Yoga International

What Yoga International does

Yoga International is a digital streaming subscription platform offering on-demand yoga, meditation, breathwork, and broader yogic education content to consumers and yoga teachers. Founded in 1991 as an award-winning print magazine and transitioned to a digital streaming service, the company operates a library of 3,000+ yoga classes, 700+ meditations, 100+ breathwork practices, 2,700+ articles, 300+ courses and challenges, 15+ docuseries and podcasts, and a Pose Page library of 80+ postures. Core technical components include a streaming platform accessible via web and mobile (iOS and Android) with offline viewing, native Apple Health integration, and a recently introduced AI Teaching Assistant built on conversational AI that delivers personalized guidance to members. Content is delivered across English and Spanish, with teachers drawn from a roster of 100+ experts and courses eligible for Yoga Alliance continuing education credits.

The business model is a product-led, direct-to-consumer subscription offering unlimited access to the content library at $19.99 per month or $169 per year (the annual plan priced at 12 months for the price of 9, saving approximately 30% versus monthly), with a 7-day free trial as the primary acquisition mechanism. Premium Trainings are layered on top as separate-priced certifications and CEU-bearing programs priced from $29 to $1,595, functioning as a higher-ASP add-on. Annual members receive a 20% discount on select trainings and a free digital practice journal, while monthly members receive a 10% discount. The go-to-market is fully self-serve across web and mobile with a multi-channel acquisition mix spanning SEO/content marketing, email, organic social, community, and referral/affiliate programs, and no enterprise sales motion. Yoga International has been a wholly owned subsidiary of Gaia, Inc. since December 2021, operating from Gaia's Louisville, CO headquarters at 833 W. South Boulder Road while retaining its own brand identity.

Name

Yoga International

Legal name

Gaia, Inc.

Website

https://yogainternational.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoga International is a subscription streaming platform offering on-demand yoga, meditation, breathwork, and yoga education to consumers and yoga teachers, with Yoga Alliance CEU-bearing courses and a conversational AI Teaching Assistant.

Ownership category

akta.pro rank

Product category

Online Yoga and Wellness Streaming

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Online yoga classes
• Meditation streaming
• Breathwork training
• Yoga teacher education
• Wellness subscription

Headquarters

HQ city

Honesdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming: Monthly and annual subscription plans providing unlimited access to on-demand yoga classes, meditations, breathwork practices, courses, challenges, docuseries, and podcasts. Premium Trainings available for separate purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yoga International operates a subscription-based digital streaming platform offering yoga classes, meditation, breathwork, multi-week courses, articles, docuseries, and podcasts taught by 100+ certified yoga teachers. The all-access membership at $19.99/month or $169/year unlocks 3,000+ classes, 700+ meditations, 100+ breathwork sessions, and 2,700+ articles, while separately priced Premium Trainings provide in-depth certification programs.

Product overview

Yoga International operates as a subscription-based streaming platform offering a comprehensive digital yoga membership with multiple integrated content modules. The core offering includes an all-access membership ($19.99/month or $169/year) providing unlimited access to 3,000+ yoga classes, 700+ meditations, 100+ breathwork practices, 2,700+ articles, 300+ courses and challenges, and 15+ docuseries and podcasts. The platform spans both English and Spanish languages. Premium Trainings function as paid add-on programs available separately for deeper yoga education. The AI Teaching Assistant enhances the experience with conversational AI support. The platform also offers an integrated pose library with over 80 postures, teacher profiles for over 100 instructors, and Apple Health integration for wellness tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga International Membership An all-access digital subscription giving individual yoga and wellness practitioners access to the full library of 3,000+ yoga classes, 700+ meditations, 100+ breathwork sessions, 2,700+ articles, 300+ courses, and 15+ docuseries/podcasts from 100+ expert teachers. Available at $19.99/month or $169/year with a 7-day free trial.
• Premium Trainings

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Peloton: Peloton operates a broad connected-fitness subscription platform that includes a sizable yoga, meditation, and stretching class library. While its core is hardware-attached cycling and strength, its yoga content overlaps directly with Yoga International's offering.
• Gaia, Inc. Gaia is Yoga International's publicly-traded parent company, operating a broader streaming platform focused on yoga, meditation, spirituality, and consciousness content. It is comparable both as parent and as an adjacent streaming competitor with overlapping yoga philosophy and meditation content.

Direct peers

• Glo: Glo is a direct competitor offering on-demand yoga, meditation, and Pilates classes via subscription streaming across web and mobile — same product category, same target customer (practitioners and teachers), and same business model as Yoga International.
• Alo Moves: Alo Moves is Alo Yoga's streaming platform offering on-demand yoga, fitness, and mindfulness classes on a subscription basis. It is a direct competitor leveraging the Alo Yoga apparel brand for organic user acquisition, targeting the same consumer yoga practitioner segment.
• Down Dog: Down Dog is a yoga and fitness app that procedurally generates classes and meditation sessions for individual users, available on subscription. It competes in the same digital yoga/wellness streaming category with a similar consumer subscription model.
• FitOn: FitOn is a free and premium-tier fitness and wellness streaming app offering yoga, meditation, HIIT, and Pilates classes. It competes with Yoga International in the consumer yoga/meditation streaming category with a freemium model.
• Insight Timer: Insight Timer is one of the largest free and freemium meditation and yoga apps, with a vast teacher-contributed library. It competes with Yoga International in the guided meditation and yoga streaming space, particularly for budget-conscious practitioners and teachers seeking distribution.
• Calm: Calm is a leading meditation, sleep, and mindfulness app with a subscription model. It overlaps directly with Yoga International's meditation and breathwork modules and competes for the same consumer wellness subscription dollar.
• Headspace: Headspace is a major meditation and mindfulness subscription app with both consumer and employer/insurance channels. It overlaps with YI's guided meditation content and competes for the same wellness-conscious consumer.
• obé Fitness: obé Fitness offers live and on-demand fitness, yoga, and Pilates classes on a subscription basis with a strong design-led consumer brand. It targets the same at-home yoga/fitness practitioner with comparable pricing and streaming delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YI_Mag
• LinkedInlinkedin.com/company/yoga-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga International