BHOUT

What BHOUT does

BHOUT is a Portuguese fitness-technology company founded in 2019 that develops and commercializes the BHOUT Bag — described as the world's first AI-powered smart punching bag. The product fuses multi-point embedded bag sensors with a 3D computer vision camera system, processed through a proprietary BHOUT AI Processing Unit that identifies strike types (punches, kicks, elbows, knees), measures force, speed, accuracy, technique, and fatigue in real time, and outputs personalized performance analytics. Hardware patents are pending, and the bag incorporates a multi-layer construction mimicking human tissue density plus a calibration docking station that normalizes for water content. The BHOUT App (iOS/Android) complements the hardware with gamification features including JAB$ tokens, leaderboards, avatars, and music-synced lighting.

The company monetizes through four revenue streams: (1) recurring gym memberships and per-session fees at company-owned BHOUT Club studios in Portugal and Spain; (2) direct-to-consumer BHOUT Bag hardware sales (currently on a waiting list model); (3) B2B enterprise licensing of the BHOUT Bag and management software to health clubs, hotels, and corporate offices; and (4) franchise fees for licensed BHOUT Club locations, with investment tiers ranging from €250K to €1M+. The company operates approximately eight company-owned studios across Lisbon, Porto, and Madrid, with a stated member base exceeding 5,000. BHOUT also announced partnerships with over 500 gyms worldwide by end of 2025 and plans to expand into Beijing in 2026.

The BHOUT experience pairs 45-minute HIIT combat-sports sessions (boxing, kickboxing, Muay Thai) with strength training and meditation, orchestrated with curated music (BHOUT.FM) and synchronized lighting. Studio operations are software-defined with no traditional front desk — members self check-in via the app. Distribution is supported by integrations with Glofox (club management), Urban Sports Club, and ClassPass. The company raised a €10 million seed round in November 2023 (the second-largest seed in Portugal) led by Explorer Investments and Lince Capital, and has received tier-1 third-party recognition including TIME's "Best Inventions of 2023" and Fast Company's "Most Innovative Designs of 2023."

Name

BHOUT

Legal name

BHT, UNIPESSOAL, LDA

Website

https://bhout.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BHOUT is a Portuguese fitness-technology company that develops an AI-powered smart punching bag combining embedded sensors and 3D computer vision to track strike performance in real time. It operates company-owned BHOUT Club studios in Portugal and Spain, sells the BHOUT Bag direct-to-consumer and to gyms, hotels, and offices, and franchises new club locations.

Ownership category

akta.pro rank

Product category

Smart Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• AI fitness equipment
• Smart punching bag
• Boxing gym franchise
• Combat sports training
• Gamified fitness platform

Headquarters

HQ city

Leiria

HQ country

Portugal

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Gym Memberships and Session Fees: BHOUT Club operates company-owned and franchised fitness studios offering HIIT combat sports sessions with memberships and per-session pricing. The company claims to be Portugal's most profitable boxing gym.
2. BHOUT Bag Hardware Sales: Sale of the AI-powered smart punching bag with companion screen, elastic resistance sets, and premium gloves. Available for home use and business installations (gyms, hotels, offices). Currently on waiting list model.
3. B2B / Enterprise Licensing: BHOUT Bag sold to businesses including health clubs, hospitality (hotels), and corporate offices for employee wellness. Includes management tools for gym operators to track member engagement.
4. Franchise Fees: BHOUT offers franchise opportunities for opening new BHOUT Club locations, with investment budgets of 250K-500K, 500K-1M, or over 1M EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BHOUT designs and sells the world's first AI-powered smart punching bag (BHOUT Bag) that uses embedded sensors and 3D computer vision to track every strike (punches, kicks, elbows, knees), measuring force, speed, accuracy, technique, and fatigue in real time. The company also operates BHOUT Club fitness studios in Portugal and Spain that deliver gamified 45-minute HIIT sessions combining combat sports (boxing, kickboxing, Muay Thai), strength training, and meditation, synchronized with music and lighting.

Product overview

BHOUT offers a gamified fitness platform combining an AI-powered smart punching bag (BHOUT Bag) with physical gym locations (BHOUT Clubs) and a mobile app. The core product is the BHOUT Bag - the world's first AI-powered punching bag with embedded sensors and 3D computer vision that tracks strikes, measures force, speed, accuracy, and fatigue in real time. BHOUT Clubs are physical locations where users experience group classes combining HIIT, combat sports, strength training, and meditation, all synchronized with music and lighting. The BHOUT App serves as the companion for bag owners and club members, providing performance tracking, avatars, social features, and gamification (JAB$ rewards, leaderboards, badges). BHOUT for Business extends the platform to health clubs, hotels, and offices through enterprise partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• BHOUT Bag The world's first AI-powered smart punching bag with embedded sensors and 3D computer vision that tracks every strike (punch, kick, elbow, knee), measures force, speed, accuracy, technique, and fatigue in real time. Features multi-layer construction mimicking human body tissue density, elastic resistance bands for strength training, and a companion screen. Sold to consumers for home use and to businesses (gyms, hotels, offices).
• BHOUT Club Physical gym studios offering the BHOUT experience with AI-powered punching bags. 45-minute HIIT sessions combine combat sports (boxing, kickboxing, Muay Thai), strength training, and meditation synchronized with music and lighting. Operates without a front desk via self-service check-in. Locations in Lisbon (multiple), Porto, and Madrid.
• BHOUT App Mobile companion app for iOS and Android that connects to the BHOUT Bag and BHOUT Club membership. Enables users to track performance stats, view hit maps, manage avatars, earn JAB$ rewards, access leaderboards, create and share training routines, and engage with the BHOUT community.
• BHOUT for Business Enterprise solution offering the BHOUT Bag and exergaming experience for health clubs, hospitality (hotels), and corporate offices. Includes management tools for tracking member engagement, creating custom routines, and monitoring performance data across users.

Quantifiable outcome

• 4x higher member retention than industry average
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• 500+ Gyms WorldwidecoreStrategic or Co-development PartnerBHOUT has secured partnerships with more than 500 gyms worldwide as of end of 2025, expanding from its base in Portugal and Spain into the United States and Mexico markets.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• FightCamp: Connected at-home boxing/fitness hardware and subscription platform — the most direct competitor to BHOUT's AI-powered smart bag, serving similar fitness consumers with sensor-equipped punching equipment and on-demand classes.
• Liteboxer: Connected boxing fitness platform combining a force-sensor punching pad with rhythm-based gamified workouts; directly comparable to BHOUT's gamified, sensor-driven boxing experience for home and studio use.
• Rumble Boxing: Boutique boxing fitness studio chain with a tech-forward, music-driven group-class experience; comparable to BHOUT Club's HIIT combat-sports class format and target demographic of fitness enthusiasts seeking premium boxing workouts.
• Shadowbox: Premium boxing-themed fitness studio offering group classes and personal training with a heavy emphasis on community and experience design; directly comparable to BHOUT's owned-studio model and member-engagement KPIs.

Broad incumbents

• Peloton: Connected fitness incumbent with hardware plus subscription content across cycling, strength and recently boxing/kickboxing classes; represents the broader category BHOUT competes in for connected-fitness consumer mindshare and hardware-plus-content business model.
• Tonal: Connected strength-training hardware with AI coaching and subscription content; comparable to BHOUT as a connected home fitness hardware business and a competitor for premium connected-fitness shelf space and partnerships.
• Technogym: Global premium fitness equipment manufacturer and connected-fitness platform used by commercial gyms, hotels and corporate wellness; comparable to BHOUT for Business on the B2B/health-club/hospitality sales motion.
• Equinox: Premium multi-brand fitness operator (Equinox, SoulCycle, etc.) with technology-forward studio experiences; comparable to BHOUT Club as a premium, experience-led fitness brand targeting affluent urban members.

Emerging players

• CLMBR: Connected climbing-machine hardware with a content/subscription ecosystem; an emerging connected-fitness hardware peer that, like BHOUT, targets boutique gyms and home users with a premium, tech-forward product.
• Zwift: Gamified, subscription-based connected fitness platform originally for indoor cycling and now expanding into running and other modalities; comparable to BHOUT's gamification strategy (JAB$ tokens, leaderboards, avatars) and software-defined training model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/playbhout?s=21&t=qhuWEfPkhtb6VXkxWfzTCA
• Instagraminstagram.com/playbhout
• Facebookfacebook.com/playbhout
• LinkedInlinkedin.com/company/bhout

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHOUT