AGRIVI

What AGRIVI does

AGRIVI is a private, venture-backed agritech company founded in 2013 by Matija Zulj and headquartered in Zagreb, Croatia, with wholly-owned subsidiaries in London (AGRIVI Ltd.) and Bucharest (AGRIVI S.R.L.). The company builds a cloud-based digital agriculture platform spanning farm management, AI-powered agronomic advisory, food traceability, and IoT interoperability, supporting operations in 100+ countries with localization in 9+ languages. Named customers include Nestlé, Kaufland, Barbados Agricultural Management Company, Procesadora Tropical, IADK, African Greeneurs Horticulture, and Kvedaru Ukis, spanning enterprise farms, food and beverage companies, retail chains, input manufacturers, public-sector agriculture ministries, advisory firms, banks, and cooperatives.

The product portfolio follows a platform-plus-modules architecture. AGRIVI 360 Farm Management Software is the core, with sub-products for Farm Enterprise, Farm Insights, Farm Advisory, and Agriculture Supply Chain. AGRIVI AI Engage, launched March 2025, layers white-labeled conversational AI advisors over WhatsApp and Viber, with variants for agri-input manufacturers, food-and-beverage supply chains, and public-sector extension services, plus a standalone WhatsApp chatbot (AGRIVI Ed) supporting 50+ languages. AGRIVI Food Traceability delivers seed-to-shelf product tracking, while AGRIVI Connect provides interoperability with weather stations, soil sensors, farm machinery, and ERP/CRM systems; AGRIVI IoT Meteo and IoT Soil are plug-and-play hardware modules that feed the platform.

AGRIVI generates revenue primarily through annual subscription software licenses for AGRIVI 360 and AI Engage, supplemented by managed-service fees for white-labeled AI deployments, margin on partner reseller renewals under the Solution Partner Program, and IoT hardware sales. Pricing is quote-based and consultative; customers are routed through a 'Book a Meeting' / demo model. Go-to-market combines direct enterprise field sales targeting Fortune 500 agribusiness, food and beverage, and input-manufacturer buyers with a global channel of ERP/CRM resellers and system integrators. The company is led by founder-CEO Matija Zulj, with a board chaired by South Central Ventures' Jure Mikuz, and has raised approximately $7.3 million across four disclosed rounds, the latest a ~$5.34 million round in November 2020.

Name

AGRIVI

Legal name

AGRIVI d.o.o.

Website

https://agrivi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AGRIVI is a Croatia-headquartered agritech company founded in 2013 that sells a cloud farm management, AI agronomic advisory, food traceability, and IoT platform to enterprise farms, food and beverage companies, retailers, input manufacturers, and public-sector agriculture ministries across 100+ countries.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Crop Production (111)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Farm management software
• Agricultural technology platform
• AI agronomic advisory
• Food traceability solutions
• Precision agriculture SaaS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: AGRIVI generates revenue primarily through recurring software subscriptions for its AGRIVI 360 Farm Management Software, AI Engage platform, and Food Traceability solutions. Subscription tiers likely vary by farm size, feature access, and number of users or managed hectares.
2. Partner Reseller Revenue: Solution partners resell AGRIVI software subscriptions and earn margin on every recurring software subscription renewal, creating long-term revenue streams for both AGRIVI and its partner ecosystem.
3. AI Advisory Services (Engage): AGRIVI AI Engage is offered as a fully managed white-label solution where AGRIVI handles all aspects of the AI platform from discovery through deployment, marketing, and post-sale support, suggesting service-based revenue alongside software.
4. IoT Hardware Integration: AGRIVI IoT Soil and Meteo products integrate pre-configured sensors with the software platform, suggesting potential hardware sales or bundled IoT+software offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

AGRIVI provides cloud-based farm management software (AGRIVI 360 FMS) and an AI-powered agronomic advisory platform (AGRIVI AI Engage) that help enterprise farms, food and beverage companies, retailers, agricultural input manufacturers, and the public sector digitize and optimize operations from field to shelf. The platform combines farm planning, real-time IoT data (soil and weather sensors), AI-driven agronomic advice delivered via WhatsApp/Viber, food traceability, and supply chain management into a single integrated system sold primarily as enterprise subscriptions.

Product overview

AGRIVI offers a comprehensive suite of digital agriculture solutions organized as a platform-plus-modules architecture. The core AGRIVI 360 Farm Management Software (FMS) provides data-driven farm management capabilities, while the AGRIVI AI Engage platform offers AI-powered agronomic advisory through conversational AI on WhatsApp and Viber. The product portfolio includes AGRIVI 360 Farm Enterprise (comprehensive farm management), 360 Farm Insights (real-time monitoring), 360 Farm Advisory (agronomic recommendations), and 360 Agriculture Supply Chain (supply chain management). AI Engage includes Inputs, Supply Chain, and Public Sector variants, plus Ed (standalone AI chatbot). Additional modules include Food Traceability for end-to-end product tracking, and IoT products (Meteo for weather data, Soil for soil monitoring) that integrate via AGRIVI Connect. All solutions support the entire agri-food value chain with multi-language capabilities across 9+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• AGRIVI 360 FMS: Comprehensive farm management software platform providing real-time field insights and analytics for enterprise farms and agribusiness companies.
• AGRIVI AI Engage
• AGRIVI Food Traceability
• AGRIVI Connect
• AGRIVI Ed

Products and services

• AGRIVI 360 Farm Enterprise
• AGRIVI 360 Agriculture Supply Chain Agriculture supply chain management software supporting food companies in creating sustainable and efficient supply chains through crop sourcing management, contract farming, and outgrower management features.
• AGRIVI Food Traceability Digital solution providing food and retail companies transparent insight into the lifecycle of fresh or processed food products from seed to shelves via QR code integration.
• AGRIVI AI Engage Inputs AI agent platform for agri-input companies supporting sales and marketing activities through AI agronomic advisors available 24/7 on WhatsApp and Viber, helping generate leads and enhance customer engagement.
• AGRIVI AI Engage Supply Chain Fully managed AI solution supporting food and beverage companies in increasing efficiency and sustainability in agricultural supply chains through AI agronomic advisors available 24/7 via WhatsApp and Viber.
• AGRIVI AI Engage Public Sector (Local Advisor) AI advisory solution for public sector agricultural advisory services, providing data-driven agronomic advice to support local farming communities.
• AGRIVI Ed AI agronomic advisor chatbot available on WhatsApp, providing farmers with round-the-clock access to agricultural expertise and recommendations in over 50 languages.
• AGRIVI IoT Soil Pre-integrated soil sensors enabling farmers to track and analyze soil conditions including moisture, temperature, electrical conductivity, and other parameters through the AGRIVI platform.
• AGRIVI IoT Meteo Professional weather station with plug-and-play integration to the AGRIVI farm management platform for precise and real-time microclimate monitoring including temperature, humidity, wind speed, and precipitation.

Quantifiable outcome

• 10-15% revenue increase for farms implementing AGRIVI farm management software
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 10 March 2021AGRIVI achieved Microsoft Gold Partner status and actively participates in Microsoft's Entrepreneurship for Positive Impact Program. The partnership involves technology integration, cloud infrastructure, and go-to-market collaboration.
• United Nations (UN Global Compact)coreStrategic or Co-development Partner · 9 March 2021AGRIVI is a member of the UN Global Compact initiative for sustainable development, committing to align operations with UN sustainability principles. This partnership provides credibility and strategic positioning for global sustainability initiatives.
• FAO (Food and Agriculture Organization)coreStrategic or Co-development Partner · 9 March 2021AGRIVI received the UN FAO Award for Innovation in Agriculture and maintains a representative relationship with FAO's agritech observatory, positioning AGRIVI as a trusted technology partner for global food security initiatives.
• OECDminorStrategic or Co-development Partner · 9 March 2021AGRIVI maintains a representative relationship with the Organisation for Economic Co-operation and Development for agricultural technology policy discussions.
• European Innovation Council (EIC)coreStrategic or Co-development Partner · 9 March 2021AGRIVI CEO Matija Žulj serves as EIC Ambassador, representing AGRIVI in European innovation policy and accessing EU support programs for agritech innovation.
• Farming First CoalitionminorStrategic or Co-development Partner · 9 March 2021AGRIVI is an official supporter of the Farming First coalition, a multi-stakeholder platform promoting sustainable agricultural development practices globally.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bayer Climate FieldView: Climate FieldView is Bayer's flagship farm management and precision agriculture platform, deeply integrated with Bayer's seeds and crop protection portfolio. It competes directly with AGRIVI 360 FMS for large enterprise farms and agribusiness buyers globally, offering similar data-driven agronomic insights and field analytics.
• Granular (Corteva): Granular is Corteva's farm management software business serving large enterprise farms with operations, agronomy, and financial planning tools. It is a direct competitor to AGRIVI 360 FMS Enterprise, with the backing of a major ag input company enabling competitive distribution.
• John Deere Operations Center: John Deere Operations Center is a farm management platform embedded in Deere's installed base of agricultural machinery. It overlaps with AGRIVI on field activity tracking, machinery data integration, and farm analytics, with the key distinction of bundled machinery distribution that AGRIVI lacks.

Direct peers

• Taranis: Taranis offers AI-powered crop intelligence and farm management solutions using aerial imagery and field-level analytics. It overlaps with AGRIVI's remote sensing, AI advisory, and farm management capabilities for enterprise farms and agribusiness input companies.
• Conservis: Conservis provides farm management software focused on operational recordkeeping, financial tracking, and planning for enterprise row-crop farms. It directly competes with AGRIVI 360 FMS for enterprise farm customers in North America, with comparable financial and operational reporting features.
• Farmers Edge: Farmers Edge provides farm management software, precision agronomy, and sustainability/traceability tools to enterprise growers and agribusinesses. It competes with AGRIVI on the enterprise farm segment and traceability solutions, with comparable sensor and satellite integrations.
• Cropin: Cropin is an AI-powered digital agriculture platform offering farm management, predictive analytics, and supply chain traceability for agribusinesses and food companies. It directly competes with AGRIVI 360 FMS, Food Traceability, and AI Engage offerings, and was named alongside AGRIVI in the top AI Agri-Tech companies list.
• SourceTrace: SourceTrace offers digital solutions for agriculture and traceability, serving smallholder farmers, agribusinesses, and food companies across emerging markets. It overlaps with AGRIVI's farm management, traceability, and supply chain offerings in similar geographies.
• Farmonaut: Farmonaut provides satellite-based crop monitoring and farm management solutions with a focus on affordability and global accessibility. It competes with AGRIVI's satellite imagery integration and farm management platform, particularly in mid-market and emerging market segments.

Regional players

• AgriWebb: AgriWebb is a livestock and mixed-farming management platform with strong penetration in Australia and the UK. It competes with AGRIVI on the farm management software category, primarily in livestock-focused markets where AGRIVI has less presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgriviCorp
• Facebookfacebook.com/AgriviCorp
• LinkedInlinkedin.com/company/agrivi
• Instagraminstagram.com/agrivi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRIVI