Procurated
Procurated is a supplier ratings and reviews platform built for the U.S. public sector, offering a free verified-buyer review network and Canary, an enterprise vendor performance management SaaS for government and education procurement teams.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Procurated does
Procurated operates a two-product platform serving the U.S. public sector procurement market. The core Procurated Reviews Platform is a free, Yelp-style supplier ratings and reviews site accessible only to verified government, education, non-profit, and healthcare employees, with every user manually vetted via work email. The database covers 150,000+ suppliers, 115,000+ reviews, and 25,000+ verified reviewers, and is used by 18,000+ government and education organizations. Revenue is generated primarily through Canary, an enterprise vendor performance management SaaS product sold to state, local, and higher education procurement teams via a sales-led motion with demos and implementation support. Canary 2.0, launched in January 2026, adds Supplier Enablement, Communications Hub, Advanced Analytics with an Agentic AI assistant, Custom Questions, Buyer Insights, Data Services, and Canary Caller (a human-mediated feedback collection service). Ancillary revenue comes from paid Pro Profile subscriptions for suppliers and from embedded distribution partnerships with eProcurement platforms OpenGov and Unimarket, plus channel partnerships with procurement associations including NAEP, PPA, and SoCal Procurement Alliance. Named customers include Tennessee, Orange County, Florida Department of Management Services, Houston, Massachusetts, Indiana, Pennsylvania, the University of California, and Cal Poly.
The company was founded in 2019 by David Yarkin, former Chief Procurement Officer of the Commonwealth of Pennsylvania, and has raised approximately $15 million in disclosed funding across a 2019 seed led by Limerick Hill and a December 2021 $10 million Series A led by Greycroft, with participation from Tribeca Venture Partners, TDF Ventures, and Limerick Hill. Following a 2024 strategic staff reduction, Procurated operates with approximately 15 employees from a Washington, DC headquarters with a distributed team, indicating a capital-efficient operating posture. Technology is cloud-based SaaS with AI applied to qualitative review analysis, anomaly detection on vendor performance, and natural language interaction with analytics. The business model is freemium on the buyer side and enterprise subscription on the vendor performance management side, with a supplier-side paid profile tier as a third revenue stream.
Procurated firmographics
Firmographics- Name
- Procurated
- Legal name
- Procurated, Inc.
- Website
- http://www.procurated.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Procurated is a supplier ratings and reviews platform built for the U.S. public sector, offering a free verified-buyer review network and Canary, an enterprise vendor performance management SaaS for government and education procurement teams.
- Ownership category
- akta.pro rank
Procurated industry classification
Industry- Product category
- Procurement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)
- akta.pro secondary industries
- Risk, Controls & Governance (GRC) Platforms (FSAFAOAG), Third-Party Monitoring, Vendor Risk & Control Testing for Market Infrastructure (FSAFAKAO)
Keywords
Where Procurated is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Procurated business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Reviews Platform: Free platform for verified government, education, non-profit, and healthcare employees to write and read supplier reviews. Revenue is not generated directly from this user base.
- Supplier Pro Profiles: Paid tier for suppliers to enhance their company profiles with customer testimonials, case studies, review collection support, and activity reporting. Subscription-based revenue from supplier-side paid features.
- Canary Enterprise Licenses: Canary platform sold as enterprise subscription to government and education organizations for vendor performance management. Includes implementation, training, and ongoing support.
- Data Services: Transaction data ingestion, normalization, de-duplication, and enrichment services as part of Canary platform. Ensures clean, connected data for reliable insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for all verified public sector users |
| Subscription | Annual | Pro Profile for suppliers |
| Subscription | Annual | Canary enterprise platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Procurated product offering
Product offeringCore offering
Procurated operates a verified peer review platform where public sector employees (government, education, non-profit, healthcare) read and write reviews of suppliers, paired with Canary—a vendor performance intelligence platform that aggregates supplier feedback into dashboards, AI-driven risk alerts, and collaborative tools for procurement teams to monitor and improve supplier performance post-award.
Product overview
Procurated operates a dual-product architecture consisting of (1) the core Procurated Reviews Platform—a free supplier ratings and reviews site for verified public sector employees that serves as the foundational peer review network—and (2) Canary, a vendor performance management platform that builds on the review network to provide real-time performance intelligence. Canary 2.0 represents the flagship commercial product with modules including Supplier Enablement (giving vendors direct visibility), Communications Hub (collaborative issue resolution), Advanced Analytics with Agentic AI, Custom Questions, Buyer Insights, Data Services, and Canary Caller. The company also offers a paid Pro Profile add-on for suppliers seeking enhanced visibility and review management capabilities. The platform is specifically designed for government, education, nonprofit, and healthcare organizations, with a free tier for public sector buyers and premium offerings for suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Canary: Procurated's flagship vendor performance intelligence platform that helps procurement teams monitor supplier performance, collect real-time feedback, and manage vendor relationships. Canary aggregates interactions between suppliers and internal customers into an easy-to-navigate performance platform with dashboards, AI-powered insights, and communication tools.
Products and services
- Procurated Reviews Platform Core supplier ratings and reviews platform for the public sector enabling verified government, education, nonprofit, and healthcare employees to read and write peer reviews of suppliers for vendor evaluation and comparison.
- Canary Vendor performance intelligence platform that enables procurement organizations to collect, monitor, and act on supplier performance data through real-time visibility, AI-powered alerts, and collaborative feedback tools for government and education agencies.
- Pro Profile
Quantifiable outcome
- Vendor performance improves 8x with Canary
- +3 more outcomes
Companies that use Procurated
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Procurated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature9 records
Procurated partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- SoCal Procurement AlliancestrategicExpands access to real-time vendor performance intelligence through Canary for public agencies across Southern California. Offers specially negotiated discounts for Alliance members.
- PPA (Procurement Professionals Alliance)strategicOffers PPA members enhanced company profiles on Procurated, helping private sector members build credibility and visibility within the public procurement community.
- UnimarketcoreIntegration embeds Procurated's Canary scores and review submission into Unimarket's enterprise supplier management platform. Shared customers can view supplier performance scores and submit reviews directly within Unimarket.
- NAEP (National Association of Educational Procurement)strategicPartnership to transform higher education supplier performance. Launch webinar featuring University of California and other institutions.
- OpenGovcoreIntegration of Procurated's 45,000+ reviews of 12,000+ suppliers into OpenGov's eProcurement platform, allowing their 1,600+ agency customers to access vendor performance data during procurement decisions.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Procurated competitors and assessment
Company assessmentBroad incumbents
- Coupa Software: Large spend management and procurement platform (now under Thoma Bravo) with supplier management and risk modules; broad incumbent that competes with Procurated's vendor performance intelligence at enterprise scale.
- Jaggaer: End-to-end source-to-pay platform with supplier management and analytics; broader incumbent serving procurement organizations of similar size to Procurated's enterprise buyers.
Direct peers
- Bonfire Interactive: Public-sector eProcurement platform used by hundreds of government and education agencies for sourcing and contract management; overlaps with Procurated in serving the same buyer profile with adjacent vendor-evaluation tooling.
- Supplier.io: Supplier diversity, risk, and performance management platform for enterprises and public agencies; overlaps with Procurated's supplier data and analytics capabilities.
- Vendorful: Vendor relationship management SaaS for procurement teams; comparable to Procurated in helping buyers track and manage supplier performance post-award.
- HICX: Supplier experience and vendor management platform focused on supplier onboarding, performance, and lifecycle workflows — comparable to Procurated's Canary vendor performance management suite.
- TealBook: Supplier intelligence platform that builds enriched supplier profiles and performance data for enterprise procurement teams; competes with Procurated's supplier data and rating layer at the buyer end.
- Simfoni: Procurement analytics and supplier management platform with AI-driven spend and performance insights — comparable to Procurated's Canary analytics and agentic AI features.
- ProcureNow: Public-sector procurement and vendor management platform used by municipalities and special districts; competes head-to-head with Procurated in the government procurement niche.
- PlanetBids: Public agency eBidding and vendor management platform used by cities, counties, schools, and special districts — direct overlap with Procurated's government buyer base and procurement workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Procurated social profiles
Digital presenceProcurated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procurated leadership team
Management profileNumber of profiles
Profiles14 records
Procurated funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procurated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procurated
What does Procurated do?
Procurated operates a verified peer review platform where public sector employees (government, education, non-profit, healthcare) read and write reviews of suppliers, paired with Canary—a vendor performance intelligence platform that aggregates supplier feedback into dashboards, AI-driven risk alerts, and collaborative tools for procurement teams to monitor and improve supplier performance post-award.
Is Procurated a public or private company?
Procurated is a private company. It is classified as venture growth investor backed and is currently operating.
When was Procurated founded?
Procurated was founded in 2019. It employs 11 to 50 people.
Where is Procurated based?
Procurated is headquartered in Washington, United States, in the North America region.
How does Procurated make money?
Four revenue lines are on record. Freemium Reviews Platform is the primary driver. The others are supplier Pro Profiles, canary Enterprise Licenses and data Services.
Who are Procurated's main competitors?
Broad incumbents on record are Coupa Software and Jaggaer. Direct peers are Bonfire Interactive, Supplier.io, Vendorful, HICX, TealBook, Simfoni, ProcureNow and PlanetBids.
Does Procurated have an API?
No public API is recorded for Procurated.
What industry is Procurated in?
Procurated's product category is Procurement Software. Its primary akta.pro industry code is BPAAAJAK, Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions), with a secondary code of FSAFAOAG, Risk, Controls & Governance (GRC) Platforms. Its NAICS code is 513210 and its SIC code is 7372.