Rasa

What Rasa does

Rasa is a developer-first conversational AI platform that enables enterprises to build, deploy, and manage AI assistants across chat and voice channels. Founded in 2016 and headquartered in San Francisco with regional offices in Berlin and Edinburgh, Rasa operates as a private company with 101-250 employees and a fully remote workforce. The platform is anchored by CALM (Conversational AI with Language Models), a proprietary architecture that extends third-party LLMs (including GPT-4o, GPT-5.1, Anthropic, and open-source models) with structured flows, deterministic dialogue management, and built-in recovery patterns. Core modules include Rasa Chat (text/messaging), Rasa Voice (real-time voice with low-latency processing), Enterprise RAG (real-time knowledge retrieval from sources like Salesforce), multi-agent orchestration, MCP-based tool integration, and Multilingual AI. The product lineup spans Rasa Open Source (Apache 2.0), Rasa Pro (commercial subscription), and Rasa Studio (visual development environment), with a free Developer Edition and Hello Rasa trial feeding a product-led growth funnel.

Rasa generates revenue primarily through annual and multi-year commercial subscriptions for Rasa Pro, Rasa Studio, and Rasa Enterprise, with enterprise pricing starting at $35,000+ annually and scaling by deployment size and features. Professional services for deployment, configuration, training, and support represent a secondary revenue stream. The company sells through a hybrid enterprise field-sales motion combined with community-led and product-led growth, targeting Fortune 500 buyers in banking, telecom, healthcare, insurance, government, retail, and travel. Named enterprise customers include Deutsche Telekom, Swisscom, BNP Paribas, Autodesk, T-Mobile, Providence Health, N26, Groupe IMA, Albert Heijn, and ERGO Group. Rasa's strategic differentiation is its ability to deploy fully on-premises and in air-gapped environments with ISO 27002-aligned controls, GDPR compliance, and SOC2/HIPAA compliance via partners, positioning the company as the leading regulated-industry alternative to cloud-only conversational AI SaaS.

Rasa has raised approximately $70 million+ in venture funding, including a $30 million Series C in March 2025 co-led by StepStone Group and PayPal Ventures with participation from Andreessen Horowitz, Accel, and Basis Set Ventures. The company was recognized as a Strong Performer in The Forrester Wave: Conversational AI Platforms for Customer Service in Q2 2026, receiving highest possible scores in Resource Orchestration & Application Execution, Application Lifecycle Management, and Pricing Flexibility & Transparency. Leadership includes CEO Melissa Gordon, co-founder and CTO Alan Nichol (also Managing Director of the German entity), and co-founder and CSO Alex Weidauer.

Name

Rasa

Legal name

Rasa Technologies Inc.

Website

https://rasa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Rasa is a developer-first conversational AI platform that enables enterprises in banking, healthcare, telecom, insurance, and government to build and deploy AI assistants across chat and voice channels using its patented CALM architecture, with support for on-premises and air-gapped deployments.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Conversational AI platform
• Enterprise AI agents
• Dialogue management software
• LLM orchestration framework
• Customer service automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Commercial Software Subscriptions: Annual and multi-year commercial subscriptions for Rasa Pro, Rasa Studio, and Rasa Enterprise products. Pricing varies by deployment scale and feature requirements. Enterprise deployments typically start at $35,000+ annually.
2. Professional Services: Expert team accelerates conversational AI journey including deployment, installation, configuration, training, and technical support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rasa is a developer-first conversational AI platform for enterprise customer service that extends LLMs with structured flows, deterministic logic, and built-in recovery patterns through its patented CALM (Conversational AI with Language Models) architecture. It sells commercial subscriptions to Rasa Pro and Rasa Studio alongside an open-source framework, with capabilities spanning chat, voice, NLU, enterprise RAG, multi-agent orchestration, and MCP-based tool integration. Deployments support on-premises, private cloud, and air-gapped environments for regulated industries.

Product overview

Rasa is a developer-first conversational AI platform for enterprise customer service, offering a platform-plus-modules architecture. The core Rasa Platform extends LLMs with structured flows, deterministic logic, and built-in recovery patterns through its patented CALM (Conversational AI with Language Models) technology. Key modules include Rasa Chat for text/messaging, Rasa Voice for real-time voice interactions, Enterprise RAG for knowledge retrieval, and Orchestration for multi-agent coordination. The product lineup includes Rasa Pro (commercial subscription), Rasa Open Source (Apache 2.0 licensed), Rasa Studio (visual development environment), and Rasa X/Enterprise (production management). Free tiers include Developer Edition and Hello Rasa trial. Rasa positions itself as the production-grade option for regulated environments requiring on-premises deployment and data sovereignty, differentiating from cloud-only SaaS competitors.

Differentiator

Problem solved

Functional benefit

Brands

• Rasa Open Source: Open-source framework for building conversational AI with NLU and dialogue management capabilities.
• Rasa Pro
• Rasa Studio
• CALM

Products and services

• Rasa Pro Commercial subscription product for Rasa Open Source with professional support, extended maintenance, and additional enterprise features including the patented CALM architecture. Targeted at enterprises requiring production-grade conversational AI deployments with support and SLAs. Current version 3.17.x with quarterly release cadence.
• Rasa Studio Visual development environment for building, testing, and refining conversational AI agents. Allows teams to design, test, and refine complex conversational logic while maintaining transparency and control over agent behavior. Sold as a commercial add-on to enterprise Rasa deployments. Current version 1.16.x.
• Rasa Open Source Open-source conversational AI framework for building chatbots and virtual assistants. Provides tools for Natural Language Understanding (NLU) and Dialogue Management. Licensed under Apache 2.0 and serves as the foundation for Rasa Pro.
• Rasa X/Enterprise Enterprise version of Rasa's conversation management tool for reviewing, improving, and deploying AI assistants in production environments. Version 1.4.x with end of software maintenance scheduled for December 2024.

Quantifiable outcome

• 50% cost reduction in operational expenses across enterprise deployments
• +6 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• CartesiacoreTechnology or Integration · 27 March 2026Cartesia selected as default voice provider for Rasa's enterprise platform. Integration combines Rasa's AI assistant capabilities with Cartesia's Sonic text-to-speech technology delivering 90ms time-to-first audio, 200+ ultra-realistic voices, and SOC2/HIPAA compliance. Targets enterprise customers including American Express, Adobe, and T-Mobile.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kore.ai: Enterprise conversational AI and agent platform targeting large organizations in banking, healthcare, and telecom. Competes head-to-head with Rasa in the same regulated-industry, on-prem-capable conversational AI category, with overlapping customers and similar pricing tiers.
• Cognigy: Conversational and agentic AI platform focused on enterprise customer service automation, with strong presence in European telecom, financial services, and insurance. Directly comparable to Rasa in target verticals, deployment models, and conversational AI scope.
• Yellow.ai: Enterprise conversational AI platform offering voice, chat, and agent capabilities across customer service and sales. Competes with Rasa on multi-modal AI agent deployment for large enterprises, with similar emphasis on LLM-augmented agent frameworks.
• boost.ai: Nordic-headquartered enterprise conversational AI vendor with strong European banking, telecom, and insurance customer base. Directly comparable to Rasa in target verticals, on-prem deployment options, and regulated-industry positioning.
• Inbenta: Enterprise AI platform combining conversational AI, search, and knowledge management for customer service automation. Competes with Rasa in similar enterprise verticals with comparable conversational agent functionality and deployment models.
• Amelia (SoundHound for Enterprise): Enterprise conversational AI and agent platform (formerly Amelia) targeting banking, insurance, and healthcare customers with on-prem and private cloud deployment. Directly comparable to Rasa in regulated-vertical positioning and agent-based AI offerings.

Broad incumbents

• Google Dialogflow (Google Cloud): Cloud hyperscaler conversational AI offering within Google Cloud's broader enterprise AI/contact center portfolio. Competes with Rasa across use cases but lacks Rasa's on-prem/air-gapped deployment, making it a partial substitute rather than direct competitor in regulated verticals.
• Microsoft Copilot Studio (formerly Bot Framework): Enterprise conversational AI and agent builder within the Microsoft Power Platform and Copilot ecosystem. Competes with Rasa in customer service automation but bundles with broader Microsoft enterprise distribution, Dynamics, and Azure cloud services.
• Salesforce Einstein Bots / Agentforce: CRM-embedded conversational AI agents from Salesforce for customer service automation. Competes with Rasa in enterprise customer service but is positioned as part of the broader Service Cloud platform, with shallower standalone conversational capabilities.

Emerging players

• PolyAI: Voice-first enterprise conversational AI company focused on customer service phone automation. Adjacent to Rasa's voice capabilities with meaningful overlap in voice agent use cases for enterprise contact centers, particularly telecom and financial services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Rasa_HQ
• GitHubgithub.com/RasaHQ
• YouTubeyoutube.com/c/RasaHQ
• LinkedInlinkedin.com/company/rasa.
• Facebookfacebook.com/RasaHQ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasa