Modetour
Modetour is a South Korean full-service travel agency founded in 1988 (KOSDAQ: 80160) selling domestic and international tour packages, airline tickets, hotels, and corporate travel services to individual consumers and enterprise clients through its Bizmode division and Signature premium brand.
- Company typePrivate
- Founded1988
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Modetour does
Modetour (모두투어) is a South Korean full-service travel agency founded in 1988 and headquartered in Seoul, listed on KOSDAQ under ticker 80160, with 501–1,000 employees. The company sells domestic and international tour packages, airline tickets, hotels, tours, and passes to individual leisure travelers, while also serving enterprise clients through its Bizmode (비즈모두) corporate travel sub-brand covering group bookings, incentive trips, MICE events, business travel, and employee welfare programs. Premium leisure travelers are addressed through the Signature (시그니처) and High Class sub-brands, which feature no-shopping, no-optional-tours, no-tip itineraries; themed packages span honeymoons, Mongolia, Vietnam, Europe, and cultural tours. The company claims to be "Korea's No.1 travel" brand and reports 4.5+ star ratings across 27,000+ verified customer reviews in the past year.
The underlying technology stack is not publicly disclosed; no proprietary AI, API, or SDK is referenced in the available data. Distribution is the primary operational asset: five dedicated phone consultation lines (1544-5252, 1544-5353, 1544-6722, 1661-4873, 080-850-5252), a consumer e-commerce portal (modetour.com), a dedicated corporate portal (biz.modetour.com), physical branch locator service, a Best Partner network of affiliated agencies (Lotus Mart Samseong, Modetour T&C, Joeun Travel, TiLeader Tour), and live broadcasting as a top-of-funnel content channel. Named enterprise customers include Hanwha Group (multiple subsidiaries), Samsung (Card, Display), Hyosung, Korea Eximbank, KEPCO, and Yuhan Corporation; Korean Air is a core airline partner.
Modetour generates revenue primarily through transaction fees on travel package sales (KRW 339,000 to KRW 2,899,000 per package), corporate travel services under Bizmode, and airline ticket sales with separate phone-handling fees. Pricing follows a unit-pricing, pay-as-you-go model across three tiers — budget-friendly (e.g., Vietnam from KRW 369,000), mid-range (Japan from KRW 599,900), and Signature Premium / High Class for luxury travelers. The Bizmode membership program drives retention through M-Point mileage accrual at 0.1% of spend plus tiered benefits in duty-free, currency exchange, and airport limousine services. The company holds tourism business registration No. 1989-04 (Seoul Jung-gu) and statutory travel guarantee insurance of KRW 1.51 billion general plus KRW 700 million packaged-travel coverage. Representative: Woo Jong-ung (우종웅), CEO.
Modetour firmographics
Firmographics- Name
- Modetour
- Legal name
- (주)모두투어네트워크
- Website
- https://modetour.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Modetour is a South Korean full-service travel agency founded in 1988 (KOSDAQ: 80160) selling domestic and international tour packages, airline tickets, hotels, and corporate travel services to individual consumers and enterprise clients through its Bizmode division and Signature premium brand.
- Ownership category
- akta.pro rank
Modetour industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Group & Small-Group Custom Itinerary Planning (THAKAOAF)
Keywords
Where Modetour is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Modetour business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Travel Package Sales: Modetour generates revenue through selling comprehensive travel packages including flights, hotels, tours, and related services. The company acts as a tour operator and travel agency, earning commissions and margins on package holidays.
- Corporate Travel Services (Bizmode): Enterprise segment providing dedicated corporate travel management, including group travel, incentive trips, business trips, and employee welfare travel services with membership programs.
- Airline Ticket Sales: Domestic and international airline ticket sales with service fees applied for phone-based booking and changes. Additional handling fees charged beyond base airfare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly packages for cost-conscious travelers |
| Unit Pricing | Pay-as-you-go | Mid-range packages with premium inclusions |
| Unit Pricing | Pay-as-you-go | Signature Premium - High-end luxury travel |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Modetour product offering
Product offeringCore offering
Modetour is a South Korean travel agency that sells pre-built overseas and domestic travel packages (including flights, hotels, tours, and themed itineraries such as honeymoon and golf trips), airline tickets, and hotel reservations to individual consumers through modetour.com and dedicated phone consultation centers. Through its Bizmode sub-brand and a separate corporate portal, it provides group travel, incentive trips, employee welfare travel programs, corporate airline tickets, and MICE event services to enterprise and government clients. Premium offerings are packaged under the Signature sub-brand (including Signature Black business-class products), and corporate clients receive a tiered membership program with mileage accumulation (M-Point) and partner benefits.
Product overview
Modetour operates a multi-channel travel platform consisting of consumer-facing Modetour.com for individual travelers and Bizmode for corporate clients. The core offerings include overseas/domestic travel packages, airline tickets, hotels, and tours, supported by premium sub-brands like Signature (시그니처) for high-end packages and High Class for luxury travel. The Bizmode corporate division provides dedicated enterprise services including corporate airline tickets, group travel quotes, incentive trips, employee welfare programs, and a membership system with mileage benefits. The platform serves both individual consumers and corporate clients through integrated booking systems and dedicated consultation centers.
Differentiator
Problem solved
Functional benefit
Brands
- Bizmode (비즈모두): Corporate/business travel service brand providing enterprise travel, incentive trips, employee welfare travel programs, and corporate partnership services.
- Signature (시그니처)
Products and services
- Modetour.com Consumer Travel Packages
Quantifiable outcome
- Customer rating of 4.5+ stars with 27,000+ verified reviews in the past year
Companies that use Modetour
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Modetour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modetour partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Lotus Mart Samseong (롯데마트_삼산점)minorRegional partner agency within Modetour's Best Partner network, providing local travel consultation and booking services in the Samseong area.
- Modetour T&C (모두티앤씨)minorAffiliated partner agency operating within Modetour's distribution network for travel sales and customer service.
- Joeun Travel (조은여행사)minorPartner travel agency within the Best Partner network, providing travel consultation and booking services.
- TiLeader Tour (티리더 투어)minorPartner travel agency within the Best Partner network for travel sales and services.
- Korean AircorePrimary airline partner providing flights for package tours and business class travel packages. Featured as premium airline partner for Signature brand products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Modetour competitors and assessment
Company assessmentBroad incumbents
- Expedia Group: Global online travel agency group (Expedia, Hotels.com, Vrbo) competing for Korean travelers' online bookings. A broad incumbent whose package and flight offerings overlap with Modetour's consumer-facing product on cross-border itineraries.
- Booking Holdings: Global online travel agency conglomerate (Booking.com, Agoda, KAYAK). Agoda in particular targets Asian outbound travelers with deep Korean-localized inventory, competing with Modetour's hotel and package components.
- Yanolja (야놀자): Major Korean digital travel platform expanding into outbound tour packages and flights beyond its domestic accommodation base. Represents the platform-based incumbent scaling into the same outbound package category where Modetour competes.
- Trip.com Group (Ctrip): Global OTA with flights, hotels, and package offerings across Asia. Competes with Modetour for cross-border Korean travelers via direct online booking, and represents a much larger incumbent with broader inventory and stronger mobile booking UX.
Direct peers
- Hana Tour Service: Korea's largest outbound travel agency and Modetour's closest direct competitor. Both operate nationwide branch/phone networks, sell pre-packaged tours, and target the same Korean outbound leisure and corporate segments, with Hana Tour holding the market-share lead and Modetour positioned as the strong No. 2.
- MyRealTrip (마이리얼트립): South Korea's leading online-first travel platform, offering flights, hotels, packages, and tours via mobile app. Represents the digital-native challenger to Modetour's hybrid online/phone model, competing for the same Korean outbound traveler.
- Klook: Asia-based activities, tours, and experiences booking platform that competes for the destination-activities portion of Korean travelers' itineraries that Modetour currently bundles into package tours. Represents the global OTA encroaching on traditional package tour add-ons.
- Lotte Tour (롯데투어): Korean travel agency offering outbound packages, corporate travel, and themed tours. Backed by the Lotte Group conglomerate, it competes with Modetour for Korean leisure and corporate travel wallet share, particularly in Asia-Pacific itineraries.
- Very Good Tour (Interpark Tour): Another major Korean outbound package tour operator offering comparable domestic and international packages, online booking, and themed tours. Competes directly with Modetour on Korea outbound leisure travelers, particularly in the mid-tier price band.
- Yellow Ball (노란풍선): Long-established Korean outbound travel agency offering package tours, themed travel, and corporate services. Directly comparable to Modetour in target customer (Korean outbound leisure/corporate), product mix (packages, themed tours), and multi-channel distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Modetour social profiles
Digital presenceModetour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modetour leadership team
Management profileNumber of profiles
Profiles2 records
Modetour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modetour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modetour
What does Modetour do?
Modetour is a South Korean travel agency that sells pre-built overseas and domestic travel packages (including flights, hotels, tours, and themed itineraries such as honeymoon and golf trips), airline tickets, and hotel reservations to individual consumers through modetour.com and dedicated phone consultation centers. Through its Bizmode sub-brand and a separate corporate portal, it provides group travel, incentive trips, employee welfare travel programs, corporate airline tickets, and MICE event services to enterprise and government clients. Premium offerings are packaged under the Signature sub-brand (including Signature Black business-class products), and corporate clients receive a tiered membership program with mileage accumulation (M-Point) and partner benefits.
Is Modetour a public or private company?
Modetour is a private company. It is classified as public and is currently operating.
When was Modetour founded?
Modetour was founded in 1988. It employs 501 to 1,000 people.
Where is Modetour based?
Modetour is headquartered in Seoul, South Korea, in the Asia region.
How does Modetour make money?
Three revenue lines are on record. Travel Package Sales are the primary driver. The others are corporate Travel Services (Bizmode) and airline Ticket Sales.
Who are Modetour's main competitors?
Broad incumbents on record are Expedia Group, Booking Holdings, Yanolja (야놀자) and Trip.com Group (Ctrip). Direct peers are Hana Tour Service, MyRealTrip (마이리얼트립), Klook, Lotte Tour (롯데투어), Very Good Tour (Interpark Tour) and Yellow Ball (노란풍선).
Does Modetour have an API?
No public API is recorded for Modetour.
What industry is Modetour in?
Modetour's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs), with a secondary code of BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 561510 and its SIC code is 7990.