Thinxtra, The IoT Telco
Thinxtra operates the exclusive public 0G LPWAN in Australia, New Zealand, Hong Kong, and Macau, selling vertically integrated IoT connectivity, devices, and analytics as end-to-end AssetInsight, FacilityInsight, and UtilityInsight solutions to enterprise customers across logistics, property, and utilities.
- Company typePrivate
- Founded2015
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thinxtra, The IoT Telco does
Thinxtra, founded in 2015 and headquartered in Haymarket, Australia, is a vertically integrated IoT connectivity and solutions provider that exclusively owns and operates the public 0G Network — a Low Power Wide Area Network (LPWAN) based on Sigfox technology — in Australia, New Zealand, Hong Kong, and Macau, with partner-enabled reach into 72+ countries. The company's offering combines three solution pillars: IoT devices and sensors (assetioned and validated portfolio including AirWits CO2/PM monitors, Connected FPI for electricity distribution, RecoveryPro for vehicle recovery), proprietary 0G connectivity (plus multi-carrier cellular via partner Soracom), and a data analytics platform. These pillars are bundled into three flagship end-to-end solutions: AssetInsight (fleet and asset tracking), FacilityInsight (smart facility management including indoor air quality and HVAC), and UtilityInsight (smart utilities monitoring).
Thinxtra, The IoT Telco firmographics
Firmographics- Name
- Thinxtra, The IoT Telco
- Legal name
- Thinxtra
- Website
- https://thinxtra.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thinxtra operates the exclusive public 0G LPWAN in Australia, New Zealand, Hong Kong, and Macau, selling vertically integrated IoT connectivity, devices, and analytics as end-to-end AssetInsight, FacilityInsight, and UtilityInsight solutions to enterprise customers across logistics, property, and utilities.
- Ownership category
- akta.pro rank
Thinxtra, The IoT Telco industry classification
Industry- Product category
- IoT Connectivity Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), All Other Telecommunications (5178)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industry
- Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
Keywords
Where Thinxtra, The IoT Telco is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Thinxtra, The IoT Telco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- IoT Connectivity Services: Recurring connectivity subscription fees for devices connected to the 0G Network. Simple fixed connectivity subscription fee per device. Also offers managed service fees for end-to-end solutions.
- IoT Devices and Sensors: Sale of IoT devices, sensors, and trackers including battery-powered wireless devices with 5+ years battery life for asset tracking, indoor air quality monitoring, utility monitoring, and fleet vehicle tracking.
- Data Analytics Platform: Access to IoT data analytics platform providing visualization and reporting tools for actionable insights. Part of end-to-end solutions or available as component.
- Professional IoT Services: Services including business case design, solution design, execution services, and ongoing support from concept to deployment. Professional services support partners and direct customers.
- End-to-End Managed Solutions: Packaged end-to-end IoT solutions including connectivity, devices, data platform, and services delivered as managed services for specific use cases like AssetInsight, FacilityInsight, and UtilityInsight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IoT Connectivity - 0G Network |
| Usage-based | Pay-as-you-go | Cellular IoT - Multi-carrier SIM |
| Other | Multi-year contract | End-to-End Managed Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Thinxtra, The IoT Telco product offering
Product offeringCore offering
Thinxtra operates the exclusive 0G Network (LPWAN based on Sigfox technology) across Australia, New Zealand, Hong Kong, and Macau, providing low-power wide-area IoT connectivity subscriptions, IoT devices, and end-to-end managed solutions for asset tracking, facility management, and utilities monitoring. The company sells per-device connectivity, vertical solutions (AssetInsight, FacilityInsight, UtilityInsight), an IoT Data Analytics Platform, and a hardware portfolio of LPWAN sensors.
Product overview
Thinxtra provides sustainable Massive IoT solutions through a platform-plus-modules architecture centered on its three end-to-end solutions: AssetInsight for fleet and asset tracking, FacilityInsight for smart facility management, and UtilityInsight for smart utilities monitoring. These solutions are built on three pillars: IoT devices, 0G LPWAN and cellular connectivity, and an IoT Data Analytics Platform. The company offers specialized devices including AirWits CO2 and PM monitors, the Connected FPI for electricity distribution, and RecoveryPro for stolen vehicle recovery. The Smart Building Optimisation System provides building-level monitoring with AI-powered automation, while the NeXt Connect Partner Program enables channel partners to deliver these solutions to market.
Differentiator
Problem solved
Functional benefit
Products and services
- AssetInsight
Quantifiable outcome
- RedEarth reduced connectivity charges by more than 30% using Thinxtra's multi-carrier SIM solution
- +5 more outcomes
Companies that use Thinxtra, The IoT Telco
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Thinxtra, The IoT Telco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Thinxtra, The IoT Telco partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AkilacoreStrategic partnership between Thinxtra and Akila to drive smart building innovation in Australia. The partnership combines Thinxtra's IoT connectivity and devices with Akila's building management and digital twin platform to deliver comprehensive smart building solutions.
- RedEarthcoreThinxtra partnered with RedEarth to provide multi-carrier SIM connectivity and data insights platform for RedEarth's battery energy storage systems. RedEarth deployed Thinxtra's data insights platform and multi-carrier SIM cards to maintain full-time visibility into battery system status across homes and businesses, reducing connectivity charges by over 30%.
- BlackhawkcoreNeXt Innovator Partner providing innovative asset management solutions leveraging Thinxtra's low-cost, low-power IoT solutions. Blackhawk specializes in asset management for airports and large enterprises, developing solutions like wheelchair tracking for major international airlines.
- IoTreecoreSolution partner providing air quality monitoring solutions running on Thinxtra's 0G Network. IoTree has delivered projects including smart campus solutions for Hong Kong's Construction Industry Council and data centre monitoring for Hong Kong International Terminals.
- SoracomcoreTechnology partnership for global cellular IoT connectivity. Thinxtra offers Soracom's multi-carrier cellular connectivity solution providing global reach, easily scalable with multi-carrier coverage in a single SIM, enabling remote device management.
- LoscamcoreNeXt Innovator Partner transforming returnable packaging solutions with IoT-enabled Track & Trace solution. After a decade of trialling expensive, complex and incomplete asset management solutions, Loscam implemented Thinxtra's IoT solution.
- 0G Network OperatorscorePartnership with 0G Network Operators in more than 72 countries enabling global reach with consistent service. Thinxtra operates the 0G Network in Australia, New Zealand, Hong Kong and Macau, and partners with other operators globally.
- KonvoycoreTechnology partner using Thinxtra's IoT connectivity for keg tracking at scale. Konvoy transforms keg rental business with IoT keg tracking reducing idle keg time by 22%, boosting keg use by 20%, and creating 20,000 new revenue points.
- OptuscoreChannel partnership with Optus for IoT connectivity solutions. CouriersPlease deployed IoT roll cage tracking powered by Optus and Thinxtra partnership.
- WattwatcherscoreTechnology partnership combining Wattwatchers' IoT devices with Thinxtra's network connectivity for flexible and scalable energy monitoring to underscore sustainability strategies and reduce costs.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Thinxtra, The IoT Telco competitors and assessment
Company assessmentDirect peers
- UnaBiz (Sigfox): Acquired Sigfox in 2022 and now operates the global 0G/LPWAN technology platform that Thinxtra's network is built on. Directly comparable as a peer LPWAN network operator using the same underlying technology and competing in the Massive IoT connectivity market.
- Soracom: Global cellular IoT connectivity platform offering multi-carrier SIM and connectivity management. Soracom is both a Thinxtra partner and a direct competitor in cellular IoT connectivity for IoT deployments across similar enterprise segments.
- Actility: Leading LoRaWAN network operator and IoT connectivity platform provider. Competes with Thinxtra in the LPWAN/Massive IoT connectivity space, offering an alternative technology stack for asset tracking, smart building and utility use cases.
- Everynet: Global LoRaWAN network operator with national-scale public networks. Directly comparable as a peer LPWAN connectivity provider serving large-scale IoT use cases across logistics, utilities and smart cities.
- NNNCo: Australian LoRaWAN network operator offering enterprise IoT connectivity for utilities, agriculture and asset tracking. Direct regional peer competing with Thinxtra's 0G network in Australia across overlapping enterprise segments.
Broad incumbents
- Telstra: Australia's incumbent telecommunications carrier offering IoT connectivity (including NB-IoT and Cat-M1), managed IoT services and enterprise platforms. Competes with Thinxtra on connectivity for enterprise IoT deployments and bundled with broader telco contracts.
- Optus: Australian incumbent mobile operator and existing Thinxtra channel partner offering IoT connectivity and enterprise solutions. Overlaps with Thinxtra in IoT connectivity and managed services for enterprise customers.
Emerging players
- Taggle Systems: Australian provider of smart metering and IoT solutions for water utilities. Comparable in the smart utilities IoT segment where Thinxtra also competes with its UtilityInsight platform and Connected FPI sensor.
- Helium: Decentralized wireless network leveraging LoRaWAN for IoT connectivity, with a global coverage footprint built via community-operated hotspots. Overlaps with Thinxtra in low-power IoT connectivity targeting asset tracking and smart city use cases.
- LORIOT: IoT network management software provider for LoRaWAN and other LPWAN technologies. Comparable as a peer in the LPWAN connectivity stack, providing network server infrastructure used by other operators competing with Thinxtra.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Thinxtra, The IoT Telco social profiles
Digital presenceThinxtra, The IoT Telco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinxtra, The IoT Telco leadership team
Management profileNumber of profiles
Profiles7 records
Thinxtra, The IoT Telco funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinxtra, The IoT Telco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinxtra, The IoT Telco
What does Thinxtra, The IoT Telco do?
Thinxtra operates the exclusive 0G Network (LPWAN based on Sigfox technology) across Australia, New Zealand, Hong Kong, and Macau, providing low-power wide-area IoT connectivity subscriptions, IoT devices, and end-to-end managed solutions for asset tracking, facility management, and utilities monitoring. The company sells per-device connectivity, vertical solutions (AssetInsight, FacilityInsight, UtilityInsight), an IoT Data Analytics Platform, and a hardware portfolio of LPWAN sensors.
Is Thinxtra, The IoT Telco a public or private company?
Thinxtra, The IoT Telco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thinxtra, The IoT Telco founded?
Thinxtra, The IoT Telco was founded in 2015. It employs 11 to 50 people.
Where is Thinxtra, The IoT Telco based?
Thinxtra, The IoT Telco is headquartered in Alexandria, Australia, in the Oceania region.
How does Thinxtra, The IoT Telco make money?
Five revenue lines are on record. IoT Connectivity Services are the primary driver. The others are ioT Devices and Sensors, data Analytics Platform, professional IoT Services and end-to-End Managed Solutions.
Who are Thinxtra, The IoT Telco's main competitors?
Direct peers on record are UnaBiz (Sigfox), Soracom, Actility, Everynet and NNNCo. Broad incumbents are Telstra and Optus. Emerging players are Taggle Systems, Helium and LORIOT.
Does Thinxtra, The IoT Telco have an API?
No public API is recorded for Thinxtra, The IoT Telco.
What industry is Thinxtra, The IoT Telco in?
Thinxtra, The IoT Telco's product category is IoT Connectivity Services. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAIAGAD, Industrial/OT Private Connectivity (Factory, Mining, Ports). Its NAICS code is 517112 and its SIC code is 3576.