Autolab
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Autolab firmographics
Firmographics- Name
- Autolab
- Legal name
- Autolab
- Website
- https://autolab.com.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Autolab industry classification
Industry- Product category
- Automotive Repair Services Marketplace
- NAICS
- General Automotive Repair (811111), Specialized Automotive Repair (811114), Automotive Repair and Maintenance (8111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
- akta.pro secondary industry
- Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)
Keywords
Where Autolab is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices10 records
Markets served
Autolab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Vehicle Services: One-time transaction revenue from individual car owners booking mechanical services through the platform. Customers pay per service rendered at partner workshops.
- Fleet Management Services: Recurring service contracts with fleet operators (companies managing 3+ vehicles) providing preventive maintenance, repairs, and dedicated account management with flexible payment terms.
- Workshop Network Revenue Share: Revenue generated through the network of partner workshops, potentially taking a commission or service fee on completed services booked through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant online quotes based on vehicle make, model, and service type |
| Subscription | Monthly | Fleet management contracts with flexible payment terms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Autolab product offering
Product offeringCore offering
Autolab operates a digital marketplace platform that connects vehicle owners with a network of 108+ certified multi-brand automotive repair workshops across 13 cities in Colombia. The platform enables instant online quoting, 24/7 appointment scheduling, real-time service tracking with photographic digital reports, and standardized warranty coverage (6 months or 10,000 km). For business customers, it offers dedicated fleet maintenance contracts, mobile workshop on-site service, and home vehicle pickup/delivery.
Product overview
Autolab is a digital platform that aggregates a network of multi-brand automotive repair workshops across Colombia, operating on a platform-plus-services model. The core Autolab Platform connects vehicle owners with over 108 partner workshops in 5 cities, providing online quotation, appointment scheduling, and digital service tracking. The service portfolio includes four main modules: Basic Mechanics Services (wheel alignment, oil changes, brakes, synchronization), Specialized Mechanics Services (air conditioning, suspension, engine repair, electrical systems), Automotive Reviews Services (diagnostics, inspections, certification), and Automotive Aesthetics Services (body work and painting). Additional features include Fleet Services for business vehicle management, Mobile Workshop for on-site repairs, Digital Reports for real-time service tracking, Online Quotation System for instant pricing, and Home Service for vehicle pickup and delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Autolab Platform
Quantifiable outcome
- Average service time reduced to 2 hours with mobile workshop service
- +2 more outcomes
Companies that use Autolab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Autolab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Autolab partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
Autolab competitors and assessment
Company assessmentDirect peers
- Wrench: US-based mobile auto repair and vehicle services platform that dispatches mechanics to customer locations. Directly comparable to Autolab's mobile workshop model and on-demand repair offering.
- RepairSmith (now Carmody): On-demand mobile automotive repair service in the US with upfront pricing and certified mechanics. Closely aligned with Autolab's mobile workshop fleet proposition and warranty-backed service model.
- GoMechanic: India's largest multi-brand car service marketplace aggregating workshops with online booking and standardized pricing — a direct international analog to Autolab's network and PLG model.
- AutoLeap: Cloud-based shop management software for independent auto repair shops. Comparable as the operating-system layer for partner workshops that Autolab aggregates across its network.
- Shopmonkey: All-in-one management platform for auto repair shops, providing workflow, CRM, and customer communication tools — overlapping with Autolab's workshop-facing technology stack.
- Openbay: Online marketplace connecting vehicle owners with local auto repair shops for quotes and booking. Mirrors Autolab's marketplace-driven discovery and quoting flow.
Broad incumbents
- Driven Brands: Public multi-brand auto services platform (Meineke, Maaco, Take 5, etc.) offering franchise-based automotive maintenance and repair at scale — a broader incumbent in the same service category.
- Kavak: Latin America's largest used-car marketplace, active in Mexico, Brazil, Argentina, and Colombia. Adjacent but overlapping with Autolab in the LatAm mobility stack and could expand into service.
- MercadoLibre (Auto & Parts): Latin America's largest e-commerce marketplace with a significant auto parts and accessories category. A potential broad competitor or distribution channel for automotive services and parts in Colombia.
Others
- CARFAX: Vehicle history and service information provider used by consumers and shops. Adjacent ecosystem player that could partner or compete with Autolab's digital reports and vehicle service history features.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Autolab social profiles
Digital presenceAutolab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autolab leadership team
Management profileNumber of profiles
Profiles1 record
Autolab funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autolab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autolab
What does Autolab do?
Autolab operates a digital marketplace platform that connects vehicle owners with a network of 108+ certified multi-brand automotive repair workshops across 13 cities in Colombia. The platform enables instant online quoting, 24/7 appointment scheduling, real-time service tracking with photographic digital reports, and standardized warranty coverage (6 months or 10,000 km). For business customers, it offers dedicated fleet maintenance contracts, mobile workshop on-site service, and home vehicle pickup/delivery.
Is Autolab a public or private company?
Autolab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Autolab founded?
Autolab was founded in 2014. It employs 101 to 250 people.
Where is Autolab based?
Autolab is headquartered in Bogotá, Colombia, in the Latin America region.
How does Autolab make money?
Three revenue lines are on record. Individual Vehicle Services are the primary driver. The others are fleet Management Services and workshop Network Revenue Share.
Who are Autolab's main competitors?
Direct peers on record are Wrench, RepairSmith (now Carmody), GoMechanic, AutoLeap, Shopmonkey and Openbay. Broad incumbents are Driven Brands, Kavak and MercadoLibre (Auto & Parts). CARFAX is listed as an others.
Does Autolab have an API?
No public API is recorded for Autolab.
What industry is Autolab in?
Autolab's product category is Automotive Repair Services Marketplace. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance, with a secondary code of HSAKAFAL, Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports). Its NAICS code is 811111 and its SIC code is 7500.