AssetWatch
AssetWatch provides AI-powered end-to-end condition monitoring and predictive maintenance for industrial manufacturers. It combines proprietary VERO wireless sensors, cloud analytics, and certified Condition Monitoring Engineers to eliminate unplanned downtime across metals, packaging, chemicals, food & beverage, and process industries.
- Company typePrivate
- Founded2014
- HeadquartersWesterville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What AssetWatch does
AssetWatch is an industrial condition monitoring and predictive maintenance company founded in 2014 and headquartered in Westerville, Ohio. The company provides end-to-end monitoring of rotating equipment — motors, pumps, gearboxes, fans, compressors, and bearings — for enterprise manufacturers across metals and processing, pulp/paper/packaging, chemicals, food and beverage, mining and aggregates, plastics, water/wastewater, forestry, and pharmaceuticals. The company, previously known as Nikola Labs, reports serving hundreds of customers including named Fortune 500 operators such as Worthington Steel, Sherwin-Williams, Berry Global, Sonoco, Crown Holdings, Smurfit Westrock, US Silica, and INX International.
The core technology stack combines proprietary VERO-series wireless vibration and temperature sensors — including VERO-VT-02 continuous units and VERO-VTH-01 hazardous-location variants holding ATEX/IECEx (MET 135172) and UL certifications — with a cloud-based analytics platform built on AWS serverless infrastructure. An AI-powered risk engine processes full-spectrum vibration, temperature, and oil analysis data to detect anomalies across 100+ machine issue types, and the platform integrates with CMMS systems (including MaintainX) to push work orders into existing maintenance workflows. AssetWatch pairs machine-learning detection with dedicated certified Condition Monitoring Engineers (CMEs) assigned per customer site, who translate AI alerts into prescriptive maintenance recommendations; SOC 2 Type 2 certification was completed in April 2026 to support enterprise procurement requirements.
The business model is a SaaS subscription priced per sensor deployed, with all hardware, professional installation, 24/7 monitoring, unlimited software licenses, and CME services bundled into a single annual contract that requires no upfront capital expenditure. A 30-day risk-free trial priced at $199 — covering up to 200 sensors, professional installation, and a dedicated CME — serves as a low-friction conversion path into enterprise subscriptions. AssetWatch sells primarily through direct enterprise field sales targeting large manufacturers, supplemented by an AWS Marketplace listing and an inside-sales motion for mid-market accounts; the company has raised approximately $130M+ in disclosed venture funding across Series A (2022), Series B ($38M, 2024, led by Wellington Management), and Series C ($75M, 2025, led by Viking Global Investors), with stated ARR of $22.4M as of 2025.
AssetWatch firmographics
Firmographics- Name
- AssetWatch
- Legal name
- AssetWatch Inc.
- Website
- https://assetwatch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AssetWatch provides AI-powered end-to-end condition monitoring and predictive maintenance for industrial manufacturers. It combines proprietary VERO wireless sensors, cloud analytics, and certified Condition Monitoring Engineers to eliminate unplanned downtime across metals, packaging, chemicals, food & beverage, and process industries.
- Ownership category
- akta.pro rank
AssetWatch industry classification
Industry- Product category
- Industrial IoT / Predictive Maintenance Platform
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Predictive Maintenance & Asset Reliability Analytics (HDAAAHAE)
- akta.pro secondary industries
- Online Condition Monitoring (Sensors, Edge Devices, IIoT Gateways) (EUAEAKAA), Asset Integrity, Inspection & Condition-Based Maintenance (CBM/PdM) (EUAEAGAL)
Keywords
Where AssetWatch is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AssetWatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription (Condition Monitoring): Subscription-based pricing model for end-to-end condition monitoring services. Includes proprietary wireless sensors and networking hardware, professional installation, 24/7 monitoring, dedicated Condition Monitoring Engineer, cloud-based software with unlimited user licenses, and ongoing system maintenance. No upfront CapEx required; all hardware and software bundled in a single subscription. Pricing is based on the number of sensors deployed per facility. A 30-day risk-free trial is available for $199.
- AssetWatch Collect (Route-Based Monitoring): Route-based vibration monitoring solution delivered via a mobile app with expert vibration analysis. Includes unlimited data storage. Sold as an add-on to continuous monitoring or as a standalone subscription for facilities with route-based needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-Day Risk-Free Trial for $199 |
| Subscription | Annual | Enterprise Subscription (Full-Service) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
AssetWatch product offering
Product offeringCore offering
AssetWatch provides an end-to-end condition monitoring and predictive maintenance platform that combines proprietary wireless vibration and temperature sensors (VERO series), oil analysis, AI-powered fault detection, and expert human analysis from certified Condition Monitoring Engineers. The solution is delivered as a subscription that bundles hardware, professional installation, 24/7 monitoring, cloud-based software, and prescriptive maintenance recommendations—enabling manufacturers to shift from reactive firefighting to proactive reliability-centered maintenance without upfront capital expenditure.
Product overview
AssetWatch is a unified predictive maintenance platform combining proprietary wireless hardware sensors (VERO-VT-02 continuous vibration, VERO-VTH-01 hazardous location, VERO-HB-02 hub) with a cloud-based SaaS platform and expert human analysis. The core monitoring technologies include continuous vibration monitoring, route-based vibration analysis (via AssetWatch Collect), and oil analysis—all unified in a single platform that delivers AI-driven anomaly detection and prescriptive maintenance recommendations through dedicated Condition Monitoring Engineers. The platform is offered on a subscription basis with a 30-day risk-free trial and requires no upfront capital expenditure.
Differentiator
Problem solved
Functional benefit
Products and services
- AssetWatch Continuous Vibration Monitoring
Quantifiable outcome
- 8x average ROI reported by AssetWatch customers — for every $1 invested, customers receive $8 back
- +10 more outcomes
Companies that use AssetWatch
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles2 records
AssetWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature9 records
AssetWatch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- INX InternationalflagshipINX International (a manufacturer of metal decorating ink for beverage cans) installed AssetWatch for its 'Plant of the Future' vision and subsequently invested in the company. INX scaled reliability by building the right culture, team, and technology foundation, using AssetWatch as its enterprise condition monitoring platform across multiple facilities. AssetWatch and INX co-produce webinars and case studies on scaling PdM strategy, aligning people/process/PdM, and establishing meaningful reliability KPIs. The relationship is both a customer and investor relationship.
- AWS (Amazon Web Services)coreAssetWatch partnered with AWS to power its predictive insights platform using AWS's serverless architecture. AWS provides the scalability and reliability needed to support data ingestion, processing, and machine learning across thousands of sensors. AWS's security framework and global infrastructure ensure resilience and compliance for mission-critical manufacturing operations. AssetWatch is listed in the AWS Marketplace, enabling enterprise buyers to procure the solution through AWS.
Scale indicators29 records
Recent moves6 records
Expansion highlights6 records
AssetWatch competitors and assessment
Company assessmentDirect peers
- Augury: Augury provides AI-driven vibration and temperature monitoring for industrial rotating equipment with both hardware sensors and a SaaS analytics platform. It is the closest direct competitor to AssetWatch in the AI condition monitoring space, serving similar enterprise manufacturers with comparable value propositions.
- SparkCognition: SparkCognition delivers AI-powered predictive maintenance and asset performance solutions for industrial customers across energy, manufacturing, and defense. Overlaps with AssetWatch in applying machine learning to equipment failure prediction, though broader in scope across industrial verticals.
- Uptake: Uptake provides AI-driven asset performance management and predictive maintenance software for industrial operators. It targets similar enterprise manufacturing and heavy-industry customers with a SaaS-first model, competing with AssetWatch for predictive maintenance budget allocation.
- Senseye (Siemens): Senseye, now part of Siemens, offers cloud-based predictive maintenance software that uses AI to predict machine failures. It directly competes with AssetWatch in AI-driven condition monitoring, with the additional advantage of Siemens' industrial installed base and MindSphere IoT platform integration.
- Samsara: Samsara is a broad IoT platform for physical operations with growing asset monitoring and condition-based maintenance capabilities alongside its core fleet and worker safety offerings. Competes with AssetWatch for industrial customer spend, though its predictive maintenance features are less specialized than AssetWatch's.
Emerging players
- MaintainX: MaintainX is a mobile-first CMMS and operations platform expanding into reliability and predictive maintenance features. It overlaps with AssetWatch in maintenance workflow integration and increasingly in condition monitoring, though it remains primarily a work-order execution platform rather than a sensor-led AI vendor.
- C3.ai: C3.ai provides enterprise AI applications including predictive maintenance for industrial and manufacturing customers. While broader in scope than AssetWatch, it competes for similar AI-driven reliability use cases, often winning at very large enterprises where its broader application suite is valued over specialized condition monitoring depth.
Broad incumbents
- IBM Maximo Application Suite: IBM Maximo is an enterprise asset management platform with predictive maintenance and condition monitoring capabilities sold into large industrial customers. It is a broad incumbent alternative to AssetWatch, typically chosen by organizations standardizing on IBM's industrial software stack rather than best-of-breed AI condition monitoring.
- Honeywell Forge: Honeywell Forge Connected Plant provides asset performance and predictive maintenance capabilities as part of Honeywell's broader process solutions portfolio. It competes with AssetWatch in process-industry verticals (chemicals, refining, pulp & paper) where Honeywell has deep existing customer relationships.
- GE Digital (Proficy / APM): GE Digital offers asset performance management and predictive maintenance solutions (including the legacy Predix platform) to power generation, utilities, and manufacturing customers. It is a broad incumbent competing with AssetWatch for enterprise reliability budgets, particularly in heavy industry and energy sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
AssetWatch social profiles
Digital presenceAssetWatch compliance and trust
Trust signalCompliance3 records
AssetWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssetWatch leadership team
Management profileNumber of profiles
Profiles8 records
AssetWatch funding detail
Funding detailFunding overview
Funding rounds12 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssetWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssetWatch
What does AssetWatch do?
AssetWatch provides an end-to-end condition monitoring and predictive maintenance platform that combines proprietary wireless vibration and temperature sensors (VERO series), oil analysis, AI-powered fault detection, and expert human analysis from certified Condition Monitoring Engineers. The solution is delivered as a subscription that bundles hardware, professional installation, 24/7 monitoring, cloud-based software, and prescriptive maintenance recommendations—enabling manufacturers to shift from reactive firefighting to proactive reliability-centered maintenance without upfront capital expenditure.
Is AssetWatch a public or private company?
AssetWatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was AssetWatch founded?
AssetWatch was founded in 2014. It employs 251 to 500 people.
Where is AssetWatch based?
AssetWatch is headquartered in Westerville, United States, in the North America region.
How does AssetWatch make money?
Two revenue lines are on record. SaaS Subscription (Condition Monitoring) is the primary driver. The others are assetWatch Collect (Route-Based Monitoring).
Who are AssetWatch's main competitors?
Direct peers on record are Augury, SparkCognition, Uptake, Senseye (Siemens) and Samsara. Emerging players are MaintainX and C3.ai. Broad incumbents are IBM Maximo Application Suite, Honeywell Forge and GE Digital (Proficy / APM).
Does AssetWatch have an API?
No public API is recorded for AssetWatch.
What industry is AssetWatch in?
AssetWatch's product category is Industrial IoT / Predictive Maintenance Platform. Its primary akta.pro industry code is HDAAAHAE, Predictive Maintenance & Asset Reliability Analytics, with a secondary code of EUAEAKAA, Online Condition Monitoring (Sensors, Edge Devices, IIoT Gateways). Its NAICS code is 8112 and its SIC code is 3829.