Suntria
Suntria is a private U.S. residential solar installer (formerly Premier Solar Solutions) headquartered in Tempe, Arizona, serving homeowners across 9+ states with custom Silfab panel systems, Enphase microinverters, battery storage, roofing, and financing backed by a 30-year warranty.
- Company typePrivate
- Founded2010
- HeadquartersTempe, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Suntria does
Suntria (legal entity Arizona Solar Solutions, Inc.) is a private U.S. residential solar energy solutions provider headquartered in Tempe, Arizona, with additional operations in Oklahoma City and Phoenix. Originally founded around 2010 in Phoenix as Premier Solar Solutions by a family of electrical contractors, the company rebranded to Suntria in 2023 and has accumulated 17+ years of operating history with 15,000+ residential installations across 9-12 states spanning the Southwest, South Central, Southeast, Mountain West, and Pacific Northwest.
The company's core offering is a custom-designed residential photovoltaic system using Made-in-America Silfab solar panels with Metal Wrap Through and back-contact architecture, paired with Enphase microinverters and optional battery storage for backup power and peak-rate arbitrage. Suntria layers roofing services, flexible financing structures (cash purchase, 10-25 year solar loans, leases, and Power Purchase Agreements), and an industry-leading 30-year comprehensive warranty (covering parts, labor, removal, reinstallation, with $0 deductible and ownership transferability) on top of the installation. Operations are conducted by NABCEP-certified in-house employees rather than subcontractors, and the company maintains active relationships with regional utilities (Oncor, CoServ, Tri-County Electric Cooperative, Denton County Electric Cooperative) to streamline permitting and interconnection.
Suntria generates revenue primarily through one-time installation project fees, supplemented by financing origination or referral fees from lending partners, professional services revenue from roofing projects, and recurring maintenance and warranty service contracts. Go-to-market is direct-to-consumer via the suntria.com website, a national phone line (+1 877-786-6691), and a field sales force conducting in-home energy assessments; the company has additionally entered the commercial solar segment in Texas and Oklahoma. The company is venture-backed, having raised approximately $41.7 million across three rounds (2020-2023), with Finaventures as lead investor on both the August 2021 Series B ($24M) and April 2023 Series C ($15M). Leadership comprises CEO Cody Veibell and Executive Chairman Rachid Sefrioui.
Suntria firmographics
Firmographics- Name
- Suntria
- Legal name
- Arizona Solar Solutions, Inc.
- Website
- https://suntria.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Suntria is a private U.S. residential solar installer (formerly Premier Solar Solutions) headquartered in Tempe, Arizona, serving homeowners across 9+ states with custom Silfab panel systems, Enphase microinverters, battery storage, roofing, and financing backed by a 30-year warranty.
- Ownership category
- akta.pro rank
Suntria industry classification
Industry- Product category
- Residential Solar Installation
- NAICS
- Roofing Contractors (23816), Solar Electric Power Generation (221114)
- SIC
- Asphalt Paving & Roofing Materials (2950), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Suntria is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Suntria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Solar Panel Installation: One-time installation of residential solar energy systems including panels, inverters, mounting hardware, and battery storage. Revenue is generated through upfront payment or financed arrangements where customers own the system.
- Solar Financing Programs: The company facilitates solar financing through partnerships with lenders, offering solar loans, leases, and Power Purchase Agreements (PPAs). Most finance programs provide nearly instant credit decisions. The company earns origination or referral fees through these financing partnerships.
- Roofing Services: Professional roofing services including inspection, installation, replacement, repair, and maintenance. Revenue generated through project-based fees with financing options starting as low as 2.99% APR. Services include integrated roofing for solar-ready homes.
- Maintenance and Warranty Services: Ongoing system monitoring, maintenance services, and warranty support for installed solar systems. Includes annual inspections, cleaning, and repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Solar panel installation pricing ranges from $2.22 to $3.32 per watt installed in the Fort Worth market. |
| Subscription | Monthly | Roofing financing options starting as low as 2.99% APR |
| One time/ perpetual license | Pay-as-you-go | Cash purchase maximizes long-term ROI and provides immediate access to full federal tax credit |
| Subscription | Monthly | Solar loans with competitive rates and terms ranging from 10-25 years |
| Subscription | Monthly | Lease and PPA options require no money down with predictable monthly payments or per kWh rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Suntria product offering
Product offeringCore offering
Suntria designs, sells, and installs custom residential solar photovoltaic systems for homeowners using premium Silfab panels and Enphase microinverters, supported by battery storage and integrated roofing services. The company manages the entire customer journey from in-home consultation, system design, permitting, utility interconnection, HOA approvals, and inspection through installation and a 30-year warranty. Multiple financing options (cash, loans, leases, PPAs) are offered alongside a real-time mobile energy monitoring platform.
Product overview
Suntria is a residential solar energy solutions provider offering a comprehensive suite of products and services for homeowners. The core offering consists of custom-designed residential solar panel systems using premium Silfab panels and Enphase microinverters, backed by a 30-year warranty. The company operates a platform-plus-modules model where the core solar installation is the primary product, supplemented by add-on battery storage solutions, integrated roofing services, flexible financing options, and real-time energy monitoring via the Enphase platform. Suntria serves homeowners across 9 states (Arizona, Texas, Oklahoma, Louisiana, Missouri, Idaho, Florida, Utah, Washington, Montana, Kansas, and Oregon) seeking energy independence.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 15,000+ residential solar systems installed across served markets
- +7 more outcomes
Companies that use Suntria
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Suntria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Suntria partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Suntria competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest U.S. residential solar installer. Direct competitor with identical full-service model: panels + battery + leases/PPAs/loans + nationwide operations. Most direct comp for Suntria's positioning and scale aspiration.
- Momentum Solar: Direct-to-consumer residential solar installer operating across multiple sun-belt and east-coast states with similar in-house sales force and installation team model. Mid-size competitor in the same addressable market.
- Freedom Forever: Residential solar installer with multi-state operations, full-service in-house model (panels, batteries, financing), and comparable customer-acquisition playbook. Strong overlap with Suntria's regional footprint and operational structure.
- Lumio: Residential solar installer formed from the Vivint Solar business; offers panels, batteries, and financing across multiple states. Direct competitor in the same product category and customer segment as Suntria.
Broad incumbents
- Tesla Energy: Operates Tesla Solar (Solar Roof and retrofit panels) plus Powerwall battery. As part of Tesla's broader energy/auto portfolio, it overlaps with Suntria's residential solar+battery offering but competes across price points and brand power rather than focused specialization.
Regional players
- Trinity Solar: One of the largest privately held U.S. residential solar installers, but concentrated on the East Coast (NJ, NY, CT, MA, etc.). Same business model and product set as Suntria; relevant for benchmarking but does not directly compete in sun-belt states.
Others
- Spruce Power: Owns and manages a portfolio of residential solar leases and PPAs originated by installers. Not a direct competitor to Suntria's installation business but represents a possible acquirer or capital partner for the lease/PPA portion of Suntria's book.
- Enphase Energy: Leading U.S. microinverter manufacturer whose Enphase IQ8 products are integrated into Suntria's solar systems via their monitoring app. Not a competitor; a critical upstream technology partner that enables Suntria's panel-level monitoring value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Suntria social profiles
Digital presenceSuntria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suntria leadership team
Management profileNumber of profiles
Profiles2 records
Suntria funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suntria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suntria
What does Suntria do?
Suntria designs, sells, and installs custom residential solar photovoltaic systems for homeowners using premium Silfab panels and Enphase microinverters, supported by battery storage and integrated roofing services. The company manages the entire customer journey from in-home consultation, system design, permitting, utility interconnection, HOA approvals, and inspection through installation and a 30-year warranty. Multiple financing options (cash, loans, leases, PPAs) are offered alongside a real-time mobile energy monitoring platform.
Is Suntria a public or private company?
Suntria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Suntria founded?
Suntria was founded in 2010. It employs 101 to 250 people.
Where is Suntria based?
Suntria is headquartered in Tempe, United States, in the North America region.
How does Suntria make money?
Four revenue lines are on record. Solar Panel Installation is the primary driver. The others are solar Financing Programs, roofing Services and maintenance and Warranty Services.
Who are Suntria's main competitors?
Direct peers on record are Sunrun, Momentum Solar, Freedom Forever and Lumio. Tesla Energy is listed as a broad incumbent. Trinity Solar is listed as a regional player. Others are Spruce Power and Enphase Energy.
Does Suntria have an API?
No public API is recorded for Suntria.
What industry is Suntria in?
Suntria's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816 and its SIC code is 2950.