Voodoo

What Voodoo does

Voodoo is a Paris-headquartered mobile entertainment and publishing company that operates a global platform connecting external mobile game developers with end-users through publishing services, growth infrastructure, and proprietary analytics. Founded in 2013 and led by co-founder and CEO Alexandre Yazdi, the company reports 800 employees, 8 billion cumulative downloads, and 150 million monthly active users across its portfolio of hypercasual and hybrid-casual mobile games, including flagship titles Helix Jump and Block Blast.

The company generates revenue primarily through freemium in-app purchases and in-app advertising across its owned and published games, supplemented by publishing services for external developers. Through the 2024 acquisition of BeReal for €500 million, the 2021 acquisitions of Bidshake and Beach Bum, and the 2026 acquisition of Digital Century Company, Voodoo has diversified into Gen Z social networking (BeReal, Wizz) and competitive gaming with real-money stakes (Blitz). Voodoo Ads monetizes the combined audience for 100+ Fortune 500 advertisers, reporting 300 million daily ad impressions and a 3.4x average CTR advantage inside mobile games.

Voodoo operates a product-led growth motion and distributes primarily through iOS App Store and Google Play, with a registered entity (Voodoo SAS) at 12 place Dauphine, Paris. The company holds GDPR, CCPA, and EU-US Data Privacy Framework certifications, and serves users across North America (US, Canada), Europe (France, UK), and Asia (Japan), with stated expansion plans for Wizz into South America.

Name

Voodoo

Legal name

Voodoo SAS

Website

https://voodoo.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Voodoo is a Paris-based mobile entertainment publisher that develops and publishes hypercasual mobile games and operates social apps (BeReal, Wizz), monetizing 150 million monthly active users through in-app advertising and publishing services for mobile developers.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

akta.pro secondary industry

Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ)

Keywords

• Mobile game publishing
• Hypercasual gaming
• In-app advertising
• Mobile app development
• Social networking apps

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mobile Gaming Revenue: Revenue generated from mobile games through in-app purchases and advertising within games
2. In-App Advertising: Advertising revenue from displaying ads within mobile games and apps, with 100% in-app viewable inventory
3. Publishing Services: Publishing activities connecting mobile developers with end-users
4. BeReal Advertising: Advertising products launched in 2025 on BeReal social platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Voodoo is a global mobile entertainment company that publishes a portfolio of mobile games (hypercasual and hybrid-casual titles) and applications. The company develops in-house titles and partners with external mobile developers through its publishing platform, and has expanded into social networking through the BeReal and Wizz apps. Monetization is primarily through in-app advertising (Voodoo Ads) and in-app purchases across a portfolio that has accumulated 8 billion downloads and 150 million monthly active users.

Product overview

Voodoo is a global mobile entertainment company that publishes a portfolio of mobile games and applications. The core offering consists of mobile games (including Helix Jump, Block Blast, and Blitz) that connect mobile developers with end-users. The company has expanded into social media through its 2024 acquisition of BeReal, a Gen Z-focused authentic social network, and operates Wizz, a social networking app for young people. Voodoo Ads provides advertising and monetization services across its game portfolio, offering brands opportunities to engage with its 150 million monthly active users through in-game integrations, media inventory, and creative production. The company reports $670 million in 2024 revenue, 8 billion total downloads, and 800 employees.

Differentiator

Problem solved

Functional benefit

Brands

• BeReal: Gen Z-focused social network that pioneered authentic, unfiltered sharing with more than 40 million active users across USA, Japan, and France.
• Wizz
• Blitz

Products and services

• Helix Jump
• Block Blast
• BeReal
• Wizz
• Blitz
• Voodoo Ads
• Mobile Game Publishing

Quantifiable outcome

• 3.4x higher CTR than average for ads inside mobile games
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• BeRealflagshipStrategic or Co-development PartnerVoodoo acquired BeReal in 2024 for €500 million. BeReal is a Gen Z-focused social network that pioneered authentic, unfiltered sharing and has more than 40 million active users across USA, Japan, and France. Voodoo leverages its expertise in product strategy, growth, and infrastructure to accelerate BeReal's product development and user growth.
• BidshakeminorStrategic or Co-development PartnerVoodoo acquired Israeli cross-channel marketing automation platform Bidshake in 2021. Bidshake continues to operate independently while extending its services to support mobile game developers.
• RolliccoreStrategic or Co-development PartnerRollic is identified as one of the leading publishers in the hybrid-casual mobile gaming segment alongside Voodoo, both leveraging live operations and refined in-app purchase strategies to sustain growth.
• Tech CoalitionminorStrategic or Co-development PartnerWizz, the French social networking app owned by Voodoo, has joined the Tech Coalition to enhance its child protection measures amid stricter French regulations on minors' access to social networks.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rollic: Rollic is a hypercasual and hybrid-casual mobile game publisher, acquired by Zynga in 2020. It is explicitly mentioned alongside Voodoo as a leading publisher in the hybrid-casual segment, sharing the same publishing model, target audience, and live-ops strategy.
• Zynga: Zynga is a major mobile game publisher (Words With Friends, CSR Racing) now owned by Take-Two Interactive. It directly competes with Voodoo in casual mobile gaming publishing and was the acquirer of Voodoo's closest peer, Rollic.
• Playrix: Playrix is a Russian-founded mobile game publisher (Homescapes, Gardenscapes) with comparable scale to Voodoo, focusing on casual and puzzle mobile games with strong ad monetization and global distribution.
• King (Activision Blizzard): King publishes Candy Crush and other casual mobile games with hundreds of millions of users. As a direct competitor in mobile casual gaming with similar freemium and ad-supported revenue models, it is one of the most relevant comparables to Voodoo.
• Supercell: Supercell is a Finnish mobile game developer (Clash of Clans, Brawl Stars) owned by Tencent. Comparable to Voodoo in scale, mobile-only focus, and global user base, though more mid-core than hypercasual.
• Miniclip: Miniclip is a Swiss-based mobile and online game publisher (8 Ball Pool, Agar.io). Comparable to Voodoo as a casual mobile publisher with significant advertising revenue and a global user base.
• Outfit7: Outfit7 is a Cyprus-based mobile game studio behind Talking Tom and similar casual franchises, now owned by Chinese conglomerate ZheJiang Jinke Peroxide. Comparable in size, mobile-only focus, and ad-driven monetization.
• Rovio Entertainment: Rovio is a Finnish mobile game studio behind Angry Birds, recently acquired by Sega. Comparable as a mobile-first casual gaming company with global IP and advertising-led monetization.
• Scopely: Scopely is a mobile game publisher (Monopoly GO, Stumble Guys) recently acquired by Savvy Games Group for ~$4.9B. Comparable to Voodoo in mobile gaming publishing scale and casual-to-hybrid game portfolio.

Broad incumbents

• Niantic: Niantic is a mobile AR/Location-based game developer (Pokémon GO). Comparable as a mobile-first gaming platform with advertising partnerships, though more location-based than casual puzzle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VoodooPlatform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo