GrowingIO

What GrowingIO does

GrowingIO is a Beijing-based data analytics and customer data platform (CDP) vendor founded in 2015 by 行在 (Xing Zai), a recognized evangelist of growth-hacking methodology in China. The company operates as the analytics arm of the StartDT independent data-technology group alongside Singularity Cloud (奇点云), under the legal entity Beijing Yishu Technology Co., Ltd. (北京易数科技有限公司). It targets enterprise customers — primarily in retail, finance/insurance, automotive and FMCG — and reports having served 1,500+ enterprises including LVMH, Cartier, Dior, ANTA, China Construction Bank, CICC Wealth, NISSAN, BOSCH, China Mobile, IKEA, lululemon, Pepsico and Mengniu.

The core product is the GrowingIO Analysis Cloud, a module-based platform built on proprietary Autotracker SDKs spanning Web, iOS, Android, Mini-programs, Quick Apps and HarmonyOS. Its technical differentiators include automatic user-behavior event capture without code implementation, OneID real-time identity resolution across data sources, second-level real-time data processing, and an AI-assisted "Intelligent Query" (智能问数) natural-language interface launched in 2024. The platform is sold as six modules — Growth Analysis (UBA), CDP, Marketing Automation (MA), Acquisition Analytics (ADS, integrating 40+ ad channels), A/B Testing and Channel Quality Analysis (CVA) — plus a Growth Consulting Services line covering metrics design, label systems, OneID planning and "Future Growth Officer" certification.

GrowingIO runs a hybrid sales-led / product-led growth motion: enterprise field sales with "Request Demo" consultation flows, supplemented by self-serve trials through portal.growingio.com. Both SaaS and private-deployment options are offered to accommodate regulated customers, with module-based annual subscriptions and customized quotes. The company is backed by Greylock, Matrix Partners China, NEA and PreAngel across roughly $50 million of disclosed funding (last round $30M in October 2018), holds CMMI Level 5 plus ISO 9001/27001/27701/20000 and Chinese Level Protection Level 3 certifications, and is actively operating with a headcount in the 101–250 range.

Name

GrowingIO

Legal name

Beijing Yishu Technology Co., Ltd. (北京易数科技有限公司)

Website

https://growingio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

GrowingIO is a Beijing-based enterprise data analytics and customer data platform vendor, founded in 2015, serving 1,500+ enterprises across retail, finance, automotive and FMCG with a module-based SaaS platform featuring Autotracker SDKs, OneID identity resolution and AI-powered behavioral analytics.

Ownership category

akta.pro rank

Product category

User Behavior Analytics and Customer Data Platform

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• User behavior analytics
• Customer data platform
• Marketing automation software
• Enterprise data analytics
• Growth analytics platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Analysis Cloud): Cloud-based subscription model for the GrowingIO Analysis Cloud platform, sold flexibly by product module (growth analytics/UBA, CDP, intelligent operations/MA, acquisition analytics/ADS, A/B testing, channel quality analysis). Pricing based on actual business usage with customized quotes per customer requirements.
2. Private Deployment: On-premises/private deployment option for enterprises requiring data security compliance, data asset autonomy, and system integration. Sold as a separate deployment option alongside SaaS.
3. Consulting Services: Professional consulting services including indicator system implementation, data insight analysis, user tag system building, OneID system solutions, customized growth workshops, and future growth officer certification courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GrowingIO provides a data intelligence growth platform that combines user behavior collection SDKs, a customer data platform (CDP), growth analytics (UBA), marketing automation (MA), acquisition analytics (ADS), A/B testing, and channel quality analysis into a unified cloud-based system. It is delivered as either SaaS or private deployment, with professional growth consulting services for enterprise customers building data-driven decision-making.

Product overview

GrowingIO is a data intelligence growth platform provider whose core product is the GrowingIO 分析云 (Analysis Cloud). The platform is built as a unified platform-plus-modules architecture consisting of: (1) the core Analysis Cloud platform providing the data collection and analytics infrastructure, and (2) six integrated product modules: 增长分析 (UBA) for AI-powered user behavior analytics, 客户数据平台 (CDP) for enterprise data hub and OneID identity resolution, 智能运营 (MA) for marketing automation, 获客分析 (ADS) for ad monitoring across 40+ channels, A/B 实验 for experimentation, and 渠道质量分析 (CVA) for channel quality assessment. These modules share a unified data layer and can be purchased independently or as a suite. GrowingIO also offers professional growth consulting services and hosts the annual StartDT DAY technology conference. The company supports both SaaS and private-cloud deployment, and is actively integrating AI capabilities (智能问数 - intelligent natural language querying) across its analysis and operations pipelines. The product portfolio is backed by a full suite of SDKs (Android, iOS, Web, Mini-program, HarmonyOS) and is part of the StartDT data technology group alongside Singularity Cloud (奇点云).

Differentiator

Problem solved

Functional benefit

Brands

• 增长分析 (UBA): Intelligent growth analysis platform for product, operations, and marketing teams
• 客户数据平台 (CDP)
• 智能运营 (MA)
• 获客分析 (ADS)
• A/B 实验 (A/B Testing)
• 渠道质量分析 (Channel Quality Analysis)

Products and services

• GrowingIO 增长分析 (UBA) — Growth Analytics Intelligent growth analysis platform for product, operations, and marketing teams; covers full business domains, identifies business growth magic numbers, and provides AI-driven digital insights for frontline and management users.
• GrowingIO 客户数据平台 (CDP) — Customer Data Platform Enterprise data center for digital transformation; ingests multi-source data, provides real-time OneID identity unification, low-code label building tools, and group/brand-level data asset management.
• GrowingIO 智能运营 (MA) — Marketing Automation Precision operations platform enabling personalized multi-channel marketing strategies through a real-time marketing engine and flexible touchpoint integration, with full-chain effect analysis.
• GrowingIO 获客分析 (ADS) — Acquisition Analytics Full-channel advertising data monitoring platform integrating 40+ ad channels; provides impartial third-party data and full-chain conversion analysis across public and private domains.
• GrowingIO A/B 测试 — A/B Testing A/B experimentation platform with bundled consulting services; validates new product features, measures marketing ROI in small-scale trials, and supports online/offline retail experiments for new product launches.
• GrowingIO 渠道质量分析 (CVA) — Channel Quality Analysis Channel quality evaluation tool that covers all online/offline channels, performs multi-dimensional quality assessment, and identifies optimal ad placement strategy combinations to maximize ROI.
• GrowingIO 增长咨询服务 — Growth Consulting Services Professional consulting services including metrics system design and implementation, data insight analysis, user label system building, OneID system planning, customized growth workshops, and future growth officer certification courses.
• GrowingIO Autotracker SDK Multi-platform SDK with automatic user behavior data collection (Autotracker), supporting code-based tracking, no-code tracking, visual circle-selection, and heatmaps across Android (v2.10.1), iOS (v2.9.15), Web JS (v2.3.5), Mini-program (v3.8.16), and HarmonyOS.

Quantifiable outcome

• Helped ANTA official mall significantly improve consumer satisfaction and customer lifetime value through data-driven business processes
• +1 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• StartDT (奇点云)coreOthersStartDT is the parent company/group of GrowingIO, established as an independent third-party data technology group. StartDT comprises Singularity Cloud (奇点云) and GrowingIO, focusing on helping enterprises build data-driven competitive advantages through data technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ptmind (铂金智慧 / Ptengine): China- and Japan-based product analytics and CDP vendor offering heatmaps, A/B testing, and behavioral analytics; directly comparable to GrowingIO across APAC enterprise customers and modules.
• Segment (Twilio): Customer Data Platform that collects events, unifies identities, and routes data to downstream tools; directly comparable to GrowingIO's CDP and OneID identity resolution capabilities.
• Heap: Autocapture product analytics platform — its core 'autocapture' philosophy mirrors GrowingIO's Autotracker SDK approach of automatically collecting user events without manual instrumentation.
• Sensors Data (神策数据): China-based direct competitor offering user behavior analytics and CDP; competes head-to-head with GrowingIO across enterprise customers, verticals (retail, finance, internet), and product modules including event analytics, tag management, and marketing automation.
• Tealium: Enterprise CDP and tag management vendor focused on data governance and integrations; competes with GrowingIO's CDP module in regulated, multi-source enterprise environments.
• Amplitude: Product analytics platform with cohort analysis, behavioral cohorts, and experimentation; competes directly with GrowingIO's UBA and A/B testing modules in the enterprise segment.
• Mixpanel: Global product analytics platform with event-based tracking, funnel analysis, and A/B testing; closely comparable to GrowingIO's UBA module and increasingly competing on AI-driven analytics features.

Broad incumbents

• Alibaba Cloud (Quick Audience / CDP): Bundled CDP and marketing analytics within Alibaba's cloud stack; competes with GrowingIO's CDP and MA modules particularly among Alibaba-ecosystem enterprise customers in China.
• Adobe Analytics: Enterprise analytics suite within Adobe Experience Cloud; broader and deeper portfolio than GrowingIO but overlapping in cross-channel behavioral analytics and audience segmentation.
• Google Analytics 4: Free, ubiquitous web/app analytics product; sets the floor for event-based analytics and competes with GrowingIO's UBA on entry-level and mid-market deals in China and globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growingio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowingIO