HELLO INSIDE
Hello Inside is a Vienna-based metabolic health platform that uses continuous glucose monitoring and proprietary AI to deliver personalized insights for women on hormonal health, weight, energy, and cravings, distributed via a subscription app and B2B2C healthcare partnerships across nine countries.
- Company typePrivate
- Founded2021
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HELLO INSIDE does
Hello Inside (legally Roots Health GmbH) is a Vienna-based metabolic health platform founded in 2021 that combines continuous glucose monitoring via Abbott FreeStyle Libre 2/3 sensors with an AI-powered mobile application to deliver personalized health insights, primarily to women managing hormonal symptoms, weight, energy, and cravings. The platform's core technology is a proprietary 'Controlled-by-Design' AI architecture that separates clinically safe boundaries, encoded in a Signal Intelligence Library of 250+ validated metabolic patterns refined over four years of continuous production, from a personalization engine that adapts recommendations to menstrual cycle phase, individual glucose responses, sleep, and stress. The mobile application integrates with Oura, Garmin, and Apple Health, and includes AI-powered meal photo tracking and a Face Scan feature for camera-based biomarker measurement.
The company operates a hybrid revenue model combining CGM hardware sales (€90 per 14-day sensor), tiered subscriptions (€149.90 Test-Paket; €249.90 Premium membership with quarterly auto-renewal), one-time educational course purchases, and expert consultations. Distribution spans direct-to-consumer e-commerce and mobile apps alongside a rapidly scaling B2B2C channel: a partnership with BARMER, one of Germany's largest statutory health insurers, provides access to 9+ million insured members, while a partnership with DocMorris integrates metabolic health assessments into a digital pharmacy platform serving 11 million active customers. Geographic footprint covers nine countries across Europe (Austria, Germany, Switzerland, Italy, Spain, France, UK, Ireland) and the US.
Hello Inside reports 12,000+ active women users with outcome metrics including 80% of members losing 9+ lbs in 90 days, 78% reducing hormonal symptoms, and 92% PMS symptom reduction in a clinical study conducted with FLO Living, Mira, and Citruslabs. The company has raised capital across multiple rounds, including an undisclosed investment from HealthTech Global Fund I Austria in 2023 and a subsequent round in 2024 led by Verge HealthTech Fund.
HELLO INSIDE firmographics
Firmographics- Name
- HELLO INSIDE
- Legal name
- Roots Health GmbH
- Website
- https://helloinside.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello Inside is a Vienna-based metabolic health platform that uses continuous glucose monitoring and proprietary AI to deliver personalized insights for women on hormonal health, weight, energy, and cravings, distributed via a subscription app and B2B2C healthcare partnerships across nine countries.
- Ownership category
- akta.pro rank
HELLO INSIDE industry classification
Industry- Product category
- Digital Metabolic Health Platform
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Diet and Weight Reducing Centers (812191), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
- akta.pro secondary industries
- Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Continuous Glucose Monitoring (CGM) Systems (HLAHAHAA)
Keywords
Where HELLO INSIDE is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
HELLO INSIDE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Premium Subscription: Subscription-based access to full platform features including all programs, personalized AI insights, KI tools, and unlimited coaching programs. Auto-renews every 3 months.
- CGM Sensors: Sale of Freestyle Libre 2/3 sensors (14-day lifespan) for continuous glucose monitoring. Sensors available separately or bundled with subscription packages.
- Educational Courses: One-time payment for online educational courses on glucose and metabolic management including video lessons, reading materials, quizzes, and supplementary resources.
- Consultations: Personal consultation sessions with metabolic experts available as optional add-on to premium membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Test-Paket: 14-day sensor with 2 months app access |
| Subscription | Monthly | Premium membership with 28-day sensor bundle |
| Unit Pricing | Pay-as-you-go | Additional CGM sensor (14-day) |
| One time/ perpetual license | Pay-as-you-go | Educational course (Glucose Expert) |
| Freemium | Monthly | Free basic membership |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
HELLO INSIDE product offering
Product offeringCore offering
Hello Inside is a women's metabolic health platform that pairs Abbott Freestyle Libre 2/3 continuous glucose monitoring sensors with an AI-driven mobile app to deliver personalized insights on glucose, hormones, weight, and energy. Its core subscription product (Premium Membership) bundles 28 days of CGM sensors, unlimited coaching programs (menopause, weight, cycle, PMS), AI meal tracking, face-scan biomarker checks, and wearable integrations. The platform is also distributed through B2B2C partnerships with BARMER health insurance and DocMorris pharmacy.
Product overview
Hello Inside is a metabolic health platform for women that combines continuous glucose monitoring (CGM) via Abbott Freestyle Libre sensors with an AI-powered mobile app. The core product is the Hello Inside Premium Membership subscription, which provides access to all platform features including the AI Meal Tracker (photo-based food logging), Face Scan biomarker assessment (camera-based health metrics), personalized daily insights via Controlled-by-Design AI architecture, and unlimited coaching programs covering menopause, weight management, and hormonal health. The platform integrates with wearables (Oura, Garmin, Apple Health), health platforms (Apple HealthKit, Google Fit), and offers a separate Coaching Dashboard for healthcare partners. Entry-level users can purchase the Test-Paket (14-day sensor + 2 months app access) while comprehensive coverage is provided through the Premium-Mitgliedschaft (28-day monitoring + expert consultation + unlimited programs). The platform also provides free resources including the Silent Signals metabolic quiz and eBooks, plus a paid Glucose-Expert-Kurs educational course. Recent partnerships with DocMorris and BARMER health insurance extend Hello Inside's services to pharmacy and statutory healthcare channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80% of members lost 9+ lbs in 90 days
- +6 more outcomes
Companies that use HELLO INSIDE
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
HELLO INSIDE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature5 records
HELLO INSIDE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- BARMERcorePartnership with BARMER, one of Germany's largest statutory health insurers, making Hello Inside's CGM-based metabolic health program available free of charge to BARMER's over 9 million members. This represents a shift from direct-to-consumer to B2B2C model through statutory health insurance, and is one of the first large-scale integrations of AI-powered metabolic prevention into Germany's public healthcare system.
- DocMorriscoreIntegration of Hello Inside's metabolic health checks and personalized wellness programs into DocMorris's digital health platform, creating a new 'Care' section. The partnership connects metabolic health assessments to pharmacy products and telemedicine consultations within DocMorris's 24/7 platform serving 11 million active customers.
- FLO LivingflagshipClinical study collaboration evaluating the Cycle Syncing Method. Results showed 92% of participants reported meaningful reductions in PMS symptom burden and severity within 60 days. First-ever clinical validation for non-pharmaceutical approach to menstrual cycle health.
- MiraflagshipClinical study collaboration with FLO Living and Citruslabs for Cycle Syncing Method study. IRB-approved three-month virtual trial included 60 participants aged 22-42.
- Abbott (Freestyle Libre)coreUses Freestyle Libre 2 and Freestyle Libre 3 sensors from Abbott for continuous glucose monitoring. Sensors have 14-day lifespan and measure glucose through interstitial fluid.
- MeinEinkauf AGminorSwiss fulfillment partner handling customs clearance, invoicing, and delivery for Swiss customers. Purchase contract is between buyer and MeinEinkauf AG.
- Beluga Health Corp. (d/b/a Beluga Health)minorUS telehealth partner providing consultations for prescription fulfillment. Independent company responsible for clinical services and determining medical appropriateness of products.
- HealthWarehouse.com, Inc.minorUS licensed pharmacy dispensing and shipping prescribed products for US customers. Independent company responsible for fulfillment and delivery.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
HELLO INSIDE competitors and assessment
Company assessmentDirect peers
- Stelo by Dexcom: Dexcom's first consumer CGM product targeted at non-diabetics, competing with Hello Inside's offering. Both use continuous glucose monitoring for wellness insights, but Stelo is a hardware-led play by a major CGM manufacturer.
- Zoe: Direct competitor in consumer metabolic health, combining CGM with gut microbiome and bloodfat testing for personalized nutrition. Both target non-diabetic consumers with subscription-based personalized wellness programs and have raised significant venture capital.
- Levels Health: Direct competitor offering consumer CGM-based metabolic health tracking with a subscription app. Both companies resell Abbott/Dexcom CGM sensors, target non-diabetic consumers, and combine glucose data with personalized insights. Hello Inside differentiates through women's health and B2B2C insurance partnerships.
- Lingo by Abbott: Abbott's own consumer CGM product line, directly competing with Hello Inside's core offering. Both use FreeStyle Libre-based sensors and target non-diabetic consumers for metabolic insight. As Abbott's first-party competitor, Lingo is a unique peer—both a supplier to and competitor of Hello Inside.
- Nutrisense: Direct competitor providing consumer CGM programs with personalized nutritionist coaching and continuous glucose monitoring. Overlapping offering with Hello Inside's Test-Paket and Premium Membership at similar price points.
Emerging players
- Ultrahuman: Metabolic health platform offering CGM-powered insights alongside its broader wearable and Ring Air ecosystem. Overlap with Hello Inside on glucose-driven metabolic coaching, with broader wearable hardware exposure.
- Veri (Verita Health): European-origin consumer CGM program offering subscription-based glucose monitoring. Direct overlap with Hello Inside's consumer CGM offering, particularly relevant in the Nordic and broader European markets.
- mySugr: Diabetes management app (now owned by Roche) using CGM data for blood glucose tracking. While focused on diabetics, the platform shares Hello Inside's CGM-integrated health tracking architecture and is a relevant reference point for the diabetes-adjacent consumer CGM category.
- January AI: Consumer metabolic health platform using CGM plus AI for personalized nutrition and glucose prediction. Comparable AI-driven personalization approach to Hello Inside's Signal Intelligence Library, though targeting a broader (less female-specific) audience.
Broad incumbents
- Abbott: Supplier of the FreeStyle Libre sensors that Hello Inside resells and develops its platform around. As the incumbent CGM manufacturer, Abbott simultaneously enables Hello Inside's hardware and, with Lingo, competes in the same consumer metabolic health space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HELLO INSIDE social profiles
Digital presenceHELLO INSIDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HELLO INSIDE leadership team
Management profileNumber of profiles
Profiles8 records
HELLO INSIDE funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HELLO INSIDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HELLO INSIDE
What does HELLO INSIDE do?
Hello Inside is a women's metabolic health platform that pairs Abbott Freestyle Libre 2/3 continuous glucose monitoring sensors with an AI-driven mobile app to deliver personalized insights on glucose, hormones, weight, and energy. Its core subscription product (Premium Membership) bundles 28 days of CGM sensors, unlimited coaching programs (menopause, weight, cycle, PMS), AI meal tracking, face-scan biomarker checks, and wearable integrations. The platform is also distributed through B2B2C partnerships with BARMER health insurance and DocMorris pharmacy.
Is HELLO INSIDE a public or private company?
HELLO INSIDE is a private company. It is classified as venture growth investor backed and is currently operating.
When was HELLO INSIDE founded?
HELLO INSIDE was founded in 2021. It employs 11 to 50 people.
Where is HELLO INSIDE based?
HELLO INSIDE is headquartered in Vienna, Austria, in the Europe region.
How does HELLO INSIDE make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are CGM Sensors, educational Courses and consultations.
Who are HELLO INSIDE's main competitors?
Direct peers on record are Stelo by Dexcom, Zoe, Levels Health, Lingo by Abbott and Nutrisense. Emerging players are Ultrahuman, Veri (Verita Health), mySugr and January AI. Abbott is listed as a broad incumbent.
Does HELLO INSIDE have an API?
No public API is recorded for HELLO INSIDE.
What industry is HELLO INSIDE in?
HELLO INSIDE's product category is Digital Metabolic Health Platform. Its primary akta.pro industry code is HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity), with a secondary code of CRACAQAE, Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers). Its NAICS code is 334510 and its SIC code is 3845.