Precision Opinion
- Company typePrivate
- Founded2007
- HeadquartersLas Vegas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Precision Opinion firmographics
Firmographics- Name
- Precision Opinion
- Legal name
- Precision Opinion, Inc.
- Website
- https://precisionopinion.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Precision Opinion industry classification
Industry- Product category
- Market Research Data Collection Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industries
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Precision Opinion is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision Opinion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Survey Data Collection Services: Precision Opinion generates revenue by providing data collection services for market research clients. Services include CATI (Computer Assisted Telephone Interviewing), SMS/MMS surveys, IVR surveys, and Mail-to-Web surveys. The company works on a project basis, customizing data collection processes based on client objectives. Over half of their research projects are in the healthcare and outcomes space.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Precision Opinion product offering
Product offeringCore offering
Precision Opinion provides multi-mode survey data collection services to the market research industry through a 600-seat purpose-built in-person call center in Las Vegas, NV. Core offerings include CATI (Computer Aided Telephone Interviewing), SMS/MMS text-to-web surveys, IVR (Interactive Voice Response), and Mail-to-Web methodologies, plus online panel respondent acquisition, all delivered via the VOXCO CATI/ONLINE platform with TCPA, HIPAA, FISMA, and SOC2 Type II compliance.
Product overview
Precision Opinion is a US-based market research data collection firm offering a unified multi-mode survey platform. Their core offering combines four distinct data collection methodologies: CATI (Computer Aided Telephone Interviewing), SMS/MMS (Text-to-Web), IVR (Interactive Voice Response), and Mail-to-Web, all powered by VOXCO CATI/ONLINE technology. The company operates a 42,000 square foot, 600-seat in-person call center facility in Las Vegas, NV (the James T. Medick Center for Survey Research). Services are customizable from survey programming through data delivery, with optional online panel respondent acquisition. The company maintains a quality-focused approach with no offshoring or outsourcing, and all interviewing conducted domestically.
Differentiator
Problem solved
Functional benefit
Products and services
- CATI (Computer Aided Telephone Interviewing)
Quantifiable outcome
- 150,000+ hours of state BRFSS work conducted annually
- +2 more outcomes
Companies that use Precision Opinion
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Precision Opinion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Precision Opinion partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights6 records
Precision Opinion competitors and assessment
Company assessmentDirect peers
- Schlesinger Group: Global market research data collection firm with a large US CATI/online panel footprint and qualitative research facilities. Directly comparable to Precision Opinion as a multi-mode data collection provider serving enterprise research clients across healthcare, CPG, and social science verticals.
- Dynata: One of the world's largest first-party data and insights platforms, with deep online panel, CATI, and survey programming capabilities. Comparable to Precision Opinion as a multi-mode data collection provider, though at much greater scale and broader geographic reach.
- Ipsos (Data Collection Operations): Global market research firm with extensive in-house CATI, online, and face-to-face data collection operations serving healthcare, public sector, and consumer clients. Directly comparable to Precision Opinion's multi-mode service offering to enterprise and government research buyers.
- SSRS (SSRS-Gallup): Social science survey research firm with strong expertise in large-scale telephone and multi-mode surveys for government, academic, and nonprofit clients. Highly comparable to Precision Opinion's federal/social science work (CDC BRFSS, NIS) and healthcare outcomes focus.
- ReconMR: Texas-based CATI data collection firm specializing in political polling, healthcare, and social science research with a large multi-seat call center. Comparable to Precision Opinion in CATI-centric operations, political/governmental client mix, and multi-mode expansion strategy.
- Directions Research: Mid-sized US market research data collection firm offering CATI, online, and qualitative research services to enterprise clients. Comparable in size and service mix to Precision Opinion as a multi-mode data collection provider targeting healthcare, CPG, and social science research buyers.
- Marketing Systems Group (MSG): US-based provider of CATI services, sample management, and survey research software supporting academic, government, and commercial research. Comparable to Precision Opinion as a CATI-focused data collection partner serving large-scale federal and academic survey projects.
Broad incumbents
- Westat: Large, established research firm with significant federal government survey contracts and statistical research expertise. Overlaps with Precision Opinion's federal data collection work (e.g., CDC, NIH-funded surveys) but operates at much larger scale with broader research consulting capabilities.
- Abt Associates: Major research and consulting firm conducting large-scale federal data collection and survey research for HHS, CDC, and other agencies. Comparable to Precision Opinion in the federal survey data collection domain, though with substantially broader program evaluation and policy consulting scope.
Emerging players
- Quest Mindshare: Smaller US market research and data collection firm offering CATI, online panel, and qualitative services. Comparable to Precision Opinion in core service offering (multi-mode survey data collection) though at a smaller scale and with less federal contract concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Precision Opinion social profiles
Digital presencePrecision Opinion compliance and trust
Trust signalCompliance1 record
Precision Opinion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Opinion leadership team
Management profileNumber of profiles
Profiles2 records
Precision Opinion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Opinion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Opinion
What does Precision Opinion do?
Precision Opinion provides multi-mode survey data collection services to the market research industry through a 600-seat purpose-built in-person call center in Las Vegas, NV. Core offerings include CATI (Computer Aided Telephone Interviewing), SMS/MMS text-to-web surveys, IVR (Interactive Voice Response), and Mail-to-Web methodologies, plus online panel respondent acquisition, all delivered via the VOXCO CATI/ONLINE platform with TCPA, HIPAA, FISMA, and SOC2 Type II compliance.
Is Precision Opinion a public or private company?
Precision Opinion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Precision Opinion founded?
Precision Opinion was founded in 2007. It employs 251 to 500 people.
Where is Precision Opinion based?
Precision Opinion is headquartered in Las Vegas, United States, in the North America region.
How does Precision Opinion make money?
One revenue line is on record: survey Data Collection Services.
Who are Precision Opinion's main competitors?
Direct peers on record are Schlesinger Group, Dynata, Ipsos (Data Collection Operations), SSRS (SSRS-Gallup), ReconMR, Directions Research and Marketing Systems Group (MSG). Broad incumbents are Westat and Abt Associates. Quest Mindshare is listed as an emerging player.
Does Precision Opinion have an API?
No public API is recorded for Precision Opinion.
What industry is Precision Opinion in?
Precision Opinion's product category is Market Research Data Collection Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 541910 and its SIC code is 7370.