Eccentric

What Eccentric does

Eccentric Engine Pvt. Ltd. (operating as Eccentric) is a Mumbai-headquartered, India-domiciled private company that builds automotive-specific 3D visualization and generative-AI tooling for original equipment manufacturers (OEMs), dealer networks, and their marketing agencies. The company's product platform has two pillars: One3D, a proprietary client-side 3D rendering engine designed to deliver photorealistic vehicle experiences across web and in-car touchpoints at claimed cost reductions of approximately 97% versus traditional 3D production; and GenAI, a content-generation platform trained specifically for automotive use cases that produces on-brand images and videos in seconds. Eccentric monetizes through enterprise SaaS licensing to OEMs and agencies, with quote-based pricing rather than public list rates, and sells via a sales-led direct motion anchored by a "Request a Demo" flow on its corporate website.

The company serves major global automotive OEMs including Tata Motors, MG Motors, Stellantis, Toyota, Hyundai, and Maruti Suzuki, addressing pain points around slow visual production cycles, high photography and video costs, and inconsistent brand representation across vehicle models, trims, and markets. It maintains a wholly-owned operating subsidiary (One3D) and expanded into North America through the 2025 acquisition of XSRE, which also extends the platform into automotive accessory sales. Funding to date totals $5 million in a January 2025 Pre-Series A round led by Arkam Ventures and Exfinity Venture Partners, and the company operates regional offices in Mumbai and San Ramon, California.

Name

Eccentric

Legal name

Eccentric

Website

https://weareeccentric.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Eccentric is a Mumbai-based B2B SaaS company providing proprietary 3D visualization (One3D) and GenAI content-generation tools purpose-built for automotive OEMs, dealers, and their agencies to produce photorealistic vehicle imagery and configurators at scale.

Ownership category

akta.pro rank

Product category

Automotive 3D Visualization Software

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Automotive 3D visualization
• 3D vehicle configurator
• Generative AI automotive
• Automotive marketing platform
• 3D content rendering

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. One3D Platform Licensing: Eccentric provides its 3D visualization platform to automotive OEMs and dealers, likely through enterprise licensing arrangements. The platform enables them to create and deploy photorealistic 3D vehicle experiences across web and in-car touchpoints.
2. GenAI Content Platform: GenAI-powered content generation service allowing OEMs, agencies, and partners to rapidly produce on-brand automotive images and videos, reducing dependency on expensive traditional production processes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eccentric provides an automotive-first 3D visualization engine (One3D) and a GenAI Content Platform that enable automotive OEMs, dealers, agencies, and partners to create, deploy, and scale photorealistic 3D vehicle experiences and on-brand images/videos across web and in-car touchpoints. The platform reduces dependence on traditional photography and video production, delivering visuals in hours rather than weeks at a fraction of the cost.

Product overview

Eccentric offers a unified dual-product platform combining One3D (automotive-first 3D visualization engine) and GenAI (Generative AI Content Platform), both purpose-built for automotive OEMs and dealers. One3D provides cost-effective photorealistic 3D experiences across web and in-car touchpoints, while GenAI enables rapid generation of on-brand images and videos. Together, these products help automotive brands market faster, sell smarter, and scale their visuals effortlessly.

Differentiator

Problem solved

Functional benefit

Brands

• One3D: Proprietary automotive-first 3D visualization engine delivering secure, high-performance, photorealistic 3D experiences across every screen for OEMs and dealers.
• GenAI

Products and services

• One3D
• GenAI Content Platform GenAI Content Platform that empowers OEMs, agencies, and partners to generate accurate, on-brand images and videos in seconds rather than weeks. Trained specifically for automotive, every GenAI output maintains OEM-grade accuracy, preserving brand fidelity, vehicle geometry, and color precision, while dramatically cutting production costs and scaling visual creation across models, trims, and markets.

Quantifiable outcome

• 97% lower cost compared to traditional 3D production on the web
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• XSREcoreStrategic or Co-development PartnerEccentric expanded North American reach through the acquisition of XSRE, a move to revolutionize automotive accessory sales with 3D technology. This acquisition strengthens Eccentric's presence in the North American market and extends their 3D visualization capabilities to the automotive accessories segment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZeroLight: ZeroLight provides real-time 3D visualization and configuration platforms for automotive OEMs, with cloud-based rendering and AR experiences for vehicle configurators - directly comparable to Eccentric's One3D offering across the same enterprise automotive customer base.
• Threekit: Threekit offers 3D product visualization and configuration software with AI-powered content creation for commerce, including automotive applications. Closely comparable to Eccentric in delivering interactive 3D and configurator experiences to enterprise brands.
• Marxent: Marxent's VisualCommerce platform delivers 3D product visualization and AR room/space planning for retailers and manufacturers, including automotive applications - comparable technology stack and target customer profile to Eccentric.
• Configura: Configura (CET/3D Cloud) provides space planning and 3D configuration software with parametric design capabilities for commercial furniture, automotive, and related industries - directly comparable in delivering 3D product configuration at enterprise scale.

Broad incumbents

• Autodesk: Autodesk's VRED platform is widely used for automotive 3D visualization, design review, and high-end rendering across OEMs globally. A broad incumbent with much larger R&D budget and deeper enterprise relationships than Eccentric.
• NVIDIA: NVIDIA's Omniverse platform enables collaborative 3D simulation and visualization, increasingly applied to automotive digital twins and configurators. Represents a broad incumbent with significantly greater scale and technology resources.
• Adobe: Adobe's Substance 3D and Firefly offerings target 3D content creation and generative AI for enterprise marketing, including automotive brands. A broad incumbent whose expansion of GenAI capabilities could compete directly with Eccentric's GenAI platform.
• Dassault Systèmes: Dassault Systèmes' 3DEXCITE brand provides end-to-end automotive marketing visualization, CGI, and real-time 3D experience platforms for global OEMs. A broad incumbent with established enterprise relationships across the automotive value chain.
• Hexagon: Hexagon's manufacturing intelligence and visualization solutions (including MSC Software) serve automotive design, simulation, and visualization needs. A broad incumbent offering overlapping capabilities to engineering and marketing teams at automotive customers.

Emerging players

• Designhubz: Designhubz provides 3D and AR try-on/commerce experiences for retail and automotive brands, including virtual product visualization. An emerging player with partial overlap to Eccentric in 3D product visualization for commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EccentricEngine
• LinkedInlinkedin.com/company/weareeccentric
• Instagraminstagram.com/eccentric_engine_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eccentric