What Neusoft Reach does

Neusoft Reach Automotive Technology (Shanghai) Co., Ltd., founded in October 2015 and headquartered in Shanghai, builds the NeuSAR OS automotive software platform that serves as foundational operating-system-layer technology for the Software-Defined Vehicle (SDV) and AI-Defined Vehicle (AIDV) eras. The company's product stack spans AUTOSAR-compliant basic software (NeuSAR cCore for Classic Platform and NeuSAR aCore for Adaptive Platform), cross-domain SOA middleware (NeuSAR SF Service Framework), an AI development framework (NeuSAR AI Framework) with multi-agent collaboration and an AIGC-powered coding assistant (NeuSAR Copilot), plus a hardware line of domain controllers (X-Box 8-128 TOPS, X-Cube 8MP front cameras, X-Center multi-domain computing units) and EV electronics (ASIL-C BMS, EVCC charging controllers). NeuSAR cCore and aCore are the first basic software products in China certified to ISO 26262 ASIL-D, and aCore 4.0 is the world's first upgrade to AUTOSAR R21-11 standard.

The company sells through three revenue streams: software licensing of the NeuSAR platform to OEMs and Tier 1 suppliers (perpetual and subscription models), hardware sales of integrated domain controllers and ECUs, and professional services including system integration, customization, AI toolchain services, and ongoing technical support. Pricing is project-based and not publicly disclosed. Neusoft Reach targets automotive OEMs (BYD, Geely, Changan, GAC, FAW, Honda, Toyota, BMW, Volkswagen CARIAD, Chery, Nissan, Mazda, Voyah) and Tier 1 suppliers (UAES, Bosch, Continental, Schaeffler, ZF, CATL, Huayu) through direct field sales backed by 11 sales offices across China, R&D centers in seven Chinese cities, and a Japan subsidiary (Reach Automotive Technology Japan) opened in Tokyo in January 2026. The company reports 10M+ cumulative controllers deployed, 230,000+ BMS/EVCC shipments, 100+ chip adaptations, and active leadership of the AUTOSEMO Service Framework (ASF) standard with 35 industry partners.

The broader Neusoft Reach strategy is to capture the architectural chokepoint in next-generation E/E architectures by being pre-integrated into every major Chinese OEM's central computing platform (GAC Xingling, Changan SDA, Voyah, FAW), participating in the AUTOSAR international standards body as a China IPC working group co-lead, and partnering upstream with semiconductor leaders (NXP for Agentic AI on S32N7, Infineon on AURIX TC4x, Horizon Robotics on Journey 6 SoCs) to lock in design wins at the silicon-software interface. The company raised approximately $100.8M in a Series B in October 2021 led by CMG-SDIC Capital with Virtue Capital, and has not disclosed subsequent funding rounds despite continued product expansion through 2026.

Name

Neusoft Reach

Legal name

Neusoft Reach Automotive Technology (Shanghai) Co., Ltd.

Website

https://reachauto.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neusoft Reach builds NeuSAR OS, an AUTOSAR-compliant automotive operating system platform with ISO 26262 ASIL-D certification, serving Chinese and global OEMs and Tier 1 suppliers across SDV and AI-Defined Vehicle architectures with basic software, middleware, AI frameworks, and domain controller hardware.

Ownership category

akta.pro rank

Product category

Automotive Software Platform

NAICS

Computer Systems Design and Related Services (54151), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Programming Services (7371)

akta.pro primary industry

Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)

akta.pro secondary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• AUTOSAR basic software
• Automotive operating system
• ADAS domain controllers
• Battery management systems
• Vehicle cloud integration

Headquarters

HQ city

Shenyang

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: NeuSAR OS software licensing to automotive OEMs and Tier 1 suppliers, including basic software (cCore, aCore), middleware (SF), and AI framework products. Licensing model includes perpetual licenses and subscription-based support services.
2. Domain Controllers and ECU Products: Sale of hardware products including X-Box, X-Cube, X-Center domain controllers, BMS, and EVCC. Products are sold with integrated software to OEMs.
3. Technical Services and Support: Professional services including system integration, platform customization, AI toolchain services, and ongoing technical support. Includes localization service support with customized development, professional training, and quality assurance operation and maintenance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Neusoft Reach develops and sells NeuSAR OS, an AUTOSAR R21-11 compliant full-vehicle intelligent operating system for Software-Defined Vehicles (SDV) and AI-Defined Vehicles (AIDV), comprising basic software (cCore/aCore), SOA middleware, and an AI framework. It also sells integrated ADAS domain controllers (X-Box, X-Cube, X-Center), EV electronic control units (BMS, EVCC), vehicle-cloud platforms (Cloud OS), and big data analytics tools (DeepEvolution, Battery Care, Deep Studio) to automotive OEMs and Tier 1 suppliers.

Product overview

Neusoft Reach offers a comprehensive software platform for intelligent vehicles centered around NeuSAR OS, the AIOS solution for the AIDV (AI-Defined Vehicle) era. The platform architecture consists of: (1) Basic Software layer - NeuSAR cCore (AUTOSAR Classic) and NeuSAR aCore (AUTOSAR Adaptive) providing AUTOSAR R21-11 compliant foundational software with ISO 26262 ASIL-D certification; (2) Middleware layer - NeuSAR SF (Service Framework) for cross-domain SOA architecture and NeuSAR AI Framework for AI agent development with multi-agent collaboration capabilities; (3) Development Tools - NeuSAR Copilot (AIGC-powered intelligent assistant), AI Toolchain (NeuSAR Creator, Monitor, Simulator), and platform-specific tools; (4) Intelligent Driving products - X-Box domain controllers (8-128 TOPS), X-Cube 8MP front cameras with BEV perception, X-Center cross-domain computing units, and DMS driver monitoring; (5) Vehicle-Cloud Integration - Cloud OS platform with elastic computing expansion and intelligent scenario development; (6) EV/Battery solutions - BMS (ASIL-C certified), EVCC charging controllers, Battery Care analytics platform, and DeepEvolution big data platform. The platform enables OEMs to achieve software-defined and AI-defined vehicle capabilities through modular, scalable components deployed across 100+ global OEM and Tier1 projects.

Differentiator

Problem solved

Functional benefit

Brands

• NeuSAR OS: Full-vehicle intelligent operating system for the AIDV era, including AI Framework, Service Framework, and AUTOSAR-compliant basic software products (cCore and aCore)
• NeuSAR AI Framework
• NeuSAR SF (Service Framework)
• NeuSAR cCore
• NeuSAR aCore
• NeuSAR Copilot
• X-Box
• X-Cube
• X-Center
• BMS
• EVCC
• DeepEvolution
• Battery Care
• Deep Studio
• Cloud OS
• Elastic Vehicle-Cloud Computing Platform
• Vehicle-Cloud Intelligent Scenario Development Platform

Products and services

• NeuSAR OS Full-vehicle intelligent operating system for the AIDV era acting as the central neural hub. Built on AUTOSAR R21-11 compliant basic software, SOA middleware (SF), and the AI Framework, enabling cross-domain and cross-platform efficient development for OEMs.
• NeuSAR cCore AUTOSAR Classic Platform basic software product for high-real-time automotive control systems. NeuSAR cCore 4.0 supports multi-core deployment, 97 modules, next-generation communication protocols, and holds ISO 26262 ASIL-D certification.
• NeuSAR aCore AUTOSAR Adaptive Platform basic software product for next-generation automotive software development. NeuSAR aCore 4.0 is functionally safe (ASIL-B), industry-compliant, and adapted to nearly 10 domestic and foreign SoC manufacturers and 30+ mainstream chips.
• NeuSAR SF (Service Framework) Cross-domain fusion SOA middleware that encapsulates common automotive software functions and provides system-level capabilities including health management, networking, time synchronization, communication, and data handling across the entire vehicle.
• NeuSAR AI Framework AI application development framework for the AIDV era providing multi-agent collaboration framework, model management, computing resource orchestration, and a comprehensive intelligent agent development toolchain for OEM AI applications.
• NeuSAR Copilot AIGC-powered intelligent development assistant integrating AUTOSAR software with AI capabilities for smart configuration, intelligent coding, and interactive Q&A, automating automotive software development workflows.
• X-Box Series Integrated driving and parking domain controller series with self-developed hardware-software integrated architecture. AI computing power ranges from 8 TOPS to 128 TOPS, covering basic L2 features to advanced urban L2+ functions, including L2+ city navigation assistance.
• X-Cube 8MP intelligent front camera product line including Next-Cube-Lite with BEV+Transformer perception models for L2-level ADAS applications. Meets AEBS regulation requirements with 300m detection range, 120° FOV, and cost-optimized lightweight design.
• X-Center Multi-domain central computing unit for the cross-domain integration era. Supports Ethernet interface, multi-screen output, and multi-channel CAN data processing through a powerful self-developed software architecture based on NeuSAR OS.
• BMS (Battery Management System) ASIL-C certified battery management system with software-hardware separation architecture based on the AUTOSAR-compliant NeuSAR basic software platform. Fourth-generation product supports LIN, CANFD, and Daisy chain communication interfaces with active safety management and thermal runaway diagnosis algorithms.
• EVCC (Electric Vehicle Charging Controller)

Quantifiable outcome

• Development efficiency improved by 30-50%
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and major.

• Tencent CloudcoreStrategic or Co-development Partner · 1 April 2026Strategic partnership at Auto China 2026 to jointly develop AI-powered intelligent cockpit solutions. Combines Neusoft hardware-software integration capabilities with Tencent on-device large models and full-chain ecosystem apps to address automakers' R&D expenses, ecosystem integration, and differentiated user experience challenges.
• NXP SemiconductorscoreTechnology or Integration · 8 January 2026Strategic collaboration to develop next-generation Agentic AI solution running on NXP S32N7 super-integration processor. NeuSAR OS (AIOS) integrated with S32N7 architecture establishing automotive-grade foundation for vehicle-level AI innovation with unified AI Agent development framework, end-to-end model orchestration, and multi-agent collaboration.
• HighTeccoreTechnology or Integration · 1 June 2025Joint development of AURIX TC4x NeuSAR Drive Core with Infineon and Neusoft Reach. HighTec provides compiler for optimized code generation, part of the pre-integrated software package enabling rapid automotive software development.
• UAES (联合电子)coreStrategic or Co-development PartnerStrategic partner for cross-domain central computing platform product for next-generation E/E architecture. Neusoft Reach provides AUTOSAR basic software and middleware development support to improve intelligent and personalized vehicle experience, reduce development costs, and accelerate intelligent development.
• Infineon (英飞凌)coreTechnology or IntegrationLong-term deep collaboration on multi-chip platform mass production applications. In June 2025, jointly launched NeuSAR Quick Development Kit based on AURIX TC4x, pre-integrating NeuSAR cCore, Infineon MCAL, and HighTec compiler.
• AUTOSEMO (China Automotive Basic Software Ecosystem Committee)coreStrategic or Co-development PartnerFounding member and first rotating chairman unit. Leads development of industry consortium standards including ASF Vehicle Service Framework Technical Specification 2.0, Vehicle-Cloud Integrated Architecture Specification, and SOA-Based Vehicle Software Platform Specification.
• AUTOSARcoreStrategic or Co-development PartnerAdvanced member unit. Long-term deep participation in AUTOSAR standard productization, ecosystem construction, and standard contributions. China IPC new concept working group co-lead, contributing to international standards including DDS protocol in AUTOSAR 25-11.
• Horizon Robotics (地平线)majorTechnology or IntegrationEcosystem partner providing Journey series AI chips (Journey 5, 6E, 6M) for X-Box domain controllers. Long-term collaboration on ADAS mass production solutions.
• SemiDrive (芯驰)majorTechnology or IntegrationChip ecosystem partner with X9U SoC integrated in X-Box 4.0 domain controller. Collaboration on mass production vehicle-grade chip adaptation.
• GAC (广汽)coreStrategic or Co-development PartnerStrategic collaboration on Xingling architecture - China's first vehicle-cloud integrated centralized E/E architecture. GAC serves as co-development partner for ASF framework implementation, with ASF-powered applications mass produced across multiple GAC brands.
• Changan (长安)coreStrategic or Co-development PartnerLong-term collaboration on SDA central ring network architecture development. Joint innovation on next-generation E/E architecture for SDV implementation.
• Voyah (岚图)majorStrategic or Co-development PartnerX-Box 5.0 mass production scheduled for 2025. Joint development of SOAbased assisted driving domain controller on Voyah models.
• FAW JiefangmajorStrategic or Co-development PartnerCollaborative discussions and standard validation on ASF framework for intelligent function development and software architecture design.
• Schaeffler (舍弗勒)majorTechnology or IntegrationTier 1 partner collaboration on chassis and powertrain domain controller products using NeuSAR OS for next-generation automotive platforms.
• ZF (采埃孚)majorTechnology or IntegrationTier 1 partner collaboration on intelligent chassis and domain controller products using NeuSAR software platform.
• CATL (宁德时代)majorTechnology or IntegrationBattery technology partner with collaboration on BMS solutions and battery management system integration.
• Huayu (华域汽车)majorTechnology or IntegrationTier 1 partner collaboration on automotive electronics and domain controller products.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vector Informatik: German-headquartered market leader in AUTOSAR basic software (MICROSAR Classic/Adaptive), embedded software tools, and automotive middleware. Vector is the most direct global competitor to Neusoft Reach's NeuSAR cCore/aCore, serving overlapping European OEMs with comparable ISO 26262-certified software stacks.
• ETAS (Bosch subsidiary): Bosch-owned provider of AUTOSAR basic software (RTA-OS, RTA-CAR), middleware, and development tools for automotive ECUs. ETAS competes head-on with NeuSAR in both Classic and Adaptive Platform layers and shares Neusoft Reach's basic software + tooling + middleware model.
• Elektrobit (Continental): Continental subsidiary providing EB tresos (AUTOSAR Classic/Adaptive basic software), EB corbos (Linux-based vehicle OS), and middleware for SDVs. Elektrobit directly overlaps Neusoft Reach's NeuSAR OS positioning across European and global OEMs.
• Wind River Systems: Aptiv-owned embedded software vendor offering AUTOSAR Adaptive Platform (Wind River Helix Virtualization Platform) and RTOS solutions for automotive ECUs and central compute. Competes directly with NeuSAR aCore and the broader NeuSAR OS in next-generation E/E architectures.
• BlackBerry QNX: Provider of QNX Neutrino RTOS, QNX Software Development Platform, and safety-certified operating systems for automotive ECUs, ADAS, and digital cockpits. QNX competes with NeuSAR in safety-certified basic software and is widely deployed across global OEMs.
• Thundersoft (中科创达): Chinese listed software company specializing in intelligent vehicle operating systems, cockpit platforms, and ADAS software — closely comparable to Neusoft Reach in Chinese OEM customer base, smart cockpit + autonomous driving positioning, and integrated hardware-software platform model.
• TTTech Auto: Austrian provider of safety middleware and vehicle computer platforms (MotionWise) for ADAS and autonomous driving. TTTech Auto competes with Neusoft Reach's NeuSAR SF middleware and X-Box/X-Center domain controllers in central compute software stacks.
• KPIT Technologies: Indian-headquartered engineering services and embedded software company with deep AUTOSAR Classic/Adaptive platform expertise and SDV solutions. KPIT competes with Neusoft Reach's professional services and integration offerings for global OEMs building software-defined architectures.

Broad incumbents

• Huawei Intelligent Automotive Solution (IAS): Huawei's automotive unit provides HarmonyOS-based intelligent cockpit, MDC computing platforms, and vehicle-cloud services. While not solely focused on basic software, Huawei's end-to-end SDV stack overlaps significantly with Neusoft Reach's NeuSAR OS + X-Box domain controller offering for Chinese OEMs.

Emerging players

• Apex.AI: US-based developer of safety-certified vehicle operating systems (Apex.OS) built on ROS 2 for SDVs and autonomous vehicles. Apex.AI competes with NeuSAR AI Framework and NeuSAR OS in the next-generation safety-critical vehicle OS layer, particularly for AI-driven applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neusoft Reach