Prevu
Prevu is a digital-first real estate brokerage offering homebuyers property search, salaried-agent representation, and a Smart Buyer™ commission rebate program. Licensed in 12 states and Washington D.C., the platform has facilitated over $1.5 billion in home transactions.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prevu does
Prevu is a digital-first real estate brokerage platform founded in 2017 and headquartered in New York City. The company enables consumers to search properties, connect with salaried agents, and receive cash-back rebates through its Smart Buyer™ program, which returns a portion of the agent's commission to the homebuyer at closing. Prevu operates as a licensed real estate broker in 12 states and Washington D.C., doing business as Prevu Real Estate LLC in most jurisdictions and as Prevu Real Estate, Inc. in California. The platform has facilitated over $1.5 billion in home transactions since inception.
The company's core technology is a vertically integrated digital brokerage stack combining property search, agent matching, transaction management, and — following the October 2022 acquisition of Reali Inc.'s mortgage technology assets — mortgage origination capability. Complementary tools include an NYC Closing Costs Calculator and a Mortgage Calculator. Distribution is direct-to-consumer via the prevu.com platform, supplemented by city-specific content marketing across 16 metropolitan markets and a presence on Facebook, Twitter, Instagram, and LinkedIn. The salaried-agent model and digital-first operations support a take-rate economics structure in which Prevu earns brokerage commissions and shares a portion back with buyers.
Prevu monetizes through real estate commissions on home purchase and sale transactions, with the rebate amount varying by transaction. As of November 2025, Prevu was acquired by reAlpha Tech Corp. (NASDAQ: AIRE), an AI-powered real estate technology company, and now operates as 'Prevu by reAlpha.' Prior to the acquisition, Prevu had raised approximately $8.2 million in venture funding across a 2019 seed round ($2.17M, led by Alpaca VC) and a December 2023 Series A ($6M, with participation from Citi, Winklevoss Capital, and a multi-investor syndicate).
Prevu firmographics
Firmographics- Name
- Prevu
- Legal name
- Prevu, Inc.
- Website
- https://prevu.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Prevu is a digital-first real estate brokerage offering homebuyers property search, salaried-agent representation, and a Smart Buyer™ commission rebate program. Licensed in 12 states and Washington D.C., the platform has facilitated over $1.5 billion in home transactions.
- Ownership category
- akta.pro rank
Prevu industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)
- akta.pro secondary industry
- Mortgage Pre-Approval / Prequalification & Lead-to-Loan Retail Origination (FSALAAAN)
Keywords
Where Prevu is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prevu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: Prevu operates as a full-service real estate brokerage earning commissions on home purchase and sale transactions. The company differentiates by passing a portion of agent commissions back to buyers as Smart Buyer Rebates while still providing full-service brokerage support including agent representation, negotiations, and transaction guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Smart Buyer Rebate - commission sharing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Prevu product offering
Product offeringCore offering
Prevu is a digital-first real estate brokerage that helps homebuyers save money by returning a portion of the agent's commission through its Smart Buyer™ Rebate program upon closing. The company operates as a licensed real estate broker providing full-service agent representation, property search, negotiations, and transaction management, with affiliated mortgage financing available through reAlpha Mortgage. It is licensed in 12 states plus Washington, D.C. and has facilitated over $1.5 billion in home transactions.
Product overview
Prevu is a digital-first real estate brokerage platform offering a vertically integrated homebuying experience. The core product is the Prevu Platform, which combines property search, full-service agent support, and the Smart Buyer™ Rebate program that returns commission to buyers. The platform is complemented by affiliated mortgage services through reAlpha Mortgage, and includes practical tools like NYC Closing Costs Calculators and Mortgage Calculators. Prevu operates as a licensed real estate broker in 12 states and Washington, D.C., facilitating over $1.5 billion in transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Prevu Platform (Digital Homebuying Brokerage) Digital-first real estate brokerage platform offering property search, salaried full-service agent representation, offer preparation, negotiations, and transaction management for individual homebuyers and sellers. Licensed to operate as a real estate broker in 12 states and Washington, D.C.
- Smart Buyer™ Commission Rebate Program that returns a portion of the agent's commission to homebuyers as cash back at closing, reducing the buyer's net transaction cost while still providing full-service brokerage support.
- Affiliated Mortgage Services (reAlpha Mortgage, NMLS #1743790) Affiliated mortgage services providing pre-qualification and mortgage products to Prevu buyers, offering integrated real estate and financing within a single workflow.
Quantifiable outcome
- Over $1.5 billion in home transactions facilitated through the platform
Companies that use Prevu
Customer profileSegments2 records
Ideal customer profiles2 records
Prevu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prevu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- reAlpha Tech Corp.corereAlpha Tech Corp. (NASDAQ: AIRE) acquired Prevu in November 2025 as part of its strategy to expand AI-powered real estate services. Prevu operates as an affiliated business of reAlpha, with integration of Prevu's technology into reAlpha's platform ecosystem. Prevu, Inc. and its real estate brokerage entities are affiliated businesses of reAlpha Tech Corp. and its subsidiaries.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Prevu competitors and assessment
Company assessmentDirect peers
- Redfin: Redfin is a digital-first residential brokerage that offers lower-commission and rebate-style pricing to buyers in many of the same metros as Prevu, making it the most direct US comparable.
- eXp Realty: eXp Realty is a cloud-based, commission-driven brokerage operating nationwide with agent-centric economics; it competes for the same tech-enabled agent and buyer pool as Prevu.
- Trelora: Trelora is a flat-fee, full-service residential brokerage that competes on transparent pricing and lower commissions, directly mirroring Prevu's cost-saving consumer value proposition.
- HomeSmart: HomeSmart is a national discount brokerage offering commission rebates and a tech-enabled agent model; it directly competes with Prevu on rebate-style buyer pricing across many of the same states.
Broad incumbents
- Compass: Compass is a large national residential brokerage with a technology platform and agent-focused model; it overlaps Prevu's premium metro markets but operates at much greater scale.
- Rocket Homes: Rocket Homes is the brokerage arm of Rocket Companies; it pairs real estate representation with Rocket Mortgage financing, the same realty-plus-mortgage bundle Prevu is building via reAlpha Mortgage.
- Zillow: Zillow is a leading real estate marketplace and Zillow Home Loans provider; while not a brokerage in the same model, it shapes buyer search behavior and adjacent services that compete with Prevu's platform.
Emerging players
- Homelight: HomeLight is a digital real estate platform that matches buyers and sellers with agents and offers cash-back incentives; it overlaps Prevu's rebate and agent-matching mechanics.
- Better.com: Better.com is a digital mortgage lender that has expanded into realty and affordability tools; it competes for the same digitally native homebuyer and overlaps Prevu's mortgage-plus-tech positioning.
- Side: Side provides a technology and back-office platform that powers boutique real estate teams and brokerages, comparable to the technology-stack layer that supports Prevu's agent network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prevu social profiles
Digital presencePrevu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prevu leadership team
Management profileNumber of profiles
Profiles3 records
Prevu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prevu M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prevu
What does Prevu do?
Prevu is a digital-first real estate brokerage that helps homebuyers save money by returning a portion of the agent's commission through its Smart Buyer™ Rebate program upon closing. The company operates as a licensed real estate broker providing full-service agent representation, property search, negotiations, and transaction management, with affiliated mortgage financing available through reAlpha Mortgage. It is licensed in 12 states plus Washington, D.C. and has facilitated over $1.5 billion in home transactions.
Is Prevu a public or private company?
Prevu is a private company. It is classified as corporate owned and is currently acquired.
When was Prevu founded?
Prevu was founded in 2017. It employs 11 to 50 people.
Where is Prevu based?
Prevu is headquartered in New York, United States, in the North America region.
How does Prevu make money?
One revenue line is on record: real Estate Commission Revenue.
Who are Prevu's main competitors?
Direct peers on record are Redfin, eXp Realty, Trelora and HomeSmart. Broad incumbents are Compass, Rocket Homes and Zillow. Emerging players are Homelight, Better.com and Side.
Does Prevu have an API?
No public API is recorded for Prevu.
What industry is Prevu in?
Prevu's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSALABAI, Mortgage Lead Generation & Marketing Intermediaries, with a secondary code of FSALAAAN, Mortgage Pre-Approval / Prequalification & Lead-to-Loan Retail Origination. Its NAICS code is 5312 and its SIC code is 6531.