Havenly

What Havenly does

Havenly, founded in 2014 and headquartered in Denver, operates an online interior design platform that connects consumers with professional interior designers through both virtual and in-person service tiers. The core products are Virtual Interior Design ($159-$199 per room) and At-Home Interior Design (starting at $499 per room), supported by a style quiz-based designer matching engine, 3D room rendering, and a generative AI visualization tool (Havenly AI) that produces redesign mockups from uploaded room photos. Customers receive shoppable product recommendations with exclusive discounts of up to 20%, driving a secondary transaction revenue stream alongside per-room design fees.

The company's monetization combines one-time per-room design fees with revenue from product sales and referral commissions flowing through Havenly Shop and its network of owned and partner brands. Distribution is product-led and direct-to-consumer: customers self-serve via the website, complete a style quiz, and are matched with a designer, with marketing driven by content (blog), social media (Instagram, Pinterest, Facebook), SEO, and a refer-and-earn program. An Affirm installment financing integration supports higher-ticket purchases.

Havenly has pursued a vertical-integration strategy through acquisitions, adding Interior Define (custom upholstery), The Inside (pattern-forward decor), The Citizenry (artisan home goods, acquired 2024-02), Burrow (modular furniture, acquired 2024-10), and St. Frank (artisanal wall art) as wholly owned brands. These brands sit alongside Havenly Essentials, Havenly Lighting Collection, and the in-person design service line, forming a multi-brand home design ecosystem spanning AI tools, design services, e-commerce, and owned product.

Name

Havenly

Legal name

Havenly Inc.

Website

https://havenly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Havenly is an online interior design platform that connects consumers with professional designers via virtual and in-person service tiers, supported by AI visualization, 3D rendering, and an integrated e-commerce shop with five owned home brands.

Ownership category

akta.pro rank

Product category

Online Interior Design Services

NAICS

Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Online interior design
• Home decor marketplace
• Interior design services
• Virtual design platform
• Furniture retail

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: One-time fee per room for professional interior design services. Customers pay a flat fee per room design, which includes designer consultation, concept development, product recommendations, and 3D renderings.
2. Product Sales/Referral Commissions: Havenly earns revenue through product sales when customers purchase items from their design recommendations. The platform offers exclusive discounts up to 20% on furniture and decor, with Havenly benefiting from the transactional relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Havenly is an online interior design service and home furnishings e-commerce platform that connects individual customers with professional interior designers for both virtual (online) and in-person (white-glove) design engagements on a per-room flat fee. The platform pairs an AI-driven style quiz and designer matching flow with 3D room renderings, an integrated shop with exclusive brand discounts, and a portfolio of owned furniture brands (Burrow, The Citizenry, Interior Define, The Inside, St. Frank) sold directly to consumers.

Product overview

Havenly is an online interior design platform offering two primary service models: Virtual Interior Design (remote collaboration with professional designers at $159/room) and At-Home Interior Design (in-person white-glove service starting at $499). The platform integrates AI-powered design tools through Havenly AI for instant room visualizations, a Style Quiz for designer matching, 3D rendering capabilities, and a Shop marketplace with up to 20% discounts on furniture and decor. Havenly has expanded through acquisitions of complementary home brands including The Citizenry (luxury artisan furniture), Burrow (direct-to-consumer furniture), Interior Define (custom upholstery), The Inside (pattern-forward decor), and St. Frank (artisanal wall art), creating a vertically integrated home design ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Havenly AI: AI-powered interior design tool for instant room redesigns and visualization
• Havenly In-Person
• Havenly Shop
• Havenly Essentials
• Havenly Lighting Collection

Products and services

• Virtual Interior Design Online interior design service where customers work one-on-one with a professional designer fully online. Designers handle the plan, product picks, and layout, and customers receive 3D renderings of the design in their actual space. Priced per room.
• At-Home Interior Design White-glove in-person interior design service where a designer visits the customer's home, builds the design plan with them, and sees the project through. Includes home visit, professional measurements, and 3D renderings. Available in Austin, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, New York, Seattle, and Washington DC.
• Havenly AI AI-powered interior design tool that enables instant room redesigns from uploaded photos, generating visualization renderings showing how spaces would look with different furniture, colors, and styles. Accessible via ai.havenly.com.
• Havenly Shop Online e-commerce shop offering furniture, decor, pillows, rugs, lighting, and outdoor products from Havenly's owned brands and partner brands, with exclusive discounts of up to 20% and streamlined checkout.
• Burrow Direct-to-consumer modular furniture brand owned by Havenly, offering modern sofas, sectionals, and seating designed for everyday life at accessible price points.
• The Citizenry Luxury furniture and home decor brand owned by Havenly, featuring artisan-crafted pieces made from natural and sustainable materials.
• Interior Define Custom-upholstered furniture brand owned by Havenly, offering sofas, sectionals, and beds with personalization options.
• The Inside Pattern-forward furniture and decor brand owned by Havenly, offering bold prints and colorful designs for the home.
• St. Frank Artisanal decor and wall art brand owned by Havenly, featuring handcrafted pieces with global artisan influences.

Quantifiable outcome

• Over 100,000 room designs completed for happy clients
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• The CitizenrycoreStrategic or Co-development Partner · 21 February 2024Havenly acquired The Citizenry as part of its brand portfolio strategy. This marked Havenly's third brand purchase within 24 months, demonstrating an active acquisition and consolidation strategy in the consumer goods/home furnishings sector.
• Interior DefinecoreStrategic or Co-development PartnerInterior Define is one of Havenly's owned brands, offering furniture and home goods. The brand is featured in Havenly's shop and design recommendations.
• BurrowcoreStrategic or Co-development PartnerBurrow is one of Havenly's owned brands, offering modular furniture. The brand is featured in Havenly's shop and design recommendations.
• The InsidecoreStrategic or Co-development PartnerThe Inside is one of Havenly's owned brands (The Inside by Havenly), offering furniture and home goods. The brand is featured in Havenly's shop and design recommendations.
• St. FrankcoreStrategic or Co-development PartnerSt. Frank is one of Havenly's owned brands, featuring artisanal and globally-sourced home decor. The brand is featured in Havenly's shop and design recommendations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/thehavenly
• Facebookfacebook.com/thehavenly
• Instagraminstagram.com/theHavenly
• Pinterestpinterest.com/thehavenly
• LinkedInlinkedin.com/company/havenly

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds9 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havenly