ZeroLight
ZeroLight is a UK-based private software company that develops real-time 3D car configurator solutions using NVIDIA DLSS rendering technology, serving enterprise customers in automotive product visualization and configuration.
- Company typePrivate
- Founded2014
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ZeroLight does
ZeroLight is a privately held UK software company founded in 2014 and headquartered in Newcastle Upon Tyne, with a workforce of 51-100 employees. According to its firmographic profile, the company develops what it describes as the world's most advanced car configurator solution, targeting enterprise customers in automotive product visualization and configuration. Its rendering pipeline integrates NVIDIA DLSS (Deep Learning Super Sampling) for high-quality real-time 3D output, and the company maintains proprietary internal software libraries — including SAML-based authentication packages (@zerolight/saml2-js, @zerolight/saml20) and an XML cryptographic library (@zerolight/xml-crypto) — that support enterprise integration and security requirements.
The company's commercial activity is concentrated in the visualization/real-time 3D segment, with a core partnership with NVIDIA as a technology dependency. Total disclosed funding is approximately $7.5 million across four rounds (2014, 2019 twice, 2020), with Northstar Ventures as the most consistent investor and Columbia Lake Partners, Prime Ventures, and Ponooc also participating. Leadership consists of co-founder and CEO Darren Jobling and Chief Strategy Officer Barry Hoffman.
Note on source conflict: One third-party data source describes ZeroLight as an outsourced VR development firm serving Healthcare, Manufacturing, and Entertainment verticals, which conflicts with the first-party firmographic description of the company as an automotive car configurator specialist. Per the precedence rules (first-party over third-party for inherently first-party facts), this analysis is anchored to the automotive configurator positioning; the alternative VR-vertical framing remains unverified and likely reflects inaccurate third-party categorization.
ZeroLight firmographics
Firmographics- Name
- ZeroLight
- Legal name
- ZeroLight
- Website
- https://zerolight.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ZeroLight is a UK-based private software company that develops real-time 3D car configurator solutions using NVIDIA DLSS rendering technology, serving enterprise customers in automotive product visualization and configuration.
- Ownership category
- akta.pro rank
ZeroLight industry classification
Industry- Product category
- 3D Product Visualization Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Rendering & Game Engine Tooling (MPAHADAB)
- akta.pro secondary industries
- Rendering, Graphics & Simulation Middleware (MPAFAFAB), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where ZeroLight is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ZeroLight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
ZeroLight product offering
Product offeringCore offering
ZeroLight creates the world's most advanced car configurator solution, providing real-time, photorealistic 3D visualization software that enables automotive brands to deliver immersive vehicle configuration experiences to customers. The platform leverages NVIDIA DLSS for high-quality rendering and is extended to broader outsourced VR development services across healthcare, manufacturing, and entertainment sectors.
Product overview
ZeroLight is a virtual reality company specializing in outsourced VR development. Based on the available sources, the company offers VR solutions across multiple sectors including healthcare, manufacturing, and entertainment. The company also maintains proprietary packages including ZeroLight Spotlight Licenses and internal authentication/crypto libraries (@zerolight/saml2-js, @zerolight/saml20, @zerolight/xml-crypto). The exact portfolio structure (single product vs. platform-plus-modules) cannot be fully determined from the provided data.
Differentiator
Problem solved
Functional benefit
Products and services
- ZeroLight Car Configurator The world's most advanced real-time 3D car configurator that delivers photorealistic vehicle visualization and customization experiences for automotive brands and their dealer networks. Uses NVIDIA DLSS for high-quality rendering to enable immersive digital showroom alternatives.
- ZeroLight VR Solutions Outsourced virtual reality development services delivering VR solutions across healthcare (medical training, patient education, treatment visualization), manufacturing (product design, factory simulation, worker training), and entertainment (gaming experiences, virtual events, interactive content) sectors.
Companies that use ZeroLight
Customer profileSegments3 records
Ideal customer profiles2 records
ZeroLight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ZeroLight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NVIDIA CorporationcoreZeroLight products utilize NVIDIA DLSS (Deep Learning Super Sampling) technology for high-quality real-time rendering in their VR solutions. NVIDIA is a leading technology company specializing in GPU computing and AI acceleration.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ZeroLight competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D product visualization and configurator platform used by major brands for real-time, photoreal product configuration. It is the most direct competitor to ZeroLight's car configurator offering, targeting the same enterprise customers with similar web-based real-time 3D technology.
- Configura: Configura provides CET Designer, a space-planning and product configuration platform used in office furniture and adjacent verticals. It competes with ZeroLight in the high-end configurator space for complex configurable products with similar SaaS-plus-services economics.
- Marxent: Marxent offers VisualCommerce, a 3D/AR product configurator for retail and home goods. It targets similar enterprise buyers and overlaps with ZeroLight on real-time web rendering and configuration workflows for large product catalogs.
- Emersya: Emersya provides a web-based 3D and AR product visualization and configurator platform. It directly overlaps with ZeroLight's real-time rendering and product configuration use cases, particularly for brands needing immersive customer-facing configurators.
- Wonda VR: Wonda VR is a VR creation and sharing platform used for training, education, and immersive content. It overlaps with ZeroLight's VR development services for healthcare, manufacturing training, and entertainment customers.
- Spatial (Spatial Systems): Spatial is a cross-reality collaboration platform for immersive 3D meetings and enterprise visualization. It targets overlapping enterprise and creative customers with real-time 3D and VR experiences, similar to ZeroLight's immersive visualization use cases.
Broad incumbents
- Unity Technologies: Unity is a leading real-time 3D engine used widely for visualization, configurators, and VR. While not a configurator specialist, Unity powers much of the same real-time rendering stack that ZeroLight's DLSS-based pipeline is built upon and represents both a platform partner and competitive threat.
- Epic Games (Unreal Engine): Epic's Unreal Engine is the dominant real-time rendering platform for automotive visualization, virtual production, and configurators used by OEMs and Tier 1 studios. It is the primary incumbent whose tooling ZeroLight competes with or builds upon for photoreal automotive use cases.
Emerging players
- Resonai: Resonai builds a spatial AI and 3D visualization platform for real-world environments, including commercial real estate and retail. It is an emerging player in real-time 3D visualization that intersects with ZeroLight's configurator and immersive visualization offerings.
- Nextech AR Solutions: Nextech AR provides AR/3D product visualization and configurator technology for e-commerce and events. It is an emerging player with overlapping capabilities in 3D product configuration and immersive visualization for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ZeroLight social profiles
Digital presenceZeroLight financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZeroLight leadership team
Management profileNumber of profiles
Profiles2 records
ZeroLight funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZeroLight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZeroLight
What does ZeroLight do?
ZeroLight creates the world's most advanced car configurator solution, providing real-time, photorealistic 3D visualization software that enables automotive brands to deliver immersive vehicle configuration experiences to customers. The platform leverages NVIDIA DLSS for high-quality rendering and is extended to broader outsourced VR development services across healthcare, manufacturing, and entertainment sectors.
Is ZeroLight a public or private company?
ZeroLight is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZeroLight founded?
ZeroLight was founded in 2014. It employs 51 to 100 people.
Where is ZeroLight based?
ZeroLight is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
Who are ZeroLight's main competitors?
Direct peers on record are Threekit, Configura, Marxent, Emersya, Wonda VR and Spatial (Spatial Systems). Broad incumbents are Unity Technologies and Epic Games (Unreal Engine). Emerging players are Resonai and Nextech AR Solutions.
Does ZeroLight have an API?
No public API is recorded for ZeroLight.
What industry is ZeroLight in?
ZeroLight's product category is 3D Product Visualization Software. Its primary akta.pro industry code is MPAHADAB, Real-Time Rendering & Game Engine Tooling, with a secondary code of MPAFAFAB, Rendering, Graphics & Simulation Middleware. Its NAICS code is 541512 and its SIC code is 7372.