What Cardoo does

Cardoo is a Cyprus-headquartered fintech founded in February 2021 that operates a B2B2C digital surety platform branded DepositFree, which replaces traditional security deposits in rental transactions with a small daily fee paid by the end customer. For car rentals, Cardoo issues bank cards (via Visa, Mastercard, American Express, Diners Club, and regional processors) to rental partners; these cards carry limits equal to the partner's average monthly deposits and are used to recover damages or fines, eliminating the need for the partner to place a hold on the renter's personal card. The platform is delivered through three integration modalities — an On-Counter CRM for walk-in rentals (3-day average onboarding), an Online Cloud Solution for no-code deployment, and an API for digital-first platforms such as the Yango Drive aggregator. The same architecture is also offered to real estate and property rental operators, with marketing materials, partner onboarding, and integration support handled by a distributed team across Limassol (Cyprus), Tallinn (Estonia), and Dubai (CARDOO MENA - FZCO).

Cardoo's revenue model is entirely usage-based, sourced from end-customer fees rather than partner subscriptions: the DepositFree fee starts at 0.8% of the deposit amount per day for short-term rentals of up to two weeks, with a regressive scale for long-term rentals. Partnerships are free for rental operators, and Cardoo monetizes only when an end customer elects the DepositFree option. The company reports 700+ rental partners, 300+ active car rental companies, and 240,000+ completed deposit-free rentals across 30+ countries and five continents, with disclosed outcome metrics including 63% increases in order value, 10-25% booking growth, and $200M+ in eliminated deposits. Marquee partners include Europcar, Enterprise, Hertz, Sixt, and Avis, with Yango Drive as the flagship aggregator integration since 2023.

The company is privately held with three legal entities (Cardoo Cyprus LTD, Cardoo OU Estonia, CARDOO MENA - FZCO UAE), a founding team of CEO Alisher Murtazaev (ex-MoneyWall), COO Daniil Ivanov (ex-factoring CEO), and CTO Astislav Bozhevolnov (ex-Rostelecom), and has raised approximately $1.63M in a Seed round in June 2024. Customer Success and Business Development functions have been added to support scaling, and the company participates in industry events such as BIT Milano 2026. Revenue is not publicly disclosed; available operating metrics, capital base, and headcount (11-50) indicate an early-stage but scaling commercial profile.

Name

Cardoo

Legal name

Cardoo Cyprus LTD

Website

https://cardooworld.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardoo is a Cyprus-headquartered fintech (founded 2021) that provides a B2B2C DepositFree platform replacing security deposits in car rentals and property rentals with a small daily end-customer fee. It serves 700+ rental partners across 30+ countries and issues bank cards that cover deposit holds.

Ownership category

akta.pro rank

Product category

Rental Financial Technology

NAICS

Credit Card Issuing (522210)

SIC

Finance Services (6199), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Card Issuing Platforms (Issuer Processing) (FSAGABAD)

akta.pro secondary industries

General-Purpose Credit Card Schemes (FSAMAAAA), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ)

Keywords

• Deposit-free rentals
• Rental surety services
• Security deposit alternatives
• Rental fintech platform
• Payment processing solutions

Headquarters

HQ city

Ayios Athanasios

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. DepositFree Fee (Surety Fee): Cardoo charges end customers a fee for the DepositFree option. For short-term rentals (up to 2 weeks), the fee starts from 0.8% of the deposit amount per day. For long-term rentals, a regressive scale applies. The rental company partnership is free; revenue is generated entirely from the end-customer fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cardoo provides DepositFree, a digital surety financial service that replaces traditional security deposits in rental transactions. For a daily fee starting from 0.8% of the deposit amount, Cardoo issues payment cards to rental partners so end customers can rent cars or properties without locking funds, while rental operators retain protection against damages and fines. The platform is delivered through three integration channels — an on-counter CRM, an online cloud solution, and an API — and is offered free of charge to rental companies.

Product overview

Cardoo is a fintech company providing the DepositFree financial service as its core product, enabling rental companies (car rental and real estate) to offer deposit-free bookings. The platform consists of the flagship DepositFree service paired with integration modules including an On-Counter CRM for booking management and rate calculation, an Online Cloud Solution for instant implementation, and Cardoo Bank Cards issued by major banks for deposit coverage. The company offers free partnership for rental companies, with revenue generated through client-paid DepositFree fees starting at 0.8% of deposit amount per day. Cardoo also provides marketing kits to help partners promote the deposit-free option.

Differentiator

Problem solved

Functional benefit

Brands

• DepositFree: Flaghship product that eliminates the need for security deposits in the rental industry, replacing traditional cash or credit-card deposits with a secure digital surety.

Products and services

• DepositFree Cardoo's flagship financial service that replaces traditional security deposits with a digital surety solution. For a fee (starting from 0.8% of deposit amount per day for short-term rentals), Cardoo provides a payment card that covers deposit holds, enabling rental companies to offer deposit-free bookings while maintaining protection against damages or fines.
• On-Counter CRM Solution Cardoo's proprietary cloud-based CRM solution for DepositFree rates calculation, booking management, and excess reporting, used at the rental counter. Average onboarding takes 3 days.
• Online Cloud Solution No-code cloud-based integration option that requires only the deposit amount, dates, and contract number. Allows rental companies to create order descriptions in a personal account and is instantly ready for implementation without technical integration.
• Cardoo Bank Cards Physical or virtual credit cards provided to rental partners for each rental location. These cards replace clients' cards for placing deposits and are issued by major and regional banks globally, enabling the DepositFree surety system.
• API Integration API integration that allows partners to add the DepositFree option directly to their online booking module, with full Cardoo team support for integration. Used by mobility aggregators such as Yango Drive, where it is integrated into the app experience and featured as the first filter on the website.
• Marketing Kit Ready-to-use, brand-aligned marketing materials for email, messaging, and social media campaigns. Cardoo partners often see up to +10% in-store and +25% online booking growth using these materials.

Quantifiable outcome

• 63% boost in order value as clients upgrade cars without a deposit
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• otoQ Car RentalcoreStrategic or Co-development Partner · 5 February 2026Cardoo partnered with otoQ Car Rental to modernize the car rental experience by eliminating security deposits. The collaboration powers a seamless, risk-managed rental experience that removes financial barriers for customers while enabling rental operators to scale with confidence. This partnership reflects shared commitment to building a frictionless, accessible, and trust-based future of mobility.
• Drive365coreStrategic or Co-development Partner · 5 February 2026Cardoo expanded its collaboration with Drive365, a mobility operator committed to scalable, technology-led car rental solutions. The partnership builds on Cardoo's broader ecosystem strategy, further expanding the network of forward-thinking mobility operators.
• Yango DriveflagshipStrategic or Co-development Partner · 1 January 2023Yango Drive, a car rental aggregator, integrated Cardoo's DepositFree from Day 1 of operations in the UAE (2023). The no-deposit policy became a key competitive advantage, helping Yango stand out in the market. 70-80% of customers choose DepositFree, resulting in 10-20% average check growth. Yango was the first aggregator to go DepositFree.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Virtuo: European tech-enabled car rental platform that removes traditional rental friction including deposits; operates its own deposit-free booking flow, directly comparable to Cardoo's DepositFree value proposition for end renters.
• RentalCover: Global rental protection / insurance platform that sells damage and liability coverage to car renters, effectively replacing security deposits with insurance-backed protection — a direct conceptual analogue to Cardoo's surety model.
• Kyte: US-based tech-enabled car rental delivery service offering flexible, deposit-free rental experiences to consumers; competes in the same deposit-removal value proposition as Cardoo's deposit-free mobility offering.

Emerging players

• Sure (GetSure): Embedded insurance infrastructure platform that enables partners to offer digital protection products via API; comparable to Cardoo as a fintech infrastructure layer replacing traditional financial guarantees with digital, API-distributed coverage.
• Cover Genius: Global embedded insurance platform providing protection products distributed via partners' checkout flows; comparable to Cardoo in providing partner-embedded risk coverage as an alternative to deposits and traditional insurance.
• Upflex: Workspace and equipment rental aggregator offering flexible, deposit-free booking for offices and equipment; comparable to Cardoo's expansion thesis into property/equipment rentals using the same deposit-removal model.

Broad incumbents

• Getaround: Peer-to-peer car-sharing platform that has historically embedded its own deposit/insurance framework to protect vehicle owners; comparable as a tech-enabled rental platform whose core promise includes trust and damage coverage without traditional rental friction.
• Klarna: Leading global BNPL provider that smooths purchase friction through short-term credit; comparable to Cardoo as a fintech smoothing transaction friction for consumers, and relevant given Cardoo CEO's prior BNPL background at MoneyWall.
• Allianz Travel Insurance: Global incumbent insurer offering rental car and travel protection products that substitute for security deposits; comparable to Cardoo as a provider of damage/fine protection for car rental transactions at scale.
• Turo: Large peer-to-peer car-sharing marketplace in North America with its own protection plans replacing traditional deposits; comparable as a deposit-replacing, tech-enabled rental platform with global brand recognition.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cardooworld
• LinkedInlinkedin.com/company/cardooworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardoo