Estify
Estify is a private Los Angeles-based software provider founded in 2012 serving the automotive collision repair industry, currently operating with 101-250 employees and approximately $8.6 million in total disclosed funding from investors including Amplify.LA, ff Venture Capital, and Romulus Capital.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Estify does
Estify is a privately held software provider serving the automotive collision industry, founded in 2012 and headquartered in Los Angeles, California. Across its early-stage capital history the company raised approximately $8.6 million in disclosed funding — including a $6.3 million round in September 2016 led by Romulus Capital and a $1.5 million round in October 2014 co-led by ff Venture Capital and Romulus Capital — with early participation from Amplify.LA, ff Venture Capital, Romulus Capital, Kickstart, and Rees Capital. As of the most recent firmographic snapshot, Estify operates with 101-250 employees and is led by Randy Adams in a combined COO and CTO capacity.
The company's product architecture, technology stack, integration footprint, pricing mechanics, customer composition, go-to-market motion, and recent corporate actions are not verifiable from the supplied source material. The firmographic blocks contain only category-level descriptors ("software for the automotive collision industry"), while the products, integrations, API, leadership, customer, and partnership blocks are either empty or were returned as inaccessible verification/waiting pages with no substantive content. Consequently, detailed claims about how Estify builds, sells, prices, or competes cannot be substantiated from the input and are deliberately omitted from this description rather than inferred.
What can be stated with grounding is that Estify operates as a small-to-mid-cap private vertical-software vendor targeting the automotive collision repair ecosystem, has not disclosed any capital activity since late 2016, and carries a headcount consistent with a steady-state rather than hyper-growth operating posture. The absence of fresh funding, M&A, or product signals in the input is itself a relevant data point for any investor evaluating the company's current trajectory.
Estify firmographics
Firmographics- Name
- Estify
- Website
- https://new.estify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Estify is a private Los Angeles-based software provider founded in 2012 serving the automotive collision repair industry, currently operating with 101-250 employees and approximately $8.6 million in total disclosed funding from investors including Amplify.LA, ff Venture Capital, and Romulus Capital.
- Ownership category
- akta.pro rank
Estify industry classification
Industry- Product category
- Automotive Collision Repair Software
- NAICS
- Information (51)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- ADAS Sensor Calibration (Post-Collision) (TLAKAEAI)
- akta.pro secondary industries
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)
Keywords
Where Estify is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Estify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Estify product offering
Product offeringCore offering
Estify provides software for the automotive collision industry. The company builds technology products intended for collision repair shops and related automotive service businesses, focused on the operational and estimating workflows typical of body shops handling collision claims.
Differentiator
Problem solved
Functional benefit
Products and services
- Estify Collision Repair Software Software platform serving the automotive collision repair industry, intended for collision repair shops, body shops, and related auto service businesses that need tools to manage estimating and shop operations tied to collision claims.
Companies that use Estify
Customer profileIdeal customer profiles1 record
Estify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Estify partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Estify competitors and assessment
Company assessmentDirect peers
- CCC Intelligent Solutions: Market-leading provider of estimating, claims, and shop-management software for automotive collision repairers and insurance carriers in North America. Directly competes with Estify for body-shop-side workflow tools and is the principal incumbent in the same end market.
- Mitchell International: Long-standing provider of collision-estimating platforms, shop management systems, and casualty-claims solutions for insurers and repair facilities. Overlaps with Estify in shop-side estimating and repair workflow software and serves the same collision industry vertical.
- PartsTech: Collision parts e-commerce and procurement platform used by body shops to source OEM and aftermarket parts. Operates adjacent to Estify inside the same shop-software stack and is a natural cross-sell or comparison point for collision-repair workflow tooling.
- VeriFacts Automotive: Repair-facility management and rating services for the collision industry, including repair planning and shop certification workflows. Addresses the same body-shop end customer and the same collision-industry regulatory and OEM-compliance needs.
Broad incumbents
- Audatap (Solera): Solera-owned estimating and shop-management platform used by collision repairers across multiple geographies. Targets the same body-shop and insurance-claims workflows as Estify, but operates as part of Solera's much broader automotive-software portfolio.
- AutoConnect / Dealertrack (Cox Automotive): Broader dealer and collision-software portfolio from Cox Automotive spanning DMS, parts ordering, and insurer integrations. Touches the same repairer-and-insurer workflow that Estify serves, but distributed through Cox's wider automotive ecosystem.
Emerging players
- Tractable: AI-driven visual damage assessment and triage platform deployed with global auto insurers. Sits one layer upstream of the body-shop workflow, but increasingly captures the data and customer relationships where Estify operates.
- Claim Genius: AI-powered vehicle-damage assessment platform for insurers and repairers, producing instant photo-based damage estimates. Competes for the same claims-to-repairer hand-off that Estify facilitates, though through an AI-first delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Estify social profiles
Digital presenceEstify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estify leadership team
Management profileNumber of profiles
Profiles1 record
Estify funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estify
What does Estify do?
Estify provides software for the automotive collision industry. The company builds technology products intended for collision repair shops and related automotive service businesses, focused on the operational and estimating workflows typical of body shops handling collision claims.
Is Estify a public or private company?
Estify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Estify founded?
Estify was founded in 2012. It employs 101 to 250 people.
Where is Estify based?
Estify is headquartered in Los Angeles, United States, in the North America region.
Who are Estify's main competitors?
Direct peers on record are CCC Intelligent Solutions, Mitchell International, PartsTech and VeriFacts Automotive. Broad incumbents are Audatap (Solera) and AutoConnect / Dealertrack (Cox Automotive). Emerging players are Tractable and Claim Genius.
Does Estify have an API?
No public API is recorded for Estify.
What industry is Estify in?
Estify's product category is Automotive Collision Repair Software. Its primary akta.pro industry code is TLAKAEAI, ADAS Sensor Calibration (Post-Collision), with a secondary code of TLAKAAAF, Electrical, Diagnostics & ADAS Calibration. Its NAICS code is 51 and its SIC code is 7371.