Spatial.ai

What Spatial.ai does

Spatial.ai (legal entity Spatial Labs Inc.) is a Cincinnati, Ohio-based AI-powered consumer segmentation platform that serves retail marketers, retail real estate analysts, marketing agencies, and location-based brands. Founded in 2016 and led by CEO and co-founder Lyden Foust, the company's flagship PersonaLive platform classifies every U.S. household into 17 high-level groups and 80 behavioral segments using a proprietary combination of demographics, social media activity, mobile movement data, and credit card transactions. The company claims a 17% average increase in predicting retail behavior versus demographic-only segmentation, supported by a 150 million credit card panel from data partner Affinity Solutions that powers the PersonaLive Spend application, with companion products including the Proximity neighborhood dataset and FollowGraph social interest dataset.

The company has accumulated 750+ retail and agency customers spanning Patagonia, Lululemon, Subway, AAA, PwC, Cushman & Wakefield, Keller Williams, Quick Quack Car Wash, Von Maur, and Sonic, with use cases spanning site selection, digital marketing, credit card market share analysis, and customer retention. Spatial.ai operates a SaaS model with quote-based monthly or annual subscriptions distributed through direct enterprise field sales, self-serve platform access, integration partnerships with retail analytics platforms (Kalibrate, SiteZeus, Placer.ai, Advan, Near, Creditntell, SiteWise), and native ad network activations across Meta, Google, TikTok, Snapchat, and X. The platform is currently restricted to U.S. operations per its Terms of Service. Spatial.ai maintains SOC 2 Type II certification, an ISO 27001-based security program, and GDPR/CCPA compliance, and its beta launch of PersonaLive Spend in December 2024 extends the platform into household-level consumer spending intelligence, with Kalibrate KLI 2.0 integration (February 2024) and AI-powered site selection workflows (2023) signaling continued product surface expansion.

Name

Spatial.ai

Legal name

Spatial Labs Inc.

Website

https://spatial.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spatial.ai is an AI-powered consumer segmentation platform for retail marketers, classifying U.S. households into 80 behavioral segments using social media, mobile movement, credit card transactions, and demographic data. The PersonaLive platform serves 750+ retailers, agencies, and real estate firms.

Ownership category

akta.pro rank

Product category

Consumer Data & Analytics Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Information (51)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Customer & Audience Segmentation / Persona Strategy (MPAAAFAC), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

Keywords

• Consumer segmentation platform
• Behavioral data analytics
• Retail location intelligence
• Audience targeting software
• Psychographic segmentation

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Licenses: Spatial.ai operates as a SaaS platform offering subscription-based access to its PersonaLive segmentation platform. Licenses are granted for specific terms (30-day monthly or 1-year annual) with automatic renewal. Customers receive access to software applications, technology, tools through a web-based hosted interface, and licensed data, maps, reports, and materials. Pricing is quote-based with tiered plans based on features (Geo vs Premium vs Exponential) and data access levels.
2. Data Licensing: The company licenses aggregated segmentation data and spend intelligence data to customers for use in marketing activation, site selection, and competitive analysis. Data is delivered through the platform API, file exports, and direct platform integrations with ad networks (Meta, Google, TikTok, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Spatial.ai sells an AI-powered behavioral consumer segmentation platform, with its flagship product PersonaLive classifying every U.S. household into 17 high-level groups and 80 behavioral segments based on demographics, social media activity, mobile movement data, and credit card transactions. Retail marketers, commercial real estate analysts, and agencies use PersonaLive and complementary data products (PersonaLive Spend, Proximity, FollowGraph) to inform site selection, audience targeting, market share analysis, and personalized multi-channel campaign activation across Meta, Google, TikTok, Snapchat, and direct mail.

Product overview

Spatial.ai is an AI-powered consumer segmentation platform for retail marketers, offering a portfolio of data products and solutions centered on its core PersonaLive platform. PersonaLive segments U.S. households into 17 high-level groups and 80 behavioral segments using a combination of social media activity, mobile movement data, credit card transactions, and demographics. This core segmentation is complemented by PersonaLive Spend (credit card spend intelligence from 150M cards), Proximity (neighborhood social behavior data), and FollowGraph (social interest mapping). The company provides four integrated solutions for Site Selection, Digital Marketing, Credit Card Market Share, and Retention & Expansion, enabling retailers to identify target customers, analyze trade areas, and activate campaigns across major advertising platforms including Meta, Google, TikTok, and Snapchat.

Differentiator

Problem solved

Functional benefit

Products and services

• PersonaLive AI-powered consumer segmentation platform that classifies every U.S. household into 17 high-level groups and 80 behavioral segments based on demographics, social media activity, mobile movement data, and credit card transactions; enables retail marketers to identify, analyze, and activate target audiences across marketing channels.
• PersonaLive Spend Consumer spending intelligence application providing aggregated credit card spend data across 2,000+ brands, 21 categories, and 100 subcategories for 150 million credit cards; enables trade area dollar potential analysis, full wallet breakdown by segment, and competitive market share tracking.
• Proximity Dataset that segments neighborhoods by social media behaviors, enabling retailers to understand community interests and social patterns at the geographic level for site selection and market analysis.
• FollowGraph AI-driven dataset that quantifies consumer interest in brands, influencers, media, and topics at a geographic level by analyzing social media following patterns and engagement.

Quantifiable outcome

• 17% average increase in predicting retail behavior
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• KalibratecoreTechnology or IntegrationIntegration partnership bringing PersonaLive segmentation into Kalibrate Location Intelligence 2.0 platform. Enables real-time customer segmentation within KLI for evaluating new markets and building location and marketing strategies.
• SiteZeuscoreTechnology or IntegrationIntegration partnership enabling use of PersonaLive segmentation within SiteZeus Site Sonar platform for retail site selection and sales forecasting simulation.
• Placer.aisupportingTechnology or IntegrationData and integration partnership using Placer.ai foot traffic data for trade area analysis and competitor identification within the PersonaLive platform.
• AdvansupportingTechnology or IntegrationFoot traffic data partnership providing visitation data for retail locations to combine with PersonaLive behavioral segmentation.
• NearsupportingTechnology or IntegrationMobile visitation data partnership providing Common Evening Location Reports to combine with PersonaLive segmentation for identifying store visitor profiles.
• Affinity SolutionscoreTechnology or IntegrationData partnership providing permissioned, aggregated, and anonymized panel of 150 million credit cards for PersonaLive Spend application. Data is codified to segments at household and individual level.
• CreditntellsupportingTechnology or IntegrationIntegration partnership using Creditntell's REI platform combined with PersonaLive segmentation for retail real estate tenant analysis.
• SiteWisesupportingChannel Partner/ Reseller/ DistributorChannel partnership for distribution of PersonaLive segmentation to retail real estate customers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LiveRamp: LiveRamp is a data collaboration and identity resolution platform used for audience targeting and campaign activation. It overlaps with Spatial.ai's audience segmentation and ad activation capabilities at a larger, enterprise scale.
• Esri: Esri is the dominant GIS and spatial analytics platform, widely used by retailers, real estate firms, and governments. While broader than Spatial.ai, it overlaps in location-based retail analytics and demographic mapping.
• Acxiom: Acxiom is a large-scale consumer data and audience targeting provider. Its marketing services division competes for the same enterprise customer segmentation, targeting, and personalization budgets.

Direct peers

• Placer.ai: Placer.ai provides foot traffic and location analytics for retail, real estate, and consumer brands. It is both a Spatial.ai data partner and a direct competitor serving overlapping retail site selection and trade area analysis use cases.
• SiteZeus: SiteZeus provides AI-driven retail site selection and sales forecasting. It integrates PersonaLive data and competes for the same site selection and omnichannel analytics customers.
• Kalibrate: Kalibrate offers location intelligence and retail site selection software. It has a deep integration partnership with Spatial.ai and competes directly for the same retail real estate and franchise site selection budget.
• Near: Near provides mobile location intelligence and audience data. It is both a Spatial.ai data partner and a competing provider of behavioral location data for retail and real estate analytics.
• Buxton: Buxton is a retail analytics and customer intelligence platform focused on site selection and trade area analysis for retailers and restaurants. It targets the same retail real estate and franchise buyer personas as Spatial.ai.
• Advan Research: Advan supplies foot traffic data and retail analytics derived from mobile devices. It is a Spatial.ai data partner and a competitor in retail traffic and trade area measurement.

Emerging players

• Stirista: Stirista provides B2C audience segmentation and data-driven marketing solutions. It competes in customer segmentation and activation, with smaller scale and a narrower data footprint than Spatial.ai's behavioral panel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpatialAI
• LinkedInlinkedin.com/company/spatial-ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spatial.ai