Myndlift

What Myndlift does

Myndlift Ltd. is an Israeli-headquartered digital neurotherapy company, founded in 2014 by Aziz Kaddan (CEO) and Anas Abu Mukh (CTO), that operates a therapist-guided at-home neurofeedback platform built on EEG sensing hardware. The core technology integrates InteraXon's Muse headband (models MU-02, MU-03, Muse S, MS-01, MS-02) with Myndlift's proprietary electrode and a software stack that processes EEG signals into brain maps (qEEG), gamified training sessions with visual/auditory/haptic feedback, and longitudinal brain-health metrics including the Alpha Peak lifestyle-correlation score and a Rapid Assessment that delivers brain maps in approximately 4 minutes. The platform serves two co-equal customer segments: individual consumers seeking at-home brain training for attention, anxiety, sleep, peak performance, and stress management, and mental-health practitioners and clinics who use the clinician dashboard to manage remote neurofeedback practices for their own clients. A network of 1,000+ affiliated neurofeedback providers and 26,000+ consumer members has generated 1,000,000+ sessions as of 2024.

Myndlift makes money through a hybrid hardware-plus-subscription model: a one-time purchase of the Muse headband and proprietary electrode bundled as a kit, plus recurring monthly, quarterly, biannual, or annual subscription fees for platform access, mobile app content, brain assessments, and remote neuro-coach matching, with remote neurofeedback priced in the $150-$500/month range. Distribution is direct-to-consumer via the company website and iOS/Android apps, and direct-to-clinician via a separate web dashboard; FSA/HSA eligibility with a 30% discount pathway was activated in 2024. Geographic footprint spans the US, Canada, UK, Switzerland, Australia, and Israel, with a US operational office in New York. The company has disclosed approximately $5.88M in total funding across rounds since 2015, with the largest round of $3.9M closed in late 2020, and remains privately held with no institutional control beyond early venture investors.

Name

Myndlift

Legal name

Myndlift Ltd.

Website

https://myndlift.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Myndlift is a digital neurotherapy platform that delivers therapist-guided, at-home neurofeedback training via a Muse EEG headband plus proprietary electrode and software, serving both individual consumers seeking brain training for focus, sleep, and anxiety and mental-health practitioners managing remote neurofeedback practices, with 26,000+ members and 1,000+ affiliated clinicians.

Ownership category

akta.pro rank

Product category

Digital Mental Health / Neurofeedback Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (6243)

SIC

Services-Home Health Care Services (8082), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industries

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• EEG neurofeedback platform
• Remote neurotherapy services
• Brain training software
• Digital mental health
• QEEG brain mapping

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time purchase of hardware components including Myndlift electrode and Muse headband for at-home neurofeedback training
2. Subscription Plans: Recurring subscription fees billed monthly, quarterly, biannually or annually for access to the neurofeedback platform, app, coaching and training programs
3. FSA/HSA Eligible Service: Health savings account and flexible spending account eligible neurotherapy service offering 30% discount for qualifying users

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Myndlift operates a therapist-guided at-home neurofeedback platform that combines EEG-based brain sensing (Muse headband and proprietary Myndlift electrode) with a software platform delivering personalized brain training sessions, brain health checks, and brain mapping. The platform serves both individual consumers seeking self-directed brain training and mental health practitioners who manage remote neurofeedback practices for their clients through a dedicated clinician dashboard.

Product overview

Myndlift is a digital neurotherapy platform offering therapist-guided at-home neurofeedback training. The platform consists of a mobile app for consumers, a web-based clinical dashboard for practitioners, and proprietary electrode hardware that integrates with Muse EEG headbands from InteraXon. Key features include Brain Training Sessions (gamified neurofeedback), Brain Snapshots (daily brain health visualization), Brain Mapping/qEEG assessments, and Rapid Assessment. The platform recently added AI-powered features including Alpha Peak (lifestyle-brain health correlation tracking), Rapid Session (quick training without electrode), Haptic Feedback (vibration-based neurofeedback), and Rapid Assessment (4-minute EEG evaluation). Over 1 million neurofeedback sessions have been delivered, serving both individual consumers seeking brain optimization and mental health practitioners managing remote neurofeedback practices. The platform is FSA/HSA eligible and offers a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of participants successfully learn to self-regulate brain activity through neurofeedback
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• InteraXon Inc. (Muse)coreTechnology or IntegrationInteraXon is the developer of Muse headband, a third-party supplier to Myndlift. The Muse headband with EEG sensors is the core hardware component used with Myndlift's neurofeedback service. Myndlift supports original Muse (2016 model: MU-02), Muse 2 (model: MU-03), Muse S versions and Muse S Athena (MS-01, MS-02).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SimplePractice: Leading practice management SaaS for mental health practitioners, offering scheduling, documentation, telehealth, and billing. Comparable to Myndlift's clinician dashboard as a workflow layer for therapists, with overlap in the same end-user base.

Direct peers

• Emotiv: EEG headset manufacturer (Insight, EPOC) serving consumer wellness, research, and B2B applications. Competes with Myndlift in portable EEG hardware with associated neurofeedback/training software.
• BrainCo: Consumer neurotechnology company behind the Focus headband and Dreem sleep headset. Competes with Myndlift in at-home EEG-based brain training for focus, relaxation, and peak performance.
• Neurosity: Developer of the Notion EEG headset and developer-focused brain-computer interface platform. Targets consumer/prosumer EEG applications with comparable hardware-software bundling to Myndlift.
• InteraXon (Muse): Manufacturer of the Muse EEG headband that Myndlift's platform is built around. Operates its own consumer meditation/neurofeedback app, making it both a critical supplier and the closest direct competitor in at-home EEG neurofeedback.
• Mendi: Consumer neurofeedback headband company offering gamified brain training. Direct competitor in the at-home consumer EEG neurofeedback category with a similar subscription-augmented hardware model.
• NeuroSky: Long-standing EEG biosensor company supplying consumer-grade neurofeedback chips and headsets for attention, meditation, and education markets. Overlaps with Myndlift's EEG hardware and brain-training categories.

Broad incumbents

• Headspace: Major meditation and mental wellness platform with enterprise B2B distribution. Adjacent competitor in the digital mental health category with stronger brand awareness but no neurofeedback capability.
• Calm: Mass-market meditation and mental wellness subscription app serving 4M+ subscribers. Competes for the same consumer mind-share and digital mental wellness wallet share as Myndlift but at a far lower price point and broader content offering.
• BetterHelp: Largest online therapy marketplace connecting consumers to licensed therapists. Competes with Myndlift for mental-health consumer spend and shares clinician-network dynamics with Myndlift's provider directory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myndlift
• TikToktiktok.com/@myndlift
• Xx.com/Myndlift

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myndlift