The Class
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The Class firmographics
Firmographics- Name
- The Class
- Legal name
- The Class Corp
- Website
- https://theclass.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where The Class is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Class business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Studio Subscription: Monthly or annual subscription providing unlimited access to live and on-demand fitness and mindfulness classes streamed via web, mobile, and TV platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Class product offering
Product offeringCore offering
The Class delivers music-driven somatic workout sessions that combine intentional physical movement with breathwork, meditation, and mindfulness, sold through a global digital subscription platform with live and on-demand classes, and reinforced by three physical studios in New York City, Los Angeles, and Montauk. Subscriptions are priced at $40/month or $33.33/month annually, with a 14-day free trial.
Product overview
The Class is a music-driven somatic workout fitness platform combining physical and digital experiences. The core offering is the Digital Studio (a subscription-based streaming platform with live and on-demand classes), augmented by three physical studio locations (NYC, LA, and Montauk). The Method encompasses Physical, Mental, and Emotional wellness pillars. Subscription plans are priced at $40/month or $33.33/month (annual), with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- The Class Digital Studio Global digital streaming subscription offering live and on-demand somatic workout, breathwork, and meditation classes, accessible via desktop, phone, TV, or tablet, with daily refreshed content ranging from 15 to 90 minutes.
- The Class NYC Studio Physical in-person studio location in New York City where members can attend The Class somatic workout sessions live.
- The Class LA Studio Physical in-person studio location in Los Angeles where members can attend The Class somatic workout sessions live.
- The Class Montauk Studio Physical in-person studio location in Montauk where members can attend The Class somatic workout sessions live.
Companies that use The Class
Customer profileSegments1 record
Ideal customer profiles1 record
The Class technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Class partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlueairminorBlueair and The Class announced a studio partnership in July 2025 to bring fresh, clean air to The Class studios. This partnership integrates Blueair's air purification technology into The Class studio spaces to enhance the wellness environment for members.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Class competitors and assessment
Company assessmentDirect peers
- Alo Moves: Alo Yoga's digital wellness platform offering subscription-based yoga, fitness, and mindfulness classes — directly comparable to The Class's blend of movement, breathwork, and meditation delivered via streaming.
- Peloton: Directly competes with The Class via a digital subscription streaming fitness platform offering live and on-demand classes across multiple workout categories, with a premium subscription model and cross-device access.
- CorePower Yoga: National yoga and fitness studio chain with digital offerings; comparable in combining physical yoga/fitness classes with growing digital content and an emphasis on mind-body practice.
- Glo: Subscription-based yoga, Pilates, and meditation platform with live and on-demand classes from notable instructors — closely aligned with The Class's combination of mindful movement and meditation.
- FitOn: Free and premium digital fitness streaming platform offering live and on-demand classes across many modalities — competes in the same subscription digital fitness category as The Class.
- Obé Fitness: Digital-first fitness streaming platform offering live and on-demand classes across strength, cardio, yoga, and Pilates on a subscription basis — competes for the same wellness-oriented consumer seeking studio-quality classes at home.
Broad incumbents
- Headspace: Leading meditation and mindfulness subscription app with a strong employer/wellness channel — overlaps with The Class on the meditation and mental wellness pillar of its offering.
- Calm: Major meditation, sleep, and mindfulness subscription app — addresses the mental/emotional wellness component of The Class's methodology at much larger consumer scale.
- Apple Fitness+: Apple's subscription fitness service integrated across Apple devices offering a broad library of workout types; competes with The Class for the same premium, device-enabled fitness subscriber.
- Tonal: Connected strength-training platform combining hardware with subscription content — adjacent premium fitness subscription model competing for the same high-LTV wellness-oriented consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Class social profiles
Digital presenceThe Class financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Class leadership team
Management profileNumber of profiles
Profiles1 record
The Class funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Class M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Class
What does The Class do?
The Class delivers music-driven somatic workout sessions that combine intentional physical movement with breathwork, meditation, and mindfulness, sold through a global digital subscription platform with live and on-demand classes, and reinforced by three physical studios in New York City, Los Angeles, and Montauk. Subscriptions are priced at $40/month or $33.33/month annually, with a 14-day free trial.
Is The Class a public or private company?
The Class is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Class founded?
The Class was founded in 2019. It employs 51 to 100 people.
Where is The Class based?
The Class is headquartered in New York, United States, in the North America region.
How does The Class make money?
One revenue line is on record: digital Studio Subscription.
Who are The Class's main competitors?
Direct peers on record are Alo Moves, Peloton, CorePower Yoga, Glo, FitOn and Obé Fitness. Broad incumbents are Headspace, Calm, Apple Fitness+ and Tonal.
Does The Class have an API?
No public API is recorded for The Class.