Billfold POS

What Billfold POS does

Billfold POS is a vertical point-of-sale platform purpose-built for live events, festivals, and entertainment venues. The company's offering centers on a cloud-based, offline-first POS that accepts RFID wristbands, QR codes, NFC (Apple Pay, Google Pay), bank cards, and cash, with a sub-second transaction workflow and proprietary dual-screen terminals (Terminal Ultra, Terminal Max, Handheld Pro, Handheld Light). Around this core, Billfold bundles seven add-on modules: Marketplace Management for multi-vendor visibility, Access Control for zone and capacity management, Billfold Engage for sponsor activation on POS screens, Billfold IQ for real-time analytics, Billfold Give for charitable round-ups, Billfold Connect for event WiFi and network infrastructure, and an Open API layer for integration with ticketing, marketing, and analytics systems. A closed-loop payment design processes transactions internally without exposing card data at point of sale.

The business model is multi-stream. Hardware is sold or rented on monthly terms ranging from $29 (Handheld Light rental) to $49 (Terminal Ultra rental) with $29–$799 activation fees; software and analytics are licensed on a per-device monthly subscription; one-off events are billed on customized daily rates with a 4+1 device program; and a Pay-As-You-Go tier offers $0 monthly fees plus processing fees for SMB operators. Distribution combines direct enterprise field sales targeting multi-venue operators, stadium and arena accounts, and major festival promoters (Live Nation, Insomniac, Goldenvoice, NASCAR are listed logos) with self-serve demo and quote requests on billfold.tech and an event-driven GTM motion (e.g., 1,000+ devices across 20+ events at Miami Music Week 2026).

Customers include large multi-day festivals (Lightning in a Bottle, Rolling Loud, EDC, Boston Calling, Elements, Hard Summer, Indy Pride, One Musicfest, DelFest), permanent venues (Avant Gardner Brooklyn, Pier 17, Downtown Las Vegas Events Center, Heymann Performing Arts Center), enterprise promoters, and event concessionaires (DLS Events, Premier Events, SWARM). Headquartered in New York with operations in the United States, Mexico, Costa Rica, and Russia, the company employs 51–100 people and has served over 800 events since its founding in 2016.

Name

Billfold POS

Legal name

Billfold POS

Website

https://billfold.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Billfold POS provides a cloud-based, offline-first point-of-sale platform purpose-built for live events, festivals, and entertainment venues, combining proprietary RFID-capable hardware, real-time analytics, and modular add-ons. It serves enterprise promoters, multi-venue operators, concessionaires, and SMB event organizers across the US, Mexico, Costa Rica, and Russia.

Ownership category

akta.pro rank

Product category

Event POS Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYTHALACAI

Point-of-Sale (POS) & On-Property Commerce

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYFSAMADAA

POS Terminal Hardware (Countertop, Mobile, PIN Pads)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAMADAC

POS Payment Software & Middleware (Terminal OS, Apps, Device Management)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYHDACAKAB

Mobile POS (mPOS) Devices & Handheld Terminals

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

SECONDARYFSAGABAO

POS, SoftPOS & In-Person Acceptance Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

Keywords

• Event POS systems
• Cashless payment platforms
• RFID wristband payments
• Festival point-of-sale
• Venue payment processing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales and Rental: Billfold sells and rents proprietary POS hardware including Terminal Ultra, Terminal Max, Handheld Pro, and Handheld Light devices. Hardware available for purchase or monthly rental.
2. Software Licensing: Monthly software licenses for POS platform access, analytics, and operational tools. Per-device pricing with tiered options based on hardware type.
3. Per-Day Event Pricing: Customized daily rates for one-off events based on event size, duration, and requirements. Pay-as-you-go model with no monthly fees for qualifying deployments.
4. Activation Fees: One-time activation fees for device setup and configuration, with rental and purchase options available.
5. Professional Services: Optional on-site support team, operations manager, menu uploads, account configuration, and team training services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Billfold POS provides a cloud-based, offline-first point-of-sale platform purpose-built for live events, festivals, and entertainment venues. The platform supports RFID wristbands, QR codes, NFC payments (Apple Pay/Google Pay), bank cards, and cash, with proprietary hardware terminals and add-on modules for vendor marketplace management, access control, real-time analytics, sponsorship activation, and event WiFi connectivity.

Product overview

Billfold POS is a unified operating system for live events that integrates payments, devices, points of sale, and operational workflows into a single platform. The core offering is the Cashless & Contactless POS system, which supports RFID wristbands, QR codes, NFC (Apple Pay, Google Pay), cash, and bank cards. This core platform is supplemented by seven add-on modules: Marketplace Management (multi-vendor dashboard), Access Control (capacity and site security), Billfold Engage (sponsorship/advertising), Billfold IQ (real-time analytics), Billfold Give (charitable donations), Billfold Connect (WiFi/connectivity infrastructure), and Integration with Open APIs. The system is available across four hardware form factors: Terminal Ultra (permanent high-traffic), Terminal Max (festival/temporary), Handheld Pro (compact single-unit), and Handheld Light (rapid deployment). The platform targets stadiums, arenas, mid-market venues, SMB venues, concessionaires, and event groups with solutions scaled by capacity (20,000+ to 250 attendees) and device count.

Differentiator

Problem solved

Functional benefit

Brands

• Billfold Engage: Customer-facing advertising interface for product sponsorship and upsells
• Billfold IQ
• Billfold Give
• Billfold Connect
• Billfold Wallet
• Billfold App
• Terminal Ultra
• Terminal Max
• Handheld Pro
• Handheld Light

Products and services

• Cashless & Contactless POS Multi-purpose point-of-sale system supporting RFID wristbands, QR codes, NFC (Apple Pay, Google Pay), cash, and bank cards with 2-second transaction time, offline functionality, and dual-screen displays for live event venues and festivals.
• Marketplace Management

Quantifiable outcome

• 55%+ revenue increase for clients
• +9 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lightspeed: Lightspeed delivers multi-vertical POS (retail, hospitality, golf, venues) with hardware and software. Its broad portfolio competes for the same venue and event-operator budgets as Billfold.
• Square (Block): Square provides general-purpose POS hardware and software with growing event and venue capabilities. As a horizontal incumbent with vastly greater capital and distribution, it represents the default alternative for event operators evaluating POS platforms.
• Toast: Toast offers restaurant and venue POS with hardware, software, and fintech services. Its expanding suite overlaps Billfold's venue/event use cases and benefits from significant venture funding and installed base.
• Heartland Payment Systems (Global Payments): Heartland, now part of Global Payments, delivers POS hardware and payment processing across restaurants, venues, and event operators. Its scale in payments infrastructure represents a credible alternative for large operators.
• NCR Voyix: NCR Voyix provides enterprise POS solutions across hospitality, retail, and venue operators. Its enterprise-grade platform competes for large stadium and arena accounts that overlap Billfold's enterprise customer base.

Emerging players

• SpotOn: SpotOn offers POS, payments, and marketing software for restaurants, venues, and event operators. As a fast-growing mid-market player, it increasingly competes for the same venue/event customer profile as Billfold.
• TouchBistro: TouchBistro provides iPad-based POS for restaurants, bars, and event venues. It competes in the venue/event segment with a software-led approach, contrasting Billfold's proprietary hardware stack.

Direct peers

• Festipay: Festipay is a direct competitor providing cashless RFID payment solutions for festivals and large events, primarily in Europe. It mirrors Billfold's core offering for cashless wristband payments at high-volume events.
• Intellitix: Intellitix provides RFID-based cashless access control and payment solutions for festivals and live events. It is one of the closest direct competitors to Billfold in cashless event POS.

Others

• Cvent: Cvent provides event management, venue sourcing, and attendee engagement software. It is an adjacent event-technology player rather than a direct POS competitor, but it intersects with Billfold's enterprise customers and could expand into payments/POS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BillfoldPOS
• Facebookfacebook.com/BillfoldPOS
• LinkedInlinkedin.com/company/billfoldpos
• Instagraminstagram.com/billfold

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billfold POS