TapInfluence
TapInfluence is a private creator marketing platform founded in 2009 and headquartered in Mountain View, California, with 51-100 employees. It connects brands with content creators and influencers to facilitate authentic brand-creator marketing relationships and campaigns.
- Company typePrivate
- Founded2006
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TapInfluence does
TapInfluence is a privately held creator and influencer marketing platform founded in 2009 and headquartered in Mountain View, California. The company operates with 51-100 employees and positions itself in the broader creator economy marketing stack, connecting brands with content creators and influencers to facilitate authentic brand-creator relationships and influencer-driven marketing campaigns. Its firmographic profile describes it as a for-profit private company with short positioning language emphasizing the unification of creators, influencers, and brands around meaningful content.
The company's revenue mechanics and GTM motion are not directly disclosed in the available data. The detailed operational, technology, and customer assets in the input (AI-infused ZED platform, FormAI, IZEA Marketplace, enterprise logos including Disney, Amazon, Walmart, Nike, Microsoft, and Keurig Dr Pepper; six service pillars spanning strategy, partnerships, content, performance, social commerce, and experiences) describe the IZEA Worldwide offering rather than TapInfluence, and are not used here as primary evidence for TapInfluence's current product set. TapInfluence's own disclosed product footprint beyond its core platform positioning is not characterized in the source.
TapInfluence's capital history consists of five reported funding rounds totaling approximately $22.7 million between November 2009 and April 2016. Investors across the rounds include Access Venture Partners, Grotech Ventures, Knollwood Investment Advisory, MergeLane, Noro-Moseley Partners, and Techstars, with Grotech Ventures and Access Venture Partners serving as lead investors in later tranches. The cumulative $14 million Series 2 in April 2016 is the most recent disclosed capital event. With no disclosed revenue, no post-2016 funding activity, and no active customer- or product-level disclosure, the company's current scale, product positioning, and operating trajectory cannot be reliably characterized beyond the firmographic snapshot.
TapInfluence firmographics
Firmographics- Name
- TapInfluence
- Legal name
- IZEA Worldwide, Inc.
- Website
- https://tapinfluence.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TapInfluence is a private creator marketing platform founded in 2009 and headquartered in Mountain View, California, with 51-100 employees. It connects brands with content creators and influencers to facilitate authentic brand-creator marketing relationships and campaigns.
- Ownership category
- akta.pro rank
TapInfluence industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
Keywords
Where TapInfluence is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
TapInfluence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Creator Marketing Platform Services: IZEA generates revenue through its creator economy marketing operations platform, offering services including creator strategy, partnerships management, content studio, performance marketing, social commerce, and experiences. The platform connects brands with creators and facilitates brand-creator relationships, sponsorships, and collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing through proposal-based engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TapInfluence product offering
Product offeringCore offering
TapInfluence (operating as part of IZEA Worldwide) provides a software-based influencer and content marketing platform that connects brands and agencies with a network of content creators, influencers, and publishers. The company enables sponsored content campaigns, creator discovery, campaign management, and content commerce through marketplace transactions between brand buyers and creator sellers.
Product overview
IZEA is a creator economy marketing platform offering a unified suite of services and technology products. The core offering consists of six service pillars: Creator Strategy, Partnerships, Content Studio, Performance Marketing, Social Commerce, and Experiences. These are complemented by two technology platforms: ZED (an AI-infused marketing operations platform for campaign planning, creator collaboration, and optimization) and the IZEA Marketplace (connecting brands with creators). FormAI provides AI-powered community features. The platform serves industries including CPG, Health & Wellness, Media & Entertainment, Mobility, Restaurant, Retail, and Tech & Electronics.
Differentiator
Problem solved
Functional benefit
Brands
- ZED: The Creator Economy Marketing Operations Platform Infused with AI. Features include campaign planning, creator collaboration, real-time performance measurement, automated execution workflows, and AI-powered optimization.
- FormAI
- IZEA Marketplace
Products and services
- IZEA Marketplace Online marketplace where brands and agencies can search, hire, and collaborate with a global network of content creators and influencers for sponsored posts and content marketing campaigns.
- IZEA Flex Self-service platform for managed services campaign management, enabling clients to run influencer marketing programs with a flexible engagement model.
- IZEA Discover AI-powered creator discovery and analytics tool that helps brands identify, evaluate, and select influencers based on audience, engagement, and content relevance.
- IZEA Wonderland AI-driven platform for generating and licensing social media and short-form video content using synthetic creator likenesses and brand-aligned personas.
- IZEA Creator Marketplace Marketplace offering a broad catalog of creators, influencers, and UGC providers that brands can engage with on a project basis, with same-day content delivery.
- ZED Free AI-powered productivity tool for content creators and influencers to manage social media workflows, including captioning, idea generation, and content planning.
- FormAI AI suite of tools powering content generation, image creation, and creator-likeness workflows across the IZEA platform.
Quantifiable outcome
- 4B views in one week achieved for entertainment/film campaign
- +5 more outcomes
Companies that use TapInfluence
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
TapInfluence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TapInfluence partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights4 records
TapInfluence competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform serving global brands with creator discovery, workflow, measurement, and analytics. Closest direct competitor to TapInfluence/IZEA in the enterprise creator marketing operations layer.
- Aspire (formerly AspireIQ): Creator marketing platform for enterprise and DTC brands covering influencer CRM, content workflows, and affiliate programs. Direct competitor across TapInfluence's target verticals with overlapping marketplace and agency-style service offerings.
- Grin: Creator marketing platform purpose-built for e-commerce and DTC brands, with deep Shopify, CRM, and affiliate integrations. Direct competitor, particularly strong in TapInfluence's CPG and Retail verticals.
- Traackr: Influencer marketing platform with a strong emphasis on brand safety, performance measurement, and creator relationship management. Direct competitor in the enterprise creator operations space.
- Later (formerly Mavrck): Social media and influencer marketing platform combining creator management, content scheduling, and analytics for brands and agencies. Direct competitor, especially for brands wanting creator + social scheduling workflows.
- Captiv8: Influencer marketing marketplace and platform connecting brands with creators for content, commerce, and amplification campaigns. Direct competitor with comparable marketplace + managed service model.
- Influencer.com: Enterprise influencer marketing platform with AI-powered discovery, workflow, and analytics tooling. Direct competitor targeting the same enterprise brand and agency buyer.
- Klear: Creator intelligence and influencer marketing platform with deep social listening, audience analytics, and campaign management capabilities. Direct competitor in the data-driven creator operations category.
Broad incumbents
- Publicis Groupe (Performics / Influential): Global advertising holding company with creator marketing capabilities through Influential (acquired) and Performics. Identified in 2026 coverage as one of the most active buyers in creator economy M&A, competing for the same enterprise budgets as a broader incumbent.
Emerging players
- #paid: Creator marketplace platform connecting brands with creators for paid collaborations, with a focus on mid-market and emerging-brand customers. Comparable marketplace-driven creator commerce model to TapInfluence's IZEA Marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
TapInfluence social profiles
Digital presenceTapInfluence financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapInfluence leadership team
Management profileNumber of profiles
TapInfluence funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapInfluence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapInfluence
What does TapInfluence do?
TapInfluence (operating as part of IZEA Worldwide) provides a software-based influencer and content marketing platform that connects brands and agencies with a network of content creators, influencers, and publishers. The company enables sponsored content campaigns, creator discovery, campaign management, and content commerce through marketplace transactions between brand buyers and creator sellers.
Is TapInfluence a public or private company?
TapInfluence is a private company. It is classified as venture growth investor backed and is currently operating.
When was TapInfluence founded?
TapInfluence was founded in 2006. It employs 51 to 100 people.
Where is TapInfluence based?
TapInfluence is headquartered in Mountain View, United States, in the North America region.
How does TapInfluence make money?
One revenue line is on record: creator Marketing Platform Services.
Who are TapInfluence's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Traackr, Later (formerly Mavrck), Captiv8, Influencer.com and Klear. Publicis Groupe (Performics / Influential) is listed as a broad incumbent. #paid is listed as an emerging player.
Does TapInfluence have an API?
No public API is recorded for TapInfluence.
What industry is TapInfluence in?
TapInfluence's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFAHAH, Influencer Whitelisting, Paid Amplification & Spark Ads. Its NAICS code is 541840 and its SIC code is 7310.