What Carasti does

Carasti FZCO is a Dubai-based digital car subscription marketplace founded in 2019 that connects individual subscribers and corporate fleet clients with partner car rental, leasing, and dealership companies across four markets: the United Arab Emirates, Saudi Arabia, Thailand, and Singapore. The legal entity (Carasti FZCO, Free Zone limited liability company registered in Dubai Silicon Oasis Authority, company number 4725) operates a mobile app and localized country-specific websites that allow customers to browse vehicles, select flexible subscription terms (1-24 months for consumers, 1-3 years for corporate), complete digital onboarding, and receive doorstep-delivered vehicles with comprehensive insurance, maintenance, registration, and 24/7 roadside assistance included in the monthly fee.

The platform operates an agency model rather than an asset-heavy fleet ownership structure: Carasti curates and distributes demand while partner fleet operators supply vehicle inventory. The technology stack includes GPS telematics (location tracking, mileage monitoring, fuel level detection, braking data, remote lock/unlock, immobilization) and growing EV offerings with approximately 500 km range vehicles. Pricing is segmented across entry-level (AED 1,599/month for Toyota Yaris or Suzuki Baleno), mid-range crossovers (AED 1,999-2,999/month for Hyundai Creta, Ford Territory), and premium SUVs (AED 9,499/month for Audi Q8), with Singapore pricing from SGD 1,999/month.

Revenue is generated through four streams: recurring monthly subscription fees, a one-time start fee to cover registration/insurance setup, usage-based charges (excess kilometers, Salik tolls, traffic violations, fuel charges, damage excess, early termination), and a 10% premium on monthly subscription fees when customers opt for a no-refundable deposit. Carasti has raised approximately $7 million across three disclosed venture funding rounds (2021 seed, 2022 bridge, 2023 undisclosed) from investors including Net Ventures and Rua Growth, and is led by CEO Claudio Esposito Aiardo and CFO Michael Menary.

Name

Carasti

Legal name

Carasti FZCO

Website

https://carasti.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Carasti is a Dubai-based digital car subscription marketplace operating across UAE, Saudi Arabia, Thailand, and Singapore, offering flexible 1-24 month vehicle subscriptions to individual consumers and corporate fleet clients via a mobile app and agency model with partner fleet owners.

Ownership category

akta.pro rank

Product category

Car Subscription / Mobility Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)

akta.pro secondary industries

Third-Party Car Subscription Platforms (Multi-Brand Aggregators) (THADACAB), Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Car subscription service
• Monthly vehicle rental
• Corporate fleet leasing
• Electric vehicle subscription
• Mobility marketplace platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Subscription Fees: Monthly subscription fees paid by subscribers for vehicle access. Fees vary by vehicle type, subscription term, and include insurance, maintenance, and roadside assistance.
2. Start Fee: One-time administrative fee charged upon making a booking to cover registration and insurance setup costs.
3. Additional Fees: Excess kilometer charges, tolls (Salik), traffic violations, fuel charges, damage excess, and early termination charges.
4. No-Deposit Option Premium: 10% premium charged on monthly subscription price when customers opt for no-refundable deposit option.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carasti operates a digital car subscription marketplace platform that connects subscribers with third-party fleet operators, offering flexible vehicle access on monthly to long-term terms (1-24 months). Subscriptions bundle comprehensive insurance, routine maintenance, 24/7 roadside assistance, RTA registration, and doorstep delivery into a single all-inclusive monthly price, with a separate corporate fleet offering (Carasti for Business) and an EV subscription line.

Product overview

Carasti operates a car subscription marketplace platform offering flexible vehicle subscriptions through its mobile app and website. The core offering is the Car Subscription service providing monthly and long-term car rentals (1-24 months) with all-inclusive pricing covering insurance, maintenance, and roadside assistance. The product portfolio includes the standard Car Subscription for new and used vehicles, an EV Subscription sub-category for electric vehicles with environmental benefits, and Carasti for Business offering corporate fleet solutions with 1-3 year leasing contracts. The Carasti App serves as the primary digital interface connecting subscribers with partner car rental and leasing companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Subscription Monthly and long-term car subscription service offering flexible terms from 1 to 24 months in UAE, Saudi Arabia, Thailand, and Singapore, with comprehensive insurance, maintenance, and 24/7 roadside assistance included in the subscription price.
• EV Subscription Electric vehicle subscription service featuring EVs with approximately 500 km range, offered as a flexible alternative to EV rental and leasing, with a tree-planting partnership (One Tree Planted) for environmental offset per subscription month.
• Carasti for Business Corporate fleet solution providing 1, 2, and 3 year car leasing contracts for businesses, with tailor-made employee transportation including delivery, comprehensive insurance, routine maintenance, 24/7 roadside assistance, and accident replacement vehicles.
• Carasti App Digital mobile application (iOS and Android) connecting subscribers with partner car fleet operators, enabling vehicle browsing, booking, subscription management, and payment processing.

Quantifiable outcome

• Up to 40% cost savings compared to traditional car ownership
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental partnership where One Tree Planted plants one tree for every month a customer subscribes, contributing to greener environment and carbon offset initiatives.
• Cardoo Cyprus LtdcoreTechnology or IntegrationData processing partner handling subscriber personal data under GDPR compliance. Acts as guarantor for subscriber liabilities and helps create trustworthiness profiles for lessees. Registry code HE434654, based in Limassol, Cyprus.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ekar: UAE-headquartered car subscription and monthly rental platform operating across the Middle East with a digital-first booking flow and flexible terms — Carasti's closest regional competitor with overlapping expat and tourist customer base.
• Cluno: Germany-based car subscription platform offering all-inclusive monthly terms with app-based booking; operates on a similar digital subscription model with insurance, maintenance, and roadside included.
• FAIR (Fair Financial Corp.): US-based car subscription marketplace aggregating dealer inventory for flexible monthly terms; most direct structural analog to Carasti's aggregator model with multi-brand partner supply.
• Bipi: Spain-originated car subscription platform operating across Europe and Latin America; matches Carasti on flexible monthly all-inclusive subscriptions delivered through a digital platform with partner-supplied inventory.
• Wagonex: UK-based subscription marketplace that aggregates vehicles from dealers and fleet owners for monthly access; structurally similar to Carasti in connecting subscribers with third-party vehicle supply via a platform.

Broad incumbents

• Careem (Uber subsidiary): MENA super-app with a mobility vertical including rental and subscription-style vehicle access; overlaps with Carasti in serving UAE consumers but operates as a much broader platform rather than a specialized subscription product.
• Sixt+: Subscription product from European rental major Sixt offering flexible monthly vehicle access with all-inclusive pricing; comparable value proposition to Carasti but backed by Sixt's owned fleet and global scale.
• ALD Automotive: Global fleet leasing and mobility provider (part of Société Générale) operating multi-brand vehicle subscription products in Europe; competes with Carasti in the corporate/leasing segment from a position of much greater scale.
• Hertz (subscription/Long-Term Rental): Global car rental major with monthly and long-term rental products and a growing subscription push; competes with Carasti's entry-level monthly pricing and corporate fleet segment but from a much larger fleet base.

Emerging players

• Lynk & Co: OEM-backed mobility brand built around subscription-style vehicle access; competes with Carasti at the intersection of flexible ownership and subscription, though with proprietary vehicles rather than aggregated supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carasti

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carasti