-traded (NASDAQ: $PIPE) pool supplies retailer with a growing service business; over 250 franchise locations. Comparable as a national pool-industry consolidator with both retail and service components, though larger and more diversified than Cabana's pure service focus.
• Hayward Holdings: Publicly-traded (NYSE: $HAYW) manufacturer of pool equipment and connected automation. Comparable as a major pool-industry incumbent; equipment installation is part of Cabana's revenue mix, positioning them as a customer and potential competitor in the connected-pool software space.

Emerging players

• Pool Scouts: Newer franchise-based pool service brand focused on residential pool care. Comparable target market and recurring service model to Cabana, but still scaling via franchising rather than acquisition; potential competitor for technician talent and seller relationships.
• Lawn Love: Founder Jeremy Y.'s prior venture that scaled to 7,000+ employees across 120 cities. Not a direct competitor, but provides the operational blueprint and validation for Cabana's model; leadership overlap (CTO Eric L.) makes it the closest comparable for talent and playbook benchmarking.

Direct peers

• America's Swimming Pool Company (ASP): National pool service franchise operator offering residential pool maintenance, repair, and renovation across the U.S. Directly comparable to Cabana as the most established franchise-based national pool service brand—same end-customer, same recurring service model, but franchise-based rather than acquisition-based.
• Poolwerx: Global pool service franchise with significant U.S. presence, offering residential and commercial pool maintenance, repair, and retail. Same end-customer and recurring-service model as Cabana, with comparable scaling ambitions and franchise/acquisition hybrid growth strategy.
• American Pool Enterprises: One of the largest commercial pool management companies in the U.S., serving hotels, municipalities, HOAs, and resorts. Directly comparable to Cabana's commercial pool services segment and shares the recurring service revenue model, though focused on commercial rather than residential.

Regional players

• Premier Pools & Spas: Largest pool builder in the U.S. with regional service branches. Comparable as a scaled pool industry player with recurring service revenue, but primarily a builder with service as a secondary line—geographically focused in regions overlapping with Cabana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/splashventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash