Lawn Love
Lawn Love is a US-based online marketplace founded in 2014 that connects residential homeowners with independent lawn care professionals across 120+ cities, using satellite-mapping instant quoting and dual-sided apps to deliver on-demand and recurring services.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lawn Love does
Lawn Love is an online marketplace platform that connects residential homeowners with independent lawn care professionals for on-demand and recurring service. Founded in 2014 and headquartered in San Diego, California, the company operates across more than 120 cities and 900 neighborhoods in the United States, serving primarily individual homeowners with secondary exposure to HOA properties, rental and vacation property managers, real estate professionals, and foreclosed property preservation clients. The platform's core technology combines satellite-mapping-based instant quoting, an algorithm-driven pro-matching system, route planning tools for service providers, and integrated in-app payment processing, delivered through a self-serve website and customer/pro mobile applications.
The company's product surface spans core lawn mowing, bush trimming, gardening, fertilization, aeration, weed control, lawn seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal, structured to smooth seasonality and expand wallet share per customer. Lawn Love generates revenue through a hybrid marketplace model: transaction fees collected from customers on completed services and platform/marketplace commissions paid by independent lawn care professionals for access to leads, routing tools, and payment processing. Pricing is pay-per-service with optional recurring service plans, supported by a 100% satisfaction guarantee and multimillion-dollar liability insurance coverage that serves as a trust layer for both sides of the marketplace.
Go-to-market is product-led and digital-first, relying on SEO-optimized local landing pages across 120+ cities, content marketing through lawn-care guides, earned media coverage (Inc, Fox News, TechCrunch, NBC, Fast Company), and customer referrals. The platform has accumulated 700,000+ customer reviews averaging 4.7/5 and employs 51–100 people. Notable funding history includes a $1.9M early-stage round in 2014 backed by Y Combinator, FundersClub, Allegro Venture Partners, and other syndicate investors, with subsequent participation from 10x Group, FJ Labs, and Liquid 2 Ventures; Jeremy Yamaguchi serves as Founder and CEO.
Lawn Love firmographics
Firmographics- Name
- Lawn Love
- Legal name
- Lawn Love, Inc.
- Website
- https://lawnlove.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lawn Love is a US-based online marketplace founded in 2014 that connects residential homeowners with independent lawn care professionals across 120+ cities, using satellite-mapping instant quoting and dual-sided apps to deliver on-demand and recurring services.
- Ownership category
- akta.pro rank
Lawn Love industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)
- akta.pro secondary industries
- Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Residential Landscaping & Lawn Care (BPABADAB), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where Lawn Love is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lawn Love business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Service Transaction Fees: Platform charges customers for lawn care services rendered by independent pros. Customers pay per service after completion with no subscription required. Services include lawn mowing, trimming, edging, fertilization, aeration, weed control, leaf removal, gutter cleaning, and snow removal.
- Pro Platform Fees: Lawn care professionals pay to access the Lawn Love platform to find, quote, and complete new lawn jobs. Pros receive job leads, use routing tools, and process payments through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-service model with no subscription required |
| Subscription | Monthly | Recurring service plans available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lawn Love product offering
Product offeringCore offering
Lawn Love operates an online marketplace platform that matches residential and small commercial customers with independent lawn care professionals. The platform handles instant satellite-based quoting, automated pro matchmaking, scheduling, route planning, payment processing, and a satisfaction guarantee across services such as lawn mowing, trimming, edging, fertilization, aeration, weed control, seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal. Customers book on demand or via optional recurring plans across 120+ US cities.
Product overview
Lawn Love is a technology-driven lawn care marketplace platform that connects homeowners with independent, skilled lawn care professionals. The platform operates as a unified system comprising a customer-facing marketplace for booking services, a Pro App for lawn professionals to manage jobs, an instant quote generator using satellite mapping technology, and recurring service plan capabilities. The core services include lawn mowing, bush trimming, gardening, fertilization, aeration, weed control, lawn seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal. The platform targets multiple use cases including residential properties, HOA communities, rental property managers, real estate open houses, vacation rentals, and foreclosed properties. Lawn Love operates in over 120 cities across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care Marketplace Platform End-to-end online marketplace that matches homeowners with independent, vetted lawn care professionals and handles instant quoting, booking, scheduling, route planning, payment processing, and a satisfaction guarantee across the United States.
- Lawn Mowing Residential and commercial lawn mowing, trimming, and edging delivered by independent local pros through the Lawn Love platform.
- Bush Trimming Trimming and shaping of bushes and shrubs performed by independent lawn pros.
- Gardening Planting, weeding, and general garden bed maintenance delivered by platform pros.
- Lawn Fertilization Professional lawn fertilization treatments delivered by independent pros to promote healthy turf growth.
- Lawn Aeration Core aeration service performed by platform pros to relieve soil compaction and improve lawn health.
- Weed Control Weed removal and prevention service applied by independent lawn pros.
- Pre-emergent Weed Control Preventive weed control treatment applied before weeds germinate, delivered through the platform.
- Lawn Seeding Lawn seeding and overseeding service for new lawns and patch repair, performed by platform pros.
- Yard Clean Up Comprehensive yard cleanup service for residential and commercial properties, delivered by independent pros.
- Leaf Removal Seasonal leaf removal and disposal service performed by platform pros.
- Gutter Cleaning Gutter cleaning service for residential properties, delivered by independent lawn pros.
- Snow Removal Winter snow removal service for residential and commercial properties in service areas.
Quantifiable outcome
- Rated 4.7/5 out of 700,000+ customer reviews
- +1 more outcomes
Companies that use Lawn Love
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Lawn Love technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lawn Love partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lawn Love competitors and assessment
Company assessmentDirect peers
- LawnStarter: Direct marketplace competitor offering instant online quotes to book vetted local lawn care providers. Operates essentially the same two-sided residential model with satellite mapping pricing, making it the closest functional peer to Lawn Love.
- GreenPal: Lawn care-specific marketplace connecting homeowners with local mowing pros via a bidding/matching flow. Directly comparable in product scope (lawn mowing-led) and target customer (residential homeowners).
Broad incumbents
- Thumbtack: Large generalist local-services marketplace where lawn care is one of many categories. Competes for the same customer acquisition channel and same pro supply, but at much broader scale and category breadth than Lawn Love.
- Angi (Angie's List): Public, scaled home-services platform with deep coverage in lawn and yard care. Comparable as a marketplace intermediary between homeowners and local pros, but operates across many categories beyond lawn care.
- TaskRabbit: Two-sided task marketplace owned by IKEA that increasingly services yard and outdoor work alongside handyman, moving, and cleaning. Overlaps with Lawn Love on the pro-supply acquisition and home-services demand side.
- HomeAdvisor: Major home-services lead-generation platform (now under Angi Inc.) that includes lawn and landscaping. Comparable as a marketplace funnel feeding local service pros, though monetization is lead-gen rather than transactional.
- Porch: Home-services marketplace connecting homeowners with local pros including lawn and landscaping. Comparable in target customer and pro-base dynamics, with broader category scope.
- TruGreen: Largest US specialty lawn care company, focused on recurring fertilization, weed control, and pest treatment programs — not mowing. Comparable in adjacent recurring-service economics and as an incumbent the marketplace's 'full service' expansion encroaches on.
Emerging players
- Yardly: Smaller lawn-care marketplace focused on hyperlocal pro matching. Comparable in product scope but materially smaller scale, making it a long-tail competitor in select markets.
Others
- Yardbook: SaaS tool for independent lawn care businesses to manage scheduling, routing and invoicing. Comparable as ecosystem infrastructure serving many of the same independent pros Lawn Love relies on for supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lawn Love social profiles
Digital presenceLawn Love financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawn Love leadership team
Management profileNumber of profiles
Profiles1 record
Lawn Love funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawn Love M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawn Love
What does Lawn Love do?
Lawn Love operates an online marketplace platform that matches residential and small commercial customers with independent lawn care professionals. The platform handles instant satellite-based quoting, automated pro matchmaking, scheduling, route planning, payment processing, and a satisfaction guarantee across services such as lawn mowing, trimming, edging, fertilization, aeration, weed control, seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal. Customers book on demand or via optional recurring plans across 120+ US cities.
Is Lawn Love a public or private company?
Lawn Love is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lawn Love founded?
Lawn Love was founded in 2014. It employs 51 to 100 people.
Where is Lawn Love based?
Lawn Love is headquartered in San Diego, United States, in the North America region.
How does Lawn Love make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are pro Platform Fees.
Who are Lawn Love's main competitors?
Direct peers on record are LawnStarter and GreenPal. Broad incumbents are Thumbtack, Angi (Angie's List), TaskRabbit, HomeAdvisor, Porch and TruGreen. Yardly is listed as an emerging player. Yardbook is listed as an others.
Does Lawn Love have an API?
No public API is recorded for Lawn Love.
What industry is Lawn Love in?
Lawn Love's product category is Home Services Marketplace. Its primary akta.pro industry code is HSAIAAAA, Residential Lawn Mowing (Scheduled/Recurring), with a secondary code of HSAIAGAD, Aeration & Overseeding (Seeding, Topdressing, Renovation). Its NAICS code is 561730 and its SIC code is 700.