Findly
Findly is a French influencer marketing SaaS platform and full-service agency that helps brands discover influencers, run campaigns, generate UGC content, and measure performance, serving 200+ brands including Decathlon, Sodebo, and Publicis primarily in France.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Findly does
Findly is a French influencer marketing company operating a dual model: a self-serve SaaS platform (Findly Platform) and a full-service agency (Findly Agency). The platform enables brands to search a database of 1.5M+ influencer and UGC creator profiles across Instagram and TikTok using 15+ filters, run campaigns, communicate with creators via integrated messaging, process payments through Stripe, and generate automated PDF or PPT performance reports. Its proprietary Smart Matching algorithm automatically routes brand briefs to relevant influencers based on criteria such as niche, location, follower count, engagement rate, and audience demographics. Adjacent modules include a UGC service drawing on 10,000+ creators, customer review collection, social media management, and paid social advertising. The company is GDPR and PCI-DSS (via Stripe) compliant, and integrates with Google Analytics for usage monitoring.
The business combines tiered SaaS subscriptions (Starter at €49/month, Pro at €178/month, Premium at €449/month, with annual and quarterly billing and a 20% discount for startups and small SMEs) with bespoke agency engagements for enterprise and mid-market brands. Distribution is direct via findly.co and through an affiliate and agency partnership program. Customer base spans 200+ brands across food (Sodebo), sport and retail (Decathlon), advertising and media (Publicis), fashion (Vertbaudet), jewelry (Gemmyo), and other verticals, alongside SMBs and communication agencies (Wellcom, Agence Anouk Deque). The company targets the French and Francophone markets primarily, with no disclosed international expansion.
Findly is operated by founder Jean Leblond as a sole proprietorship (Jean Leblond EI), registered with RCS Chambéry under SIREN 795 103 324, with a contact office in Champagne-au-Mont-d'Or. The company previously operated under the name Influentia before rebranding to Findly in 2022. Approximately €1M in seed funding was raised in May 2022 from Paris Business Angels, Sigma Private Office, and Vessoa Private Equity. The company employs 11-50 people and operates within a single country geography.
Findly firmographics
Firmographics- Name
- Findly
- Legal name
- Jean Leblond EI
- Website
- https://findly.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Findly is a French influencer marketing SaaS platform and full-service agency that helps brands discover influencers, run campaigns, generate UGC content, and measure performance, serving 200+ brands including Decathlon, Sodebo, and Publicis primarily in France.
- Ownership category
- akta.pro rank
Findly industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Findly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Findly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Tiered monthly and quarterly subscription plans providing access to the influencer marketplace, campaign management tools, search features, reporting, and UGC generation capabilities. Higher tiers unlock more campaigns per period, brand management seats, external influencer search access, and dedicated customer success support.
- Full-Service Agency: Bespoke agency services for end-to-end campaign strategy, influencer selection, real-time monitoring, and execution for brands seeking comprehensive hands-on support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Begin in influencer marketing |
| Subscription | Monthly | Pro - Structure operations |
| Subscription | Monthly | Premium - Become an influence expert |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Findly product offering
Product offeringCore offering
Findly provides an all-in-one influencer marketing SaaS platform combined with a full-service agency arm. The platform enables brands to discover influencers from a 1.5M+ profile database, manage end-to-end campaigns through Smart Matching, communicate and pay creators, and generate automated performance reports. The Findly Agency arm delivers bespoke strategy, influencer sourcing, and hands-on campaign execution for brands seeking full-service support.
Product overview
Findly is a French influencer marketing company offering both a SaaS platform and full-service agency capabilities. The core offering is the Findly Platform (influencer marketing SaaS), supplemented by the Findly Agency service for hands-on campaign management. The product portfolio includes: (1) Findly Platform with influencer search/discovery, campaign management, Smart Matching, and reporting features; (2) Findly Agency for full-service influencer strategy and execution; (3) UGC service leveraging 10,000+ creators for content production; (4) Customer Reviews for review collection campaigns; and (5) add-on services for Social Media Management and Social Ads. Additional tools include influencer calculators, ROI tools, and contract templates. Pricing tiers (Starter at €49/mo, Pro at €178/mo, Premium at €449/mo annually) provide increasing access to campaign limits, influencer database size, and platform features.
Differentiator
Problem solved
Functional benefit
Products and services
- Findly Platform All-in-one influencer marketing SaaS platform for brands and agencies offering influencer search, Smart Matching marketplace, campaign management, integrated messaging, payment processing, and automated reporting. Available via tiered monthly subscriptions (Starter, Pro, Premium).
- Findly Agency Full-service influencer marketing agency providing strategic consulting, influencer sourcing, end-to-end campaign management, real-time monitoring, and personalized support from dedicated account experts. Targets enterprise and mid-market brands requiring hands-on campaign execution.
- User Generated Content (UGC) UGC content production service leveraging a network of over 10,000 creators to produce authentic video content (testimonials, unboxing, product demos) for reuse across ads, social media, and brand websites. Targeted at brands seeking authentic creator-led content assets.
- Customer Reviews Consumer review collection service enabling brands to have products tested and reviewed by real consumers on platforms of choice such as Google My Business, Amazon, or brand websites. Targeted at brands seeking to build social proof and reputation.
- Campaign Management Add-on Service Optional add-on service providing dedicated campaign management and real-time optimization support from the Findly team, including personalized strategy guidance for brands running influencer campaigns on the platform.
- Social Media Management Social media management service covering brand presence during campaigns or year-round, including editorial calendar harmonization and online reputation management across multiple platforms.
- Social Ads Social advertising service that leverages influencer-generated content to maximize campaign impact through paid social media promotion, including custom strategy development and audience targeting.
Quantifiable outcome
- DiPulse campaign achieved 178K views, 14K likes, and €22K EMV
- +7 more outcomes
Companies that use Findly
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Findly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Findly partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Findly competitors and assessment
Company assessmentDirect peers
- Upfluence: Upfluence is a global influencer marketing platform combining SaaS discovery/search with agency services — the same hybrid model Findly offers. Findly's own marketing positions itself as a more affordable alternative.
- Octoly: Octoly is a France-based influencer and UGC marketing platform. It directly competes with Findly in the French market and is named alongside Upfluence in Findly's comparison PR.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing SaaS platform offering discovery, campaign management, analytics and payments — closely overlapping Findly's core platform capabilities at the upper end of the market.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform with creator marketplace, workflow and analytics features. Comparable to Findly in providing end-to-end campaign execution plus SaaS tooling.
- Klear: Klear offers influencer discovery, campaign management and analytics. Highly comparable product surface to Findly's platform with social listening and audience demographics.
- Traackr: Traackr is an influencer marketing platform focused on discovery, performance measurement and brand safety — overlapping with Findly's analytics, vetting and campaign management features.
- Reech Influence Cloud: Reech is a French influencer marketing SaaS platform that competes directly with Findly in the French-speaking market across discovery, campaign management and analytics.
Emerging players
- HypeAuditor: HypeAuditor provides influencer analytics and fake follower detection. While narrower than Findly, it intersects directly with Findly's vetting/authenticity features and audience quality scoring.
Others
- Influencer Marketing Hub: Influencer Marketing Hub is an industry media/research platform covering influencer marketing tools. Relevant as an indirect peer driving SEO/comparison content for platforms like Findly.
Broad incumbents
- Publicis Groupe: Publicis is a global advertising holding company with influencer and creator capabilities. It is both a Findly customer and a broad incumbent that could build or buy competing influencer offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Findly social profiles
Digital presenceFindly compliance and trust
Trust signalCompliance2 records
Findly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Findly leadership team
Management profileNumber of profiles
Profiles1 record
Findly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Findly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Findly
What does Findly do?
Findly provides an all-in-one influencer marketing SaaS platform combined with a full-service agency arm. The platform enables brands to discover influencers from a 1.5M+ profile database, manage end-to-end campaigns through Smart Matching, communicate and pay creators, and generate automated performance reports. The Findly Agency arm delivers bespoke strategy, influencer sourcing, and hands-on campaign execution for brands seeking full-service support.
Is Findly a public or private company?
Findly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Findly founded?
Findly was founded in 2018. It employs 11 to 50 people.
Where is Findly based?
Findly is headquartered in Paris, France, in the Europe region.
How does Findly make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are full-Service Agency.
Who are Findly's main competitors?
Direct peers on record are Upfluence, Octoly, CreatorIQ, Aspire (formerly AspireIQ), Klear, Traackr and Reech Influence Cloud. HypeAuditor is listed as an emerging player. Influencer Marketing Hub is listed as an others. Publicis Groupe is listed as a broad incumbent.
Does Findly have an API?
No public API is recorded for Findly.
What industry is Findly in?
Findly's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7311.