AllRight.com
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AllRight.com does
AllRight.com (legally Allright Limited, registered in Cyprus) is an online English language school for children ages 4 to 13, founded in April 2016 by Oleg Oksiuk after a pivot from an initial adult-course offering to a children's VIP English school. The platform delivers 25-minute, one-on-one live lessons with 800+ certified teachers from 67 countries, supplemented by free speaking clubs with international peers and a proprietary Cambridge methodology-based curriculum whose content adapts to each child's stated interests (Animals, Minecraft, Roblox, Building Blocks). All Right operates a pure B2C self-serve model via allright.com (available in 28+ languages), native iOS and Android apps, and a free trial lesson as the primary acquisition funnel.
The technical platform combines live teacher video, interactive whiteboards, drawing tools, and in-lesson animations with AI-mediated features including Charlie AI — an autonomous animated fox tutor providing 24/7 vocabulary, listening, and pronunciation practice — and an AI-powered pronunciation game. The mobile applications (rated 4.9 on the App Store and 4.8 on Google Play) house the virtual classroom, scheduling, automatic homework verification, teacher chat with built-in translator, and progress reporting. AI is applied across NLP, speech/audio, and generative modalities but the company does not disclose proprietary foundation models or training pipelines, suggesting reliance on third-party AI services integrated into the product experience.
The business model is subscription-based recurring revenue, sold in 3-month, 6-month, and annual packages priced at $12, $11, and $10 per lesson respectively on the US site (with lower localized pricing in markets such as Slovenia at $8-$10), plus an All Right Plus premium bundle that extends Charlie AI and speaking-club access. Klarna installment payments and family discounts for two children are available. The company reports 100,000 cumulative students across 46 countries, 5 million lessons conducted, a 4.7/5 Trustpilot rating, and a 98% positive Facebook rating, and has received recognition including Deloitte Technology Fast 500, Forbes 30 Best Startups, and Holoniq 200 Most Promising EdTech. Cumulative disclosed funding is approximately $10.15M across six rounds since 2017, with investors including Flashpoint, Flyer One Ventures, Phystech Ventures, TMT Investments, Vershina Capital, and Capital Times.
AllRight.com firmographics
Firmographics- Name
- AllRight.com
- Legal name
- Allright Limited
- Website
- https://allright.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AllRight.com industry classification
Industry- Product category
- Online English Language Learning for Children
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where AllRight.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AllRight.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based lesson packages: Recurring subscription revenue from prepaid lesson packages sold in 3-month, 6-month, and annual plans. Lesson credits are consumed over the subscription period. Bonus lessons are credited at the end of the subscription period. Family discounts available for two children. Klarna installment payment option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3-Month Subscription — 36 lessons per quarter |
| Subscription | Multi-year contract | 6-Month Subscription — 72 lessons per 6 months |
| Subscription | Annual | Annual Subscription — 144 lessons per year |
| Subscription | Multi-year contract | 3-mesečna naročnina — 36 učne ure per quarter |
| Subscription | Multi-year contract | 6-mesečna naročnina — 72 učne ure na 6 mesecev |
| Subscription | Annual | Letni cenovni načrt — 144 učne ure na leto |
| Subscription | Multi-year contract | 3-month — 3 lessons/week, 25 min sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AllRight.com product offering
Product offeringCore offering
AllRight.com is an online English language school for children ages 4–13 that delivers one-on-one live lessons with certified teachers using a proprietary Cambridge methodology-based curriculum. Lessons are supplemented by speaking clubs for peer immersion and Charlie AI, an AI-powered animated tutor available 24/7 for vocabulary and pronunciation practice. The platform operates as a self-serve subscription service accessible via web and mobile apps, with localized pricing in 28+ languages.
Product overview
AllRight.com is an online English language school for children offering a platform with multiple integrated modules. The core offering is Individual Online Lessons — one-on-one lessons with certified teachers using a proprietary curriculum based on Cambridge methodology, organized by age groups (4–6, 7–9, 10–12 years). These lessons are supplemented by Speaking Clubs (group classes with international peers, included free), and supported by Charlie AI — an AI-powered animated tutor available 24/7 for vocabulary expansion and listening/pronunciation practice. The All Right Mobile Application (available on iOS and Android) provides the virtual classroom environment for live lessons, an AI pronunciation game, automatic homework verification, teacher chat, and progress tracking. Educational Mini-Courses offer specialized short-form content, while All Right Plus bundles extended access to speaking clubs and Charlie AI as a premium add-on. Learning materials adapt to each child's interests (Animals, Minecraft, Roblox, Building Blocks), and the platform also provides interactive homework and a free English stories book. The company has operated for 9 years, conducted 5 million lessons, and serves 100,000 students from 46 countries with 800+ teachers from 67 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Charlie AI: Animated AI tutor available 24/7 to help children expand vocabulary and practice listening and pronunciation through short interactive tasks. Also referred to as 'Animated tutor charlie ai'.
- All Right Plus
Products and services
- Individual Online English Lessons One-on-one live online English lessons for children aged 4–13 (and older) delivered by certified teachers from 67 countries using All Right's proprietary Cambridge methodology-based curriculum. Sessions are 25 minutes long, conducted entirely in English, and personalized to each child's age and interests.
- Speaking Clubs
Quantifiable outcome
- 5 million lessons conducted
- +2 more outcomes
Companies that use AllRight.com
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
AllRight.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
AllRight.com partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- AntoshkaminorUkrainian retail/brand partner. All Right collaborates with Antoshka for promotional and marketing activities targeting Ukrainian families.
- GarnamamaminorUkrainian parenting/family brand partner for co-marketing activities.
- Kyiv Star TVminorUkrainian TV channel partnership for brand visibility and promotional activities.
- MegogominorOnline streaming platform partnership for promotional activities in Ukraine.
- Ministry of Digital Transformation of UkrainecoreOfficial government partner supporting digital education initiatives in Ukraine. All Right contributes to national digital transformation goals in education.
- My ClassminorUkrainian education platform partner for cross-promotion of English language learning services.
- STB (TV Channel)minorUkrainian television channel for brand promotion and media visibility.
- Super MamaminorUkrainian parenting influencer/media brand partnership for content marketing and audience reach.
- Uma UmiminorUkrainian children's content/entertainment brand partnership.
- Chornomorski IhryminorUkrainian gaming/entertainment brand partnership for co-branded activities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AllRight.com competitors and assessment
Company assessmentBroad incumbents
- Varsity Tutors: Varsity Tutors offers 1:1 online tutoring across subjects for K–12 and adult learners, including English language instruction, and competes in the same online subscription tutoring category as All Right.
- Duolingo: Duolingo is the dominant consumer language-learning app with a large children's user base via Duolingo ABC. While not 1:1 tutoring, it competes for the same parent wallet and has raised substantially more capital.
- GoStudent: GoStudent is a well-funded online tutoring platform serving K–12 students across multiple subjects including English, with a similar subscription-based tutor-matching model and European footprint.
Direct peers
- VipKid (now LingoAce): LingoAce (successor to VipKid) is a direct competitor in 1:1 online English for kids, using certified teachers and gamified lessons with a similar subscription-driven, child-engagement-driven approach.
- Novakid: Novakid is a direct competitor offering 1:1 online English lessons for children ages 4–12 with certified native-speaking teachers, a similar subscription-based model, and comparable target market to All Right.
- Preply: Preply is an online tutoring marketplace connecting learners with language tutors, including a strong children's English segment. Overlaps with All Right on 1:1 live tutor model and global learner base.
- italki: italki operates a global marketplace of language tutors with a substantial children's English learner base, competing for the same parent-purchaser demographic through similar subscription and per-lesson pricing structures.
- Cambly: Cambly provides on-demand 1:1 English lessons with native speakers via video, targeting learners globally. Its flexible, no-subscription-needed model overlaps with All Right's tutoring layer and global reach.
- Lingokids: Lingokids is an English learning app and live-class platform for kids ages 2–8, combining self-study content with optional live tutors — directly comparable to All Right's interest-based, play-led children's offering.
Emerging players
- Busuu: Busuu is a self-study language learning platform with optional live tutor sessions, partially overlapping with All Right's blended AI/tutor model and competing for adult and family learners of English.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AllRight.com social profiles
Digital presenceAllRight.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllRight.com leadership team
Management profileNumber of profiles
Profiles1 record
AllRight.com funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllRight.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllRight.com
What does AllRight.com do?
AllRight.com is an online English language school for children ages 4–13 that delivers one-on-one live lessons with certified teachers using a proprietary Cambridge methodology-based curriculum. Lessons are supplemented by speaking clubs for peer immersion and Charlie AI, an AI-powered animated tutor available 24/7 for vocabulary and pronunciation practice. The platform operates as a self-serve subscription service accessible via web and mobile apps, with localized pricing in 28+ languages.
Is AllRight.com a public or private company?
AllRight.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was AllRight.com founded?
AllRight.com was founded in 2016. It employs 101 to 250 people.
Where is AllRight.com based?
AllRight.com is headquartered in San Francisco, United States, in the North America region.
How does AllRight.com make money?
One revenue line is on record: subscription-based lesson packages.
Who are AllRight.com's main competitors?
Broad incumbents on record are Varsity Tutors, Duolingo and GoStudent. Direct peers are VipKid (now LingoAce), Novakid, Preply, italki, Cambly and Lingokids. Busuu is listed as an emerging player.
Does AllRight.com have an API?
No public API is recorded for AllRight.com.
What industry is AllRight.com in?
AllRight.com's product category is Online English Language Learning for Children. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611691 and its SIC code is 8200.