QFPay
QFPay is a Hong Kong-headquartered cross-border payment processor providing in-store, online, e-commerce, and remittance acceptance plus merchant financing, primarily serving SMBs in food and beverage, retail, and online business across Asia.
- Company typePrivate
- Founded2011
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What QFPay does
QFPay is a private Hong Kong-headquartered (QFPay Haojin Fintech Limited) cross-border and local payment solutions provider, founded in 2011 and operating across Asia with 101-250 employees. The company offers a unified platform covering both Pay-In (in-store, online, and e-commerce acceptance) and Pay-Out (global remittance and disbursement) services, supported by PCI DSS compliant infrastructure. Core product lines include the Haojin merchant mobile application, mobile terminals, QR code stickers, POS SDK integration, checkout services, payment links, recurring billing, and WeChat Official Accounts/Mini Programs payments, alongside a public developer portal (sdk.qfapi.com) and pre-built plugins for Shopify, WooCommerce, OpenCart, and Magento.
The technology stack centers on Common APIs, a hosted Checkout Page, an embedded Payment Element component, and a POS SDK, enabling both self-serve SMB onboarding and developer-led integration. QFPay monetizes primarily through transaction fees on processed payments across in-store, online, and e-commerce rails, with a merchant financing add-on module that leverages transactional data. Distribution is multi-channel: self-serve via mobile app and QR stickers, API/plugin self-serve via developer portal, and direct enterprise sales via WhatsApp, email, and a business hotline. The merchant base is SMB-skewed (with named logo Childlike/童心樂園 as a playground case study), serving food and beverage, retail and service, online business, and cross-border verticals. Notable investors across the company's funding history include Sequoia Capital (2013), HSG/formerly Sequoia China (2014 and 2019 lead), Rakuten Capital, MDI Ventures, VentureSouq (2019), InnoVen Capital (2019), and Fuiou and Share Capital (2021).
QFPay firmographics
Firmographics- Name
- QFPay
- Legal name
- QFPay Haojin Fintech Limited
- Website
- https://qfpay.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- QFPay is a Hong Kong-headquartered cross-border payment processor providing in-store, online, e-commerce, and remittance acceptance plus merchant financing, primarily serving SMBs in food and beverage, retail, and online business across Asia.
- Ownership category
- akta.pro rank
QFPay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), QR Code Payments Wallets (FSAMAEAC), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where QFPay is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
QFPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing (Transaction Fees): Core revenue from processing payment transactions for merchants. Fees likely charged as percentage of transaction value or per-transaction basis. Supports both Pay-In (customer payments) and Pay-Out (disbursements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing for payment processing services |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
QFPay product offering
Product offeringCore offering
QFPay is a cross-border and local payment solutions provider offering a unified platform for merchants to accept payments in-store (Merchant APP, Mobile Terminal, POS Integration, QR Code Stickers), online (Checkout Services, Payment Link, Recurring Payment, WeChat Official Accounts/Mini Programs), and via e-commerce plugins (Shopify, WooCommerce, OpenCart, Magento). It also delivers developer-facing API/SDK tools (Common APIs, Checkout Page, Embedded Component, POS SDK) and a Remittance/Pay-Out service for global business disbursements.
Product overview
QFPay is a cross-border and local payment solutions provider offering a unified platform supporting both in-store and online payment acceptance. The product portfolio consists of in-store payment solutions (Merchant APP, Mobile Terminal, POS Integration, QR Code Stickers), online payment solutions (Checkout Services, Payment Link, Recurring Payment, Official Accounts/Mini Programs), e-commerce plugins for Shopify/WooCommerce/OpenCart/Magento, API integration tools (Common APIs, Checkout Page, Embedded Component, POS SDK), and financial services (Remittance, Financing). The platform supports cross-border and local payments across multiple industries including food and beverage, retail, and online businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Haojin: Mobile merchant application for in-store payment processing and merchant management
Companies that use QFPay
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
QFPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
QFPay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreE-commerce plugin integration allowing Shopify merchants to accept payments through QFPay's payment gateway. Provides seamless checkout experience for Shopify online stores.
- WooCommercecoreWordPress/WooCommerce plugin integration enabling payment acceptance for WooCommerce-powered online stores.
- OpenCartcorePlugin integration for OpenCart e-commerce platform providing payment gateway connectivity.
- MagentocoreIntegration with Magento e-commerce platform enabling enterprise-level merchants to accept payments through QFPay.
- WeChat (Official Accounts/Mini Programs)corePayment integration for WeChat Official Accounts and Mini Programs, enabling merchants to accept WeChat Pay in China.
Recent moves6 records
Expansion highlights5 records
QFPay competitors and assessment
Company assessmentBroad incumbents
- Verifone: Global POS terminal and in-store payment acceptance provider. Comparable hardware-and-software layer to QFPay's mobile terminal and POS SDK offerings, though at much larger global scale.
- Stripe: Global payment gateway and orchestration platform with extensive API and e-commerce integrations. Competes with QFPay in merchant online checkout, POS/terminal, and cross-border capabilities but at vastly greater scale and geographic reach.
- Adyen: Global omnichannel payment processor serving enterprise merchants with unified online, in-store, and platform payment products. A broader incumbent competing for the same mid-market and enterprise merchants QFPay targets.
- Block (Square): SMB-focused payments ecosystem with Square POS hardware, software, and online checkout. Comparable to QFPay's merchant app, mobile terminal, and SMB-targeted QR-based acceptance stack.
- Worldpay: Large global merchant acquirer and payment processor under FIS. Competes for the same enterprise and mid-market merchants seeking in-store, online, and cross-border payment processing.
Direct peers
- Airwallex: Asia-headquartered cross-border payment platform offering merchant acquiring, multi-currency accounts, and global payouts. Directly comparable to QFPay in serving Asia-rooted merchants with both Pay-In and Pay-Out cross-border infrastructure.
- Checkout.com: Cloud-based payment gateway focused on digital commerce and cross-border optimization. Competes with QFPay's Checkout Services and API-first online payment offering for e-commerce merchants globally.
- dLocal: Cross-border payment processor specializing in emerging markets including APAC. Directly comparable to QFPay for merchants needing unified local payment method acceptance and cross-border payout infrastructure.
Regional players
- PAX Global: Hong Kong-listed POS terminal manufacturer with strong Asia and emerging-market presence. Adjacent peer given QFPay's mobile terminal offering; both serve in-store card and wallet acceptance merchants in Asia.
- Oceanpayment: China- and APAC-focused cross-border payment gateway for online merchants. Comparable in targeting Asian e-commerce merchants with multi-currency online checkout and local payment method support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
QFPay social profiles
Digital presenceQFPay compliance and trust
Trust signalCompliance1 record
QFPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
QFPay leadership team
Management profileNumber of profiles
Profiles5 records
QFPay funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QFPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QFPay
What does QFPay do?
QFPay is a cross-border and local payment solutions provider offering a unified platform for merchants to accept payments in-store (Merchant APP, Mobile Terminal, POS Integration, QR Code Stickers), online (Checkout Services, Payment Link, Recurring Payment, WeChat Official Accounts/Mini Programs), and via e-commerce plugins (Shopify, WooCommerce, OpenCart, Magento). It also delivers developer-facing API/SDK tools (Common APIs, Checkout Page, Embedded Component, POS SDK) and a Remittance/Pay-Out service for global business disbursements.
Is QFPay a public or private company?
QFPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was QFPay founded?
QFPay was founded in 2011. It employs 101 to 250 people.
Where is QFPay based?
QFPay is headquartered in Beijing, China, in the Asia region.
How does QFPay make money?
One revenue line is on record: payment Processing (Transaction Fees).
Who are QFPay's main competitors?
Broad incumbents on record are Verifone, Stripe, Adyen, Block (Square) and Worldpay. Direct peers are Airwallex, Checkout.com and dLocal. Regional players are PAX Global and Oceanpayment.
Does QFPay have an API?
Yes. QFPay offers developer-facing APIs and SDKs including Common APIs, Checkout Page, Embedded Component, and POS SDK for integrating payment functionality. The Developer Centre is accessible at sdk.qfapi.com with developer documentation and integration guides. Developer documentation is at sdk.qfapi.com.
What industry is QFPay in?
QFPay's product category is Payment Processing. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 7370.