ParOne
ParOne is a private golf technology company providing AI-powered video infrastructure, syndication, and analytics to golf publishers, professional tours, tourism boards, and instruction platforms, monetizing through enterprise subscriptions, advertising, video commerce, FAST channel services, and its GolfCentral.tv OTT platform.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ParOne does
ParOne, Inc. is a private, Delaware-incorporated golf technology company founded in 2020 and headquartered in New York City, with secondary offices in Knoxville, TN and engineering operations in Dallas. The company operates a unified video and data platform purpose-built for the golf industry, serving golf publishers (GOLF.com, GOLF Magazine, Golfweek), professional tours (Ladies European Tour), instruction platforms (GOLFTEC, SwingU), tourism boards, and event organizers (PGA Show). Its stated positioning is as the only comprehensive video platform dedicated to golf.
The core product portfolio centers on the ParOne Enterprise Video Player (a high-performance player with adaptive HD encoding, captions, analytics, and commerce overlays), MediaHUB (cloud-native media asset management), TPUT (analytics tracking 100+ metrics per video with GDPR-compliant user hashing), AI-Powered FAST Channel Playout (automated scheduling based on viewer engagement), and GolfCentral.tv (OTT platform with FAST channels, VOD, and creator channels). The flagship AI offering is AVA Golf, a patent-pending AI Video Advisor that synthesizes swing data from simulators, launch monitors, and on-course tracking apps to deliver personalized video coaching by analyzing over 1.5 billion metrics. Supporting modules include video call-to-action/commerce, livestreaming, and developer APIs with SDK integrations.
Revenue is generated across five streams: enterprise video technology licensing (annual subscriptions), video syndication advertising on a cost-per-view model, video commerce transaction fees, FAST channel managed services with ad-revenue share, and ParOne Dev custom software development services. Distribution occurs through direct enterprise sales, a publisher syndication network reaching 15M+ monthly active users across 20 countries, an exclusive channel partnership with Mediadrive for UK and European ad sales, and the new GolfCentral.tv OTT platform. ParOne is founder-led (CEO JR Charles, CTO Taz Nakonecznyj) and operates with a small team organized across subsidiaries including AVA Golf, GolfCentral.tv, ParOne Dev, ParOne App, and ParOne Holdings.
ParOne firmographics
Firmographics- Name
- ParOne
- Legal name
- ParOne, Inc.
- Website
- https://parone.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ParOne is a private golf technology company providing AI-powered video infrastructure, syndication, and analytics to golf publishers, professional tours, tourism boards, and instruction platforms, monetizing through enterprise subscriptions, advertising, video commerce, FAST channel services, and its GolfCentral.tv OTT platform.
- Ownership category
- akta.pro rank
ParOne industry classification
Industry- Product category
- Golf Video Technology Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where ParOne is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ParOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Video Technology Licensing: ParOne licenses its enterprise video player technology to golf publishers, tours, and brands. This includes the video player, analytics, commerce features, and infrastructure. Customers pay for access to the technology platform which is customized and integrated into their existing systems.
- Video Syndication & Advertising: ParOne syndicates video content across its global distribution network of golf apps and websites. Revenue comes from advertising inserted into syndicated content including pre-roll and mid-roll video ads. Pay-for-performance model featuring set cost per view.
- Video Commerce: Revenue from embedded shoppable links within videos enabling viewers to purchase products during video playback. ParOne takes a commission or affiliate fee on transactions generated through video commerce features.
- FAST Channel Services: AI-powered Free Ad-Supported Streaming TV playout service for golf content owners. Content providers pay for infrastructure and AI scheduling capabilities while monetization comes from advertising revenue share.
- Technology Development Services: Custom software development services for golf publishers, Tours and brands. ParOne Dev provides U.S.-based development talent for building custom golf technology solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Video Platform - Custom pricing based on feature requirements and scale |
| Transaction based/ take rate | Pay-as-you-go | Video Syndication - Cost per view model |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
ParOne product offering
Product offeringCore offering
ParOne builds and licenses an AI-powered video technology platform purpose-built for the golf industry. Its offerings combine an enterprise video player, video syndication across a global publisher network reaching 15M+ monthly users, AI-driven performance intelligence (AVA Golf), media asset management (MediaHUB), AI-powered FAST channel playout, and an OTT streaming platform (GolfCentral.tv). Customers are golf publishers, professional tours, tourism boards, event organizers, and instruction platforms who license the technology and access syndication, analytics, and commerce features on a subscription and advertising basis.
Product overview
ParOne is a next-generation video and data platforms company for the golf industry, operating as a unified platform-plus-modules architecture. The core portfolio includes AVA Golf (AI-powered golf performance intelligence), ParOne Enterprise Video Player (video delivery infrastructure), MediaHUB (cloud-native media asset management), FAST (AI-powered channel playout), GolfCentral.tv (OTT streaming platform), and TPUT (analytics platform with 100+ metrics). Supporting modules include Video Call to Action (commerce), Video Analytics, Ad Analytics, and Livestreaming. The platform serves golf publishers, tours, tourism boards, events, and instruction platforms with end-to-end video management, distribution, analytics, and AI-powered personalization.
Differentiator
Problem solved
Functional benefit
Brands
- AVA Golf: AI-powered golf performance intelligence platform connecting on-course, simulator, and practice data to deliver personalized video instruction
- GolfCentral.tv
- MediaHUB
- FAST
- TPUT
- GolfCentral
Products and services
- AVA Golf AI-powered golf performance intelligence platform that connects on-course, simulator, and practice data to deliver personalized video instruction and clearer direction for improvement, targeted at serious golfers and golf instruction platforms.
- MediaHUB Cloud-native media asset management platform for managing, enriching, and distributing large-scale, mission-critical video files, enabling media access and workflow for video content around golf events.
- FAST Channel Playout AI-Powered Free Ad-Supported Streaming TV (FAST) Playout service that automates video scheduling based on real-time viewer engagement patterns for golf content providers.
- GolfCentral.tv OTT platform dedicated to golf for golf leagues, tours, and federations offering 24/7 FAST Channels, Video-on-Demand, season pass subscriptions, and livestreaming support, available across mobile, web, and CTV devices.
- TPUT Analytics Platform Tee to Putt User Tracking analytics platform delivering over 100 metrics per video including playback, engagement, audio, and call-to-action performance, with GDPR-compliant user-level tracking.
- ParOne Enterprise Video Player Advanced video player optimizing video delivery, viewer experiences, and revenue generation for golf website publishers and tours with fast load times, adaptive HD encoding, rich data and analytics, captions, and consistent metadata.
- ParOne Livestreaming Advanced livestreaming technology with audience engagement strategies, geoblocking, integrated monetization, sponsor visibility, and embedded video integration for golf tours and events.
- Video Commerce (Call to Action) Shoppable video technology enabling interactivity inside videos so viewers can click unobtrusive bars to learn about and purchase golf products, event tickets, lessons, and trips directly within video content.
Quantifiable outcome
- Video engagement outperforms static content by 95%
- +5 more outcomes
Companies that use ParOne
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
ParOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature8 records
ParOne partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NVIDIAcoreSelection to NVIDIA Inception Program granting access to cutting-edge resources in AI, deep learning, and data science. Strategic collaboration connects ParOne with global experts and thought leaders. Supports development of AVA AI technology for golf swing analysis and personalized video recommendations.
- MediadrivecoreExclusive commercial partnership for UK and continental Europe where Mediadrive sells and manages video advertising across ParOne's publisher portfolio of golf websites and apps. Mediadrive has dominated golf media landscape in UK and Europe for over a decade with longstanding relationships with established and emerging brands.
- Svenskgolf.seminorPartnership to live stream Ladies European Tour tournament broadcasts on Svenskgolf.se, the most popular golf website in Sweden averaging 400,000 unique monthly visitors. Content is free and supported by ads.
- U.COM Media / Ladies European TourcorePartnership with rightsholder U.COM Media to syndicate Ladies European Tour tournament broadcasts to golf apps and websites in more than 30 countries. Covers 17 Ladies European Tour events with live and delayed tournament broadcasts and daily highlights reels. ParOne provides language translation for each viewing country.
- GolfweekcorePartnership with Golfweek.com to feature tournament broadcasts, highlight reels, and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories. Golfweek reaches 65% of U.S. golfers including nearly six million avid golfers.
- Fire Pit CollectivecoreGroundbreaking partnership to bring high quality golf content from Fire Pit Collective to golf apps and the world's most popular golf websites. Fire Pit Collective produces intelligent, entertaining golf stories in read/watch/listen format led by Matt Ginella and Alan Shipnuck. Content accessible to 15M+ monthly users in ParOne's global network.
- GOLF.comcoreGOLF.com selected ParOne's advanced video player to transform its publishing. ParOne technology includes fast load times, buy now product icons inside videos, rich data and analytics, captions and consistent metadata. Integration easy on GOLF.com resources.
- GOLFTECcoreGOLFTEC selected ParOne's advanced video player for their website. Technology includes fast load times, call-to-action try now icons, rich data and analytics, captions, and consistent metadata. ParOne managed migration of GOLFTEC videos.
- SwingUcoreSwingU selected ParOne's advanced video player for website and app engagement. Technology includes fast load times, rich data and analytics and consistent metadata. SwingU leverages ParOne ecosystem to syndicate videos for further monetization.
- PGA Golf Exhibitions / PGA of AmericacoreParOne created MediaHUB for the 2024 PGA Show to facilitate media access and workflow of video content for the industry's largest global gathering for the business of golf. MediaHUB allows approved media to retrieve and distribute exhibitor videos quickly and easily.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
ParOne competitors and assessment
Company assessmentBroad incumbents
- Brightcove: Enterprise-grade online video platform serving publishers and media companies; directly competes with ParOne's video player and OTT infrastructure offerings but as a horizontal multi-vertical platform without golf-specific AI or commerce features.
- Sportradar: Global sports data and content company providing video, data, and media distribution to sports leagues, media companies, and brands; comparable to ParOne in delivering video syndication, analytics, and OTT infrastructure but at a multi-sport enterprise scale.
- Trackman: Industry-leading launch monitor and simulator technology used in golf instruction and performance; a primary hardware data source for ParOne's AVA platform, and a potential competitor in golf performance AI if Trackman vertically integrates coaching/recommendation software.
- GOLFTEC: World's largest provider of golf lessons with hundreds of bays and proprietary swing-measurement technology; both companies operate in golf instruction technology and GOLFTEC is a ParOne customer, but GOLFTEC also builds its own performance content and tools.
- Deltatre: Digital, video, and data services company powering live sports experiences for major leagues and broadcasters; competes with ParOne in the sports video technology and OTT infrastructure market but at a much larger enterprise scale.
- Topgolf Callaway Brands: Vertically integrated golf entertainment, equipment, and tech company; overlaps with ParOne in golf media/content and consumer engagement but operates a much broader portfolio of physical venues, equipment, and brands.
- JW Player: Video player and monetization platform used by publishers and broadcasters; competes with ParOne's enterprise video player and analytics modules as a horizontal alternative without golf-specific syndication or AI capabilities.
Direct peers
- SwingU: Golf technology platform offering score tracking, GPS, and instruction content; both SwingU and ParOne compete to serve as the digital infrastructure layer for golf apps, though SwingU emphasizes consumer-facing utilities and ParOne emphasizes video player/AI infrastructure.
- StreamAMG: Sports-focused video streaming and OTT platform provider serving leagues, federations, and broadcasters; directly comparable to ParOne's enterprise video player, livestreaming, and OTT offerings but focused on football and other major sports rather than golf.
Emerging players
- Arccos Golf: AI-powered golf performance platform using shot-tracking sensors to provide data-driven insights; comparable to ParOne's AVA division in combining AI with golf performance data, but Arccos owns the hardware sensor layer rather than integrating third-party launch monitors and simulators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ParOne social profiles
Digital presenceParOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParOne leadership team
Management profileNumber of profiles
Profiles9 records
ParOne subsidiaries and ownership
Company hierarchySubsidiaries5 records
ParOne funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParOne
What does ParOne do?
ParOne builds and licenses an AI-powered video technology platform purpose-built for the golf industry. Its offerings combine an enterprise video player, video syndication across a global publisher network reaching 15M+ monthly users, AI-driven performance intelligence (AVA Golf), media asset management (MediaHUB), AI-powered FAST channel playout, and an OTT streaming platform (GolfCentral.tv). Customers are golf publishers, professional tours, tourism boards, event organizers, and instruction platforms who license the technology and access syndication, analytics, and commerce features on a subscription and advertising basis.
Is ParOne a public or private company?
ParOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ParOne founded?
ParOne was founded in 2020. It employs 1 to 10 people.
Where is ParOne based?
ParOne is headquartered in New York, United States, in the North America region.
How does ParOne make money?
Five revenue lines are on record. Video Technology Licensing is the primary driver. The others are video Syndication & Advertising, video Commerce, FAST Channel Services and technology Development Services.
Who are ParOne's main competitors?
Broad incumbents on record are Brightcove, Sportradar, Trackman, GOLFTEC, Deltatre, Topgolf Callaway Brands and JW Player. Direct peers are SwingU and StreamAMG. Arccos Golf is listed as an emerging player.
Does ParOne have an API?
Yes. ParOne offers a REST API for video, feed, content, and analytics operations. The API enables developers to programmatically manage videos, retrieve analytics data, access feeds, and control content. Available endpoints include: Videos API, Feeds API, Content API, Ad Analytics, Ecommerce Analytics, Viewer Analytics, and TPUT (Tee to Putt User Tracking) integration. The analytics are exposed via REST APIs and support export capabilities. Developer documentation is at docs.parone.com.
What industry is ParOne in?
ParOne's product category is Golf Video Technology Platform. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 516210 and its SIC code is 7822.