Fire Pit Collective

What Fire Pit Collective does

Fire Pit Collective, Inc., operating commercially as Fire Pit Productions, is a boutique multimedia production company specializing in golf industry storytelling. Founded by Matt Ginella, who contributes over 30 years of media, broadcasting, hosting, writing, and event experience alongside 20+ years of destination storytelling, the firm creates multi-part docuseries, social shorts, feature profiles, and podcast content for golf courses, clubs, destinations, and nonprofit organizations. Its core production approach uses immersive ground and aerial footage combined with key interviews and narrative framing, with deliverables distributed across owned and third-party platforms including YouTube, Instagram, X, the company website, and the Fire Pit Podcast.

The company operates five interconnected service lines: Courses (documenting course restorations, renovations, and new builds through docuseries), Travel (destination storytelling with recent builds in Ireland, Scotland, Kauai, and other locations), Features (network-worthy profile content within golf and adjacent verticals), Grow The Game (mission-driven content partnerships with Youth on Course, Western Golf Association, First Tee, and junior caddie academies), and the Fire Pit Podcast (audio storytelling featuring figures and stories from the golf world). Revenue is generated primarily through project-based professional services for enterprise and nonprofit clients, with secondary advertising or sponsorship potential tied to the podcast. Pricing is quote-based and not publicly disclosed. Distribution is anchored in Matt Ginella's personal brand and reputation in the golf media space, supported by organic social presence and direct outreach rather than paid acquisition.

Firmographic data presents a Delaware C-corporation with 1-10 employees, headquartered in Oceanside, California, serving markets in the USA, Ireland, and the UK. An SEC Form D filing in April 2023 indicated a Regulation D offering aimed at raising $500,000, with $150,000 sold at the time of filing. In July 2025, Fire Pit Productions was acquired by KemperSports, a strategic golf and hospitality management company, to enhance storytelling across KemperSports' portfolio of golf properties; the business continues to operate under the Fire Pit Productions brand with Matt Ginella and the production team integrated into the parent.

Name

Fire Pit Collective

Legal name

FIRE PIT COLLECTIVE, INC.

Website

https://firepitcollective.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Pit Collective (operating as Fire Pit Productions) is a boutique golf-focused multimedia production company creating docuseries, travel content, features, and podcast storytelling for golf courses, destinations, brands, and nonprofit partners, founded and led by Matt Ginella.

Ownership category

akta.pro rank

Product category

Sports Media Production

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Video production services
• Golf media production
• Documentary filmmaking
• Brand storytelling
• Podcast production

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Production Services: Professional video production and storytelling services for golf courses, clubs, destinations, and brands. Creates multi-part docuseries and social media content for clients.
2. Podcast Platform: Fire Pit Podcast platform utilized by Matt Ginella to tell compelling stories from the road, featuring content about golf destinations, events, and personalities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fire Pit Productions is a media production company that creates immersive, narrative-driven content for golf courses, clubs, destinations, and brands. It produces multi-part docuseries, social shorts, and a podcast by combining ground and aerial video footage with interviews, and it provides clients with end-to-end content strategy covering length, platforms, distribution, and frequency. The company operates a portfolio of five interconnected service lines (Courses, Travel, Features, Grow The Game, and Fire Pit Podcast) that drive its production-services and podcast-advertising revenue.

Product overview

Fire Pit Productions is a media production company offering a unified suite of storytelling and content creation services. The core offering consists of five interconnected services: Courses (documentary and docuseries production for golf courses), Travel (destination storytelling), Features (compelling golf narratives), Grow The Game (nonprofit partnership content), and Fire Pit Podcast (audio storytelling). In July 2025, Fire Pit Productions was acquired by KemperSports to enhance the parent company's storytelling and marketing capabilities across its portfolio of golf properties.

Differentiator

Problem solved

Functional benefit

Brands

• Fire Pit Podcast: A podcast platform where Matt Ginella tells compelling stories from the road, featuring episodes on topics like L.A.B. Golf, Manning Brothers Buddies Trip, and Building Bandon Dunes.

Products and services

• Course Documentation Docuseries (Courses) Multi-part docuseries production service that documents the full lifecycle of a golf course restoration, renovation, or new build, including ground and aerial footage plus interviews, and packages the content into docuseries and social shorts for client use.
• Destination Storytelling (Travel) Immersive travel storytelling service that captures the history, culture, and characters of golf destinations around the world for brands, tourism organizations, and course operators.
• Features Production Production of long-form feature stories about compelling people, places, and things within golf and related verticals, drawing on a portfolio of network- and award-worthy content.
• Grow The Game Content Production Mission-driven content production service for non-profit and community organizations (Youth on Course, Western Golf Association, First Tee, and junior caddie academies) that builds awareness around access, affordability, and youth development in golf.
• Fire Pit Podcast Audio storytelling platform hosted by Matt Ginella that features multi-voice narratives drawn from his travels, including episodes on golf destinations, events, personalities, and brands such as L.A.B. Golf and Bandon Dunes.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KemperSportscoreStrategic or Co-development Partner · 1 July 2025In July 2025, Fire Pit Productions was acquired by KemperSports, a company dedicated to building brands and marketing unique aspects of golf properties. KemperSports will enhance its storytelling capabilities across the company by partnering with Matt Ginella and the production team of FPP.
• Youth on CourseminorStrategic or Co-development PartnerFire Pit Productions works closely with Youth on Course to share messages about how and why they matter to access and affordability in golf through the 'Grow The Game' content series.
• Western Golf AssociationminorStrategic or Co-development PartnerFire Pit Productions collaborates with Western Golf Association on 'Grow The Game' content, featuring stories like the Lee Twins focusing on junior golf and caddie programs.
• First TeeminorStrategic or Co-development PartnerFire Pit Productions works with First Tee to share their messages about youth development through golf as part of the 'Grow The Game' initiative.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Skratch: Skratch is a golf-lifestyle media brand producing video, editorial, and social content for everyday golfers with brand partnerships and storytelling-led distribution — directly comparable to Fire Pit's audience-facing content production and integrated social stack.
• The Fried Egg: The Fried Egg is a multi-platform golf media company producing podcasts, articles, and long-form features about courses, travel, and personalities — overlapping directly with Fire Pit's podcasts, features, and destination travel content.
• No Laying Up: No Laying Up is a golf-media network combining podcasts, video series, and apparel around golf culture and destinations — comparable to Fire Pit in audience, format mix, and brand-sponsorship-driven monetization model.
• Good Good Golf: Good Good Golf is a creator-led golf media brand producing video series, tournaments, and apparel around personalities and golf culture — directly comparable to Fire Pit's creator-driven, video-first storytelling approach.

Broad incumbents

• GOLF (8AM Golf / GOLF.com): GOLF.com / 8AM Golf is the largest digital golf media brand operating a portfolio of editorial, video, and podcast products — broad incumbent overlap with Fire Pit's storytelling, video, and podcast offerings at significantly larger scale.
• Golf Channel (NBC Sports): NBC Sports' Golf Channel is the dominant televised golf broadcaster producing course features, tournament coverage, and destination segments — incumbent overlap with Fire Pit's professional production and golf-destination storytelling capabilities.
• PGA Tour Studios: PGA Tour's in-house production arm delivers tournament coverage, player features, and destination content at league scale — broad incumbent in golf content production competing for both audience and brand-partner attention.

Regional players

• Today's Golfer: Today's Golfer is a leading UK-focused golf media brand producing articles, video, and destination/course content — operates in a similar storytelling category to Fire Pit but is concentrated in the British market rather than competing directly in the US.
• National Club Golfer: National Club Golfer is a UK golf publication with strong destination and club-focused editorial coverage — a regionally adjacent competitor covering similar course and travel storytelling formats without overlap in Fire Pit's US heartland.

Emerging players

• MyGolfSpy: MyGolfSpy is a digital golf media and reviews platform producing video reviews, course content, and audience-driven media — emerging player with partial overlap to Fire Pit's audience-facing short-form video and course storytelling, with a sharper equipment-review angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/firepitstories
• YouTubeyoutube.com/@FirePitProductions
• Instagraminstagram.com/thefirepitproductions
• Facebookfacebook.com/thefirepitcollective
• LinkedInlinkedin.com/company/fire-pit-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Pit Collective