Broadway Plus
Broadway Plus is a New York-based licensed Broadway experience company connecting consumers, corporate clients, and educational institutions to a network of over 2,500 Broadway artists through group ticketing, VIP concierge, virtual sessions, corporate events, and education workshops.
- Company typePrivate
- Founded2016
- HeadquartersManhattan, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Broadway Plus does
Broadway Plus, legally operating as Broadway Plus VIP Services LLC, is a New York-based custom Broadway experience company founded in 2016 that serves as both a licensed ticketing agent and an experience curator. The company aggregates access to a network of over 2,500 Broadway artists across major productions including Hamilton, WICKED, The Lion King, and Aladdin, and packages that talent into five core service categories: one-on-one virtual sessions, corporate entertainment, group ticket sales (minimum 10 tickets), education workshops, and VIP concierge services. Its technology stack is a web-based booking platform with virtual experience facilitation via video, supported by Stripe for payments, Google Analytics and Microsoft Clarity for web analytics, and Klaviyo plus SendGrid for email communications. The company relies on a sales-led, concierge-driven go-to-market motion with a 48-hour response commitment and dedicated VIP Concierge support for premium bookings.
The business model is transaction-based across multiple revenue streams: group ticket sales earn service fees and markups on discounted Broadway tickets, VIP experiences are priced per event (meet-and-greets from $1,575, dinners with artists from $679 per person, private concerts from $8,000, cast parties from $5,000, walking tours from $250 per person), virtual one-on-one sessions range from $50-$215+ per session depending on artist, and corporate and education experiences are priced as professional services. The customer base spans individual theater enthusiasts, Fortune 500 corporate clients, and educational institutions, with distribution achieved through direct website sales, phone sales, and a partner channel network including Virtuoso, NYC & Company, hotel loyalty programs, and travel advisors. Credit card payments above $5,000 incur a 3.5% processing fee, and virtual experiences are non-refundable. Operations are based in Manhattan with a small team of 11-50 employees, and the company has expanded its geographic footprint to include London and recently acquired On & Off Broadway in 2024-2025 to broaden its ticketing inventory.
Broadway Plus firmographics
Firmographics- Name
- Broadway Plus
- Legal name
- Broadway Plus VIP Services LLC
- Website
- https://broadwayplus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadway Plus is a New York-based licensed Broadway experience company connecting consumers, corporate clients, and educational institutions to a network of over 2,500 Broadway artists through group ticketing, VIP concierge, virtual sessions, corporate events, and education workshops.
- Ownership category
- akta.pro rank
Broadway Plus industry classification
Industry- Product category
- Live Entertainment Experience Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Ticketing (HSACALAC)
- akta.pro secondary industries
- Broadway & Commercial Theatre Productions (MPAGABAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where Broadway Plus is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Group Ticket Sales: Discounted Broadway tickets sold to groups of 10 or more. Broadway Plus acts as licensed Group Sales Agent, facilitating sales through primary box offices. Revenue derived from ticket markups and service fees.
- VIP Experiences: Premium add-on experiences including meet-and-greets, private dinners with artists, private concerts, walking tours, and cast parties. Priced per experience with per-person and flat-rate options.
- One-on-One Virtual Sessions: Virtual coaching, audition prep, and meet-and-greet sessions with Broadway artists. Instant booking available through website. Per-session pricing ranging from $50-$215+ depending on artist.
- Corporate Entertainment: Custom corporate entertainment including private concerts, keynote speeches, team events, and client entertainment experiences.
- Education Workshops: Inspirational workshops and Q&A sessions for students, theater programs, and studios featuring Broadway artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meet-and-Greet add-on starting at $1,575 |
| Unit Pricing | Pay-as-you-go | Dinner with an Artist from $679 per person |
| Unit Pricing | Pay-as-you-go | Private Concert starting at $8,000 |
| Unit Pricing | Pay-as-you-go | Walking Tour from $250 per person |
| Unit Pricing | Pay-as-you-go | Cast Party starting at $5,000 |
| Unit Pricing | Pay-as-you-go | One-on-One Artist Sessions: $50-$215+ |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets: 10+ minimum |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Broadway Plus product offering
Product offeringCore offering
Broadway Plus curates and sells custom Broadway experiences, functioning as a licensed New York State ticket provider and group sales agent. The company facilitates VIP access to Broadway through meet-and-greets, private dinners and concerts with artists, walking tours, cast parties, and discounted group tickets (10+ minimum), as well as one-on-one virtual coaching sessions with a network of 2,500+ Broadway artists. It also delivers corporate entertainment and education workshops tailored to business teams, schools, and theater programs.
Product overview
Broadway Plus is the first and only Broadway experience company, operating as a unified platform connecting theater enthusiasts to the magic of Broadway through five integrated service categories. The core offering consists of One-on-One Virtual Experiences (personalized video calls and coaching with Broadway artists), Corporate Experiences (team-building and entertainment for businesses), Group Tickets (discounted pricing for parties of 10+ through their licensed group sales operation), Education Experiences (workshops for students and institutions), and VIP Concierge (premium packages with exclusive meet-and-greets and private dinners). These services are augmented by add-on experiences including Meet-and-Greets, Dinner with an Artist, Private Concerts, Walking Tours, and Cast Parties. The company also maintains an Artist Roster platform featuring over 2,500 Broadway performers available for bookings. Broadway Plus serves both individual consumers and Fortune 500 corporate clients, functioning as both a ticketing agent and experience curator.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Concierge Premium VIP ticket packages with exclusive meet-and-greets, private dinners with Broadway stars, premium seating, and fully custom Broadway experiences designed for individual theater enthusiasts seeking personalized access to Broadway talent.
- Corporate Experiences
Quantifiable outcome
- Over 2,500 artists available on platform
- +2 more outcomes
Companies that use Broadway Plus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Broadway Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Broadway Plus partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and moderate.
- VirtuosocoreLuxury travel network providing Broadway Plus access to Virtuoso's network of travel advisors and affluent travelers seeking premium Broadway experiences.
- NYC & CompanycoreOfficial New York City tourism marketing organization promoting Broadway Plus as a recommended resource for Broadway access.
- FICP (Financial Insurance Conference Planners)minorProfessional association for insurance and financial services meeting planners, providing access to corporate clients for events.
- NGLCC (National LGBT Chamber of Commerce)minorBusiness membership organization providing access to LGBTQ+ business network for corporate events and group bookings.
- SYTA (Student & Youth Travel Association)coreProfessional association for student and youth travel planners, enabling access to educational institutions for group trips and educational workshops.
- MPI (Meeting Professionals International)minorGlobal meeting and event industry association providing access to corporate meeting planners for team events and client entertainment.
- PlaybillmoderateTheatre industry publication and brand partnership for marketing Broadway shows and experiences.
- GooglemoderateTechnology and marketing partnership through Google Ads and digital marketing initiatives.
- Broadway Cares/Equity Fights AIDSminorCharitable giving partner concentrating Broadway Plus's charitable efforts within NYC's artistic community. Founder Nathaniel Hill serves on Junior Board of Make-A-Wish New York.
- Make-A-Wish New YorkminorFounder Nathaniel Hill serves on Junior Board, helping grant dozens of wishes each year.
- TDF (Theatre Development Fund)minorNYC-based nonprofit providing access to affordable tickets and supporting theatre community development.
- The Roger Rees AwardsminorAwards program for student performers, supported through Broadway Plus charitable initiatives.
- Broadway Education AllianceminorEducational organization supporting theatre education through Broadway programming and resources.
- Great White WaymoderateStrategic collaboration announced for Broadway access and experience offerings.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Broadway Plus competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Broadway Plus social profiles
Digital presenceBroadway Plus compliance and trust
Trust signalCompliance2 records
Broadway Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Plus leadership team
Management profileNumber of profiles
Profiles1 record
Broadway Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Plus
What does Broadway Plus do?
Broadway Plus curates and sells custom Broadway experiences, functioning as a licensed New York State ticket provider and group sales agent. The company facilitates VIP access to Broadway through meet-and-greets, private dinners and concerts with artists, walking tours, cast parties, and discounted group tickets (10+ minimum), as well as one-on-one virtual coaching sessions with a network of 2,500+ Broadway artists. It also delivers corporate entertainment and education workshops tailored to business teams, schools, and theater programs.
Is Broadway Plus a public or private company?
Broadway Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadway Plus founded?
Broadway Plus was founded in 2016. It employs 11 to 50 people.
Where is Broadway Plus based?
Broadway Plus is headquartered in Manhattan, United States, in the North America region.
How does Broadway Plus make money?
Five revenue lines are on record. Group Ticket Sales are the primary driver. The others are VIP Experiences, one-on-One Virtual Sessions, corporate Entertainment and education Workshops.
Does Broadway Plus have an API?
No public API is recorded for Broadway Plus.
What industry is Broadway Plus in?
Broadway Plus's product category is Live Entertainment Experience Services. Its primary akta.pro industry code is HSACALAC, Theater & Performing Arts Ticketing, with a secondary code of MPAGABAA, Broadway & Commercial Theatre Productions. Its NAICS code is 7111 and its SIC code is 7990.