Novity
Novity provides TruPrognostics AI, a hybrid physics-plus-ML predictive maintenance platform that diagnoses faults, forecasts remaining useful life, and recommends sourced maintenance actions for rotating industrial assets at Fortune 1000 operators in oil and gas, chemicals, refining, wastewater, and power generation.
- Company typePrivate
- Founded2022
- HeadquartersSan Carlos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Novity does
Novity, Inc. is a San Carlos, California-based software company that commercializes TruPrognostics AI, a predictive maintenance platform for rotating and reciprocating industrial assets. The platform combines physics-based fault models, machine learning deviation detection, and a contextual agentic reasoning layer that synthesizes outputs into diagnosed fault modes, multiple root-cause hypotheses, and probabilistic remaining useful life forecasts grounded in OEM manuals, customer SOPs, and prior work history. Coverage spans reciprocating compressors, centrifugal and screw compressors, centrifugal pumps, AC induction motors, industrial fans and blowers, heat exchangers, and control valves, delivered through a three-tier architecture that scales from existing PI/SCADA historian data (Base) to multi-modal vibration and pressure sensing on critical assets (Premium).
The company serves Fortune 1000 operators in oil and gas (upstream, midstream, downstream, LNG), chemicals, refining, wastewater, and process manufacturing, and is expanding into behind-the-meter gas-fired power generation for AI data center loads. It originated as a 2021 spin-out from Xerox PARC, where its hybrid physics-plus-ML approach was developed. The commercial motion is enterprise field sales with a structured four-week Proof of Value program (no installation, no new sensors, no commitment) that converts historian data into written analysis, walkthrough, and loaded platform access. Annual subscription pricing is opaque but tied to the data/sensor tier selected.
Revenue mechanics rely on direct enterprise SaaS subscriptions, integration into customer CMMS and ERP systems, and an emerging channel layer, most notably the May 2026 partnership with Chiyoda Corporation that embeds TruPrognostics AI inside Chiyoda's plantOS O&M platform for Japan, the Middle East, and North America. Strategic capital supports the build: a $7.8M seed round led by WERU Investment (Feb 2024) and an undisclosed investment from Acario Innovation, the corporate venture arm of Tokyo Gas (May 2026), backed by prior commercial traction with Fortune 1000 clients and validated production benchmarks including 92-93% diagnostic accuracy and 40+ day lead time versus OEM alarm systems.
Novity firmographics
Firmographics- Name
- Novity
- Legal name
- Novity, Inc.
- Website
- https://novity.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novity provides TruPrognostics AI, a hybrid physics-plus-ML predictive maintenance platform that diagnoses faults, forecasts remaining useful life, and recommends sourced maintenance actions for rotating industrial assets at Fortune 1000 operators in oil and gas, chemicals, refining, wastewater, and power generation.
- Ownership category
- akta.pro rank
Novity industry classification
Industry- Product category
- Industrial Predictive Maintenance Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Predictive Maintenance & Condition Monitoring (IMAIAMAD)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Novity is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: TruPrognostics AI is delivered as a software platform with subscription pricing. Customers connect their existing historian data (PI/SCADA) and receive diagnostic, prognostic, and recommendation outputs. The three-tier model (Base, Plus, Premium) allows customers to scale sensor investment based on asset criticality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base tier uses existing PI/historian data with no additional sensors required |
| Subscription | Annual | Plus tier adds one high-frequency vibration sensor per machine |
| Subscription | Annual | Premium tier uses multiple high-frequency sensors and modalities |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Novity product offering
Product offeringCore offering
Novity sells TruPrognostics AI, a SaaS predictive maintenance platform that combines physics-based models, machine learning, and contextual AI to diagnose specific fault modes, forecast remaining useful life (RUL), and recommend maintenance actions for industrial rotating and reciprocating equipment. The platform ingests historian (PI/SCADA) and vibration sensor data from process-industry operators and delivers subscription-priced monitoring modules for compressors, pumps, motors, fans, heat exchangers, and control valves.
Product overview
Novity offers TruPrognostics AI, a unified predictive maintenance platform combining physics-based models, machine learning, and contextual AI. The platform operates through three tiers (Base, Plus, Premium) defined by data availability, starting with process data from existing historians and scaling to multi-modal vibration sensing for critical assets. Core product components include the TruPrognostics AI engine and the Novity Platform software interface. Asset-specific monitoring modules cover reciprocating compressors, centrifugal compressors, screw compressors, centrifugal pumps, electric motors, industrial fans/blowers, heat exchangers, and control valves. Each module provides fault diagnosis, root cause analysis, remaining useful life forecasts, and sourced maintenance recommendations. The Proof of Value offering enables customers to evaluate the platform on their own data within four weeks.
Differentiator
Problem solved
Functional benefit
Brands
- TruPrognostics AI: AI-based predictive maintenance platform combining physics-based models, machine learning, and contextual AI to diagnose faults, forecast remaining useful life, and recommend maintenance actions for industrial assets.
Products and services
- TruPrognostics AI Hybrid AI engine combining physics-based models, machine learning, and contextual AI to diagnose fault modes, generate root-cause hypotheses, forecast remaining useful life, and produce maintenance recommendations grounded in OEM manuals, SOPs, and work history. Detects over 90% of faults in production.
- Novity Platform Software interface for the TruPrognostics AI engine providing per-asset detailed views, RUL estimates, event tracking, text and email alerts, enterprise reporting, and a customizable report builder.
- Reciprocating Compressor Monitoring Predictive maintenance module for reciprocating compressors covering valve faults, mechanical running gear faults, loss of efficiency, loose piston, and main bearing wear detection with a 92% true positive rate.
- Centrifugal Compressor Monitoring Predictive maintenance module for centrifugal compressors covering polytropic efficiency degradation, bearing wear, stage leakage, and oil whirl, combining process-domain analytics with frequency-domain precision.
- Screw Compressor Monitoring Predictive maintenance module for screw compressors detecting internal leakage, lubrication issues, and efficiency loss using existing DCS or historian data.
- Centrifugal Pump Monitoring Predictive maintenance module for centrifugal pumps covering cavitation, impeller wear, bearing decline, and seal face wear, detecting up to 20 fault modes with 93% true positive rate on cavitation.
- Electric Motor Monitoring Predictive maintenance module for AC induction motors covering bearing wear, winding faults, eccentricity, and electrical imbalance, with 94%+ fault detection accuracy across up to 17 fault modes.
- Industrial Fans and Blowers Monitoring Predictive maintenance module for industrial fans and blowers detecting bearing faults, motor issues, and mechanical wear with better than 85% prediction accuracy.
- Heat Exchanger Monitoring Predictive maintenance module for heat exchangers covering fouling, scaling, temperature excursions, obstruction, and flow loss; predicts cleaning needs up to six months ahead and detected 20 of 20 fouling events over two years with zero false positives.
- Control Valve Monitoring Predictive maintenance module for control valves, evidenced by Novity's published product datasheet for control valve monitoring.
Quantifiable outcome
- 92-93% diagnostic true positive rate validated against customer-confirmed concurrent events at multiple operators and sites
- +7 more outcomes
Companies that use Novity
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Novity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
Novity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Chiyoda CorporationcoreNovity entered into a Memorandum of Understanding with Chiyoda Corporation to jointly deploy an integrated solution combining TruPrognostics AI with Chiyoda's plantOS platform. The partnership targets markets in Japan, the Middle East, and North America, focusing on LNG facilities, refineries, chemical plants, power plants, and infrastructure facilities. Joint go-to-market initiatives will create integrated O&M solutions delivering RUL predictions, precise diagnostics, and actionable maintenance recommendations.
- NOV (National Oilwell Varco)supportingNovity participated in the first cohort of NOV's SuperNova accelerator program and announced collaboration with NOV. CEO Markus Larsson presented at SuperNova demo day showcasing TruPrognostics AI.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Novity competitors and assessment
Company assessmentEmerging players
- Fiix (Rockwell Automation): CMMS platform acquired by Rockwell Automation that is layering in predictive maintenance and AI-driven work order optimization for industrial maintenance teams. Adjacent to Novity's PdM stack from the maintenance-execution side of the workflow.
Direct peers
- Uptake: Industrial AI platform with predictive maintenance and asset performance management for heavy industry, including transportation, mining, and energy. Closely comparable AI/ML-on-machine-data positioning to Novity's TruPrognostics AI.
- Augury: AI-driven machine health and process optimization for industrial assets, with direct overlap on condition monitoring and remaining-useful-life use cases. Targets similar process industry customers and competes head-to-head on AI accuracy and time-to-value.
- Senseye (Software AG): AI-driven predictive maintenance software that diagnoses failure modes and forecasts time-to-failure for industrial equipment. Closely aligned product approach to Novity's fault diagnosis plus RUL forecasting methodology.
- SparkCognition: Enterprise AI for industrial operations including predictive maintenance, asset reliability, and process optimization across oil & gas, manufacturing, and energy. Comparable hybrid AI approach and similar Fortune 500 customer profile.
Broad incumbents
- Honeywell Forge Connected Plant: Honeywell's industrial AI and connected plant software portfolio serving process industries with predictive maintenance, asset monitoring, and operations optimization. Comparable target customers (oil & gas, chemicals, refining, power) with a much larger enterprise footprint.
- C3.ai: Enterprise AI software provider with predictive maintenance and asset performance applications across process industries, manufacturing, and energy. A broader AI platform with overlapping PdM capabilities, but not a focused asset-health specialist.
- Fluke Reliability (Accelix / PRÜFTECHNIK): Established reliability tools and condition-monitoring vendor with vibration analyzers, alignment systems, and the Accelix software platform for PdM programs. Comparable in rotating-equipment reliability focus but with a hardware-anchored, broader portfolio.
- Siemens Asset Performance Management (MindSphere): Siemens' industrial APM and MindSphere-connected operations offering for predictive maintenance and reliability in process and discrete manufacturing. Overlaps with Novity on rotating equipment analytics but delivered as part of Siemens' broader automation portfolio.
- GE Digital (APM / Meridium): Enterprise asset performance management suite built on Meridium APM and Predix, used by large industrial operators for reliability and predictive maintenance. A broad-incumbent alternative to Novity for asset health and RUL at supermajor-scale customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Novity social profiles
Digital presenceNovity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novity leadership team
Management profileNumber of profiles
Profiles3 records
Novity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novity
What does Novity do?
Novity sells TruPrognostics AI, a SaaS predictive maintenance platform that combines physics-based models, machine learning, and contextual AI to diagnose specific fault modes, forecast remaining useful life (RUL), and recommend maintenance actions for industrial rotating and reciprocating equipment. The platform ingests historian (PI/SCADA) and vibration sensor data from process-industry operators and delivers subscription-priced monitoring modules for compressors, pumps, motors, fans, heat exchangers, and control valves.
Is Novity a public or private company?
Novity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Novity founded?
Novity was founded in 2022. It employs 11 to 50 people.
Where is Novity based?
Novity is headquartered in San Carlos, United States, in the North America region.
How does Novity make money?
One revenue line is on record: saaS Subscription Platform.
Who are Novity's main competitors?
Fiix (Rockwell Automation) is listed as an emerging player. Direct peers are Uptake, Augury, Senseye (Software AG) and SparkCognition. Broad incumbents are Honeywell Forge Connected Plant, C3.ai, Fluke Reliability (Accelix / PRÜFTECHNIK), Siemens Asset Performance Management (MindSphere) and GE Digital (APM / Meridium).
Does Novity have an API?
No public API is recorded for Novity.
What industry is Novity in?
Novity's product category is Industrial Predictive Maintenance Software. Its primary akta.pro industry code is IMAIAMAD, Predictive Maintenance & Condition Monitoring, with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 334513 and its SIC code is 3823.