The Box Self Storage Services
The Box Self Storage Services is a Dubai-based self-storage and moving services provider operating three ISO-certified, climate-controlled facilities in JLT, DIP, and Al Quoz, serving individual consumers, expatriates, and SMEs with storage rentals, packing materials, local and international removals, and e-commerce fulfillment.
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Box Self Storage Services does
The Box Self Storage Services is a Dubai-based self-storage, moving, and logistics provider founded in 2006 by Wadih Haddad. The company operates three climate-controlled storage facilities across Dubai in Jumeirah Lakes Towers (JLT), Dubai Investment Park (DIP), and Al Quoz, with units ranging from 12 sqft lockers to 1,000 sqft spaces serving individual consumers, expatriates, and small and medium businesses. The platform integrates digital booking, online payment processing (including crypto), biometric-secured access, 24/7 CCTV, and ISO-certified facility standards, and is complemented by a mobile app, a dedicated account manager model, and a sub-brand portfolio including AirBox Express (international air shipping), 2 Guys & a Truck (transport-only removals), BoxShield/BoxCare (insurance and protection), and The Box Shop (packing materials).
The business operates a hybrid revenue model: recurring monthly storage rentals on subscription terms (monthly, quarterly, or yearly) form the core, supplemented by transactional hardware sales of packing supplies through The Box Shop, professional services for local and international removals, e-commerce fulfillment and managed inventory for SMEs, steel rack rentals, and international door-to-door shipping via air and sea freight. Distribution is primarily direct-to-consumer through the company website and physical facilities, augmented by strategic channel partnerships with DMCC and Meydan Free Zone that bundle storage with business licensing for MENA entrepreneurs, a franchise program for capital-light replication, and content/SEO marketing.
The company has completed over 10,000 moves since inception, maintains ISO-certified facilities, was recognized as a Great Place To Work in 2024, and operates a sustainability program through a Tree Nation partnership (10,000+ trees planted, 2,000+ tons CO2 offset). Following a decade of bootstrapped operation, the company closed a $12.5M funding round led by Shorooq Partners in February 2025, marking its first disclosed institutional capital of scale and signaling intent to accelerate multi-facility and cross-border expansion, including a franchise model and further locations beyond its existing Lebanon footprint.
The Box Self Storage Services firmographics
Firmographics- Name
- The Box Self Storage Services
- Legal name
- The Box Self Storage Services LLC
- Website
- https://theboxme.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Box Self Storage Services is a Dubai-based self-storage and moving services provider operating three ISO-certified, climate-controlled facilities in JLT, DIP, and Al Quoz, serving individual consumers, expatriates, and SMEs with storage rentals, packing materials, local and international removals, and e-commerce fulfillment.
- Ownership category
- akta.pro rank
The Box Self Storage Services industry classification
Industry- Product category
- Self-Storage and Moving Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), General Warehousing and Storage (49311)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Residential Full-Service Storage (HSAKAHAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
Keywords
Where The Box Self Storage Services is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
The Box Self Storage Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Self-Storage Rental: Core revenue stream from renting climate-controlled storage units. Units range from 12 sqft lockers to 1000 sqft spaces. Pricing based on unit size and booking duration. Minimum rental is one month with flexible terms (monthly, quarterly, yearly payment options). One month's rent plus refundable deposit required to reserve.
- Packing Materials Sales: E-commerce sales of boxes, protective materials, and moving supplies through The Box Shop. Products include various box sizes (small AED 16, medium AED 20, large AED 24), combo packs (Mini AED 100, Small AED 250, Medium AED 500, Large AED 1000), bubble wrap, tape, locks, and specialized items.
- Professional Removal Services: Full-service moving and removal offerings including packing, loading, transport, unpacking, and setup. Services include specialized handling for art, antiques, and valuables, handyman services, and BoxShield damage protection add-on. Also includes Two Guys & a Truck transport-only option.
- International Shipping: Door-to-door international moving services. AirBox Express delivers in 2-5 working days. Sea freight takes 45-90 days depending on destination. Includes unpacking services through international partners.
- E-commerce Fulfillment: Business storage solutions offering inventory storage, order fulfillment, and business order management services for e-commerce operations and SMEs.
- Steel Rack Rental: Monthly rental of steel racks with shelves for customer use within storage units. Rust-proof steel body with powder coating, customizable up to five levels, 100kg per level loading capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Combo Pack - Starter pack for locker/small item storage |
| Unit Pricing | Pay-as-you-go | Small Combo Pack - For studio/one bedroom apartment |
| Unit Pricing | Pay-as-you-go | Medium Combo Pack - For one or two bedroom home |
| Unit Pricing | Pay-as-you-go | Large Combo Pack - For three bedroom or larger residence |
| Unit Pricing | Pay-as-you-go | Individual boxes and supplies |
| Subscription | Monthly | Steel racks with shelves - Monthly rental |
| Unit Pricing | Pay-as-you-go | Trolley - Platform trolley for moving |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Box Self Storage Services product offering
Product offeringCore offering
The Box Self Storage Services rents climate-controlled self-storage units (ranging from 12 sqft lockers to 1,000 sqft spaces) across three Dubai facilities, complemented by professional local and international removals services, packing materials retail, and e-commerce fulfillment support. The offering targets both individual customers (expats, residents between moves) and SMEs needing flexible, secure storage and moving solutions. Online booking, 24/7 access, biometric security, and bundled service packages are central to the customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- AirBox Express: International shipping service offering 2-5 working day delivery to international destinations.
- BoxShield
- BoxCare
- 2 Guys & a Truck
Products and services
- Personal Self-Storage Units Climate-controlled self-storage units ranging from 12 sqft lockers to 1,000 sqft spaces for expats, residents between homes, travelers, and those needing secure storage for personal belongings. Includes 24/7-365 access, biometric security, and dedicated account managers.
- Business Storage Solutions Affordable, flexible warehouse and storage space for SMEs, e-commerce operators, and startups needing inventory, document, and equipment storage with scalable terms and overflow inventory management.
- E-commerce Fulfillment Services Managed inventory storage, order fulfillment, and business order management services for e-commerce operations and SMEs operating in the MENA region.
- Professional Removal and Moving Services Full-service moving and removal offerings including packing, loading, transport, unpacking, and setup for residential and commercial moves within the UAE. Includes specialized handling for art, antiques, valuables, handyman services, and the optional BoxShield damage protection add-on.
- International Shipping (AirBox Express) Door-to-door international moving services via air freight (AirBox Express, 2-5 working days) and sea freight (45-90 days) including unpacking services through international partners.
- The Box Shop (Packing Materials) Retail and e-commerce sales of moving and packing supplies including boxes in various sizes, combo packs, bubble wrap, tape, locks, and specialized items for individuals and businesses preparing for storage or moves.
- Steel Rack Rental Monthly rental of rust-proof, powder-coated steel racks with customizable shelving (up to five levels, 100kg per level) for organizing items inside customer storage units.
- 2 Guys & a Truck (Transport-Only Moving) Transport-only moving service providing a truck and two-person crew for customers who only need loading and transportation without full-service packing or unpacking.
- BoxShield and BoxCare Protection Programs Optional insurance and damage protection add-ons (BoxShield, BoxCare) covering customers' stored belongings and items during moves.
Quantifiable outcome
- Over 10,000 successful moves completed
- +2 more outcomes
Companies that use The Box Self Storage Services
Customer profileSegments4 records
Ideal customer profiles3 records
The Box Self Storage Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Box Self Storage Services partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- DMCC (Dubai Multi Commodities Centre)coreDMCC, the world's leading free zone and Dubai's government authority for commodities trade, partners with The Box to fuel e-commerce growth across MENA. Collaboration offers tailored business packages, exclusive discounts on licensing, flexible office spaces, and smart storage solutions for SMEs and entrepreneurs.
- Meydan Free ZonecoreMeydan Free Zone, UAE's only 24/7 digital free zone, partners with The Box to deliver smart, flexible business solutions. Collaboration offers competitive licensing, cutting-edge storage facilities, and dependable order fulfillment. Meydan members get 30% off mini-warehouse storage at The Box.
- ShreditsupportingShredit provides secure document shredding services with 100% shredded, recycled, and repurposed materials. Provides Certificate of Destruction for compliance during audits. Offers 20% discount to The Box customers with quote 'The Box'.
- SouthEastsupportingIndependent brand design and marketing studio based in South Africa and Lebanon. Dependable partner of The Box for over a decade, providing brand development, strategy, and performance marketing across UAE, USA, Africa, and Europe.
- Tree NationcoreEnvironmental partnership for reforestation. For every storage unit or removal booked with The Box, a tree is planted in a part of the world that needs it. Customers encouraged to reuse or recycle packing materials. Over 10,000 trees planted and 2,000+ tons CO2 offset.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
The Box Self Storage Services competitors and assessment
Company assessmentDirect peers
- Allspace Storage: Dubai-based self-storage operator offering climate-controlled units across multiple UAE locations; competes directly with The Box for the same expat, residential, and SME customer base in Dubai with a comparable digital-first booking experience.
Broad incumbents
- Extra Space Storage: NYSE-listed (EXR) self-storage REIT and the largest US operator; comparable as a benchmark for unit economics, technology-enabled customer management, and multi-city facility operations even though it does not operate in the UAE.
- Public Storage: NYSE-listed (PSA) self-storage REIT and the largest globally; provides a benchmark for incumbent scale, brand recognition, and recurring-revenue economics in the self-storage category.
- CubeSmart: NYSE-listed (CUBE) self-storage REIT operating over 1,200 facilities across the US; relevant comparable for digital customer acquisition, ancillary services, and operational scaling in self-storage.
Regional players
- Shurgard Self Storage: Euronext Brussels-listed (SHUR) self-storage operator with European footprint; comparable as a regional incumbent with standardized climate-controlled facilities and digital booking, providing a non-US benchmark for unit economics.
- Safestore Holdings: LSE-listed self-storage operator with the largest UK footprint; comparable as a regional self-storage incumbent demonstrating pricing power, occupancy management, and roll-up expansion strategy.
- National Storage REIT: ASX-listed (NSR) self-storage REIT with Australia and New Zealand operations; relevant comparable for geographic roll-up strategy, climate-controlled facilities, and SME/B2B customer mix.
Others
- Easytruck: UAE-based on-demand truck and moving services platform; adjacent peer because The Box's removals and 2 Guys & a Truck offering overlaps with Easytruck's customer base and use case (moving logistics in the UAE).
- Sirva: Global relocation and moving services company with strong international moving capabilities; comparable to The Box's AirBox Express international shipping and removals business for cross-border customer flows.
- Cube Movers: MENA-region professional moving and relocation services provider; adjacent comparable for the professional removals and international moving revenue streams that The Box operates alongside its core storage business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Box Self Storage Services social profiles
Digital presenceThe Box Self Storage Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Box Self Storage Services leadership team
Management profileNumber of profiles
Profiles1 record
The Box Self Storage Services funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Box Self Storage Services M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Box Self Storage Services
What does The Box Self Storage Services do?
The Box Self Storage Services rents climate-controlled self-storage units (ranging from 12 sqft lockers to 1,000 sqft spaces) across three Dubai facilities, complemented by professional local and international removals services, packing materials retail, and e-commerce fulfillment support. The offering targets both individual customers (expats, residents between moves) and SMEs needing flexible, secure storage and moving solutions. Online booking, 24/7 access, biometric security, and bundled service packages are central to the customer experience.
Is The Box Self Storage Services a public or private company?
The Box Self Storage Services is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Box Self Storage Services founded?
The Box Self Storage Services was founded in 2006. It employs 11 to 50 people.
Where is The Box Self Storage Services based?
The Box Self Storage Services is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Box Self Storage Services make money?
Six revenue lines are on record. Self-Storage Rental is the primary driver. The others are packing Materials Sales, professional Removal Services, international Shipping, E-commerce Fulfillment and steel Rack Rental.
Who are The Box Self Storage Services's main competitors?
Allspace Storage is listed as a direct peer. Broad incumbents are Extra Space Storage, Public Storage and CubeSmart. Regional players are Shurgard Self Storage, Safestore Holdings and National Storage REIT. Others are Easytruck, Sirva and Cube Movers.
Does The Box Self Storage Services have an API?
No public API is recorded for The Box Self Storage Services.
What industry is The Box Self Storage Services in?
The Box Self Storage Services's product category is Self-Storage and Moving Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAHAA, Residential Full-Service Storage. Its NAICS code is 531130 and its SIC code is 4220.