Woojer
Woojer is a private haptic wearables company that designs and sells audio-to-vibration devices (Vest 4, Strap 4, MAT) for gamers, VR users, music listeners, and wellness consumers, distributing via D2C e-commerce and major US retailers.
- Company typePrivate
- Founded2016
- HeadquartersKennesaw, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woojer does
Woojer is a private haptic technology company founded in 2016 and headquartered in Kennesaw, Georgia, with a corporate entity (Woojer Ltd.) in Rosh Haayin, Israel. The company designs, manufactures, and distributes wearable haptic devices built on its proprietary Osci™ (Oscillating Frame) technology, which converts audio signals into physical vibrations across the body without requiring game- or software-specific integration. Its core product line comprises the Vest 4 (full-torso, 6-transducer vest for gaming and VR, $431 sale), the Strap 4 (single-transducer portable strap, $152 sale), and the MAT (a 6-transducer vibroacoustic therapy mattress topper for wellness, $899 sale), all compatible with PC, Mac, PlayStation, Xbox, Nintendo Switch, Meta Quest VR, and iOS/Android devices via Bluetooth, USB-C, or 3.5mm jack.
Woojer monetizes exclusively through hardware sales — one-time purchases with optional 4-installment plans via Shop Pay or Affirm, a 30-day money-back guarantee, and a 12-month warranty. Distribution is omnichannel: direct-to-consumer e-commerce on woojer.com serves as the primary sales engine, supplemented by physical retail presence at Best Buy, Costco, and Sam's Club under a logistics partnership with Texas Logistic & Fulfillment Services, and international fulfillment via OpenBorder. The company also operates a B2B bulk-order program for practitioners, hotels, spas, and researchers, plus an affiliate, influencer, and HSA/FSA partnership with Truemed.
The company serves three primary use-case segments — gaming and VR enthusiasts, music listeners/audiophiles, and wellness consumers — with secondary segments in the deaf and hard-of-hearing community, VR fitness users, and hospitality. Strategic activity in late 2025 (Series 4 launch, MAT launch, retail logistics formalization, and international expansion) suggests an effort to broaden the addressable market beyond prosumer gaming into the larger wellness vertical. The company is privately held, has raised one disclosed $10M funding round in September 2020, and operates with a headcount in the 11–50 range.
Woojer firmographics
Firmographics- Name
- Woojer
- Legal name
- Woojer USA, Inc., and Woojer Ltd.
- Website
- https://woojer.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woojer is a private haptic wearables company that designs and sells audio-to-vibration devices (Vest 4, Strap 4, MAT) for gamers, VR users, music listeners, and wellness consumers, distributing via D2C e-commerce and major US retailers.
- Ownership category
- akta.pro rank
Woojer industry classification
Industry- Product category
- Consumer Haptic Electronics
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Mattress Manufacturing (33791)
- SIC
- Household Audio & Video Equipment (3651), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL), Sleep Tech Wearables (CRACAIAG)
Keywords
Where Woojer is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Woojer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Consumer Hardware Sales: Direct sales of haptic wearable products (Vest 4, Strap 4, MAT) and accessories to consumers through e-commerce and retail channels. One-time hardware purchase model with optional installment payment plans.
- B2B and Bulk Orders: Sales to business customers including practitioners, hotels/spas, researchers, and business distributors for professional wellness or commercial use cases.
- Accessories: Sale of complementary products including cables and other audio accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MAT - Vibroacoustic Therapy Mattress Topper |
| One time/ perpetual license | Pay-as-you-go | Vest 4 - Full Torso Haptic Vest |
| One time/ perpetual license | Pay-as-you-go | Strap 4 - Portable Haptic Strap |
| One time/ perpetual license | Pay-as-you-go | High-quality 3.5mm Auxiliary Audio Cable |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Woojer product offering
Product offeringCore offering
Woojer designs, develops, manufactures, and sells wearable haptic hardware products — the Vest 4 full-torso vest, the Strap 4 portable strap, and the MAT vibroacoustic therapy mattress topper — that convert audio signals into physical body vibrations using proprietary Osci™ (Oscillating Frame) technology. The products connect to any audio source (gaming consoles, VR headsets, PCs, mobile devices) via Bluetooth, USB-C, or 3.5mm jack without specialized software or driver integration.
Product overview
Woojer is a haptic technology company offering a portfolio of wearable haptic devices that convert audio into physical vibrations through patented Osci™ (Oscillating Frame) technology. The product line consists of three main devices: the Vest 4 ($479, full torso 360° coverage with 6 transducers for gaming/VR), the Strap 4 ($169, lightweight portable option with 1 transducer for on-the-go use), and the Woojer MAT ($999, vibroacoustic therapy mattress topper with 6 transducers for wellness/relaxation). Products work with any audio source via Bluetooth, USB-C, or 3.5mm jack across PC, Mac, PlayStation, Xbox, Nintendo Switch, Meta Quest VR, iOS, and Android devices. Available at major retailers including Best Buy, Costco, and Sam's Club, with 30-day money-back guarantee and 12-month warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Vest 4 Full-torso 360° haptic vest with six precision transducers for immersive gaming, VR, and entertainment experiences. Provides 10-hour battery life, weighs 1.5kg, and works with any audio source via Bluetooth, USB-C, or 3.5mm jack without specialized software integration.
- Strap 4 Lightweight portable haptic strap with one transducer for on-the-go gaming, music, and everyday use. Features 10-hour battery life, weighs only 250g, and serves as the entry-level offering for haptic audio.
- Woojer MAT Vibroacoustic therapy mattress topper with six precision transducers delivering low-frequency sound waves up to 250Hz for wellness, relaxation, stress reduction, sleep improvement, and comfort support. AC-powered with no battery required.
- High-quality 3.5mm Auxiliary Audio Cable Premium gold-plated 3.5mm TRRS male-to-male audio cable (1.2m) with oxygen-free copper wiring, dual shielding jacket, and braided anti-tangle fabric coating. Impedance less than 0.3 Ohm/m.
Quantifiable outcome
- Six precision transducers producing low frequencies up to 250Hz for vibroacoustic therapy
- +2 more outcomes
Companies that use Woojer
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Woojer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Woojer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Texas Logistic & Fulfillment Services (TLFS)coreWoojer partnered with Texas Logistic & Fulfillment Services to manage quality control, software updates, and distribution of haptic products for retail giants Best Buy, Costco, and Sam's Club. TLFS operates from a transformed logistics hub in Sugar Land, TX, leveraging advanced logistics services including real-time tracking and multiple shipping integrations. Partnership emphasizes accuracy, speed, and social impact through inclusive hiring practices.
- OpenBorder, Inc.minorContract partner for selling and delivering Woojer products to international consumers, specifically handling Canadian orders where international shipping is supported.
- TruemedminorPartnership enabling customers to use HSA/FSA tax savings for Woojer product purchases, expanding accessibility for wellness-focused buyers.
- Meta (Facebook Technologies)coreMeta Quest VR headsets are listed as compatible devices for Woojer products. The partnership enables users to feel VR experiences through haptic feedback.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Woojer competitors and assessment
Company assessmentDirect peers
- bHaptics: Direct competitor offering TactSuit haptic vests, arm straps, and leg straps for VR and gaming. bHaptics competes head-to-head with Woojer's Vest 4 and Strap 4 and has stronger native VR developer integrations.
- Subpac: Direct competitor selling wearable bass-backpack and seatback haptic products for music creators, producers, and gamers. Subpac targets the same audio-to-haptic consumer use case as Woojer with overlapping customer segments.
Emerging players
- Lofelt: Haptic technology company developing advanced vibrotactile components and software for consumer electronics and gaming. Lofelt competes with Woojer's Osci™ at the underlying technology and IP layer.
- Ultraleap: Mid-stage haptic and gesture-recognition company whose mid-air haptics target VR/AR and digital signage. Overlaps with Woojer's VR/XR focus area through a different (non-wearable) delivery modality.
Broad incumbents
- Immersion Corporation: Long-established licensor of haptic technology patents to mobile, automotive, and gaming OEMs. Immersion operates at the IP and software layer across the broader haptic ecosystem and holds foundational patents relevant to Woojer's space.
- Synaptics: Broad semiconductor and haptics component supplier providing touch and force-feedback technology to smartphones, PCs, and wearables. Adjacent to Woojer's hardware but operates as an upstream component provider rather than direct competitor.
- Razer: Major gaming peripherals company offering haptic-enabled headsets, controllers, and chairs. Razer competes for the same gamer discretionary spend as Woojer and has the brand and capital to expand into wearable haptics.
- Logitech G: Gaming-focused arm of Logitech producing headsets, mice, and simulation hardware. The brand competes for gamer audio and immersion wallet share and has the scale to enter wearable haptics.
- Meta (Reality Labs): Owner of Meta Quest VR headsets and a major investor in first-party haptic research. Meta's VR platform is the leading installation base for Woojer accessories, but it also represents a platform-integration risk if Meta ships native haptics.
- Sony Interactive Entertainment: PlayStation and PSVR platform owner with industry-leading DualSense haptic controller technology. Sony is both a Woojer integration partner (via PS5 compatibility) and a potential first-party haptic competitor at the platform level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woojer social profiles
Digital presenceWoojer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woojer leadership team
Management profileNumber of profiles
Profiles4 records
Woojer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woojer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woojer
What does Woojer do?
Woojer designs, develops, manufactures, and sells wearable haptic hardware products — the Vest 4 full-torso vest, the Strap 4 portable strap, and the MAT vibroacoustic therapy mattress topper — that convert audio signals into physical body vibrations using proprietary Osci™ (Oscillating Frame) technology. The products connect to any audio source (gaming consoles, VR headsets, PCs, mobile devices) via Bluetooth, USB-C, or 3.5mm jack without specialized software or driver integration.
Is Woojer a public or private company?
Woojer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Woojer founded?
Woojer was founded in 2016. It employs 11 to 50 people.
Where is Woojer based?
Woojer is headquartered in Kennesaw, United States, in the North America region.
How does Woojer make money?
Three revenue lines are on record. Consumer Hardware Sales are the primary driver. The others are B2B and Bulk Orders and accessories.
Who are Woojer's main competitors?
Direct peers on record are bHaptics and Subpac. Emerging players are Lofelt and Ultraleap. Broad incumbents are Immersion Corporation, Synaptics, Razer, Logitech G, Meta (Reality Labs) and Sony Interactive Entertainment.
Does Woojer have an API?
No public API is recorded for Woojer.
What industry is Woojer in?
Woojer's product category is Consumer Haptic Electronics. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of CRAAAEAL, Wearable-Integrated & Smart Performance Apparel. Its NAICS code is 334510 and its SIC code is 3651.