What Field Agent does

Field Agent, Inc., a Delaware corporation headquartered in Fayetteville, Arkansas and founded in 2010, operates an AI-powered retail intelligence platform now marketed under the combined Storesight brand following its June 2024 merger with Toronto-based Shelfgram. The company's core offering combines a crowdsourced panel of more than 3 million shoppers—who capture millions of in-store shelf images annually from thousands of retail locations—with proprietary computer-vision and image-recognition models that detect product availability, pricing, planogram compliance, and display execution. The resulting product suite includes the Storesight Platform, Share of Shelf (continuous AI-powered shelf measurement), Store Audits, Ratings & Reviews, Premium Dashboards, and a developer-facing API, collectively covering 480+ FMCG subcategories, 5,000+ brands, and 80%+ of All-Commodity Volume across retail channels. The company claims 95% of the top 50 North American CPG firms as customers.

Field Agent generates revenue primarily through B2B SaaS subscriptions sold via a sales-led go-to-market motion, targeting both enterprise CPG brands (through direct field sales) and mid-market accounts (through inside sales), with annual contract billing on quote-based pricing. Distribution is anchored by enterprise field sales for large CPG logos and complemented by API integrations that allow customers to embed shelf intelligence into category-management and trade-marketing workflows. Marketing is content-led (Resource Center, webinars, case studies, Learning Center at docs.shelfgram.com) feeding the bottom-of-funnel 'Talk to Sales' conversion. Following the 2024 Shelfgram merger, the company has operating presence in both Arkansas and Toronto, and received a strategic growth investment from Five Elms Capital in September 2024 earmarked for global expansion and continued AI development. Disclosed cumulative funding includes approximately $13M across multiple rounds since 2013, with Five Elms Capital as a recurring institutional backer.

Name

Field Agent

Legal name

Field Agent, Inc.

Website

https://fieldagent.net

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

51–100 employees

Short description

Field Agent, now operating as Storesight, is a B2B SaaS platform that combines a crowdsourced panel of 3 million+ shoppers with AI-powered computer vision to deliver real-time shelf intelligence—covering pricing, planogram compliance, and on-shelf availability—to enterprise and mid-market CPG brands.

Ownership category

akta.pro rank

Product category

Retail Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Retail intelligence
• Shelf analytics
• Planogram compliance
• On-shelf availability
• Retail execution monitoring

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Intelligence SaaS Platform: Field Agent generates revenue through a B2B SaaS subscription model, providing CPG brands with retail audits, ratings and reviews, shopper insights, and AI-powered shelf intelligence on a recurring basis.
2. AI-Powered Retail Analytics: The company offers AI-powered analytics services to improve consumer packaged goods visibility, delivering shelf measurement, on-shelf availability insights, and competitive intelligence as part of its platform offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Field Agent provides an AI-powered retail intelligence platform that combines a crowdsourced network of 3 million+ shoppers with computer-vision image recognition to deliver real-time shelf visibility, share of shelf measurement, store audits, planogram compliance checks, and ratings and reviews for consumer packaged goods (CPG) brands across 80%+ of retail market coverage.

Product overview

Field Agent operates as a retailer technology platform that merged with Shelfgram in 2024 to form Storesight, a unified AI-powered retail intelligence platform. The product portfolio includes the core Storesight Platform for real-time shelf visibility, Share of Shelf for AI-powered shelf measurement, Store Audits for crowdsourced retail verification, Ratings & Reviews for shopper feedback, Premium Dashboards for advanced analytics, and an API for developer access. The platform leverages a 3 million+ shopper network to process millions of shelf images annually, providing CPG brands with real-time insights across 80%+ of retail market coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Storesight Platform AI-powered retail intelligence platform that delivers real-time shelf visibility and execution insights across 80%+ of retail market coverage through a network of 3 million+ shoppers, designed for CPG brands.
• Share of Shelf AI-powered share of shelf measurement solution providing real-time shelf presence and execution visibility, backed by shopper-submitted photos covering 480+ subcategories and 5,000+ brands.
• Store Audits Crowdsourced retail audit service enabling CPG brands to verify planogram compliance, pricing accuracy, and in-store execution across retail locations.
• Ratings & Reviews Shopper feedback collection and analysis service providing ratings and reviews for retail execution and product performance insights.
• API Developer API enabling programmatic access to retail intelligence data including shelf measurements, store audit results, and execution insights.
• Premium Dashboards Advanced analytics dashboards providing real-time retail intelligence metrics including share of shelf, pricing compliance, display execution, and competitive benchmarking.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• ShelfgramcoreStrategic or Co-development Partner · 17 June 2024Field Agent acquired Toronto-based Shelfgram as of June 17, 2024, leveraging AI to improve consumer packaged goods visibility gaps. The acquisition combined Field Agent's retail audit and shopper insights platform with Shelfgram's shelf intelligence technology. The combined entity, Storesight, launched in 2024 with an AI-powered retail intelligence platform covering 80%+ of All-Commodity Volume.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Largest global retail measurement and consumer intelligence firm. Overlaps directly with Field Agent on CPG shelf, share, and in-store execution analytics, but competes across a much broader portfolio including panel, retail measurement, and consumer research.
• Circana: Formed from the merger of IRI and NPD, Circana is a major CPG-focused retail intelligence provider with deep retailer data partnerships. Directly competes with Field Agent on CPG shelf and category insights, but at much larger scale and with broader service lines.

Direct peers

• Trax: Computer-vision retail analytics platform serving CPG brands with shelf and execution intelligence. Closest direct competitor on the AI image-recognition shelf-analytics proposition, with comparable CPG customer base and global ambitions.
• SPINS: Retail intelligence provider focused on natural and specialty products CPG. Overlaps with Field Agent's CPG audience and retail-measurement use cases, especially for emerging and wellness-oriented brands.
• Planorama: Image-recognition platform specialized in retail shelf measurement and out-of-stock detection for CPG brands. Directly comparable technology stack and CPG customer profile to Field Agent's Storesight platform.
• Repsly: Retail execution and field-team management platform used by CPG brands for store audits, planogram compliance, and merchandising. Overlaps with Field Agent's crowdsourced store-audit and execution-tracking use cases.
• AFS (AFS Retail Solutions): Provider of retail merchandising, store audits, and field-marketing services to CPG brands. Directly comparable on the in-store execution and field-data-collection proposition Field Agent delivers via its crowdsourced panel.

Emerging players

• Aisle Labs: Retail analytics provider leveraging in-store sensors and computer vision for shopper and shelf insights. Comparable AI-driven approach to CPG shelf and store intelligence, though smaller scale than Field Agent.
• Focal Systems: AI and computer-vision company focused on retail shelf and inventory automation for grocers and CPG suppliers. Competes on the same shelf-visibility and execution problem, with a heavier hardware/SaaS hybrid model.
• Standard AI: Computer-vision platform for autonomous checkout and retail store analytics. Partial overlap with Field Agent on AI-driven retail image intelligence and shopper insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fieldagentinc
• Facebookfacebook.com/fieldagentapp
• LinkedInlinkedin.com/company/field-agent

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Agent