Sanctuary
Sanctuary operates a mobile and web marketplace connecting consumers with vetted psychic, astrology, tarot, and human design practitioners for live readings, monetized via per-minute sessions, subscriptions, wellness bundles, and gift cards.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sanctuary does
Sanctuary is a New York-based direct-to-consumer mobile marketplace that connects consumers with vetted psychic readers, astrologers, tarot readers, energy healers, mediums, and human design practitioners for live, on-demand 24/7 sessions via voice and chat. Founded in 2016 and operating as Sanctuary Ventures, Inc., the company runs a freemium app on iOS and Android alongside a web platform (sanctuaryworld.co) that distributes free daily horoscopes, an interactive birth chart generator, a compatibility calculator, free daily tarot draws, and a curated editorial Explore library. Underlying technology is a mobile-first two-sided marketplace with reader-facing live chat/voice infrastructure, per-minute session billing, subscription billing for the Sanctuary+ tier, and integration with Apple, Google, and Facebook identity plus Facebook Messenger for messaging services.
The company monetizes through (i) per-minute readings at reader-set rates of $4.99-$28.99/min, with intro offers as low as $1/min for new users, (ii) the Sanctuary+ subscription ($14.99/month, $39.99/quarter, $69.99/year) that unlocks expanded horoscopes, full Explore library access, unlimited compatibility, and a monthly 5-minute expert reading, (iii) bundled Cosmic Wellness Programs (Healing Heart $149.99, Energy Reset $49.99, Compatibility Compass $79.99) targeting structured outcomes such as breakup recovery, and (iv) digital gift cards in $25-$150 denominations. The reader network has grown from 100+ to 200+ vetted advisors across multiple disciplines.
Sanctuary serves millennial and Gen-Z adults seeking personalized guidance on relationships, careers, transitions, and personal growth, as well as astrology enthusiasts who consume daily content. The company claims 7M+ users, 2M+ digital audience, 3X App of the Day recognition, and 40,000+ five-star ratings, and has raised approximately $6.5M across three disclosed rounds (2017, 2019, 2021) from a syndicate led by BITKRAFT Ventures and including Azure Capital, Advancit Capital, Broadway Video Ventures, Greycroft Partners, KEC Ventures, and Blue Seed.
Sanctuary firmographics
Firmographics- Name
- Sanctuary
- Legal name
- Sanctuary Ventures, Inc.
- Website
- https://sanctuaryworld.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sanctuary operates a mobile and web marketplace connecting consumers with vetted psychic, astrology, tarot, and human design practitioners for live readings, monetized via per-minute sessions, subscriptions, wellness bundles, and gift cards.
- Ownership category
- akta.pro rank
Sanctuary industry classification
Industry- Product category
- Online Psychic and Astrology Services
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Sanctuary is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sanctuary business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Minute Psychic Readings: Users pay per-minute rates to connect with psychic readers, astrologers, and tarot readers. Rates vary by reader from $4.99-$19.99/min. This is the primary revenue stream.
- Sanctuary+ Subscription: Monthly subscription offering unlocked premium content including exclusive horoscopes, tarot, crystals content, yearly forecasts, compatibility calculator, and a free 5-minute reading. Available in Monthly ($14.99/mo), 3-Month ($13.33/mo), and Yearly ($5.83/mo) tiers.
- Gift Cards: Digital gift cards sold in denominations of $25, $40, $50, $80, $100, and $150. Recipients can apply balance to any reading purchase.
- Cosmic Wellness Programs: Signature astrology-inspired bundled packages for personal growth including Healing Heart ($149.99), Energy Reset ($49.99), and Compatibility Compass ($79.99) with discounts up to 40%
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-Minute Reading Rates |
| Usage-based | Pay-as-you-go | First-Time User Introductory Offer |
| Subscription | Monthly | Sanctuary+ Monthly |
| Subscription | Monthly | Sanctuary+ 3-Month |
| Subscription | Annual | Sanctuary+ Yearly |
| One time/ perpetual license | Pay-as-you-go | Healing Heart Program |
| One time/ perpetual license | Pay-as-you-go | Energy Reset Program |
| One time/ perpetual license | Pay-as-you-go | Compatibility Compass Program |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sanctuary product offering
Product offeringCore offering
Sanctuary operates a mobile and web marketplace that connects individual consumers with vetted human psychic readers, astrologers, tarot readers, and spiritual advisors for live, on-demand readings via voice or chat, with per-minute pricing. The platform also offers free tools (daily horoscopes, birth charts, compatibility calculator, daily tarot), an editorial Explore library, signature Cosmic Wellness Programs (Healing Heart, Energy Reset, Compatibility Compass), and a Sanctuary+ subscription tier for premium content and a complimentary expert reading.
Product overview
Sanctuary is a mystical products and services company offering a mobile marketplace app that connects users with professional psychic readers, astrologers, tarot readers, and spiritual advisors for live, on-demand readings via voice or chat. The core offering is the Sanctuary App, which serves as the unified platform housing all services. Supporting free features include Daily Horoscopes (all 12 zodiac signs), a free Interactive Birth Chart tool, a Compatibility Calculator for relationship analysis between signs, and Free Daily Tarot Cards. Content depth is expanded through the Explore Library of curated editorial articles. A premium tier — Sanctuary+ (iOS-only subscription, $14.99/mo) — unlocks full access to the Explore library, expanded horoscopes, yearly forecasts, and unlimited compatibility features. Three signature astrology-inspired programs — Healing Heart ($149.99), Energy Reset ($49.99), and Compatibility Compass ($79.99) — offer structured, expert-guided journeys for breakup recovery, energy clearing, and relationship insight respectively. Digital Gift Cards round out the portfolio as a gifting mechanism for readings.
Differentiator
Problem solved
Functional benefit
Brands
- Sanctuary+: Premium subscription service offering expanded horoscopes, exclusive articles, tarot content, crystal guides, and monthly discounts.
- Cosmic Wellness Programs
Products and services
- Sanctuary App
Quantifiable outcome
- 3X App of The Day recognition
- +1 more outcomes
Companies that use Sanctuary
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Sanctuary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Sanctuary partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sanctuary competitors and assessment
Company assessmentBroad incumbents
- Headspace: Headspace is a leading consumer wellness subscription app covering meditation and mental health. Comparable as a premium consumer wellness brand that Sanctuary is publicly positioned alongside ('Headspace of astrology').
- Astrology.com: Astrology.com is a long-established web-based astrology and horoscope content destination with premium readings. Represents the broad incumbent in astrology content with deeper history but less mobile-first product focus.
Direct peers
- Mysticsense: Mysticsense is an online psychic reading platform with chat, voice, and video sessions with vetted advisors. Directly comparable marketplace model to Sanctuary's live reading offering.
- Purple Garden: Purple Garden is a mobile-first psychic and tarot reading app with vetted advisors and per-minute pricing. Direct competitor in the live spiritual advisory mobile category.
- Co-Star Astrology: Co-Star is a mobile-first astrology app offering personalized birth charts, daily horoscopes, and friend compatibility. Direct competitor to Sanctuary in the millennial astrology consumer segment, with stronger organic social virality.
- Kasamba: Kasamba is an online psychic and spiritual advisor marketplace with per-minute chat and phone readings. Competes directly with Sanctuary for live psychic reader sessions.
- Chani App: Chani is an astrology app offering daily horoscopes, birth chart readings, and guided meditation, with a subscription model. Comparable in subscription-driven astrology content positioning.
- The Pattern: The Pattern offers astrology-based personality insights, compatibility analysis, and timing forecasts via mobile app. Directly comparable in birth-chart and compatibility features that Sanctuary also monetizes.
- Nebula (by For Mill): Nebula is a horoscope and astrology app providing daily readings, birth chart analysis, and premium content. Overlaps with Sanctuary's free daily horoscope and subscription funnel.
- Keen Psychic Readings: Keen is an established online psychic readings marketplace offering per-minute tarot, astrology, and psychic sessions. Most direct overlap with Sanctuary's per-minute reading revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sanctuary social profiles
Digital presenceSanctuary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanctuary leadership team
Management profileNumber of profiles
Profiles1 record
Sanctuary funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanctuary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanctuary
What does Sanctuary do?
Sanctuary operates a mobile and web marketplace that connects individual consumers with vetted human psychic readers, astrologers, tarot readers, and spiritual advisors for live, on-demand readings via voice or chat, with per-minute pricing. The platform also offers free tools (daily horoscopes, birth charts, compatibility calculator, daily tarot), an editorial Explore library, signature Cosmic Wellness Programs (Healing Heart, Energy Reset, Compatibility Compass), and a Sanctuary+ subscription tier for premium content and a complimentary expert reading.
Is Sanctuary a public or private company?
Sanctuary is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sanctuary founded?
Sanctuary was founded in 2016. It employs 1 to 10 people.
Where is Sanctuary based?
Sanctuary is headquartered in New York, United States, in the North America region.
How does Sanctuary make money?
Four revenue lines are on record. Per-Minute Psychic Readings are the primary driver. The others are sanctuary+ Subscription, gift Cards and cosmic Wellness Programs.
Who are Sanctuary's main competitors?
Broad incumbents on record are Headspace and Astrology.com. Direct peers are Mysticsense, Purple Garden, Co-Star Astrology, Kasamba, Chani App, The Pattern, Nebula (by For Mill) and Keen Psychic Readings.
Does Sanctuary have an API?
No public API is recorded for Sanctuary.
What industry is Sanctuary in?
Sanctuary's product category is Online Psychic and Astrology Services. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of MPACAJAL, Health, Wellness & Patient Communities.