Transactly
Transactly is a real estate technology platform that combines transaction coordination software with a nationwide network of licensed coordinators serving individual agents, brokerages, and independent coordinators across all 50 U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersSt. Charles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Transactly does
Transactly is a real estate technology and services company founded in 2018 by Bryan Bowles and headquartered in the St. Louis, Missouri metropolitan area (Chesterfield, MO). The company operates a transaction coordination platform that combines workflow software with a nationwide network of licensed, tech-enabled transaction coordinators available across all 50 U.S. states. Its core platform delivers transaction workflow management, custom task and email templates, document management, listing and scheduling management, and an offer management system, supported by integrations with Stripe, QuickBooks, HubSpot CRM, Google Calendar, and Mailgun. Transactly Connect extends the offering into a vendor network for title search, mortgage, and moving services. Coordinators are recruited with a less than 10% applicant acceptance rate and are bilingual where needed, with the service positioned to handle up to 90% of closing tasks and save approximately 16 hours per transaction for agents.
The company serves three primary customer segments: individual real estate agents, real estate brokerages, and transaction coordinators themselves. It has expanded its national coordinator capacity through three acquisitions—On Target Transactions (2020-09-01), SoMo Transactions (2021-04-05), and TC Solutions, LLC (2022-07-15)—and has raised approximately $11.5M in disclosed funding across rounds between 2018 and 2021, with strategic participation from Second Century Ventures (the National Association of Realtors' venture arm) and Hermann Companies. Ted Stann serves as Chief Financial Officer alongside founder-CEO Bryan Bowles.
Transactly monetizes through a tiered subscription model combined with per-transaction fees. Plans range from a free platform tier and a $49/month Access plan (platform only) to Elite subscriptions priced at $379/month (monthly), $359/quarter (quarterly), and $339/month on an annual basis, each including transaction credits and dedicated coordinator support. A pay-as-you-go option charges $399 per transaction ($150 for additional coordination services), and an Enterprise tier with custom pricing targets larger brokerages via a sales-led motion. The company combines product-led growth (self-serve signup with freemium entry), sales-led enterprise motion, and a community-led partner agent network across the U.S.
Transactly firmographics
Firmographics- Name
- Transactly
- Legal name
- Transactly, Inc.
- Website
- https://transactly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Transactly is a real estate technology platform that combines transaction coordination software with a nationwide network of licensed coordinators serving individual agents, brokerages, and independent coordinators across all 50 U.S. states.
- Ownership category
- akta.pro rank
Transactly industry classification
Industry- Product category
- Real Estate Transaction Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where Transactly is headquartered
LocationHeadquarters
- HQ city
- St. Charles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Transactly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly, quarterly, and annual subscription tiers providing platform access, coordinator services, and transaction credits. Plans range from free tier to $379/month Elite plans with dedicated coordinators.
- Per-Transaction Fees: Transaction coordination services charged at $399 per transaction (or $379 for monthly subscribers). Additional coordination services at $150 per transaction. Pay-as-you-go option available without subscription.
- Platform Access Subscription: Standalone platform access for transaction coordinators at $49/month without coordinator services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with platform access only |
| Subscription | Monthly | Elite Monthly - $379/month with full coordinator access |
| Subscription | Quarterly | Elite Quarterly - $359/quarter with full coordinator access |
| Subscription | Annual | Elite Annual - $339/month with maximum savings |
| Subscription | Annual | Enterprise - Custom pricing for large brokerages |
| Transaction based/ take rate | Pay-as-you-go | Pay-as-You-Go - Per-transaction without subscription |
| Subscription | Monthly | Platform Access Only - $49/month for coordinators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Transactly product offering
Product offeringCore offering
Transactly is a real estate transaction coordination platform that combines a proprietary workflow software platform with tech-enabled, licensed transaction coordinators who manage up to 90% of closing tasks for real estate agents and brokerages. The platform handles deadline tracking, paperwork, compliance monitoring, document management, and offer management, and connects agents to a nationwide network of vendors (title, mortgage, moving services) via Transactly Connect across all 50 U.S. states.
Product overview
Transactly operates as a real estate transaction coordination platform offering both software and services. The core offering consists of the Transactly Platform (transaction workflow management software) combined with tech-enabled Transaction Coordinator Services (human coordinators who handle 90% of closing tasks). The platform supports agents, brokerages, and independent coordinators with subscription plans ranging from pay-as-you-go ($399/transaction) to Elite plans ($339-$379/month with included transaction credits). Additional offerings include Transactly Connect (a vendor network for title, mortgage, and moving services), and the Access Plan for platform-only use. The company has expanded through acquisitions of TC Solutions and SoMo Transactions to grow its national coordinator network.
Differentiator
Problem solved
Functional benefit
Products and services
- Transactly Platform SaaS platform for real estate transaction workflow management, including deadline tracking, custom task and email templates, listing and scheduling management, document management, offer management, and utility/home services setup. Available with or without a dedicated Transactly Coordinator.
- Transaction Coordinator Services Tech-enabled, licensed transaction coordinator service covering all 50 U.S. states with bilingual coordinators. Coordinators handle up to 90% of closing tasks including deadlines, paperwork, and compliance. Available with less than 10% applicant acceptance rate to ensure quality.
- Transactly Connect Nationwide vendor network offering title search, mortgage, moving services, and other providers that help complete real estate transactions, enabling agents to provide additional value to buyers.
Quantifiable outcome
- Handles up to 90% of closing tasks
- +2 more outcomes
Companies that use Transactly
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Transactly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature5 records
Transactly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TC Solutions, LLCcoreTransactly acquired TC Solutions, LLC in King County, Washington to expand its national network of transaction coordinators. This acquisition enhances Transactly's service capacity in Washington state and supports its mission to improve digital client experiences in real estate.
- SoMo TransactionscoreTransactly acquired SoMo Transactions to expand its national network of transaction coordinators. This acquisition contributed to building the company's network of tech-enabled transaction coordinators across North America.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Transactly competitors and assessment
Company assessmentDirect peers
- Dotloop: Transaction management platform for real estate agents and brokerages to manage the offer-to-close workflow; now owned by Zillow Group and directly competes in the same electronic transaction/coordination category as Transactly.
- SkySlope: Real estate transaction management and brokerage compliance software used by agents and brokerages to manage the closing process; competes directly with Transactly's platform offering.
- zipForm Plus: Widely used electronic forms and transaction management platform for real estate professionals; a core workflow tool for transaction coordination that competes with Transactly's platform.
- Propertybase: Real estate CRM and transaction management platform built on Salesforce for agents, teams, and brokerages; competes for the same brokerage transaction-management wallet share.
Emerging players
- Brokermint: Real estate brokerage back-office and transaction management software covering commission tracking, accounting, and deal pipelines; overlaps with Transactly's brokerage-focused use case.
Others
- Real Estate Transactions (RETS): Industry data standards body supporting MLS/transaction data interoperability; adjacent enabling infrastructure that Transactly's platform integrates with rather than competes against.
Broad incumbents
- BoldTrail (formerly kvCORE): End-to-end real estate platform with CRM, lead generation, and transaction management used widely by brokerages; competes as a broader incumbent suite that includes transaction workflow tools.
- Compass (Technology Platform): Large national real estate brokerage with proprietary agent technology platform that includes transaction coordination; represents the in-house brokerage-coordinator alternative to Transactly.
- eXp Realty (Agent Productivity Tools): Cloud-based brokerage providing agent support tools and transaction services to its agent network; potential customer and competitor via its in-house coordinator capabilities.
- Zillow Premier Agent / ShowingTime: Zillow Group's broader real estate platform (parent of Dotloop) bundles transaction management with consumer-facing marketplace traffic, competing for the same agent and brokerage software budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Transactly social profiles
Digital presenceTransactly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transactly leadership team
Management profileNumber of profiles
Profiles2 records
Transactly subsidiaries and ownership
Company hierarchySubsidiaries2 records
Transactly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transactly M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transactly
What does Transactly do?
Transactly is a real estate transaction coordination platform that combines a proprietary workflow software platform with tech-enabled, licensed transaction coordinators who manage up to 90% of closing tasks for real estate agents and brokerages. The platform handles deadline tracking, paperwork, compliance monitoring, document management, and offer management, and connects agents to a nationwide network of vendors (title, mortgage, moving services) via Transactly Connect across all 50 U.S. states.
Is Transactly a public or private company?
Transactly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Transactly founded?
Transactly was founded in 2018. It employs 11 to 50 people.
Where is Transactly based?
Transactly is headquartered in St. Charles, United States, in the North America region.
How does Transactly make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are per-Transaction Fees and platform Access Subscription.
Who are Transactly's main competitors?
Direct peers on record are Dotloop, SkySlope, zipForm Plus and Propertybase. Brokermint is listed as an emerging player. Real Estate Transactions (RETS) is listed as an others. Broad incumbents are BoldTrail (formerly kvCORE), Compass (Technology Platform), eXp Realty (Agent Productivity Tools) and Zillow Premier Agent / ShowingTime.
Does Transactly have an API?
No public API is recorded for Transactly.
What industry is Transactly in?
Transactly's product category is Real Estate Transaction Management Software. Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 518 and its SIC code is 6531.