What Traackr does

Traackr is an AI-powered influencer marketing platform that operates as a decision engine for creator marketing, founded in 2009 and headquartered in Boston, MA, with corporate affiliates in the UK (Traackr UK Limited, Richmond) and France (Traackr FR Sarl, Paris). The platform serves hundreds of global brands across 70+ countries, with disclosed customers spanning Beauty & Personal Care (L'Oréal, Sephora, Laneige, e.l.f., Kylie Cosmetics, Les Laboratoires Pierre Fabre, Huda Beauty, Amorepacific), Travel & Hospitality (Melia Hotels), Consumer Electronics (Groupe SEB, Samsung), Fashion & Apparel (Lacoste, ASICS), and Jewelry (Pandora). Its core architecture consists of three integrated modules: Organize (influencer discovery), Optimize (campaign tracking and performance measurement), and Envision (strategic planning and predictive insights), supplemented by stakeholder-specific solutions for executives, program owners, practitioners, agencies, DTC brands, and creators themselves (via Traackr Studio).

The platform's technical foundation is a proprietary market-research database that aggregates, ranks, and analyzes publicly available social media data across Instagram, TikTok, YouTube, and other networks, with integrations through YouTube API Services and the TikTok One Creative Suite. Its most differentiated asset is the Brand Vitality Score (VIT), a machine-learning-optimized composite metric aggregating visibility, impact, and brand trust, engineered to correlate with business outcomes. The platform has layered AI capabilities including AI Content Summaries (NLP-based creator content evaluation, launched 2025), AI Select (recommendation engine for creator matching), AI Results (automated campaign analytics), Creator Lifecycle management, and Creator Retention/Churn tracking. Traackr maintains GDPR, UK GDPR, CCPA, and legacy EU-U.S. Privacy Shield compliance as a data controller, using EU Standard Contractual Clauses for cross-border influencer data transfer.

Traackr generates revenue through subscription SaaS contracts priced by number of influencers and users, with enterprise platform pricing starting at $15,000+/year and annual billing in advance. The go-to-market motion is enterprise field sales with a 'Book a discovery call' CTA, account management, bi-weekly check-in meetings, and configuration/onboarding support. Customers access the platform via app.traackr.com. The company has raised approximately $16.3M across multiple funding rounds, with the most recent being a $4M SaaS Capital facility in January 2020, and operates as a privately held, founder-influenced company with no disclosed parent or institutional investor control. Leadership includes CEO Pierre-Loïc Assayag (co-founder), CTO Ramzi Saba (appointed 2025), CFO Emily DeMelo, CCO Nicolas Chabot, CPO Eva Papadimitriou, and Chairman Robbie Vann-Adibé.

Name

Traackr

Legal name

Traackr, Inc.

Website

https://traackr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Traackr is an AI-powered influencer marketing platform that provides enterprise brands with creator discovery, campaign management, and performance measurement across 70+ countries, anchored by its proprietary Brand Vitality Score (VIT) metric.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing platform
• Creator marketing software
• Influencer discovery
• Campaign performance analytics
• Brand Vitality Score

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Traackr provides an online market-research subscription service with subscription fees paid according to the number of Influencers and Users as specified in the Service Order. Fees are due and payable in advance, net thirty days from invoice date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Traackr provides an AI-powered influencer marketing platform that helps enterprise brands, agencies, and DTC companies discover creators, run and track campaigns, and measure performance. The platform is built around three integrated modules — Organize (global discovery and vetting), Optimize (campaign tracking with attribution to commerce), and Envision (analytics, benchmarking, and program strategy) — anchored by the proprietary Brand Vitality Score (VIT) measurement framework.

Product overview

Traackr is an AI-powered influencer marketing platform that operates as a unified decision engine for creator marketing. The core platform consists of three integrated modules: Organize (influencer discovery), Optimize (influencer tracking), and Envision (influencer marketing strategy). These are supplemented by specialized solutions for different stakeholder roles (Executives, Program Owners, Practitioners, Global Enterprises, DTC, Agencies, and Creators). The platform also includes proprietary capabilities such as the Brand Vitality Score (VIT) metric for performance measurement, AI Content Summaries for content evaluation, AI Select for intelligent creator selection, AI Results for campaign analytics, and Creator Lifecycle management. Traackr Studio enables influencers to create profiles and connect with brands. The platform integrates with YouTube API Services and TikTok One Creative Suite for expanded creator data access and campaign facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Traackr Influencer Marketing Platform

Quantifiable outcome

• +951% VIT Growth for Laneige, moving from 33rd to Top 5 brand ranking with +8% Creator Retention
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• YouTubecoreTechnology or IntegrationTraackr uses YouTube API services to access data provided as part of the platform. Customer agreement includes acceptance of YouTube's Terms of Service and Google Privacy Policy for this integration.
• TikTokcoreTechnology or IntegrationTraackr offers services that facilitate Customer's use of TikTok's TikTok One Creative Suite (formerly TikTok Creator Marketplace). Traackr provides tools and data that can be utilized in connection with TikTok's platform for brand-creator collaborations.
• Social Media Platforms (General)coreTechnology or IntegrationTraackr has social media platform partnerships and tech integrations that surface insights and organize workflows. The platform aggregates data from various social networks including Instagram, TikTok, YouTube, and other platforms.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, campaign management, and performance analytics. Explicitly named alongside Traackr as one of the top three market players, serving global enterprise brands with comparable AI-driven workflows.
• Upfluence: Influencer marketing platform offering creator discovery, campaign management, and affiliate/ecommerce integrations. Also identified in the same top-three market research report as Traackr, directly competing for the same enterprise and DTC customer base.
• Aspire (formerly AspireIQ): Creator marketing platform built for enterprise brands and agencies, offering discovery, workflow, and analytics features comparable to Traackr's Organize/Optimize/Envision modules. Targets overlapping enterprise beauty, fashion, and lifestyle verticals.
• Grin: Creator marketing platform focused on ecommerce and DTC brands, providing discovery, relationship management, and ROI measurement. Competes with Traackr's DTC solution and emphasizes creator-to-revenue attribution similar to Traackr's positioning.
• Influencer (IZEA): Public creator marketing platform offering managed services plus self-serve influencer marketplace technology. Competes with Traackr's discovery and campaign modules while differentiating with marketplace-style creator matching and managed services.

Emerging players

• Modash: Creator discovery and analytics platform with strong global influencer database coverage. Competes with Traackr's discovery layer and has been gaining traction with mid-market and enterprise customers seeking creator search at scale.
• HypeAuditor: AI-powered influencer analytics and fraud detection platform with a large global creator database. Overlaps with Traackr's discovery and audience quality assessment capabilities, often used alongside or instead of broader influencer platforms.
• Dash Hudson: Social and influencer marketing platform with strong emphasis on visual content prediction and audience insights for premium brands. Overlaps with Traackr's beauty/fashion vertical focus and offers comparable brand performance benchmarking features.

Broad incumbents

• Klear (Meltwater): Influencer marketing platform acquired by Meltwater, offering creator discovery, campaign management, and analytics. Now part of Meltwater's broader media intelligence suite, giving it scale advantages and integration with consumer/PR analytics beyond Traackr's narrower scope.
• Sprout Social: Public social media management platform with influencer marketing capabilities added via product expansion. Operates broadly across social media management, analytics, and increasingly creator marketing, putting it in indirect competition with Traackr for enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/traackr
• LinkedInlinkedin.com/company/traackr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traackr