SimplePractice
SimplePractice is a HIPAA-compliant cloud-based practice management and EHR platform serving 250,000+ independent health and wellness practitioners (therapists, SLPs, OTs, and psychiatrists) with integrated scheduling, billing, telehealth, AI documentation, and a payer-facing network via SimpleConnect.
- Company typePrivate
- Founded2012
- HeadquartersSanta Monica, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What SimplePractice does
SimplePractice is a cloud-based, HIPAA-compliant practice management and EHR platform serving independent health and wellness practitioners in the United States, with operational offices in Santa Monica, California and Mexico City. The platform bundles scheduling, clinical documentation, billing and insurance claims processing, integrated telehealth, a client portal, measurement-based care, ePrescribe, and credentialing support, with addressable specialties spanning therapists, speech-language pathologists, occupational therapists, and psychiatrists/PMHNPs. Its underlying technology stack combines an integrated EHR/workflow core with HIPAA-compliant AI features (Note Taker and the newer Care Aide assistant) that generate clinical documentation from session audio, and the SimpleConnect layer that connects payers, EAPs, employers, and health systems with the platform's credentialed practitioner network.
The business is structured as a tiered subscription SaaS with Essential and Plus plans, complemented by add-on monetization for ePrescribe and AI tools (Note Taker, Care Aide). SimplePractice employs a primarily product-led/self-serve go-to-market via a 30-day free trial and free credentialing offer, with a parallel enterprise sales motion through SimpleConnect targeting health plans, EAPs, employers, and health systems. The company claims 250,000+ practitioners and over 20 million clients on the platform, and has assembled supporting partnerships with Medallion (credentialing), Findhelp (social care), Uprise Health, and Lucet (behavioral health network access), alongside the Therapy for Black Girls podcast (Ambie Award, 2021).
The company is privately held as SimplePractice, LLC, with no disclosed funding rounds or parent company in the provided data. Jonathan Seltzer serves as CEO (since 2024, after serving as COO and President from 2019); Dr. Lindsay Oberleitner heads clinical strategy. The platform holds HIPAA, HITRUST CSF, and PCI DSS certifications, and has expanded into AI-powered documentation, Spanish-language access, psychiatry prescribing, and a payer-facing network infrastructure over the 2024-2026 period.
SimplePractice firmographics
Firmographics- Name
- SimplePractice
- Legal name
- SimplePractice, LLC
- Website
- https://simplepractice.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SimplePractice is a HIPAA-compliant cloud-based practice management and EHR platform serving 250,000+ independent health and wellness practitioners (therapists, SLPs, OTs, and psychiatrists) with integrated scheduling, billing, telehealth, AI documentation, and a payer-facing network via SimpleConnect.
- Ownership category
- akta.pro rank
SimplePractice industry classification
Industry- Product category
- Behavioral Health EHR and Practice Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ambulatory & Physician Practice EHRs (HLACAAAB)
Keywords
Where SimplePractice is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SimplePractice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Essential, Plus): Subscription-based SaaS model with tiered plans (Essential, Plus) providing core practice management and EHR features. Free 30-day trial with free credentialing offer.
- ePrescribe Add-on: Optional add-on feature available across all subscription tiers for prescription management functionality.
- Care Aide Add-on: AI-powered clinical workflow assistant positioned as add-on to all subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan |
| Subscription | Monthly | Plus Plan |
| Subscription | Monthly | ePrescribe Add-on |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
SimplePractice product offering
Product offeringCore offering
SimplePractice sells a cloud-based, HIPAA-compliant EHR and practice management SaaS platform for independent health and wellness practitioners (therapists, speech-language pathologists, occupational therapists, and psychiatrists). The platform bundles scheduling, clinical documentation, billing, insurance claims, telehealth, and a client portal, with AI-powered add-ons (Note Taker, Care Aide), ePrescribe, credentialing, and the SimpleConnect network layer connecting practitioners with health plans, EAPs, employers, and health systems.
Product overview
SimplePractice is a unified EHR and practice management platform designed for independent health and wellness practitioners, serving mental health therapists, speech-language pathologists, occupational therapists, and psychiatrists. The core platform includes integrated telehealth, scheduling, billing, documentation, and insurance tools. AI-powered add-ons include Note Taker for automated clinical documentation and Care Aide for clinical workflow assistance. SimpleConnect provides network infrastructure connecting practitioners with health plans, EAPs, and employers. Additional modules cover credentialing services, ePrescribe for medication management, professional website builder, and client-facing portal. The platform is offered as an all-in-one solution with tiered subscription plans, where certain features like ePrescribe and AI tools are add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleConnect: An integrated mental healthcare network platform that connects health plans, employers, and EAPs with independent mental health practitioners.
Products and services
- SimplePractice EHR / Practice Management Platform All-in-one HIPAA-compliant practice management and EHR software for health and wellness professionals, with integrated telehealth, scheduling, billing, documentation, and insurance tools. Targets independent therapists, SLPs, OTs, and psychiatrists.
- Care Aide AI-powered clinical workflow assistant designed for independent mental health practitioners to reduce administrative burden through session preparation, documentation, treatment planning, intake review, and client summaries.
- Note Taker HIPAA-compliant AI tool that listens to therapy sessions with client consent and automatically generates clinical notes, reducing documentation time for behavioral health clinicians (saving up to 5 hours per week).
- SimpleConnect Integrated mental healthcare network platform connecting health plans, EAPs, employers, and health systems with independent mental health practitioners for access infrastructure and network operations.
- Credentialing Services Streamlined provider credentialing and paneling service that helps practitioners get credentialed with insurance payers, grow their practice faster, and fill their caseload with in-network clients.
- ePrescribe Electronic prescribing functionality for psychiatrists and PMHNPs to prescribe medications, order refills, and check medication history. Includes EPCS for controlled substances and optional PDMP integration.
- Professional Website Builder
Quantifiable outcome
- 50% of clinicians now use AI tools for daily administrative tasks
- +3 more outcomes
Companies that use SimplePractice
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles4 records
SimplePractice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature9 records
SimplePractice partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- MedallionmajorMedallion hosts Elevate 2026 conference where SimplePractice is featured as a speaker. Partnership provides streamlined credentialing application process for SimplePractice customers through Medallion platform integration.
- Uprise HealthcorePartnership through SimpleConnect platform to modernize mental health care access. Uprise Health leverages SimplePractice's embedded clinician infrastructure for faster access, high-quality performance, and lower-cost behavioral health network operations.
- FindhelpcorePartnership to expand access to behavioral health care nationwide through coordinated social care. Findhelp platform connects demand for mental health services with SimplePractice's 250,000+ practitioner network, enabling patients to find and schedule care with SimplePractice providers.
- LucetmajorStrategic agreement for better access to behavioral healthcare. Lucet utilizes SimpleConnect to enable faster access and better referral matching with more accurate provider search and scheduling for EAP members.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
SimplePractice competitors and assessment
Company assessmentDirect peers
- TherapyNotes: TherapyNotes is a direct competitor offering EHR and practice management software specifically for mental health and behavioral health practitioners, with overlapping scheduling, documentation, billing and telehealth features that closely mirror SimplePractice's core offering.
- Jane App: Jane is a practice management platform purpose-built for health and wellness practitioners (including allied health and mental health), offering scheduling, charting, billing and telehealth. Its practitioner-first positioning and SMB self-serve model parallel SimplePractice's approach.
- ClinicMind: ClinicMind provides EHR and practice management software for behavioral health and small practices; it is the source that ranked SimplePractice among the top mental health EHR platforms, illustrating direct head-to-head competition in the same evaluation cohort.
- Power Diary: Power Diary is a practice management system for allied health and mental health professionals, with similar scheduling, notes, billing and telehealth features and a comparable self-serve SMB go-to-market.
- Mend: Mend offers telehealth-integrated practice management, patient engagement and EHR workflows for behavioral and mental health providers, overlapping with SimplePractice's integrated telehealth and patient communication stack.
Broad incumbents
- Tebra (Kareo): Tebra is a broader-practice management and EHR platform for ambulatory practices (formerly Kareo), covering billing, scheduling and clinical documentation across many specialties. It competes with SimplePractice for small practices but is a much broader portfolio play rather than a behavioral health specialist.
- DrChrono: DrChrono (now part of EverHealth) provides EHR, practice management and medical billing software to ambulatory practices, including behavioral health. It overlaps functionally with SimplePractice but is a horizontal ambulatory player rather than a mental-health-focused specialist.
- athenahealth: athenahealth is a large ambulatory EHR and practice management incumbent serving physician practices and health systems, increasingly including behavioral health workflows. Its size and reach make it a long-tail incumbent threat for any EHR-focused vendor.
- Epic Systems: Epic is the dominant hospital and large health system EHR vendor, gradually expanding into ambulatory and behavioral health. While it does not directly compete for solo practitioners, it is a structural risk for SimplePractice if enterprise/IDN contracts bundle behavioral health referrals.
Emerging players
- Abridge: Abridge is an AI ambient medical scribe focused on automatically generating clinical notes from patient encounters, including in behavioral health. It is an emerging competitive threat to SimplePractice's AI Note Taker and Care Aide offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SimplePractice social profiles
Digital presenceSimplePractice compliance and trust
Trust signalCompliance3 records
SimplePractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplePractice leadership team
Management profileNumber of profiles
Profiles7 records
SimplePractice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplePractice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplePractice
What does SimplePractice do?
SimplePractice sells a cloud-based, HIPAA-compliant EHR and practice management SaaS platform for independent health and wellness practitioners (therapists, speech-language pathologists, occupational therapists, and psychiatrists). The platform bundles scheduling, clinical documentation, billing, insurance claims, telehealth, and a client portal, with AI-powered add-ons (Note Taker, Care Aide), ePrescribe, credentialing, and the SimpleConnect network layer connecting practitioners with health plans, EAPs, employers, and health systems.
Is SimplePractice a public or private company?
SimplePractice is a private company. It is classified as unknown and is currently operating.
When was SimplePractice founded?
SimplePractice was founded in 2012. It employs 501 to 1,000 people.
Where is SimplePractice based?
SimplePractice is headquartered in Santa Monica, United States, in the North America region.
How does SimplePractice make money?
Three revenue lines are on record. Subscription Plans (Essential, Plus) is the primary driver. The others are ePrescribe Add-on and care Aide Add-on.
Who are SimplePractice's main competitors?
Direct peers on record are TherapyNotes, Jane App, ClinicMind, Power Diary and Mend. Broad incumbents are Tebra (Kareo), DrChrono, athenahealth and Epic Systems. Abridge is listed as an emerging player.
Does SimplePractice have an API?
No public API is recorded for SimplePractice.
What industry is SimplePractice in?
SimplePractice's product category is Behavioral Health EHR and Practice Management Software. Its primary akta.pro industry code is HLACAAAB, Ambulatory & Physician Practice EHRs. Its NAICS code is 5132 and its SIC code is 7372.