Tidesquare
Tidesquare is a Seoul-based travel technology company operating a multi-brand online travel agency (Tourvis, PRIVIA Travel, Tourvis Biz, Tourvis Select) with proprietary IATA-certified NDC Level 4 Aggregator technology, serving individual, corporate, and luxury travelers across South Korea and Japan.
- Company typePrivate
- Founded2009
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tidesquare does
Tidesquare is a Seoul-based travel technology company that operates a multi-brand online travel agency platform serving individual, corporate, and luxury travelers, primarily in South Korea with an expanding presence in Japan. Founded in November 2009, the company built its consumer-facing core around the Tourvis OTA (online travel agency) platform for flights, hotels, tours, and tickets, and layered differentiated brands on top: PRIVIA Travel (premium service in partnership with Hyundai Card since 2010), Tourvis Select (luxury hotel concierge via Virtuoso, Hyatt Privé, and Mandarin Oriental Fan Club, launched July 2024), Tourvis Biz (corporate travel and MICE for major corporations, built on the 2017 acquisition of SK Tourvis), and Playwings (real-time travel deal notifications). The company achieved Top 3 BSP (Billing and Settlement Plan) ranking among Korean travel agencies for the 2021–2023 period and was previously recognized as the fastest-growing Korean travel agency by BSP performance from 2012 to 2017.
Tidesquare firmographics
Firmographics- Name
- Tidesquare
- Legal name
- TIDESQUARE Co., Ltd.
- Website
- https://tidesquare.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tidesquare is a Seoul-based travel technology company operating a multi-brand online travel agency (Tourvis, PRIVIA Travel, Tourvis Biz, Tourvis Select) with proprietary IATA-certified NDC Level 4 Aggregator technology, serving individual, corporate, and luxury travelers across South Korea and Japan.
- Ownership category
- akta.pro rank
Where Tidesquare is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
Tidesquare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Travel booking services |
Distribution channels5 records
Marketing channels4 records
Tidesquare product offering
Product offeringCore offering
Tidesquare is a South Korea-based travel technology company that operates the Tourvis online travel agency platform offering worldwide flights, hotels, tours & tickets, and packages. It monetizes primarily through transaction-based commissions on airline and hotel bookings, supported by a proprietary NDC-certified airline integration platform, an AI-powered content recommendation engine, and a B2B corporate travel management service (Tourvis Biz).
Product overview
Tidesquare operates as a travel technology company with a multi-brand platform architecture. The core product ecosystem includes Tourvis (main OTA platform for flights, hotels, tours & tickets), PRIVIA Travel (premium Hyundai Card partnership service), Tourvis Biz (corporate travel management), and Tourvis Select (luxury hotel concierge). Supporting these are technology platforms: NDC Platform (IATA-certified airline distribution), Hotel Integration Platform (1.2M+ accommodations via 15+ suppliers), Tour & Ticket Partner Platform (multi-channel distribution), and AI Content Platform (personalized recommendations). Additional products include Playwings (deal notifications), WiT Seoul (annual conference), and Discovery (AI-powered event-based travel planning).
Differentiator
Problem solved
Functional benefit
Brands
- Tourvis: Online travel agency platform offering worldwide flights, hotels, tours & tickets with NDC integration
- PRIVIA Travel
- Tourvis Select
- Tourvis Biz
- Playwings
- WiT Seoul
- Discovery
Products and services
- Tourvis Online travel agency platform offering comprehensive worldwide travel products including flights, hotels, tours & tickets, and packages. Features in-house built technology for flight and hotel booking with NDC integration and competitive pricing, targeted at individual Korean consumers.
- PRIVIA Travel Premium online travel service in partnership with Hyundai Card, offering flights, hotels, tours & activities, and overseas packages with exclusive card benefits, discounts, and 24/7 customer service, targeted at Hyundai Card PRIVIA cardholders.
- Tourvis Select Luxury hotel reservation service partnering with global hotel groups including Virtuoso, Hyatt Privé, and Mandarin Oriental Fan Club. Offers premium concierge services with complimentary benefits such as room upgrades, breakfast for two, and early/late check-in without separate membership fees, targeted at high-end travelers.
- Tourvis Biz Corporate travel management service for major domestic and international companies and public institutions. Provides comprehensive business travel services including flight/hotel booking, visa applications, MICE event management, and the BTMS (Business Travel Management System) for policy compliance and reporting.
- Playwings Real-time notification app for travel deals, primarily focused on flights but also covering hotels and tours. Users set destination and theme preferences to receive personalized deal alerts and compare prices across routes, targeted at price-sensitive individual travelers.
- Discovery AI-powered travel planning service for global festival and sports event-based travel, offering event schedule search, customized airport/hotel recommendations, AI-based transportation guidance from airport to venue, and budget estimation, targeted at event-driven individual travelers.
Companies that use Tidesquare
Customer profileSegments3 records
Ideal customer profiles3 records
Tidesquare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature2 records
Tidesquare partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights6 records
Tidesquare competitors and assessment
Company assessmentDirect peers
- Hana Tour Service: Hana Tour is South Korea's largest travel agency and OTA, offering flights, hotels, tours, and MICE services. It is Tidesquare's most direct domestic competitor across consumer and corporate travel segments.
- Modetour Network: Modetour is a top-3 Korean OTA with package tour, flight, and hotel offerings. Comparable business model and customer base to Tidesquare's Tourvis platform in the Korean consumer travel market.
- Verygoodtour (KRT Travel): KRT/Verygoodtour is a major Korean OTA competitor focusing on outbound packages, flights, and hotels. Overlaps with Tidesquare in flight booking, NDC integration ambition, and Korean consumer targeting.
- Klook: Klook is an Asia-focused OTA specializing in tours, activities, and attractions with strong APAC brand presence. Comparable to Tidesquare's tour & ticket and Discovery offerings, especially in cross-border Asian travel.
- Skyscanner: Skyscanner is a global flight metasearch and booking platform. Already integrated as a Tidesquare partner since 2015; comparable in flight search and price-comparison functionality serving Korean outbound travelers.
Emerging players
- MyRealTrip: MyRealTrip is a Korean mobile-first OTA focusing on flights, hotels, and tours. It targets the same Korean traveler persona as Tidesquare with a stronger mobile-app native experience and tour-focused content.
Broad incumbents
- Booking Holdings: Booking Holdings (Booking.com, Priceline, Agoda) is a global OTA giant with strong presence in Korea. Comparable core offering in flight and hotel distribution but at vastly larger scale and broader geographic footprint.
- Trip.com Group: Trip.com Group (Ctrip, Trip.com, Skyscanner) is a leading global travel services platform. Skyscanner is already a Tidesquare metasearch partner; broader Trip.com competes with Tourvis on flights and hotels in APAC.
- Agoda: Agoda (Booking Holdings subsidiary) is a strong APAC hotel and flight booking platform. Directly comparable to Tidesquare's hotel integration platform and Tourvis inventory breadth.
Regional players
- Traveloka: Traveloka is a Southeast Asian travel super-app offering flights, hotels, and lifestyle services. Comparable multi-product OTA playbook and target traveler, though focused on different Asian geographies than Tidesquare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tidesquare social profiles
Digital presenceTidesquare compliance and trust
Trust signalCompliance4 records
Tidesquare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tidesquare leadership team
Management profileNumber of profiles
Profiles1 record
Tidesquare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tidesquare funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tidesquare M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tidesquare
What does Tidesquare do?
Tidesquare is a South Korea-based travel technology company that operates the Tourvis online travel agency platform offering worldwide flights, hotels, tours & tickets, and packages. It monetizes primarily through transaction-based commissions on airline and hotel bookings, supported by a proprietary NDC-certified airline integration platform, an AI-powered content recommendation engine, and a B2B corporate travel management service (Tourvis Biz).
Is Tidesquare a public or private company?
Tidesquare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tidesquare founded?
Tidesquare was founded in 2009. It employs 251 to 500 people.
Where is Tidesquare based?
Tidesquare is headquartered in Seoul, South Korea, in the Asia region.
Who are Tidesquare's main competitors?
Direct peers on record are Hana Tour Service, Modetour Network, Verygoodtour (KRT Travel), Klook and Skyscanner. MyRealTrip is listed as an emerging player. Broad incumbents are Booking Holdings, Trip.com Group and Agoda. Traveloka is listed as a regional player.
Does Tidesquare have an API?
No public API is recorded for Tidesquare.