Fischer Farms
Fischer Farms is a UK vertical farming company operating one of the world's largest indoor farms in Norwich, producing leafy greens, herbs, and houseplants under the New Eden brand for retailers and foodservice, while also licensing modular farming technology globally through its FFT division.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fischer Farms does
Fischer Farms is a UK-based vertical farming company founded in 2017 by Tristan Fischer, operating one of the world's largest indoor vertical farms at a 25,000 m² facility in Norwich. The company uses controlled environment agriculture combining hydroponics, LED lighting, and a proprietary operating system called CultiveX OS alongside a movable trolley racking system to produce leafy greens, herbs, microgreens, and houseplants. Stated production capacity is 6.5 tonnes per day, with claimed efficiency metrics of 95% less water than conventional agriculture and 250x yield multiples. The company holds BRCGS AA, Red Tractor, and Global GAP certifications, and is backed by Gresham House. Reported headcount is 51-100 employees, with prior disclosed funding of approximately £26 million raised in 2021.
The business operates through two divisions. The first is food production under the New Eden brand, supplying salads and houseplants through UK grocery (Ocado), foodservice (Greene King), and wholesale (Dawndew Salad, Fresh Direct) channels, with retail listings opening from January 2026 onward. The second is Fischer Farms Technology (FFT), launched in October 2025, which sells modular vertical farming infrastructure internationally as a B2B technology offering. The revenue model is a mix of branded produce sales to retailers and foodservice operators plus capital sales and licensing of modular farming systems. Leadership includes CEO Chris Kirke (appointed 2024, previously of Moy Park) and an NPD lead sourced from Perfectly Fresh. Strategic activity in 2026 has been concentrated across geographic expansion (Seed Group UAE/MENA partnership), product extension (New Eden Plants houseplants), and channel buildout.
Fischer Farms firmographics
Firmographics- Name
- Fischer Farms
- Legal name
- Fischer Farms Ltd.
- Website
- https://fischerfarms.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fischer Farms is a UK vertical farming company operating one of the world's largest indoor farms in Norwich, producing leafy greens, herbs, and houseplants under the New Eden brand for retailers and foodservice, while also licensing modular farming technology globally through its FFT division.
- Ownership category
- akta.pro rank
Fischer Farms industry classification
Industry- Product category
- Vertical Farming / Controlled Environment Agriculture
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Agricultural Implement Manufacturing (33311), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100), Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industries
- Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI), CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where Fischer Farms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Fischer Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Retail Consumer Sales (New Eden Brand): Fischer Farms sells its branded consumer leaf products (New Eden) directly through Ocado's online platform. The company is expanding into wider retail distribution in 2026.
- B2B Produce Supply: Fischer Farms supplies fresh leafy greens, herbs, and micro leaf to B2B, foodservice, and wholesale customers through partnerships like Dawndew Salad, as well as direct relationships with retailers and food service operators.
- Fischer Farms Technology (FFT) Modular Solutions: FFT manufactures and sells or leases scalable Grow Containers combining advanced environmental control, high-efficiency LED lighting, mobile crop trolleys, and proprietary recipe-based software. Customers can own or lease units, starting with a single grow container and expanding with additional units. Backed by multi-million-pound investment from Gresham House.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Fischer Farms product offering
Product offeringCore offering
Fischer Farms operates stacked, bio-secure, climate-controlled vertical farms using hydroponics and LED lighting to grow pesticide-free leafy greens, herbs, microgreens, and houseplants sold under the New Eden brand to UK retailers, foodservice operators, and consumers via Ocado. Through its Fischer Farms Technology (FFT) division, it also manufactures and sells scalable Grow Containers controlled by its proprietary CultiveX operating system to growers and investors worldwide.
Product overview
Fischer Farms operates as a vertically integrated agricultural company with two primary business lines: (1) food production through its New Eden brand (New Eden Food for salads and leafy greens, New Eden Plants for houseplants), and (2) technology licensing through Fischer Farms Technology. The core technology platform consists of Fischer Modular Farms (proprietary movable trolley system with scalable grow modules) controlled by the CultiveX operating system. The modular architecture allows customers to start with single units and expand by adding identical modules, with FFT offering this technology globally to growers and investors.
Differentiator
Problem solved
Functional benefit
Brands
- New Eden: Consumer leaf and salad brand offering vertically farmed greens including Peashoots, Watercress, Burger Lettuce, Zesty Mixed Salad, and Pea Shoot & Watercress mix. Available on Ocado.
- New Eden Plants
- CultiveX
Products and services
- New Eden Food Consumer-facing salad and leafy greens brand offering vertically farmed Pea Shoots, Watercress, Burger Lettuce, Zesty Mixed Salad, and Pea Shoot & Watercress mix, grown entirely indoors with no pesticides, herbicides, or chemicals and sold at retailers including Ocado.
- New Eden Plants Range of UK-grown, vertically farmed houseplants including Philodendron 'Hope', Philodendron Imperial Red, Monstera adansonii, Calathea roseopicta 'Medallion', Hypoestes phyllostachya 'Coloratus White', and Philodendron hastatum 'Grey'; grown in controlled conditions, bug-free and peat-free.
- Fischer Modular Farms Proprietary modular indoor farming system with a movable trolley system and scalable grow modules providing precise control over lighting, temperature, humidity, CO2 levels, and irrigation and nutrient delivery; modules can be replicated and deployed in greenhouses, warehouses, or existing agricultural buildings.
- CultiveX Operating System Proprietary full-stack operating system that controls all farm operations including temperatures, humidity, air speed, CO2, lighting, and irrigation, accessible via a farm-based terminal or smartphone with open-source architecture for interoperability.
- Fischer Farms Technology (FFT) Grow Containers Technology division offering modular, container-based vertical farming solutions combining advanced environmental control, high-efficiency LED lighting, mobile crop trolleys, and proprietary recipe-based software; customers can own or lease units starting from a single grow container and scaling by adding identical units.
Quantifiable outcome
- Uses up to 95% less water than traditional farming
- +6 more outcomes
Companies that use Fischer Farms
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fischer Farms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fischer Farms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- Seed GroupmajorPartnership with Seed Group (a company of The Private Office of His Highness Sheikh Saeed bin Ahmed Al Maktoum) to accelerate sustainable agriculture and food security across the UAE and MENA region. Seed Group provides regional expertise, strategic guidance, and a powerful network to help deploy Fischer Farms' technology in a market where controlled-environment agriculture can make significant impact.
- City HarvestcoreFischer Farms partnered with London food charity City Harvest to redistribute surplus crops from vertical farming trials to communities across London. The first donation provided 3,086 meals, redistributed 1.3 tonnes of food, and prevented 895 kg of greenhouse gas emissions. The initiative supports City Harvest's network of food banks and community groups serving approximately 130,000 Londoners weekly.
- Dawndew SaladcoreStrategic partnership combining Fischer Farms' controlled environment agriculture technology with Dawndew's century-long expertise and industry network. Together they supply premium British-grown salad, cresses, and micro leaf to B2B, foodservice, and wholesale customers year-round, independent of season or conventional supply chain constraints.
- Greene KingcoreGreene King partnered with Fischer Farms ahead of opening the world's largest vertical farm in Norfolk. The partnership positions Fischer Farms to supply the food services industry with sustainable, high-quality produce as consumer demand for responsibly sourced food grows.
- SRUC (Scotland's Rural College)minorSRUC visited Fischer Farms' Norwich vertical farm as part of an ongoing collaboration. Fischer Farms had previously visited SRUC's vertical farm in Edinburgh to share ideas and innovation on sustainable agriculture through cutting-edge technology and research.
- OcadocoreFischer Farms launched its New Eden consumer brand on Ocado, marking the first major commercial listing. Three bagged salad SKUs (Burger Lettuce, Zesty Mixed Salad, Pea Shoot Salad) are available to Ocado's online shoppers with plans for wider retail expansion.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Fischer Farms competitors and assessment
Company assessmentDirect peers
- Bowery Farming: New York-based vertical farming operator producing pesticide-free leafy greens and herbs for US East Coast retailers. Direct peer in CEA leafy-greens production with similar target customers and go-to-market model.
- Plenty: San Francisco-based vertical farming company building large-scale indoor farms for leafy greens; restructured in 2023 around its Compton, California facility. Direct peer in capital-intensive CEA leafy-greens production.
- Infarm: Berlin-based vertical farming company growing herbs and leafy greens in indoor hydroponic modules for retailers across Europe. Closest direct competitor to Fischer Farms' produce business, although Infarm wound down several European operations in 2023-24, leaving Fischer Farms among the larger remaining European CEA operators.
- Jones Food Company (JFC): UK-based vertical farm operator (Lydney, Gloucestershire) supplying fresh herbs and leafy greens to UK retailers including Ocado and M&S. Direct competitor in the same UK retail channel as Fischer Farms' New Eden brand, with similar hydroponic CEA production model.
- Growth Farms / GrowUp Farms: UK vertical farming operator running the Kent-based vertical farm supplying salad leaves to Iceland and other UK retailers. Direct competitor in UK-grown hydroponic leafy greens for supermarket shelves.
- AeroFarms: Newark, New Jersey-based vertical farming company producing leafy greens via aeroponic indoor farms for US retailers. Direct peer in CEA leafy-greens production; filed for Chapter 11 in 2023, providing a relevant cautionary case study on vertical farming unit economics.
- 80 Acres Farms: Ohio-based vertical farming operator producing leafy greens, herbs, and microgreens from indoor hydroponic farms for US retailers including Whole Foods. Direct peer with similar product portfolio and retail-led go-to-market motion.
- BrightFarms: US operator of indoor/greenhouse hydroponic farms supplying pesticide-free leafy greens to major US grocery chains. Direct peer in hydroponic leafy-greens production targeting supermarket retailers.
Broad incumbents
- Signify (Philips Lighting): Global leader in horticultural LED lighting and is one of the largest suppliers of CEA grow-light systems. Adjacent incumbent providing a key input technology to vertical farms including Fischer Farms, with Horticulture LED as a strategic growth segment.
Others
- Priva: Netherlands-based supplier of climate, irrigation and process control systems for horticulture and vertical farms. Adjacent / enabling player providing SCADA-style control systems overlapping functionally with Fischer Farms' CultiveX operating system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Fischer Farms social profiles
Digital presenceFischer Farms compliance and trust
Trust signalCompliance6 records
Fischer Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fischer Farms leadership team
Management profileNumber of profiles
Profiles10 records
Fischer Farms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fischer Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fischer Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fischer Farms
What does Fischer Farms do?
Fischer Farms operates stacked, bio-secure, climate-controlled vertical farms using hydroponics and LED lighting to grow pesticide-free leafy greens, herbs, microgreens, and houseplants sold under the New Eden brand to UK retailers, foodservice operators, and consumers via Ocado. Through its Fischer Farms Technology (FFT) division, it also manufactures and sells scalable Grow Containers controlled by its proprietary CultiveX operating system to growers and investors worldwide.
Is Fischer Farms a public or private company?
Fischer Farms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fischer Farms founded?
Fischer Farms was founded in 2017. It employs 51 to 100 people.
Where is Fischer Farms based?
Fischer Farms is headquartered in London, United Kingdom, in the Europe region.
How does Fischer Farms make money?
Three revenue lines are on record. Retail Consumer Sales (New Eden Brand) is the primary driver. The others are B2B Produce Supply and fischer Farms Technology (FFT) Modular Solutions.
Who are Fischer Farms's main competitors?
Direct peers on record are Bowery Farming, Plenty, Infarm, Jones Food Company (JFC), Growth Farms / GrowUp Farms, AeroFarms, 80 Acres Farms and BrightFarms. Signify (Philips Lighting) is listed as a broad incumbent. Priva is listed as an others.
Does Fischer Farms have an API?
No public API is recorded for Fischer Farms.
What industry is Fischer Farms in?
Fischer Farms's product category is Vertical Farming / Controlled Environment Agriculture. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAAAHAD, Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting). Its NAICS code is 11141 and its SIC code is 100.