LiberNovo
- Company typePrivate
- Founded2025
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
LiberNovo firmographics
Firmographics- Name
- LiberNovo
- Legal name
- LiberNovo
- Website
- https://libernovo.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
LiberNovo industry classification
Industry- Product category
- Ergonomic Office Chairs
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214)
- SIC
- Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
Keywords
Where LiberNovo is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
LiberNovo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Ergonomic Chair Sales: Primary revenue stream from sales of ergonomic office chairs including Omni, Omni SE, Omni Pro, and Maxis series (Manual, Electric, Airflow configurations). One-time hardware purchase model with multiple bundle tiers (Basic, Standard, Premium).
- Accessories & Add-ons: Supplementary revenue from accessories including StepSync Footrest, Cooling Seat Pad, Rechargeable Battery, StepSync Mat, Rest & Relax Collection, Chair Wheels, and Mouse Pad. Perpetual accessories sold alongside primary chairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LiberNovo Omni - Core flagship dynamic ergonomic chair |
| Unit Pricing | Pay-as-you-go | Omni SE - Budget-focused ergonomic chair with manual adjustment |
| Unit Pricing | Pay-as-you-go | Omni Pro - Advanced model with active ventilation |
| Unit Pricing | Pay-as-you-go | Maxis Manual - Big & Tall ergonomic chair (5'10"-6'7", up to 399 lbs) |
| Unit Pricing | Pay-as-you-go | Maxis Electric - Big & Tall with motorized adjustments |
| Unit Pricing | Pay-as-you-go | Maxis Airflow - Premium Big & Tall with active cooling |
| Unit Pricing | Pay-as-you-go | StepSync Footrest - Ergonomic foot support accessory |
| Unit Pricing | Pay-as-you-go | StepSync Mat - Footrest comfort accessory |
| Unit Pricing | Pay-as-you-go | Cooling Seat Pad - Temperature regulation accessory |
| Unit Pricing | Pay-as-you-go | Rechargeable Battery - Power accessory for motorized functions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
LiberNovo product offering
Product offeringCore offering
LiberNovo designs and sells dynamic ergonomic office chairs built around a proprietary Bionic FlexFit backrest and chip-driven Dynamic Support System that adapt in real time to user movement. Its Omni and Maxis chair lines cover standard, professional, and Big & Tall use cases, with optional motorized lumbar stretch and active seat ventilation. Accessories (footrests, mats, cooling pads, batteries, wheels, travel kits) supplement the core chair business.
Product overview
LiberNovo is a design-driven ergonomic seating company offering a portfolio of dynamic ergonomic chairs and accessories. The core product line includes the Omni Series (Omni, Omni SE, Omni Pro) designed for standard to professional use, and the Maxis Series (Manual, Electric, Airflow) purpose-built for big and tall users. All chairs feature the proprietary Bionic FlexFit backrest system with dynamic support technology. The product ecosystem is complemented by accessories including the StepSync Footrest, StepSync Mat, Cooling Seat Pad, rechargeable batteries, chair wheels, and travel kits. The company positions itself as an innovator in 'Dynamic Ergonomics' with products marketed as the world's first dynamically responsive ergonomic chairs.
Differentiator
Problem solved
Functional benefit
Brands
- Maxis Series: Purpose-built ergonomic chair line designed specifically for big and tall users (5'10" to 6'7", up to 399 lbs), featuring 52cm seat depth, broader frame, and reinforced structure.
- Omni Series
- Omni Pro
- Omni SE
Products and services
- LiberNovo Omni The company's flagship dynamic ergonomic chair, featuring the Bionic FlexFit backrest (16 spherical joints, 8 flexible panels), Dynamic Support System, and OmniStretch motorised lumbar decompression; supports up to 300 lbs.
- LiberNovo Omni SE Budget-focused ergonomic chair with manual lumbar adjustment, Bionic FlexFit backrest, Dynamic Support System, and 5 recline positions (105°-160°); fits users 5'0"-6'1" up to 300 lbs.
- LiberNovo Omni Pro Advanced ergonomic chair featuring Active AirFlow seat ventilation with a centrifugal fan (4000 RPM), motorized lumbar support, OmniStretch, and Gabriel Atlantic premium Danish fabric; 3000mAh battery delivers up to 36 hours of low-airflow use.
- LiberNovo Maxis Manual Big & Tall ergonomic chair with manual lumbar adjustment, 52cm fixed seat depth, 16.9" shoulder width, BIFMA-certified frame supporting up to 399 lbs, and Bionic FlexFit backrest; designed for users 5'10"-6'7".
- LiberNovo Maxis Electric Big & Tall ergonomic chair with motorized lumbar support and motorized OmniStretch stretch on the same reinforced frame as Maxis Manual; supported by a 2200mAh rechargeable battery.
- LiberNovo Maxis Airflow Premium Big & Tall ergonomic chair combining Active AirFlow centrifugal cooling, motorized lumbar, and OmniStretch on the reinforced Maxis frame; 3000mAh battery offers up to 14 hours runtime on low fan speed.
- StepSync Footrest Ergonomic footrest with a 10° tilt for healthy circulation; two height options (3.46" and 5.31") fit users 5'0"-6'7" and is compatible with all LiberNovo chair series.
- StepSync Mat Soft-touch PU leather foot mat with 20mm slow-rebound foam for pressure relief, with an anti-slip base; intended for use with the StepSync Footrest.
- Cooling Seat Pad Instant cooling seat cushion with high thermal conductivity gel and a nylon-spandex blend surface, engineered for sustained temperature regulation during long sitting hours and rated for users up to 300 lbs.
- LiberNovo Rechargeable Battery Rechargeable battery pack for lumbar support, stretch, and ventilation features; available in 2200mAh (Omni, Omni SE) and 3000mAh (Omni Pro, Maxis Electric/Airflow) variants with USB-C charging.
- LiberNovo Dual Rubber Chair Wheels 2.95" dual rubber chair wheels providing effortless glide on both carpet and hardwood floors.
- LiberNovo Travel Rest Kit 3-in-1 travel airplane compact ergo to-go kit designed to provide portable ergonomic support on the go.
- Rest & Relax Collection Comfort and recovery accessory collection comprising a 3D Air Eye Mask, Nap Blanket, and Rest & Relax Set.
Quantifiable outcome
- Omni chair raised over $10 million on Kickstarter - demonstrating strong market validation and demand for dynamic ergonomic seating
- +4 more outcomes
Companies that use LiberNovo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
LiberNovo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LiberNovo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BEYOND Expo 2026minorLiberNovo participated in the BGlobal New Product Launch event at BEYOND Expo 2026 in Macau, debuting innovations to international investors, tech enthusiasts, and media as part of 11 top tech companies from Shenzhen's Nanshan District.
- Kairos InnovationcoreDesign partnership between LiberNovo's design team in Shenzhen, China and Kairos Innovation for the development of the Omni chair's dynamic ergonomic design. Kairos Innovation contributed industrial design expertise to the award-winning Omni product.
- AmazonminorAmazon marketplace partnership launched March 2026 for Omni chair distribution in US and UK markets, expanding beyond direct-to-consumer website sales.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
LiberNovo competitors and assessment
Company assessmentDirect peers
- Branch Furniture: Branch is a VC-backed DTC office furniture brand selling ergonomic chairs and desks online. Branch shares LiberNovo's DTC-first distribution model, modern brand positioning, and focus on remote/hybrid workers, making it a direct peer in the modern office furniture category.
- Autonomous: Autonomous is a DTC smart office furniture company (chairs, standing desks, accessories) with global e-commerce reach. Like LiberNovo, Autonomous sells direct to consumers and hybrid workers and competes in the same premium-but-affordable ergonomic segment.
- Herman Miller: Herman Miller is the gold-standard premium ergonomic office chair maker (Aeron, Embody, Cosm). LiberNovo competes head-to-head with Herman Miller in the high-end ergonomic chair category, positioning its Dynamic Ergonomics as a next-generation alternative to the Aeron and Embody platforms.
- Secretlab: Secretlab is a premium gaming chair brand with strong overlap in target segments (gamers, streamers, content creators) and DTC distribution. PC Gamer directly compared the Omni against Secretlab's flagship, making them a direct peer for the gaming/prosumer chair segment.
- Ergohuman (Lamex/Eurotech): Ergohuman is a long-standing ergonomic mesh chair brand with global distribution and a similarly broad height/weight range. They overlap directly with LiberNovo on adjustable ergonomic support targeting professional and home office buyers.
- Humanscale: Humanscale makes the Freedom and World Chair lines, premium ergonomic seating widely deployed in corporate offices. LiberNovo's value proposition is benchmarked against the Freedom chair, making Humanscale a direct competitor in the ergonomic office category.
- FlexiSpot: FlexiSpot is a global ergonomic furniture brand specializing in standing desks and ergonomic seating. They overlap with LiberNovo in the home office / WFH segment and similarly emphasize adjustable ergonomic support at sub-Herman-Miller price points.
- Steelcase: Steelcase is a leading office furniture manufacturer behind the Leap and Gesture chairs. LiberNovo's adaptive ergonomic positioning and SyncroLink mechanisms are explicitly benchmarked against the Leap in competitive comparisons, making Steelcase a direct peer.
Emerging players
- X-Chair: X-Chair is a premium ergonomic gaming and office chair brand with dynamic lumbar and massage features. Their overlap with LiberNovo's adaptive lumbar and motorized adjustment functionality makes them a comparable emerging player in the dynamic chair subcategory.
Broad incumbents
- Haworth: Haworth is a global office furniture manufacturer with a full range of seating, desking, and architectural interiors. While broader than LiberNovo's focus, Haworth competes in ergonomic seating and benefits from the same enterprise procurement channels LiberNovo is not yet accessing.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LiberNovo social profiles
Digital presenceLiberNovo compliance and trust
Trust signalCompliance8 records
LiberNovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiberNovo leadership team
Management profileNumber of profiles
Profiles1 record
LiberNovo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiberNovo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiberNovo
What does LiberNovo do?
LiberNovo designs and sells dynamic ergonomic office chairs built around a proprietary Bionic FlexFit backrest and chip-driven Dynamic Support System that adapt in real time to user movement. Its Omni and Maxis chair lines cover standard, professional, and Big & Tall use cases, with optional motorized lumbar stretch and active seat ventilation. Accessories (footrests, mats, cooling pads, batteries, wheels, travel kits) supplement the core chair business.
Is LiberNovo a public or private company?
LiberNovo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiberNovo founded?
LiberNovo was founded in 2025. It employs 51 to 100 people.
Where is LiberNovo based?
LiberNovo is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does LiberNovo make money?
Two revenue lines are on record. Ergonomic Chair Sales are the primary driver. The others are accessories & Add-ons.
Who are LiberNovo's main competitors?
Direct peers on record are Branch Furniture, Autonomous, Herman Miller, Secretlab, Ergohuman (Lamex/Eurotech), Humanscale, FlexiSpot and Steelcase. X-Chair is listed as an emerging player. Haworth is listed as a broad incumbent.
Does LiberNovo have an API?
No public API is recorded for LiberNovo.
What industry is LiberNovo in?
LiberNovo's product category is Ergonomic Office Chairs. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief). Its NAICS code is 3372 and its SIC code is 2520.