What Clarifruit does

Clarifruit (rebranded to Clarifresh in January 2025) is an Israel-based software company founded in 2018 that provides AI-powered quality control and data analytics for the fresh produce industry. The company's computer vision platform automates inspection of fruits and vegetables across more than 25 produce categories including apples, bananas, blueberries, cherries, grapes, and strawberries. Customers deploy the platform to standardize QC, reduce rejections, and generate real-time analytics across the supply chain, with reported outcomes including 20% waste reduction, +100% reporting efficiency, +2% sales lift, and +40% labor productivity for users.

The product suite is organized around four supply-chain segment solutions — Growers, Marketing Companies, Wholesalers, and Retailers — plus a self-onboarding SMB platform launched in January 2025. Underlying capabilities include AI-driven inspection, configurable QC workflows, customizable reporting, and ERP integration. Named enterprise customers include Dole Sunshine, Zespri, Sun World, Prepworld, Angus Soft Fruits, Wholesum, and Melinda. The company joined the IFPA Shelf-Life Steering Committee in June 2025, indicating intent to expand beyond point-of-inspection into shelf-life prediction and industry standards.

Clarifresh monetizes via a subscription SaaS model sold through a direct enterprise field-sales motion with a 'Book a Demo' CTA, supplemented by a self-serve PLG motion for SMBs added in 2025. The company has raised approximately $18M total — a $6M Seed in January 2020 (Firstime Ventures, EIC) and a $12M Series A in November 2022 (Champel Capital and Firstime Ventures with Kubota and NevaTeam Partners). Stated use of funds includes opening offices in North America, Latin America, and Europe. The company is led by founders Elad Mardix (CEO) and Ruby Boyarski (CTO), with Avi Shcwartzer as COO and Shelby Dwyer heading North American sales.

Name

Clarifruit

Legal name

Clarifruit

Website

https://clarifruit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarifresh (formerly Clarifruit) is an Israel-based software company providing AI-powered computer vision quality control and analytics for the fresh produce supply chain, serving growers, marketers, wholesalers, and retailers with automated inspection across 25+ produce categories.

Ownership category

akta.pro rank

Product category

Fresh Produce Quality Control Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)

akta.pro secondary industries

Supplier Quality Assurance & Vendor Approval Programs (AFALALAB), Statistical Process Control (SPC) & Continuous Improvement (Lean/Six Sigma for QA) (AFALALAI)

Keywords

• Fresh produce quality control
• AI quality inspection
• Computer vision produce grading
• Agricultural quality management software
• Supply chain quality analytics

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered quality control software delivered as a cloud-based subscription service, likely with per-seat or tiered pricing based on usage and feature access.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Clarifruit/Clarifresh provides a cloud-based, AI-powered quality control and data analytics software platform that uses computer vision and machine learning to automate fresh produce inspection across the fruit and vegetable supply chain. The platform delivers standardized inspection, customizable reporting, real-time analytics, and ERP integrations for growers, marketing companies, wholesalers, and retailers, with a separate self-onboarding SMB offering.

Product overview

Clarifresh (formerly Clarifruit) offers an AI-powered quality control platform for the fresh produce supply chain. The core Clarifresh Platform provides automated quality inspection using computer vision, while specialized solutions target distinct segments: Growers, Marketing Companies, Wholesalers, and Retailers. The company also offers a dedicated SMB Platform with self-onboarding capabilities for smaller businesses. The platform delivers real-time data, analytics and reporting, and integrates AI-driven precision to standardize inspections and minimize rejections.

Differentiator

Problem solved

Functional benefit

Products and services

• Clarifresh Platform

Quantifiable outcome

• 20% waste reduction for customers using the platform
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship.

• IFPA (International Fresh Produce Association)flagshipStrategic or Co-development Partner · 1 June 2025Clarifresh joined the IFPA's Shelf-Life Steering Committee in June 2025 to promote predictive freshness and more efficient supply chains. The company participates in shaping industry standards and best practices for fresh produce shelf-life management.
• Sun WorldflagshipStrategic or Co-development Partner · 1 April 2025Sun World partnered with Clarifresh in April 2025 to boost quality control for their grape and produce operations. This strategic partnership demonstrates platform adoption by major produce brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zest Labs: Zest Labs (formerly YottaMark/Pacific Trellis) provides fresh produce shelf-life prediction and quality analytics via the Zest Fresh platform. It targets the same growers, packers, and retailers as Clarifresh and overlaps substantively on quality-driven decisioning in the fresh supply chain.
• TOMRA: TOMRA is the dominant global vendor of optical sorting and grading equipment for fresh produce, packing operations, and food processing. It competes directly with Clarifresh by embedding computer vision into integrated hardware lines, and is the most likely displacement threat in large packhouses.

Emerging players

• Strella Biotech: Strella Biotech develops sensor-based ethylene and freshness monitoring for stored produce. While its approach is sensor-led rather than computer vision, it competes on the same buyer pain point—reducing fresh-produce spoilage—and shares target customers.
• Aerobotics: Aerobotics applies aerial computer vision and AI to tree crops (citrus, apples, nuts) for yield, pest, and quality monitoring. It overlaps with Clarifresh on AI-driven produce quality assessment, though its scope is upstream orchard intelligence rather than packhouse inspection.
• Cropin: Cropin offers AI- and satellite-driven farm-to-fork intelligence for crop monitoring and supply chain traceability. It overlaps with Clarifresh on the intelligence layer for fresh produce supply chain stakeholders and shares an agri-SaaS go-to-market.
• Blue River Technology: Blue River Technology (acquired by John Deere) builds computer vision and machine learning systems for agricultural applications. The shared computer vision + agriculture DNA makes it a comparable peer on technology, though its focus is row-crop equipment rather than produce QC.
• Taranis: Taranis offers AI-powered aerial crop intelligence and field-level imaging. Though primarily field-scouting oriented, it overlaps with Clarifresh on AI-driven produce insight and shares strategic positioning as an AI/computer vision platform serving the fresh produce industry.
• Hectre: Hectre delivers orchard and packhouse software for fruit growers, including quality inspection and sizing tools. Its packhouse/QC focus and presence in apples, kiwifruit, and similar crops place it in direct comparison with Clarifresh's grower and marketer solutions.

Broad incumbents

• Plenty: Plenty is a vertical-farming operator with extensive proprietary computer vision for indoor crop monitoring. Although its business model is vertical farming rather than software, it is comparable as a major AI/digital agriculture company serving fresh produce stakeholders.
• FoodLogiQ (now part of FSMA-aligned solutions): FoodLogiQ provides supply-chain traceability and quality management software for food industry operators. While broader than fresh produce, its QMS, supplier quality, and compliance tooling competes for the same quality-budget dollars Clarifresh targets in food retail.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ClariFruit
• Facebookfacebook.com/Clarifruit-108299727515951
• LinkedInlinkedin.com/company/clarifruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarifruit