MACROPOINT
Descartes MacroPoint is a multi-modal freight visibility platform that provides real-time shipment tracking, predictive ETAs, and AI-powered workflow automation to shippers, freight brokers, 3PLs, and carriers across truckload, LTL, ocean, air, rail, and parcel modes.
- Company typePrivate
- Founded2016
- HeadquartersCleveland, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What MACROPOINT does
Descartes MacroPoint is a multi-modal freight visibility platform that provides shippers, freight brokers, 3PLs, and carriers with real-time shipment tracking and predictive ETA capabilities across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes. The platform ingests location and event data from a network of 400,000+ carriers, 1,400+ LTL providers, 80+ ocean carriers, 170+ air carriers, and 560+ rail carriers, plus ELD, TMS, and mobile app integrations, surfacing it through a unified control tower with automated at-risk alerting, dock scheduling, temperature monitoring, and fraud detection.
The technology stack combines API-driven carrier connectivity with proprietary features including OpsForce AI (a suite of six agentic AI agents — Debbie, Chuck, Ava, Dean, Maya, and Shawn — that automate driver engagement, check calls, A/D confirmation, and POD collection), FraudGuard anomaly detection, and Analytics & Intelligence built on Microsoft Power BI. The platform supports multilingual operations (English, French, German, Spanish, Portuguese) and integrates with all major TMS platforms, SAP Store, TriumphPay for settlement, and DHL Aviation.
MacroPoint operates as a wholly-owned subsidiary of Descartes Systems Group Inc. (NASDAQ: DSGX), acquired in November 2016 for approximately $44M. Revenue is generated through an enterprise subscription SaaS model with quote-based pricing tied to shipment volume, carrier connections, and feature modules, sold via field sales to large shippers, brokers, and 3PLs, with self-serve onboarding for long-tail carriers. Major enterprise customers include Landstar, C.H. Robinson, FedEx, Uber Freight, BASF, Toyota, Albertsons, Steelcase, and NTG, with broad coverage across manufacturing, retail, food & beverage, chemicals, oil & gas, and pharmaceutical verticals.
MACROPOINT firmographics
Firmographics- Name
- MACROPOINT
- Legal name
- MacroPoint, LLC
- Website
- https://macropoint.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Descartes MacroPoint is a multi-modal freight visibility platform that provides real-time shipment tracking, predictive ETAs, and AI-powered workflow automation to shippers, freight brokers, 3PLs, and carriers across truckload, LTL, ocean, air, rail, and parcel modes.
- Ownership category
- akta.pro rank
MACROPOINT industry classification
Industry- Product category
- Supply Chain Visibility Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Real-Time Shipment Tracking & Map Visualization (TLAEADAA)
- akta.pro secondary industries
- Exception Management & Proactive Alerting (TLAEADAC), Truckload/LTL Visibility (Carrier GPS/ELD Telematics-Based) (TLAEADAI), Ocean Container Visibility (Vessel, Container, Demurrage/Detention) (TLAEADAF), Air Cargo Visibility (AWB Milestones & Track-and-Trace) (TLAEADAG), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where MACROPOINT is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MACROPOINT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: Annual or multi-year subscription model for access to Descartes MacroPoint visibility platform. Pricing based on shipment volume, carrier connections, and feature modules selected. Includes implementation, training, and ongoing customer success support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
MACROPOINT product offering
Product offeringCore offering
Descartes MacroPoint operates a multi-modal supply chain visibility platform that provides real-time freight tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes. The platform aggregates location and event data from a global carrier network of 400,000+ carriers, 3M+ trucks, and 1.4M+ drivers through ELD, GPS, TMS, and mobile app integrations to deliver predictive ETAs, automated exception alerts, fraud detection, and dock scheduling for shippers, freight brokers, and 3PLs.
Product overview
Descartes MacroPoint is a unified supply chain visibility platform with modular architecture consisting of a core Real-Time Visibility Platform complemented by specialized add-on modules. The platform provides end-to-end multimodal visibility across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes through a global carrier network. Key add-on modules include OpsForce AI (agentic AI for automated workflows), FraudGuard (fraud detection), Analytics & Intelligence (powered by Microsoft Power BI), Dock Appointment Scheduling, Temperature Tracking, Capacity Sourcing, and Proof of Delivery/Workflow Automation. The platform also includes specialized mobile apps and API-based integrations for specific shipping modes.
Differentiator
Problem solved
Functional benefit
Products and services
- Real-Time Visibility Platform The flagship supply chain visibility platform providing multimodal tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes with real-time location data, predictive ETAs, and intelligent alerting for shippers, brokers, and 3PLs.
- OpsForce AI Agentic AI suite of six intelligent agents (Debbie, Chuck, Ava, Dean, Maya, Shawn) that automate driver engagement, tracking recovery, arrival/departure confirmation, support workflows, and documentation collection for shippers, brokers, and 3PLs.
- FraudGuard Proactive fraud detection and monitoring feature that evaluates billions of location and event data points to flag potential instances of carrier or driver fraud, including fake location pings and shipment status anomalies.
- Analytics & Intelligence Business intelligence and analytics capabilities powered by Microsoft Power BI, providing supply chain performance insights, carrier scorecards, KPIs, and trend analysis from consolidated operations data.
- Dock Appointment Scheduling AI-driven dock appointment scheduling software that coordinates delivery time slots accurately and automatically using real-time ETAs, helping increase warehouse efficiency and reduce detention charges.
- Temperature Tracking In-transit temperature monitoring and condition monitoring for temperature-controlled and sensitive shipments with customizable alerts for temperature variances.
- Advanced Ocean Visibility Ocean container tracking and freight management solution providing visibility across 80+ ocean carriers and 500+ ports and terminals with AIS data, predictive ETAs, and demurrage/detention cost management.
- Capacity Sourcing Intelligent carrier capacity sourcing and tender automation solution that connects freight brokers and 3PLs with the carrier network for automated load booking and capacity securing.
- Proof of Delivery / Workflow Automation Digital document capture and workflow automation including proof of delivery collection, bill of lading imaging, and automated documentation workflows for streamlined operations from pickup to delivery.
- LTL Tracking Less-than-truckload shipment tracking solution consolidating LTL carrier data via API into a single control tower with automated status monitoring for over 1,400 LTL carriers.
- Air Shipment Visibility Advanced air cargo tracking and management solution connecting to 170+ air carriers with direct API integration, IoT tracking via Bluetooth Low Energy tags, and real-time shipment monitoring.
- Rail & Intermodal Visibility Rail and intermodal shipment tracking solution providing door-to-door visibility across 560+ rail carriers through single API connection with drayage moves included.
- Parcel Tracking Parcel shipment tracking solution consolidating parcel carrier data via API into a single control tower with automated status monitoring and at-risk alerting.
- Pool Distribution Visibility Pool distribution and retail store delivery management solution providing SKU-level visibility from distribution center to store with store delivery network management and real-time store visibility for labor planning.
- MacroPoint for Truckers Mobile App Driver mobile application enabling carriers to securely share location visibility data with brokers and shippers, with camera access for document uploads and location sharing controls.
- Advanced Store Visibility Retail store-level supply chain visibility solution providing inbound freight tracking and store delivery performance management for retailers.
Quantifiable outcome
- 80% of brokered loads tracked at Landstar using Descartes MacroPoint
- +7 more outcomes
Companies that use MACROPOINT
Customer profileNamed customers36 records
Segments3 records
Ideal customer profiles3 records
MACROPOINT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
MACROPOINT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- DHL AviationcoreDHL Aviation standardized on Descartes' solutions for air freight electronic communication with supply chain participants. Descartes has helped carriers globally shift to more electronic processes for over 20 years.
- SAPcoreDescartes MacroPoint is available on SAP Store as an approved integration. Enables SAP customers to discover and deploy MacroPoint visibility within their SAP environment.
- TriumphPaycoreIntegration with TriumphPay streamlines carrier payments. MacroPoint workflow automation integrates with TriumphPay's payment platform for accelerated settlement.
- All Major TMS PlatformscoreIntegrates with all major TMS platforms allowing customers to consolidate supply chain data into one clear data stream. Native integrations with transportation management systems.
- ELD ProviderscoreELD Plus strategy combines ELD connections with mobile app tracking for comprehensive carrier coverage. Integrations with hundreds of Electronic Logging Device providers.
- Ocean Carriers (80+)coreAdvanced Ocean Visibility connects to 80+ ocean carriers and 500+ ports and terminals globally. Includes AIS data integration for real-time container tracking.
- Air Carriers (170+)coreDirect API integration with 170+ air carriers for real-time event status and shipment data. Includes IoT tracking via Bluetooth Low Energy tags.
- Rail Carriers (560+)coreSingle API connection to 560+ rail carriers for intermodal visibility. Includes drayage moves tracking and alerts on late pick-ups and deliveries.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
MACROPOINT competitors and assessment
Company assessmentDirect peers
- FourKites: Leading multi-modal supply chain visibility platform offering predictive ETA across truck, ocean, air, and rail. Direct competitor to MacroPoint in enterprise shipper and broker visibility deals with comparable carrier network claims.
- project44: Global supply chain visibility platform with API-based carrier network across all modes. Directly competes for large shipper and 3PL visibility contracts and overlaps with MacroPoint on multimodal and predictive ETA capabilities.
- Vizion API: Container and freight visibility platform focused on ocean and international supply chains. Overlaps with MacroPoint's Advanced Ocean Visibility module and competes for ocean visibility budgets from shippers and 3PLs.
- Shippeo: European-headquartered real-time transportation visibility platform with multimodal coverage. Competes for global shipper accounts and overlaps with MacroPoint's international expansion, particularly in Europe.
Broad incumbents
- Descartes Systems Group: Parent company of MacroPoint and broader logistics technology platform offering TMS, customs, and regulatory solutions. Adjacent and overlapping — MacroPoint's visibility capability sits inside this larger portfolio.
- Trimble Transportation: Established transportation and logistics software suite with TMS and visibility capabilities. Competes broadly for enterprise transportation technology spend and overlaps with MacroPoint's visibility offerings.
Emerging players
- Turvo: Cloud TMS platform with native shipment visibility for brokers, 3PLs, and shippers. Competes with MacroPoint on broker-tier visibility workflows and end-to-end orchestration.
- Everstream Analytics: Supply chain risk and visibility analytics provider combining predictive ETAs with risk event data. Overlaps with MacroPoint on predictive analytics and adjacent to MacroPoint on ocean/air visibility.
- KlearNow: AI-powered customs and ocean visibility platform focused on drayage and international container freight. Partially overlaps with MacroPoint's ocean visibility and customs-related integrations.
- Savi Technology: Supply chain visibility and IoT solutions provider with strength in defense, government, and intermodal shipments. Comparable multimodal visibility capabilities with focus on sensor-based tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MACROPOINT social profiles
Digital presenceMACROPOINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACROPOINT leadership team
Management profileNumber of profiles
Profiles2 records
MACROPOINT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACROPOINT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACROPOINT
What does MACROPOINT do?
Descartes MacroPoint operates a multi-modal supply chain visibility platform that provides real-time freight tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes. The platform aggregates location and event data from a global carrier network of 400,000+ carriers, 3M+ trucks, and 1.4M+ drivers through ELD, GPS, TMS, and mobile app integrations to deliver predictive ETAs, automated exception alerts, fraud detection, and dock scheduling for shippers, freight brokers, and 3PLs.
Is MACROPOINT a public or private company?
MACROPOINT is a private company. It is classified as corporate owned and is currently operating.
When was MACROPOINT founded?
MACROPOINT was founded in 2016. It employs 501 to 1,000 people.
Where is MACROPOINT based?
MACROPOINT is headquartered in Cleveland, United States, in the North America region.
How does MACROPOINT make money?
One revenue line is on record: subscription SaaS Platform.
Who are MACROPOINT's main competitors?
Direct peers on record are FourKites, project44, Vizion API and Shippeo. Broad incumbents are Descartes Systems Group and Trimble Transportation. Emerging players are Turvo, Everstream Analytics, KlearNow and Savi Technology.
Does MACROPOINT have an API?
Yes. MacroPoint offers direct API integration for multiple shipping modes including LTL, Ocean, Air, Rail, and Parcel tracking. The platform consolidates carrier tracking data via API into a single control tower with automated status monitoring and at-risk alerting. APIs provide real-time event status and shipment data through direct integration with over 1,400 LTL carriers, 80+ ocean carriers and 500+ ports and terminals, 170+ air carriers, and 560+ rail carriers through single API connections.
What industry is MACROPOINT in?
MACROPOINT's product category is Supply Chain Visibility Software. Its primary akta.pro industry code is TLAEADAA, Real-Time Shipment Tracking & Map Visualization, with a secondary code of TLAEADAC, Exception Management & Proactive Alerting. Its NAICS code is 488510 and its SIC code is 4731.