HyperPlay
- Company typePrivate
- Founded2023
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
HyperPlay firmographics
Firmographics- Name
- HyperPlay
- Legal name
- HyperPlay Labs Inc.
- Website
- https://hyperplay.xyz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HyperPlay industry classification
Industry- Product category
- Web3 Gaming & DeFi Software
- NAICS
- Hobby, Toy, and Game Retailers (459120), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
- akta.pro secondary industries
- Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)
Keywords
Where HyperPlay is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Markets served
HyperPlay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Game Distribution Platform: Platform commission and distribution fees from Web3 game publishers and developers selling games and NFTs on the HyperPlay store.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
HyperPlay product offering
Product offeringCore offering
HyperPlay operates a Web3-native game store that lets players carry their crypto wallets, NFTs, tokens, and achievements into blockchain-based games, distributing titles such as Square Enix's SYMBIOGENESIS. Through its CoinFello product, it also offers a self-sovereign AI agent for automating DeFi research, execution, and smart contract interactions across EVM-compatible networks.
Product overview
HyperPlay operates as a Web3-native gaming and DeFi technology company with two primary product lines: (1) HyperPlay Web3 Game Store — a blockchain-based gaming marketplace hosting Web3 games including Square Enix's SYMBIOGENESIS®; and (2) CoinFello — an AI-powered DeFi automation platform comprising the CoinFello web app, the Fello autonomous agent, and the Fello Agent Skill add-on for developer IDEs. CoinFello provides self-custodial DeFi operations across EVM-compatible networks through natural language interaction, connecting to protocols like Aave, Morpho, Rocket Pool, and Lido for lending and staking services.
Differentiator
Problem solved
Functional benefit
Brands
- CoinFello: AI agent for automating smart contract interactions, simplifying DeFi by providing a user-friendly interface for executing complex transactions across EVM-compatible networks.
Products and services
- HyperPlay Web3 Game Store Web3-native game store that lets players carry their crypto wallets, NFTs, tokens, and achievements into blockchain-based games, and gives publishers a distribution channel for Web3 titles such as Square Enix's SYMBIOGENESIS.
- CoinFello AI Agent Self-sovereign AI agent for DeFi research, execution, and automation. CoinFello enables users to execute complex smart contract interactions (swap, bridge, stake, build liquidity pools) across EVM-compatible networks while maintaining full custody of their funds through self-custodial architecture and strict agent guardrails.
- CoinFello Web App Browser-based interface for interacting with the Fello AI agent; provides portfolio tracking, automation management, live market data (Fear & Greed index, BTC/ETH/SOL/LINK price feeds), transaction execution, and yield opportunity discovery without requiring software installation.
- Fello Agent Skill npm package (npx skills add) that extends AI coding assistants (OpenClaw, Claude Code, Kiro, Windsurf) with DeFi capabilities, allowing developers to send, swap, stake, build liquidity pools, and set up complex onchain automations using natural language within their preferred development environment.
Quantifiable outcome
- Support for EVM-compatible networks
Companies that use HyperPlay
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
HyperPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
HyperPlay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JacobC.eth (Former MetaMask Lead)coreCo-founder of HyperPlay, bringing expertise from leading MetaMask (the dominant Ethereum wallet) to develop Web3 gaming infrastructure.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
HyperPlay competitors and assessment
Company assessmentBroad incumbents
- Epic Games Store: Direct analog to HyperPlay's game store model — a digital storefront distributing games to consumers. Comparable because it competes for the same gamer wallet share and publisher relationships, though it does not currently host blockchain games or NFTs.
- Steam: The dominant PC digital game distribution platform. Comparable as a competing destination for game discovery, downloads, and publisher monetization, and the benchmark HyperPlay must differentiate against on user experience and Web3-native features.
- OpenSea: Largest general-purpose NFT marketplace. Comparable because gamers can buy and sell in-game NFTs on OpenSea, creating partial overlap with HyperPlay's asset marketplace and competition for secondary trading volume.
Direct peers
- Sequence (Horizon): Web3-native gaming infrastructure stack (wallet, payments, marketplace, node) used by major game publishers. Closest direct peer to HyperPlay on the gaming side, building developer-facing tools for blockchain game distribution and embedded wallets.
- Immutable: Web3 gaming platform and L2 (Immutable zkEVM) that powers blockchain games like Gods Unchained and Illuvium. Comparable as a competing platform where Web3 game studios launch and distribute titles, with marketplace and wallet infrastructure.
- Magic Eden: Leading NFT marketplace that has expanded into Web3 gaming and tokenized assets. Comparable as a destination where gamers discover and trade in-game NFTs, overlapping with HyperPlay's asset marketplace ambitions.
- bankr: AI agent for executing crypto trades, swaps, and onchain actions via natural language. Direct competitor to CoinFello on the autonomous DeFi execution layer, with a similar product-led, consumer-first GTM.
Emerging players
- Mythical Games: Web3-native game studio and platform (Blankos, NFL Rivals) with its own marketplace. Comparable as a peer pursuing publisher-grade Web3 gaming with NFT ownership, but operates its own marketplace rather than distributing via HyperPlay.
- ElizaOS (ai16z): Open-source AI agent framework with strong crypto-agent tooling and onchain execution capabilities. Comparable as a developer-and-agent-platform competitor to CoinFello's Agent Skill, with overlapping IDE-style integrations.
Others
- MetaMask (Consensys): Dominant self-custodial Ethereum wallet. Comparable and overlapping with HyperPlay's wallet-carry-into-game strategy, and a Consensys/MetaMask investor in both HyperPlay and CoinFello. Increasingly adjacent competitor if MetaMask adds gaming or agent execution features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HyperPlay social profiles
Digital presenceHyperPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
HyperPlay leadership team
Management profileNumber of profiles
Profiles3 records
HyperPlay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HyperPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HyperPlay
What does HyperPlay do?
HyperPlay operates a Web3-native game store that lets players carry their crypto wallets, NFTs, tokens, and achievements into blockchain-based games, distributing titles such as Square Enix's SYMBIOGENESIS. Through its CoinFello product, it also offers a self-sovereign AI agent for automating DeFi research, execution, and smart contract interactions across EVM-compatible networks.
Is HyperPlay a public or private company?
HyperPlay is a private company. It is classified as venture growth investor backed and is currently operating.
When was HyperPlay founded?
HyperPlay was founded in 2023. It employs 11 to 50 people.
Where is HyperPlay based?
HyperPlay is headquartered in Newark, United States, in the North America region.
How does HyperPlay make money?
One revenue line is on record: game Distribution Platform.
Who are HyperPlay's main competitors?
Broad incumbents on record are Epic Games Store, Steam and OpenSea. Direct peers are Sequence (Horizon), Immutable, Magic Eden and bankr. Emerging players are Mythical Games and ElizaOS (ai16z). MetaMask (Consensys) is listed as an others.
Does HyperPlay have an API?
No public API is recorded for HyperPlay.
What industry is HyperPlay in?
HyperPlay's product category is Web3 Gaming & DeFi Software. Its primary akta.pro industry code is FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries), with a secondary code of FSAPAGAK, Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads). Its NAICS code is 459120 and its SIC code is 6200.