What Quest Mindshare does

Quest Mindshare is a private online market-research panel and sample provider founded in 2001 in Oakville, Ontario, Canada. The company operates a proprietary first-party global panel spanning 35+ countries, including over 500,000 B2B decision makers across Financial, IT, and General Business segments, plus opted-in consumer audiences with 1,500+ targetable attributes. Its service portfolio covers survey programming and hosting (built on Decipher technology), white-glove project management delivered by an 80+ person PM team, and fraud prevention through the dtect platform formally acquired in June 2026.

Revenue is generated primarily through panel-access and sample-collection fees charged to research agencies, supplemented by project-management and survey-programming professional services and a multi-lingual programming capability covering conjoint, MaxDiff, and API integration. GTM is enterprise field sales executed through Strategic Account Directors and Client Development Managers targeting research agencies and enterprise end-clients including Amazon, Microsoft, Unilever, World Bank, Accenture, Chevron, Bayer, Budweiser, CBS, Forrester, J.D. Power, Toluna, Comscore, and Hall & Partners. Pricing is quote-based and not publicly disclosed.

The technology stack is built on Decipher for survey programming, the dtect anti-fraud platform (originally launched 2017) for device fingerprinting, HCaptcha, and real-time fraud-risk scoring, and a proprietary panel management system using React, TypeScript, Apollo GraphQL, and cloud-native microservices. The company is co-led by Co-CEO Greg Matheson and Managing Partner Joe Farrell, with an India operations division supporting consumer research, and has executed two strategic acquisitions in the past 24 months (Coleman Insights in 2024, dtect in 2026) as part of a stated strategy to become the most trusted intelligence network in the industry.

Name

Quest Mindshare

Legal name

Quest Mindshare

Website

https://questmindshare.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Quest Mindshare is a private Canadian online market-research panel and sample provider offering B2B and consumer first-party panels, survey programming, project management, and anti-fraud services to research agencies and enterprise clients across 35+ countries.

Ownership category

akta.pro rank

Product category

Market Research Data Collection and Online Panel Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Online research panels
• B2B decision maker samples
• Survey programming services
• Market research data collection
• Survey fraud prevention

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Panel Access and Sample Collection: Access to proprietary global panels including B2B decision makers (FBDMs, GBDMs, ITDMs) and consumer audiences. Panels are validated, pre-qualified participants that are rewarded for their time. Revenue generated through sample sales to research agencies and end clients.
2. Project Management Services: White Glove service levels with dedicated project managers providing high level business research support or detailed consumer brand tracking work. Service includes feasibility assessment, quota management, and field monitoring.
3. Survey Programming and Hosting: Custom survey coding and hosting using Decipher technology. Services include conjoint analysis, MaxDiff analysis, complex data tabulation, open end coding, multi-lingual surveys, translation, and API integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Quest Mindshare provides proprietary first-party global online research panels covering B2B decision makers (Financial, IT, General Business) and consumer audiences across 35+ countries, complemented by white-glove project management, custom survey programming and hosting via Decipher technology, and fraud prevention through the dtect platform. The company serves over 200 research agencies and end clients with panel assets spanning over 500,000 B2B decision makers and 1,500+ targetable consumer attributes.

Product overview

Quest Mindshare is an end-to-end research execution provider offering a unified platform of panel access, project management, programming and hosting, qualitative recruitment, and strategic insights. The core offering centers on the Mindshare Panel—a proprietary first-party global panel spanning both B2B and consumer segments across 35+ countries—supplemented by survey programming and hosting services (powered by Decipher technology) and the dtect fraud prevention platform (acquired June 2026). The product portfolio also includes specialized B2B panel segments (ITDM, FBDM, GBDM), white-glove project management services delivered by 65+ Project Managers, and consumer/hospitality healthcare panel assets. Clients access these capabilities through a single accountable partner for data sourcing, quality assurance, and research delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Mindshare Panel: B2B panel asset including Financial Business Decision Makers (FBDMs), IT Decision Makers (ITDMs), and General Business Decision Makers (GBDMs). The Mindshare Panel is carefully curated for high-level business audiences across all industries and company sizes.

Products and services

• Mindshare Panel Proprietary first-party global panel offering access to millions of opted-in respondents across B2B and consumer segments, with over 1,500 targetable attributes, coverage in 35+ countries, and B2B study response rates averaging 15-25%+.
• Survey Programming and Hosting Custom survey coding and hosting services built on Decipher technology, supporting B2B and B2C ad-hoc or tracking studies with complex logic, conjoint analysis, MaxDiff, real-time dashboards, multi-lingual capabilities, and API integration.
• dtect Fraud Prevention Platform Data quality platform that prevents survey fraud through real-time detection of AI-generated responses, bots, duplicate entries, and location spoofing using device metadata, browser settings, language preferences, and geolocation analysis with fraud risk scoring.
• Project Management Services White-glove project management services delivered by 80+ trained Project Managers with sector-specific expertise, including feasibility assessment, quota management, field optimization, and proactive client communication for high-level business research and consumer brand tracking.
• Mindshare B2B Panel (ITDM, FBDM, GBDM) Specialized B2B panel segments including IT Decision Makers (156,000+ worldwide, 75,000+ US), Financial Business Decision Makers (110,500+ worldwide), and General Business Decision Makers (290,000+ including FBDMs, 60%+ US-based), with detailed profiling on industry, revenue, company size, and technology deployed.

Quantifiable outcome

• Response rates consistently reach 15-25%+ for B2B studies, above industry standards
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, strategic, support and standard.

• dtectcoreTechnology or Integration · 1 June 2026Quest Mindshare announced dtect is formally joining the organization as of June 2026. dtect is the data quality platform that prevents survey fraud. This acquisition brings a new standard of transparency to data quality with dtect's technology embedded across all research engagements. Greg Matheson serves as Founder and CEO of both dtect and Quest Mindshare.
• Coleman InsightscoreStrategic or Co-development Partner · 1 January 2024Two years prior to the dtect integration (2024), Quest Mindshare acquired Coleman Insights as part of their investment in becoming the most trusted intelligence network. Coleman Insights brought strategic research expertise to the organization.
• The Martec GroupstrategicStrategic or Co-development PartnerThe Martec Group, a market research firm working in both B2B and B2C industries, collaborates with Quest Mindshare on data integrity initiatives. Both companies are committed to data integrity best practices and remain diligent in efforts to protect research from fraud.
• Opinion ChampsupportChannel Partner/ Reseller/ DistributorOpinion Champ serves as a panel recruitment platform partner for Quest Mindshare, enabling the 'Join Our Panel' functionality on the website for recruiting new panelists into Quest's proprietary research panels.
• Survey Platforms (Qualtrics, Foresta, QuestionPro)standardTechnology or IntegrationQuest integrates with major survey platforms including Qualtrics, Foresta, and QuestionPro which have their own fraud controls. Features like redirect hashing, server-to-server validation, and survey platform plug-ins allow Quest to control fraud prevention before, during, and after surveys.
• Healthcare NetworkscoreStrategic or Co-development PartnerHealthcare panels are built through partnerships with established health network partnerships including hospitals, patient opt-in programs, Medicare sources, and reputable third-party healthcare affiliate programs that recruit general patient populations for healthcare research.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dynata: One of the world's largest first-party data and panel providers, offering consumer and B2B sample, programmatic insights, and survey technology. Directly competes with Quest Mindshare for research agency and enterprise panel buyers across B2B and consumer audiences.
• Cint: Global panel exchange and survey infrastructure platform following its merger with Lucid. Competes directly with Quest Mindshare in programmatic sample access, panel marketplace dynamics, and integration with major survey platforms.
• Toluna: Global insights provider operating its own consumer and B2B panels alongside survey technology and managed research services. Directly comparable to Quest Mindshare as a panel-based research execution provider and is also listed as a Quest customer.
• PureSpectrum: Sample marketplace and panel management platform for market research buyers. Competes with Quest Mindshare in programmatic sample access, fraud prevention, and buyer-side research operations.
• Prolific: Online participant pool focused on high-quality, verified respondents for academic and commercial research. Directly competes with Quest's consumer and B2B panel offerings, especially for buyers prioritizing data quality and respondent verification.
• Schlesinger Group: Global data collection company providing quantitative and qualitative research services, including sample access, panel management, and project management. Directly comparable to Quest Mindshare's end-to-end research execution offering.
• Alida (formerly Vision Critical): Customer intelligence and insights platform combining community panels with research services. Competes with Quest Mindshare in panel-based B2B and consumer research, especially for enterprise insights programs.
• Bilendi: European-headquartered panel and data collection provider offering consumer and B2B sample across multiple markets. Directly comparable to Quest Mindshare's panel access and project management services, especially across European geographies.

Emerging players

• Ivy Exec: B2B research panel targeting senior business professionals and decision makers. Overlaps with Quest Mindshare's B2B DM segments (FBDMs, ITDMs, GBDMs) and competes for hard-to-reach executive-level research respondents.
• NewtonX: B2B expert network and research panel focused on hard-to-reach professional audiences using AI-driven respondent sourcing. Overlaps with Quest Mindshare's B2B decision-maker panel and competes for the same enterprise research buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QuestMindshare
• LinkedInlinkedin.com/company/quest-global-research/mycompany/?viewAsMember=true
• Instagraminstagram.com/questmindshare/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Mindshare